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      September 24, 2017

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What is a Gift Basket?

According to the publication Supermarket News, gift baskets are steadily growing in popularity. Originally, baskets typically included mostly food, drink or toiletries. Today, the market has expanded such that entire baskets can be made up of butter, coffee, baby goods or even items related to sports and hobbies, such as golf and tennis.

The question remains, then, “What is a gift basket?” The gift basket is a concept that may be traced back to antiquity. The idea of giving not just a single gift but a selection or collection of items centered around a theme, brand or category carries great power. It also speaks to versatility. Gift baskets are often good choices for acquaintances you do not know well, business associates, and groups of people.

Theme
Gift baskets are typically built around a theme. For example, an online bakery offers breakfast gift baskets that feature its specialty English muffins. Baskets abound that speak to personal interests, hobbies, or that reflect the recipient’s affection for a certain industry. Golf, tennis and even bowling gift baskets are available at online and traditional retailers. A scent or color story can also provide a theme for a bath and body or stationery (paper) gift basket.

Product Type
In days past, the question, “What is a gift basket?” could typically be answered by this reply: It is a collection or selection of products of a certain types. Today, product-type gift baskets prevail. You can find varied types of candy, such as chocolates, toffees and brittles in a single basket, or a basket of different types of forms of chocolates, for example, chocolate bars, filled chocolates and chocolate chips. Wines, beers, cheeses and sausages are common product type choices. More esoteric selections such as caviar, pates and olive oils are also available.

Brand
Brand-focused gift baskets have been a part of the U.S. retail landscape for decades. Harry & David and Hickory Farms are two of the best-known of retailers that include only their own brand of goods in each basket. Newer or trendier establishments have jumped on the bandwagon: Starbucks, Jelly Belly and Ghirardelli are among them.

Trend
As with any other area of retail, the gift basket market is influenced by trends. As of 2013, healthy food gifts – such as nuts and low-fat, low-sugar snacks – were popular. As might be expected, the opposite trend, that of the junk-food basket, to include fried chips and high-fat, high-cholesterol selections, is a frequent order. When items such as artisan beers, handmade chocolates or homemade scones become all the rage, gift baskets that include them boast increased sales numbers.

Personalization/Customization
During the materialistic 1990s, when extravagant spending was at a high, personalization in gift-giving was also in demand. Gift baskets lend themselves well to the concept of personalization. Some retailers allow you to choose the items in a basket. Others interview you about the recipient’s preferences in the interest of creating a gift that is memorable, tasteful and unique.

So, what is a gift basket? It might be made up of just about any item or item grouping. The key to success in giving is understanding and accommodating the tastes or interests of the recipient.

10 Thoughtful Housewarming Gifts Everyone Will Appreciate

Moving into a new home is exciting, but also stressful. Which is why giving a gift to help your friend or relative feel more comfortable in their new surroundings is something that won't go under-appreciated - especially when it's one of these stylish items.

Published:  Sat, 23 Sep 2017 01:28:00 GMT



GiftsbyMeeta Presents Online Diwali Gifts Hampers for Diwali Celebration

GiftsbyMeeta in its latest bid before the Diwali 2017 added another assortment of the Diwali gifts hampers on its website. The launch of the hampers is covering both of the Diwali gifts for the retails customers as well as online corporate gifts for the ...

Published:  Sat, 23 Sep 2017 10:45:00 GMT



Top 10 Best Gifts for New Drivers: The Definitive List 2017

Loving Heavy Follow us on Facebook! Need a gift for a new driver in your life We're here to help with tons of gift ideas for the teens in your life who just started driving, as well as the adults in your life who recently got their license. It's a ...

Published:  Thu, 21 Sep 2017 23:59:00 GMT



John Oliver gifts 'irresponsibly large' train set to Scranton TV station

A little model train set that is part of the news set over at 6abc sister station, WNEP in Scranton, has had a big journey that all started with a joke on national television. John Oliver from HBO's "Last Week Tonight" first poked fun at the train set.

Published:  Fri, 22 Sep 2017 15:44:00 GMT



Ark. officers give gifts, encouragement to teen battling cancer

SEARCY, Ark. (KTHV) - Dozens of officers in Arkansas and around the country are rallying behind a 15-year-old Ohio boy battling a rare form of cancer. Gavin Campbell was diagnosed with Ewing's Sarcoma last November. He dreams of becoming a police ...

Published:  Fri, 22 Sep 2017 20:53:00 GMT



2017 Christmas gifts for the Families

Getting an early start on all the 2017 Christmas gifts. We decided to do a mass production run to cover three generations of our two families. The females will receive music boxes while the males will receive storage boxes. The difference between the two ...

Published:  Sat, 23 Sep 2017 10:48:00 GMT



Alumnus' gifts to support 4-H, Penn State Extension and agricultural engineering

UNIVERSITY PARK, Pa. - Wayne Martenas' first exposure to Penn State Extension came when he was just a boy. "I was maybe five or six years old when our county agent, a man named Bob Houston, came out to the farm to help my dad," Martenas said. "He helped ...

Published:  Fri, 22 Sep 2017 15:21:00 GMT



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