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Many financial advisors recommend a diversification of investments across stocks, bonds, real estate and precious metals. Owning gold bullion or coins is one way that people are doing a better job of protecting their assets against inflation and an uncertain stock market.

The traditional way of investing in gold has been by purchasing gold bullion bars or coins from a local precious metals dealer. However, the internet has greatly expanded your options for gold investing.

When purchasing anything you want the best price and at the lowest fees. Purchasing gold online allows you to compare and contrast several different gold options from various companies before making a decision.

Every precious metals company is different in what they offer, how they support their customers, and their policies. Before shopping for your next gold bullion investment consider the following:

  • Selection. Does the company offer a wide selection of gold bars, bullion, and coins from across the world?
  • Customer Service. If you have a question before, during, or after your gold purchase you'll want to make sure a knowledgeable yet friendly customer service representative is going to be there to assist.
  • Company Strength. Whenever you are investing in stocks, bonds or precious metals you'll want to only deal with reputable companies. Make sure you understand what company you're dealing with. has reviewed and ranked the best Gold stores in business today. We hope these reviews help you with your next gold purchase!

Disclosure: We pay our reviewers and we are compensated for our reviews. Click here for details.

Buy Gold Reviews

5 stars
Gold & Silver

GOLD & Best-In-Class Blue Ribbon Award

Gold & Silver provides a very good selection of gold bars and coins. Their staff is knowledgeable and friendly. Their website is informative and is a comfortable fit for both the novice and savvy gold investor. Read More... Visit

4 stars
American Bullion


American Bullion is relatively new to the precious metals business. The website focus centers on Gold purchases for IRA’s and other retirement options. We would have liked to see more online purchase options and more details on the selection they offer. American Bullion comes with a strong BBB rating. Read More... Visit

3 stars
Bullion Vault


Given the limited gold buying options, the difficulty navigating the website, and the customer service hours, Bullion Vault didn't win us over. We would have liked to have seen a larger selection of gold investments as well as a friendlier website. Read More... Visit

2 stars
Straight Silver


Straight Silver offers a very limited selection of gold bars. If you are looking to purchase gold, we recommend you choose a higher ranked company that will help you find the expertise and selection you'll need to make a good investment. Read More... Visit

What You Should Know About Buying Gold

During the Klondike Gold Rush of 1898, prospectors did all sorts of crazy things in the name of finding their piece of the golden pie.

While things aren't quite that extreme today, gold is once again a hot commodity, with everyone from amateurs to seasoned investors giving it full consideration as part of their investment portfolio.

And why not invest in gold? There are a myriad of reasons why investing in gold is a good idea. The biggest reason is that unlike paper currency, gold is not affected by inflation or global uncertainty. During times when a country's paper currency is losing value, gold will gain in its worth.

The price of gold has fluctuated wildly in recent years. At the start of 2012, for example, gold was priced at $1,700 per ounce. By October of that year, gold had risen in price to over $1,800. Despite the unpredictable change in value from one day to the next, it's never too late to invest in gold. While it is true that gold likely has hit its peak and will not climb any higher, it always will have value higher than paper currency.

However, as with any investment, it is a good idea to fully understand what you should know about buying gold before taking the plunge.

First and foremost, the best way to buy gold is in its purest form: bars, jewelry and coins. Among the most popular form of gold bullion for investors is the gold coin. The trick to buying gold bullion is to buy it as close to its "spot" price as possible – or within no higher than a 10 percent premium. Premiums higher than 10 percent will make it difficult for the investor to turn a profit. The price of gold would have to rise to that level or beyond for the buyer to make any money off of their investment, and that is unlikely to happen. Gold bullion can be stored at a number of places, including safety deposit boxes at local banks. There also are some gold-specific storage facilities across the United States.

