September 19, 2017

Home  >  Diamonds



  1. James Allen
  2. Jared
  3. Ross & Simons
  4. Kay Jewelers
  5. Diamond Wave
  6. Diamonds USA
  7. Diamond Princess
  8. Sun Jewelry
  9. Carats Direct 2 U

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Disclosure: We pay our reviewers for their reviews. We are not compensated by companies for their reviews, but we are compensated for links and advertisements on our website. Click here for details.

Diamonds Better Business Bureau Reliability Seal

Get Your Diamond at Blue Nile Today! If you've purchased a loose diamond before, you know that it's both an art and a science. Carat size, color, certification, depth, symmetry, retail mark-up, and many other factors determine the ultimate price of a diamond.

Most retail diamond stores are typically equipped to provide you with only 2 or 3 choices of stones in your desired size and price range. That means that you'll most likely have to drive between several retail locations, trying to find a diamond that you can afford and feel confident about.

Continue reading below reviews


Diamonds Reviews

5 stars
Blue Nile

BLUE Best-In-Class Blue Ribbon Award

Blue Nile offers the largest selection of diamonds that we could find. With over 140,000 diamonds to choose from, you're more likely to find exactly what you're looking for at Blue Nile. When you combine diamond selection, great pricing, a powerful website, and strong reputation, Blue Nile earns our highest rating.
Read More... Visit

4.5 stars
James Allen


James Allen is a great choice for your diamond selection. Shoppers will not only love their huge selection of diamonds but their generous return policy. The company was also ranked high for their unique 360 degree picture technology. It felt like we were shopping in a local jewelry shop.
Read More... Visit

4 stars


Jared's is a common name in the chain jewelry arena. The also offer a very sizeable selection of diamonds available online. We found their inventory was greatest in the 1 to 2 carat range and might run a little pricier than some of the other companies reviewed. Some shoppers will really appreciate their actual pictures with loop like technology that allows them to closely observe each diamond. Read More... Visit

4 stars
Ross & Simons


This online jewelry store is lacking some of the good looks and professionalism that we saw with higher ranked stores. However, Ross & Simons has a long standing history and a superior BBB rating. Their selection of diamonds is impressive. Read More... Visit

3.5 stars
Kay Jewelers


Kay Jewelers is a common name in the chain jewelry store market. They offer over 3,000 diamonds online and provide a nice simulated loupe for up close viewing. We liked the strong BBB score but didn't find the bells as whistles of those stores ranked higher. Read More... Visit

3.5 star
Diamond Wave


Diamond Wave is a family owned Internet jewelry store that comes with a strong BBB rating and a focus on customer service. However, we couldn't find anyway to choose a setting for our loose diamond selection - which may not meet the needs of many. Read More... Visit

3 star
Diamonds USA


Besides a long list of available diamonds for sale, Diamonds USA didn't rank high. Despite a strong BBB rating we didn't feel the website was created with the customer in mind. Also, buyers are unable to view the actual lab certification report - a big concern for us. Read More... Visit

2.5 star
Diamond Princess


At Diamond Princess, shoppers will find a large selection of loose diamonds. However, copies of the lab certifications, options to set the diamonds and unfavorable pricing ranked this company lower on our list.
Read More... Visit

2 stars
Sun Jewelry


Sun Jewelry is a California based jewelry company that offers a decent selection of diamonds from various diamond grading companies. The navigation and search tools dropped this company down in our rankings, which was unfortunate. We felt other shoppers would also leave Sun Jewelry exhausted and frustrated. Read More... Visit

1 star
Carats Direct 2 U


Shoppers will find clarity enhanced diamonds as well as non-treated white, green, yellow and blue diamonds. An unprofessional, poor website along with a small diamond selection was immediate turnoffs for us at Carats Direct 2 U. We recommend shopping at a much higher ranked online diamond store. Read More... Visit

Continued from above

While the task of finding the right diamond has traditionally been a frustrating and time-consuming process, the internet has made all this much easier. With the introduction of online diamond stores in the last few years, you now have access to thousands of diamonds, and can easily choose the color range, clarity, cut, and more that you're looking for. You can also compare several diamonds at the same time to find the best diamond at the best price.

