March 30, 2017

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  1. James Allen
  2. Jared
  3. Ross & Simons
  4. Kay Jewelers
  5. Diamond Wave
  6. Diamonds USA
  7. Diamond Princess
  8. Sun Jewelry
  9. Carats Direct 2 U

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Diamonds Better Business Bureau Reliability Seal

Get Your Diamond at Blue Nile Today! If you've purchased a loose diamond before, you know that it's both an art and a science. Carat size, color, certification, depth, symmetry, retail mark-up, and many other factors determine the ultimate price of a diamond.

Most retail diamond stores are typically equipped to provide you with only 2 or 3 choices of stones in your desired size and price range. That means that you'll most likely have to drive between several retail locations, trying to find a diamond that you can afford and feel confident about.

Continue reading below reviews


Diamonds Reviews

5 stars
Blue Nile

BLUE Best-In-Class Blue Ribbon Award

Blue Nile offers the largest selection of diamonds that we could find. With over 140,000 diamonds to choose from, you're more likely to find exactly what you're looking for at Blue Nile. When you combine diamond selection, great pricing, a powerful website, and strong reputation, Blue Nile earns our highest rating.
Read More... Visit

4.5 stars
James Allen


James Allen is a great choice for your diamond selection. Shoppers will not only love their huge selection of diamonds but their generous return policy. The company was also ranked high for their unique 360 degree picture technology. It felt like we were shopping in a local jewelry shop.
Read More... Visit

4 stars


Jared's is a common name in the chain jewelry arena. The also offer a very sizeable selection of diamonds available online. We found their inventory was greatest in the 1 to 2 carat range and might run a little pricier than some of the other companies reviewed. Some shoppers will really appreciate their actual pictures with loop like technology that allows them to closely observe each diamond. Read More... Visit

4 stars
Ross & Simons


This online jewelry store is lacking some of the good looks and professionalism that we saw with higher ranked stores. However, Ross & Simons has a long standing history and a superior BBB rating. Their selection of diamonds is impressive. Read More... Visit

3.5 stars
Kay Jewelers


Kay Jewelers is a common name in the chain jewelry store market. They offer over 3,000 diamonds online and provide a nice simulated loupe for up close viewing. We liked the strong BBB score but didn't find the bells as whistles of those stores ranked higher. Read More... Visit

3.5 star
Diamond Wave


Diamond Wave is a family owned Internet jewelry store that comes with a strong BBB rating and a focus on customer service. However, we couldn't find anyway to choose a setting for our loose diamond selection - which may not meet the needs of many. Read More... Visit

3 star
Diamonds USA


Besides a long list of available diamonds for sale, Diamonds USA didn't rank high. Despite a strong BBB rating we didn't feel the website was created with the customer in mind. Also, buyers are unable to view the actual lab certification report - a big concern for us. Read More... Visit

2.5 star
Diamond Princess


At Diamond Princess, shoppers will find a large selection of loose diamonds. However, copies of the lab certifications, options to set the diamonds and unfavorable pricing ranked this company lower on our list.
Read More... Visit

2 stars
Sun Jewelry


Sun Jewelry is a California based jewelry company that offers a decent selection of diamonds from various diamond grading companies. The navigation and search tools dropped this company down in our rankings, which was unfortunate. We felt other shoppers would also leave Sun Jewelry exhausted and frustrated. Read More... Visit

1 star
Carats Direct 2 U


Shoppers will find clarity enhanced diamonds as well as non-treated white, green, yellow and blue diamonds. An unprofessional, poor website along with a small diamond selection was immediate turnoffs for us at Carats Direct 2 U. We recommend shopping at a much higher ranked online diamond store. Read More... Visit

Continued from above

While the task of finding the right diamond has traditionally been a frustrating and time-consuming process, the internet has made all this much easier. With the introduction of online diamond stores in the last few years, you now have access to thousands of diamonds, and can easily choose the color range, clarity, cut, and more that you're looking for. You can also compare several diamonds at the same time to find the best diamond at the best price.

