February 21, 2017

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Diamonds Better Business Bureau Reliability Seal

If you've purchased a loose diamond before, you know that it's both an art and a science. Carat size, color, certification, depth, symmetry, retail mark-up, and many other factors determine the ultimate price of a diamond.

Get Your Diamond at Blue Nile Today! Most retail diamond stores are typically equipped to provide you with only 2 or 3 choices of stones in your desired size and price range. That means that you'll most likely have to drive between several retail locations, trying to find a diamond that you can afford and feel confident about.

While the task of finding the right diamond has traditionally been a frustrating and time-consuming process, the internet has made all this much easier. With the introduction of online diamond stores in the last few years, you now have access to thousands of diamonds, and can easily choose the color range, clarity, cut, and more that you're looking for. You can also compare several diamonds at the same time to find the best diamond at the best price.

Not all online diamond stores are the same. Before making your big diamond purchase, you should consider the following:

  • Selection. How large is the diamond selection? Will there be a substantial selection of all diamond cuts in various grades and color?
  • BBB Rating. What kind of history does the company have with their customers?
  • Return Policy. If your diamond purchase shows up at your doorstep but doesn't dazzle you, will you be able to return it for a full refund?
  • Settings. Will you be able to set your diamond purchase in a beautiful mounting, if so desired?
  • Diamond Certification. What lab certification companies review the diamond selection? Will you be buying the best quality diamond for the money? has reviewed and ranked the best Diamond Stores available today. We hope these reviews help you find the perfect diamond that you're looking for!


Diamonds Reviews

5 stars
Blue Nile

BLUE Best-In-Class Blue Ribbon Award

Blue Nile offers the largest selection of diamonds that we could find. With over 140,000 diamonds to choose from, you're more likely to find exactly what you're looking for at Blue Nile. When you combine diamond selection, great pricing, a powerful website, and strong reputation, Blue Nile earns our highest rating. Read More... Visit

4.5 stars
James Allen


James Allen is a great choice for your diamond selection. Shoppers will not only love their huge selection of diamonds but their generous return policy. The company was also ranked high for their unique 360 degree picture technology. It felt like we were shopping in a local jewelry shop.
Read More... Visit

4 stars


Jared's is a common name in the chain jewelry arena. The also offer a very sizeable selection of diamonds available online. We found their inventory was greatest in the 1 to 2 carat range and might run a little pricier than some of the other companies reviewed. Some shoppers will really appreciate their actual pictures with loop like technology that allows them to closely observe each diamond. Read More... Visit

4 stars
Ross & Simons


This online jewelry store is lacking some of the good looks and professionalism that we saw with higher ranked stores. However, Ross & Simons has a long standing history and a superior BBB rating. Their selection of diamonds is impressive. Read More... Visit

3.5 stars
Kay Jewelers


Kay Jewelers is a common name in the chain jewelry store market. They offer over 3,000 diamonds online and provide a nice simulated loupe for up close viewing. We liked the strong BBB score but didn't find the bells as whistles of those stores ranked higher. Read More... Visit

3.5 star
Diamond Wave


Diamond Wave is a family owned Internet jewelry store that comes with a strong BBB rating and a focus on customer service. However, we couldn't find anyway to choose a setting for our loose diamond selection - which may not meet the needs of many. Read More... Visit

3 star
Diamonds USA


Besides a long list of available diamonds for sale, Diamonds USA didn't rank high. Despite a strong BBB rating we didn't feel the website was created with the customer in mind. Also, buyers are unable to view the actual lab certification report - a big concern for us. Read More... Visit

2.5 star
Diamond Princess


At Diamond Princess, shoppers will find a large selection of loose diamonds. However, copies of the lab certifications, options to set the diamonds and unfavorable pricing ranked this company lower on our list.
Read More... Visit

2 stars
Sun Jewelry


Sun Jewelry is a California based jewelry company that offers a decent selection of diamonds from various diamond grading companies. The navigation and search tools dropped this company down in our rankings, which was unfortunate. We felt other shoppers would also leave Sun Jewelry exhausted and frustrated. Read More... Visit

1 star
Carats Direct 2 U


Shoppers will find clarity enhanced diamonds as well as non-treated white, green, yellow and blue diamonds. An unprofessional, poor website along with a small diamond selection was immediate turnoffs for us at Carats Direct 2 U. We recommend shopping at a much higher ranked online diamond store. Read More... Visit

Petra Diamonds Limited (PDL) Rating Reiterated by Liberum Capital

Liberum Capital's target price suggests a potential upside of 28.03% from the stock's current price. Eight brokerages rating the company a strong buy, six brokerages rating the company a buy, three brokerages rating the company a hold, zero brokerages ...

Published:  Mon, 20 Feb 2017 10:02:00 GMT

Petra Diamonds Reports Surge in Half-Year Revenue and Profit

PDL has been the subject of several other reports. Shares of Petra Diamonds Limited (LON:PDL) opened at 145.90 on Monday. The company's market capitalization is GBX 750.25 million. The company has a 50 day moving average of GBX 155.12 and a 200-day moving ...

Published:  Mon, 20 Feb 2017 10:14:00 GMT

Petra Diamonds Limited 40% Potential Upside Indicated by finnCap

Shares in Petra Diamond Limited (LON:PDL) fell today after the mining company warned full year production could be at the lower end of its forecast range as it reported its first half results. On 2/13/2017, Citigroup released a statement about Petra ...

Published:  Mon, 20 Feb 2017 09:59:00 GMT

Rockwell Diamonds : seals sale of non-core assets and gains traction with its recently announced strategic repositioning and business turnaround plan

VANCOUVER, Feb. 20, 2017 /CNW/ - Rockwell Diamonds Inc. ("Rockwell" or the "Company") (TSX:RDI; JSE:RDI) announces that it has concluded the sale transaction entered into with Nelesco 318 Proprietary Limited ("Nelesco") for certain assets, the assumption ...

Published:  Mon, 20 Feb 2017 13:05:00 GMT

TricksOn.Top Introduces a Tool for Free Diamonds and Keys for Choices Stories You Play

It is a convenient online tool that helps players to get Choices Stories You Play's Diamonds and Keys fast. All those players who are in the lookout for a free Choices Stories You Play Diamonds and Keys generator can consider the aforementioned website.

Published:  Mon, 20 Feb 2017 12:12:00 GMT

Despite sparkling results, Petra Diamonds warns it will be at the low end of its production target

The recovering global diamond market helped Petra Diamonds return to net profit in the first half of the year, but the group is "mindful" its production results could be at the bottom end of forecasts. For the six months to 31 December, adjusted earnings ...

Published:  Mon, 20 Feb 2017 02:20:00 GMT

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