Not all online diamond stores are the same. Before making your big diamond purchase, you should consider the following:

  • Selection. How large is the diamond selection? Will there be a substantial selection of all diamond cuts in various grades and color?
  • BBB Rating. What kind of history does the company have with their customers?
  • Return Policy. If your diamond purchase shows up at your doorstep but doesn't dazzle you, will you be able to return it for a full refund?
  • Settings. Will you be able to set your diamond purchase in a beautiful mounting, if so desired?
  • Diamond Certification. What lab certification companies review the diamond selection? Will you be buying the best quality diamond for the money? has reviewed and ranked the best Diamond Stores available today. We hope these reviews help you find the perfect diamond that you're looking for!

Africa is rich in diamonds but still poor

For months now, Africa's rough diamonds have been increasing in value but the sale proceeds do not reach the people. Instead, they benefit metropolitan elites and the mine companies, which are usually foreign-owned. Last week Tanzanian police struck a blow ...

Published:  Tue, 19 Sep 2017 13:03:00 GMT

Botswana Seeks Option to Buy Unusually Big Diamonds From Its Mines

Botswana is amending its law to give the government the first option to buy diamonds that are unusually large or have other unusual features found in its mines, such as the world's second-biggest 1,109 carat diamond discovered two years ago. The ...

Published:  Mon, 18 Sep 2017 15:08:00 GMT

Fake diamonds helped scientists find the hottest temperature ever recorded on Earth

About 36 million years ago, an asteroid slammed into Canada and created a fake diamond, which over the millennia degraded and transformed into a shiny black rock. Now, geologists have used that gem to confirm a new temperature record for the Earth's ...

Published:  Tue, 19 Sep 2017 13:09:00 GMT

Diamonds are a Turner's Best Friend: My Favorite Slipstone

The circumference of a 12" bowl (2πr) is about 38" . Multiply that to a lathe's speed and you'll realize that wood turners are making almost a mile of shavings a minute. I think it's fair to say that turners sharpen more than any other woodworkers.

Published:  Tue, 19 Sep 2017 07:44:00 GMT Now Offers FedEx Priority Shipping Around the World

AUCKLAND, New Zealand, September 20, 2017 ( - is proud to now offer international shipping via FedEx Priority Shipping. Clients who wish to have products shipped internationally can contact the company for a quote and estimated ...

Published:  Tue, 19 Sep 2017 06:06:00 GMT

Petra Diamonds Hmltn 2017 Q4 - Results - Earnings Call Slides

The following slide deck was published by Petra Diamonds Hmltn in conjunction with their 2017 Q4 earnings call. 143 Click to enlarge Notes:

Published:  Mon, 18 Sep 2017 10:53:00 GMT

UPDATE 2-Petra Diamonds restarts Tanzania mine, sticks to output target

* Full-year EBITDA down 4.3 pct (Updates with share price, analyst, detail) By Radhika Rukmangadhan and Zandi Shabalala BENGALURU/LONDON, Sept 18 (Reuters) - Petra Diamonds has resumed operations at its Williamson mine in Tanzania after a four-day stoppage ...

Published:  Tue, 19 Sep 2017 03:23:00 GMT

Young People Dazzled Not By Diamonds But IPhones, Jeweller In Hong Kong Says

Young people are spurning diamonds in favour of Apple products, according to a Russian company presenting its newest collection in Hong Kong and featuring the largest such gemstone to be produced in the country. Evgeniy Tsybukov of Alrosa, the world's ...

Published:  Tue, 19 Sep 2017 02:08:00 GMT

Mountain Province Diamonds Results of Seventh Diamond Sale and Exploration Update

Mountain Province Diamonds Inc. ('Mountain Province', the 'Company') (TSX and NASDAQ: MPVD) today announces the results of its recently completed seventh diamond sale. A total of 463,000 carats were sold for proceeds totalling US$27.1 million, a 30% ...

Published:  Mon, 18 Sep 2017 00:30:00 GMT

BlueRock Diamonds increases production and grades

Miner BlueRock Diamonds, which owns and operates the Kareevlei Diamond Mine in South Africa, is selling diamonds at a much improved average grade in the second half of the year, with production also on the increase. The AIM-listed company reported on ...

Published:  Mon, 18 Sep 2017 06:15:00 GMT

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