Not all online diamond stores are the same. Before making your big diamond purchase, you should consider the following:

  • Selection. How large is the diamond selection? Will there be a substantial selection of all diamond cuts in various grades and color?
  • BBB Rating. What kind of history does the company have with their customers?
  • Return Policy. If your diamond purchase shows up at your doorstep but doesn't dazzle you, will you be able to return it for a full refund?
  • Settings. Will you be able to set your diamond purchase in a beautiful mounting, if so desired?
  • Diamond Certification. What lab certification companies review the diamond selection? Will you be buying the best quality diamond for the money? has reviewed and ranked the best Diamond Stores available today. We hope these reviews help you find the perfect diamond that you're looking for!

Bitcoin: 'Blood Diamonds' Of The Digital Era

Bitcoin has long been the transaction currency of choice for drug dealers and extortionists, but this month, the IRS has upped the game. Just as tax evasion finally took down Al Capone, now the IRS is looking for tax evaders and other tax cheats who have ...

Published:  Wed, 29 Mar 2017 22:46:00 GMT

County dance troupe shines like "Diamonds' in national competition

Following their high-energy, nonstop, 2-minute and 10-second routine, the 13 members of the STEPS All-Stars Diamonds team were exhausted - in a good way. The Dance Super Nationals on Feb. 19 in Covington, Kentucky, near Cincinnati was their last chance ...

Published:  Thu, 30 Mar 2017 00:28:00 GMT

Petra Diamonds to issue $600m in secured notes

Petra Diamonds said it was issuing $600m in secured notes and restructuring its debt facilities. The secured second lien notes will be due in and are to be issued the company's Petra Diamonds US$ Treasury subsidiary. The proceeds will be used to refinance ...

Published:  Thu, 30 Mar 2017 01:06:00 GMT

Mbada Diamonds seeks order to stop "theft'

Grandwell Holdings (Pvt) Ltd has once again approached the High Court seeking another order to compel the Zimbabwe Consolidated Diamond Company (ZCDC) to stop continuously "stealing" its ore from Mbada Diamonds claims. The company is also seeking an ...

Published:  Thu, 30 Mar 2017 01:19:00 GMT

Loadstar feat. Takura - Diamonds

Loadstar have been one of the most formidable duos in the Drum & Bass circle. Formally known as Xample and Lomax, the Bristol based duo predominantly make drum and bass, but also work in other genres such as dubstep and electro. In a very short period of ...

Published:  Wed, 29 Mar 2017 23:07:00 GMT

Scrap tax on diamonds from India to US: Rapaport

SURAT: US-based Rapaport Group chairman Martin Rapaport has asked the Indian government to allow zero taxes on diamonds, gems and jewellery imported from India by the United States. "We are calling for the US-India bilateral trade agreement with zero ...

Published:  Tue, 28 Mar 2017 18:41:00 GMT

Lab-grown diamonds are the new trend

(MEREDITH/AP) -- This brilliant gem might be a little too heavy to balance on your fiancee's ring finger, but who is going to turn down a diamond the size of a gull's egg? This 118. 28 karat oval white diamond went on sale at Sotheby's auction house in ...

Published:  Tue, 28 Mar 2017 15:48:00 GMT

Petra Diamonds : Proposed US$600M Notes Issue & Debt Restructuring

· The Company today announces an intention to offer US$600 million in aggregate principal amount of senior secured second lien notes due 2022 (the "2022 Notes"). The 2022 Notes will be issued by Petra Diamonds US$ Treasury Plc, a wholly owned subsidiary ...

Published:  Thu, 30 Mar 2017 00:24:00 GMT

Stockists respond positively to Gecko's "D for Diamonds' range

Gecko Jewellery says it has had a "very positive response" to its recently-refreshed "D for Diamonds' range for children following on from Jewellery & Watch in Birmingham. The company has added a number of new retailers to its list of stockists and ...

Published:  Thu, 30 Mar 2017 01:41:00 GMT

BRIEF-Petra Diamonds announces proposed $600 mln notes issue and debt restructuring

* Launch of $600 million notes issue and restructuring of its debt facilities * Proceeds from 2022 notes will be used to refinance co's existing $300 million 8.25% senior secured second lien notes due 2020 * Proceeds from 2022 notes will be used to repay ...

Published:  Thu, 30 Mar 2017 01:21:00 GMT

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