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Many financial advisors recommend a diversification of investments across stocks, bonds, real estate and precious metals. Owning gold bullion or coins is one way that people are doing a better job of protecting their assets against inflation and an uncertain stock market.

The traditional way of investing in gold has been by purchasing gold bullion bars or coins from a local precious metals dealer. However, the internet has greatly expanded your options for gold investing.

When purchasing anything you want the best price and at the lowest fees. Purchasing gold online allows you to compare and contrast several different gold options from various companies before making a decision.

Every precious metals company is different in what they offer, how they support their customers, and their policies. Before shopping for your next gold bullion investment consider the following:

  • Selection. Does the company offer a wide selection of gold bars, bullion, and coins from across the world?
  • Customer Service. If you have a question before, during, or after your gold purchase you'll want to make sure a knowledgeable yet friendly customer service representative is going to be there to assist.
  • Company Strength. Whenever you are investing in stocks, bonds or precious metals you'll want to only deal with reputable companies. Make sure you understand what company you're dealing with. has reviewed and ranked the best Gold stores in business today. We hope these reviews help you with your next gold purchase!

Disclosure: We pay our reviewers and we are compensated for our reviews. Click here for details.

Buy Gold Reviews

5 stars
Gold & Silver

GOLD & Best-In-Class Blue Ribbon Award

Gold & Silver provides a very good selection of gold bars and coins. Their staff is knowledgeable and friendly. Their website is informative and is a comfortable fit for both the novice and savvy gold investor. Read More... Visit

4 stars
American Bullion


American Bullion is relatively new to the precious metals business. The website focus centers on Gold purchases for IRA’s and other retirement options. We would have liked to see more online purchase options and more details on the selection they offer. American Bullion comes with a strong BBB rating. Read More... Visit

3 stars
Bullion Vault


Given the limited gold buying options, the difficulty navigating the website, and the customer service hours, Bullion Vault didn't win us over. We would have liked to have seen a larger selection of gold investments as well as a friendlier website. Read More... Visit

2 stars
Straight Silver


Straight Silver offers a very limited selection of gold bars. If you are looking to purchase gold, we recommend you choose a higher ranked company that will help you find the expertise and selection you'll need to make a good investment. Read More... Visit

What You Should Know About Buying Gold

During the Klondike Gold Rush of 1898, prospectors did all sorts of crazy things in the name of finding their piece of the golden pie.

While things aren't quite that extreme today, gold is once again a hot commodity, with everyone from amateurs to seasoned investors giving it full consideration as part of their investment portfolio.

And why not invest in gold? There are a myriad of reasons why investing in gold is a good idea. The biggest reason is that unlike paper currency, gold is not affected by inflation or global uncertainty. During times when a country's paper currency is losing value, gold will gain in its worth.

The price of gold has fluctuated wildly in recent years. At the start of 2012, for example, gold was priced at $1,700 per ounce. By October of that year, gold had risen in price to over $1,800. Despite the unpredictable change in value from one day to the next, it's never too late to invest in gold. While it is true that gold likely has hit its peak and will not climb any higher, it always will have value higher than paper currency.

However, as with any investment, it is a good idea to fully understand what you should know about buying gold before taking the plunge.

First and foremost, the best way to buy gold is in its purest form: bars, jewelry and coins. Among the most popular form of gold bullion for investors is the gold coin. The trick to buying gold bullion is to buy it as close to its "spot" price as possible – or within no higher than a 10 percent premium. Premiums higher than 10 percent will make it difficult for the investor to turn a profit. The price of gold would have to rise to that level or beyond for the buyer to make any money off of their investment, and that is unlikely to happen. Gold bullion can be stored at a number of places, including safety deposit boxes at local banks. There also are some gold-specific storage facilities across the United States.

If you choose to purchase gold in this form, your next consideration should be where to keep it. Unlike paper money, which can be deposited into the local bank, gold bars and coins can be a lot more challenging to store. While many banks will allow this kind of material to be stored in a safety deposit box, most banks do not insure the contents of the boxes. So if the bank would be robbed, and your gold is among what was taken, you will not be covered for your losses. Storing it at home also is not recommended, as most homeowners' insurance policies will not cover the cost of gold in large amounts. The best option is to use a "gold pool", which is a service that holds your gold for safekeeping. These services insure all of their customers' gold against theft and damage.

Finally, it is important to purchase your gold from a reputable dealer. Make sure the dealer has recommendations and has been in business for at least a decade. Only dealers which purchase their product from the U.S. Mint are legitimate.




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