January 22, 2017

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Diamonds Better Business Bureau Reliability Seal

If you've purchased a loose diamond before, you know that it's both an art and a science. Carat size, color, certification, depth, symmetry, retail mark-up, and many other factors determine the ultimate price of a diamond.

Get Your Diamond at Blue Nile Today! Most retail diamond stores are typically equipped to provide you with only 2 or 3 choices of stones in your desired size and price range. That means that you'll most likely have to drive between several retail locations, trying to find a diamond that you can afford and feel confident about.

While the task of finding the right diamond has traditionally been a frustrating and time-consuming process, the internet has made all this much easier. With the introduction of online diamond stores in the last few years, you now have access to thousands of diamonds, and can easily choose the color range, clarity, cut, and more that you're looking for. You can also compare several diamonds at the same time to find the best diamond at the best price.

Not all online diamond stores are the same. Before making your big diamond purchase, you should consider the following:

  • Selection. How large is the diamond selection? Will there be a substantial selection of all diamond cuts in various grades and color?
  • BBB Rating. What kind of history does the company have with their customers?
  • Return Policy. If your diamond purchase shows up at your doorstep but doesn't dazzle you, will you be able to return it for a full refund?
  • Settings. Will you be able to set your diamond purchase in a beautiful mounting, if so desired?
  • Diamond Certification. What lab certification companies review the diamond selection? Will you be buying the best quality diamond for the money? has reviewed and ranked the best Diamond Stores available today. We hope these reviews help you find the perfect diamond that you're looking for!


Diamonds Reviews

5 stars
Blue Nile

BLUE Best-In-Class Blue Ribbon Award

Blue Nile offers the largest selection of diamonds that we could find. With over 140,000 diamonds to choose from, you're more likely to find exactly what you're looking for at Blue Nile. When you combine diamond selection, great pricing, a powerful website, and strong reputation, Blue Nile earns our highest rating. Read More... Visit

4.5 stars
James Allen


James Allen is a great choice for your diamond selection. Shoppers will not only love their huge selection of diamonds but their generous return policy. The company was also ranked high for their unique 360 degree picture technology. It felt like we were shopping in a local jewelry shop.
Read More... Visit

4 stars


Jared's is a common name in the chain jewelry arena. The also offer a very sizeable selection of diamonds available online. We found their inventory was greatest in the 1 to 2 carat range and might run a little pricier than some of the other companies reviewed. Some shoppers will really appreciate their actual pictures with loop like technology that allows them to closely observe each diamond. Read More... Visit

4 stars
Ross & Simons


This online jewelry store is lacking some of the good looks and professionalism that we saw with higher ranked stores. However, Ross & Simons has a long standing history and a superior BBB rating. Their selection of diamonds is impressive. Read More... Visit

3.5 stars
Kay Jewelers


Kay Jewelers is a common name in the chain jewelry store market. They offer over 3,000 diamonds online and provide a nice simulated loupe for up close viewing. We liked the strong BBB score but didn't find the bells as whistles of those stores ranked higher. Read More... Visit

3.5 star
Diamond Wave


Diamond Wave is a family owned Internet jewelry store that comes with a strong BBB rating and a focus on customer service. However, we couldn't find anyway to choose a setting for our loose diamond selection - which may not meet the needs of many. Read More... Visit

3 star
Diamonds USA


Besides a long list of available diamonds for sale, Diamonds USA didn't rank high. Despite a strong BBB rating we didn't feel the website was created with the customer in mind. Also, buyers are unable to view the actual lab certification report - a big concern for us. Read More... Visit

2.5 star
Diamond Princess


At Diamond Princess, shoppers will find a large selection of loose diamonds. However, copies of the lab certifications, options to set the diamonds and unfavorable pricing ranked this company lower on our list.
Read More... Visit

2 stars
Sun Jewelry


Sun Jewelry is a California based jewelry company that offers a decent selection of diamonds from various diamond grading companies. The navigation and search tools dropped this company down in our rankings, which was unfortunate. We felt other shoppers would also leave Sun Jewelry exhausted and frustrated. Read More... Visit

1 star
Carats Direct 2 U


Shoppers will find clarity enhanced diamonds as well as non-treated white, green, yellow and blue diamonds. An unprofessional, poor website along with a small diamond selection was immediate turnoffs for us at Carats Direct 2 U. We recommend shopping at a much higher ranked online diamond store. Read More... Visit

Do diamonds really come from coal?

Many people believe that diamonds are formed from the metamorphism of coal. That idea continues to be the "how diamonds form" story in many science classrooms. It's easy to see where the idea came from, though. Diamonds and coal are both, at their base ...

Published:  Fri, 20 Jan 2017 05:23:00 GMT

Malabar Gold & Diamonds opens 7 new showrooms in GCC

Leading jewellery retailer Malabar Gold & Diamonds has opened seven new showrooms on January 18. The inauguration of the new showrooms was held in the UAE, Kuwait and Bahrain in the presence of dignitaries, invited guests among others. MP Ahammed, chairman ...

Published:  Sat, 21 Jan 2017 10:53:00 GMT

MIDAS UPDATE: Diamonds as big as a golf ball... now firm Gem Diamonds prepares to add polish

The vast majority of diamond engagement rings are less than a carat in weight but still look suitably impressive on a bride-to-be's finger. The Letseng diamond mine in Lesotho is in another category. Renowned for producing the most spectacular stones in ...

Published:  Sat, 21 Jan 2017 14:02:00 GMT

Suspects held over £58m airport diamond heist in Amsterdam

Image Caption: The heist was carried out at Schiphol Airport in Amsterdam No one was hurt in the heist. But while some of the stolen diamonds were found in a getaway vehicle immediately after the robbery, the rest of the haul - valued at £35m - has never ...

Published:  Sat, 21 Jan 2017 14:13:00 GMT

HIllside student compete in 'Miss Diamonds' pageant

Enesii Mwanjabala, a third-grade Hillside Elementary student will compete in the first edition of the Little Miss Diamonds, Darlings, and Dolls Scholarship Pageant at 4 p.m. Saturday, April 8, at Hope United Methodist Church, 26275 Northwestern Highway ...

Published:  Sat, 21 Jan 2017 05:15:00 GMT

World's Most Expensive Dentures

A dentist in Dubai has created the world's most expensive dentures. Each set of flashy false teeth feature ten grams of 24 pure carat gold and 160 encrusted diamonds, meaning the wearer will undoubtedly have a dazzling smile. A dentist in Dubai has ...

Published:  Sat, 21 Jan 2017 16:36:00 GMT

Kyle Sandilands: I've been checking out diamonds but how do I propose

HE'S already had the big flashy wedding, complete with crowns and thrones. But shock jock Kyle Sandilands doesn't quite know how to pop the question the second time around. The controversial KIIS FM star spared no expense when he tied the knot with ...

Published:  Sat, 21 Jan 2017 17:41:00 GMT

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