If you choose to purchase gold in this form, your next consideration should be where to keep it. Unlike paper money, which can be deposited into the local bank, gold bars and coins can be a lot more challenging to store. While many banks will allow this kind of material to be stored in a safety deposit box, most banks do not insure the contents of the boxes. So if the bank would be robbed, and your gold is among what was taken, you will not be covered for your losses. Storing it at home also is not recommended, as most homeowners' insurance policies will not cover the cost of gold in large amounts. The best option is to use a "gold pool", which is a service that holds your gold for safekeeping. These services insure all of their customers' gold against theft and damage.

Finally, it is important to purchase your gold from a reputable dealer. Make sure the dealer has recommendations and has been in business for at least a decade. Only dealers which purchase their product from the U.S. Mint are legitimate.




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Irrespective of class or income, Indians are fond of buying gold and real estate. Purchasing and selling the metal is a straightforward game but a property, through its lifecycle (buying, owning and selling), can be taxing. If played right, you can reduce the tax outgo.
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Jim Hitt, CEO Of American IRA-A National Self-Directed IRA Services Provider, Will Attend The Dyches Boddiford Hard Money Lending Event On April 11th And April 12th
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Publication Date: March 28, 2015

Looming GST spurs gold rush
Days before the goods and services tax (GST) kicks off, jewellery stores along Jalan Masjid India in Kuala Lumpur were filled with customers on a gold-buying spree before the precious metal is taxed 6% beginning tomorrow. For Deen Jewellers shop manager Shaik Abdul Kadir, such was a rare and surprising sight, especially on a Monday. "It is...
Publication Date: Mon, 30 Mar 2015 17:58:17 -0700

Budget: Buying Gold? Read This First
There is a buzz that import duty on gold may be cut in the Budget.
Publication Date: Mon, 09 Mar 2015 01:14:43 -0700

PSD cautions against fraudulent calls
(MENAFN - Jordan News Agency) The Public Security Department (PSD) Wednesday warned people about answering unknown international phone calls aimed at luring them into buying gold b...
Publication Date: Wed, 18 Mar 2015 05:41:49 -0700

Christopher Clouds new juvenile fiction takes readers on rollicking adventure
Searching for the Treasure of Jesse James follows young group on hunt for famous outlaws fabled treasure
Publication Date: March 24, 2015

Jewellers Soar as RBI Allows Gold Loans, Eases Import Norms
Jewellery makers jumped on Thursday after the Reserve Bank allowed lenders to provide gold on loan to jewellers. The measure will enable jewellers to get 180-day credit from banks for buying gold and ...
Publication Date: Mon, 09 Mar 2015 07:15:41 -0700

Government cuts import tariff on gold and silver
The government has been repeatedly asking people to desist from buying gold and instead invest in other saving instruments.
Publication Date: Fri, 13 Mar 2015 23:30:12 -0700

Jewelers in India Jump Online for $22 Billion E-Commerce Pie
Gitanjali Gems Ltd., Indias biggest diamond and gold jewelry retailer, expects online sales to account for much as 20 percent of its sales in two to three years from about 1 percent now. The growth potential convinced Ratan Tata, former chairman of the Tata Group, to invest in Bangalore-based online jewelry store BlueStone last year. Jewelers are tying-up with Inc., Flipkart Online ...
Publication Date: Mon, 16 Mar 2015 11:31:01 -0700

Police warn residents after fraudster targets homes claiming to...
Police are urging residents to be aware of a fraudster who tricks his way into the homes of vulnerable residents by claiming to be buying gold.The offender has visited a number of people's homes in Worthing over the last few months and officers are concerned he may have stolen from them.The burglar went to the home of a 71-year-old woman in Edgehill Close, Worthing, between 3pm and 4pm on ...
Publication Date: Tue, 24 Mar 2015 11:23:16 -0700

You'll Soon Be Able to Play WoW Without Spending Money
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Traders protest making PAN must for buying gold
"Making it mandatory to quote PAN for purchasing gold above Rs 1 lakh is negative for the industry, which would drastically reduce their business," said a bullion trader.
Publication Date: Wed, 25 Mar 2015 03:19:26 -0700

Promo Direct Named #1 Rated Promotional Products Store
Promo Direct, a leading provider of promotional products has topped this year's list of promotional product stores at
Publication Date: March 31, 2015




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