November 23, 2017

Home  >  Diamonds



  1. James Allen
  2. Jared
  3. Ross & Simons
  4. Kay Jewelers
  5. Diamond Wave
  6. Diamonds USA
  7. Diamond Princess
  8. Sun Jewelry
  9. Carats Direct 2 U

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Diamonds Better Business Bureau Reliability Seal

Get Your Diamond at Blue Nile Today! If you've purchased a loose diamond before, you know that it's both an art and a science. Carat size, color, certification, depth, symmetry, retail mark-up, and many other factors determine the ultimate price of a diamond.

Most retail diamond stores are typically equipped to provide you with only 2 or 3 choices of stones in your desired size and price range. That means that you'll most likely have to drive between several retail locations, trying to find a diamond that you can afford and feel confident about.

Continue reading below reviews


Diamonds Reviews

5 stars
Blue Nile

BLUE Best-In-Class Blue Ribbon Award

Blue Nile offers the largest selection of diamonds that we could find. With over 140,000 diamonds to choose from, you're more likely to find exactly what you're looking for at Blue Nile. When you combine diamond selection, great pricing, a powerful website, and strong reputation, Blue Nile earns our highest rating.
Read More... Visit

4.5 stars
James Allen


James Allen is a great choice for your diamond selection. Shoppers will not only love their huge selection of diamonds but their generous return policy. The company was also ranked high for their unique 360 degree picture technology. It felt like we were shopping in a local jewelry shop.
Read More... Visit

4 stars


Jared's is a common name in the chain jewelry arena. The also offer a very sizeable selection of diamonds available online. We found their inventory was greatest in the 1 to 2 carat range and might run a little pricier than some of the other companies reviewed. Some shoppers will really appreciate their actual pictures with loop like technology that allows them to closely observe each diamond. Read More... Visit

4 stars
Ross & Simons


This online jewelry store is lacking some of the good looks and professionalism that we saw with higher ranked stores. However, Ross & Simons has a long standing history and a superior BBB rating. Their selection of diamonds is impressive. Read More... Visit

3.5 stars
Kay Jewelers


Kay Jewelers is a common name in the chain jewelry store market. They offer over 3,000 diamonds online and provide a nice simulated loupe for up close viewing. We liked the strong BBB score but didn't find the bells as whistles of those stores ranked higher. Read More... Visit

3.5 star
Diamond Wave


Diamond Wave is a family owned Internet jewelry store that comes with a strong BBB rating and a focus on customer service. However, we couldn't find anyway to choose a setting for our loose diamond selection - which may not meet the needs of many. Read More... Visit

3 star
Diamonds USA


Besides a long list of available diamonds for sale, Diamonds USA didn't rank high. Despite a strong BBB rating we didn't feel the website was created with the customer in mind. Also, buyers are unable to view the actual lab certification report - a big concern for us. Read More... Visit

2.5 star
Diamond Princess


At Diamond Princess, shoppers will find a large selection of loose diamonds. However, copies of the lab certifications, options to set the diamonds and unfavorable pricing ranked this company lower on our list.
Read More... Visit

2 stars
Sun Jewelry


Sun Jewelry is a California based jewelry company that offers a decent selection of diamonds from various diamond grading companies. The navigation and search tools dropped this company down in our rankings, which was unfortunate. We felt other shoppers would also leave Sun Jewelry exhausted and frustrated. Read More... Visit

1 star
Carats Direct 2 U


Shoppers will find clarity enhanced diamonds as well as non-treated white, green, yellow and blue diamonds. An unprofessional, poor website along with a small diamond selection was immediate turnoffs for us at Carats Direct 2 U. We recommend shopping at a much higher ranked online diamond store. Read More... Visit

Continued from above

While the task of finding the right diamond has traditionally been a frustrating and time-consuming process, the internet has made all this much easier. With the introduction of online diamond stores in the last few years, you now have access to thousands of diamonds, and can easily choose the color range, clarity, cut, and more that you're looking for. You can also compare several diamonds at the same time to find the best diamond at the best price.

Not all online diamond stores are the same. Before making your big diamond purchase, you should consider the following:

  • Selection. How large is the diamond selection? Will there be a substantial selection of all diamond cuts in various grades and color?
  • BBB Rating. What kind of history does the company have with their customers?
  • Return Policy. If your diamond purchase shows up at your doorstep but doesn't dazzle you, will you be able to return it for a full refund?
  • Settings. Will you be able to set your diamond purchase in a beautiful mounting, if so desired?
  • Diamond Certification. What lab certification companies review the diamond selection? Will you be buying the best quality diamond for the money? has reviewed and ranked the best Diamond Stores available today. We hope these reviews help you find the perfect diamond that you're looking for!

In Cartier and Diamonds, an Unusual Kind of Conservationist

LONDON - For Ruth Powys, the chief executive of Elephant Family, an international charity that works to protect Asian elephants and their habitat, jewelry may seem like an unorthodox addition to her wardrobe. "In conservation you normally have dirt ...

Published:  Wed, 22 Nov 2017 06:00:00 GMT

5 Amazing Facts You Might Not Know About Diamonds

Yay, you're engaged! You found the love of a lifetime-and of course the diamond engagement ring of your dreams! And while you could make a list a mile along of everything that makes your fiance special, there are plenty of amazing facts we bet you didn ...

Published:  Wed, 22 Nov 2017 09:04:00 GMT

Ring's new $100,000 doorbell is encrusted with sapphires, diamonds, and gold

While Black Friday deals can help you buy up smart home appliances on the cheap, the opposite also exists for users looking for a taste of luxury. Smart home accessory maker Ring just revealed a limited edition video doorbell encrusted in jewels.

Published:  Wed, 22 Nov 2017 09:16:00 GMT

Tommy Reamon still "polishing diamonds" as coach at Landstown High

Landstown High tailback Victor Jones was on his way to a bruising, 128-yard rushing performance when he clicked off perhaps the best run of the night. He bowled over one Woodside defender, then another, before finally being knocked out of bounds.

Published:  Wed, 22 Nov 2017 12:00:00 GMT

Here's Our Next Big Investment: Diamonds

What are you going to get for yourself this holiday season The newest phone release A trip abroad Lots of clothes from your favorite designers May we suggest something that will last you at least a decade's worth of Christmases Diamonds. You're ...

Published:  Wed, 22 Nov 2017 19:45:00 GMT

Run for the Diamonds set for 108th race

Cross country season isn't finished yet in Berwick. The Bulldogs' PIAA calendar ended Nov. 4, but many runners on the team have been training for one more big race on their schedule: the 108th Run for the Diamonds. When the Bulldogs and more than 1,000 ...

Published:  Thu, 23 Nov 2017 01:06:00 GMT

Gem Diamonds recovers high quality 202 carat diamond from Letseng

Gem Diamonds has recovered a high quality 202 carat, D colour type IIa diamond from its Letseng mine in Lesotho. This is the seventh diamond of over 100 carats to be recovered in the year to date from Letseng, which is the highest dollar per carat ...

Published:  Thu, 23 Nov 2017 03:41:00 GMT

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