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      January 21, 2018

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What is a Gift Basket?

According to the publication Supermarket News, gift baskets are steadily growing in popularity. Originally, baskets typically included mostly food, drink or toiletries. Today, the market has expanded such that entire baskets can be made up of butter, coffee, baby goods or even items related to sports and hobbies, such as golf and tennis.

The question remains, then, “What is a gift basket?” The gift basket is a concept that may be traced back to antiquity. The idea of giving not just a single gift but a selection or collection of items centered around a theme, brand or category carries great power. It also speaks to versatility. Gift baskets are often good choices for acquaintances you do not know well, business associates, and groups of people.

Theme
Gift baskets are typically built around a theme. For example, an online bakery offers breakfast gift baskets that feature its specialty English muffins. Baskets abound that speak to personal interests, hobbies, or that reflect the recipient’s affection for a certain industry. Golf, tennis and even bowling gift baskets are available at online and traditional retailers. A scent or color story can also provide a theme for a bath and body or stationery (paper) gift basket.

Product Type
In days past, the question, “What is a gift basket?” could typically be answered by this reply: It is a collection or selection of products of a certain types. Today, product-type gift baskets prevail. You can find varied types of candy, such as chocolates, toffees and brittles in a single basket, or a basket of different types of forms of chocolates, for example, chocolate bars, filled chocolates and chocolate chips. Wines, beers, cheeses and sausages are common product type choices. More esoteric selections such as caviar, pates and olive oils are also available.

Brand
Brand-focused gift baskets have been a part of the U.S. retail landscape for decades. Harry & David and Hickory Farms are two of the best-known of retailers that include only their own brand of goods in each basket. Newer or trendier establishments have jumped on the bandwagon: Starbucks, Jelly Belly and Ghirardelli are among them.

Trend
As with any other area of retail, the gift basket market is influenced by trends. As of 2013, healthy food gifts – such as nuts and low-fat, low-sugar snacks – were popular. As might be expected, the opposite trend, that of the junk-food basket, to include fried chips and high-fat, high-cholesterol selections, is a frequent order. When items such as artisan beers, handmade chocolates or homemade scones become all the rage, gift baskets that include them boast increased sales numbers.

Personalization/Customization
During the materialistic 1990s, when extravagant spending was at a high, personalization in gift-giving was also in demand. Gift baskets lend themselves well to the concept of personalization. Some retailers allow you to choose the items in a basket. Others interview you about the recipient’s preferences in the interest of creating a gift that is memorable, tasteful and unique.

So, what is a gift basket? It might be made up of just about any item or item grouping. The key to success in giving is understanding and accommodating the tastes or interests of the recipient.

Frugal Quad-Cities: 4 tips for saving money on gifts all year-long

I know we just got through the holidays, but if you really want to save money on gift giving, now is the time to start thinking about all the gifts you give all year-long. It might not be what you want to think about now, but in the long run, it will ...

Published:  Sat, 20 Jan 2018 05:09:00 GMT



Beware of Family Members Bearing Gifts

336 pp. Pantheon. $25.95. There's something about novels in trilogies, tetralogies and beyond that gives them a certain allure. It's not the allure of deathlessness, precisely, but maybe the next best thing: delay. We know from the start - whether ...

Published:  Fri, 19 Jan 2018 15:03:00 GMT



Top 5 Valentine's Day gifts under $50

Valentine's Day is now one of the most biggest retail holidays of the year. You or your sweetheart will spend as much as $130 on average for the holiday, according to the National Retail Federation. The problem is that so much of that money will be spent ...

Published:  Fri, 19 Jan 2018 17:46:00 GMT



Bad gifts still hanging around 6 ways to get rid of them

NEW YORK - With the holidays gone, some people still have bad gifts hanging around. Time is ticking, since many retailers have 30-day return windows. But those who have waited can still find a few ways to discard weird sweaters or duplicate air fryers.

Published:  Sat, 20 Jan 2018 13:02:00 GMT



Zoo Offers Cockroach Gifts Ahead of Valentine's Day

It's almost time for Valentine's Day, perhaps the most dreaded unofficial holiday of the year. If you're still uncertain about what to give to your loved one this year (or yourself, if you're celebrating Single Awareness Day), consider something ...

Published:  Sat, 20 Jan 2018 03:10:01 GMT



A Guy's Gift Guide: Ideas for Practical Gifts that are Still Luxurious as Ever

Purchasing the right gift for another can be stressful, especially for those who do not know how to shop for others. A lot goes into buying a gift for a loved one. For example, experts have observed that those who try to buy many gifts at once may focus on ...

Published:  Sat, 20 Jan 2018 08:47:00 GMT



Taylor Swift Sends Gifts to Newlywed Fans - Read Her Note!

Taylor Swift made these fans' wedding even more special! The 28-year-old ""¦Ready for It" singer recently sent an assortment of beautiful white flowers and a heartfelt letter to the fans on their big day.

Published:  Sat, 20 Jan 2018 12:57:00 GMT



Why Candles Make The Ultimate Gifts, No Matter The Time Of Year

There are few things more widely well-received than a chic, well-crafted candle. Any why "Niche brands enable you to gift something that is unique, and therefore, more thoughtful - which everyone appreciates," says Ash Huzenlaub, CEO and Co-Founder ...

Published:  Fri, 19 Jan 2018 16:38:00 GMT



All the Gifts the Trumps Have Given and Received Since the Election

Aside from being the leader of the free world, the title of president comes with a less-considered perk: gifts. Sure, there is a $390 limit under the Foreign Gifts and Decorations Act-paltry for the typically showy Trump-but the president has already ...

Published:  Sat, 20 Jan 2018 10:28:00 GMT



40 Of The Best Valentine's Day Gifts For Women

We hope you love the products we recommend! Just so you know, BuzzFeed may collect a share of sales from the links on this page. Oh, and FYI - prices are accurate and items in stock as of time of publication.

Published:  Fri, 19 Jan 2018 14:38:00 GMT



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