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Consumers have begun flocking to online diamond and jewelry stores like never before. And why not? The best online jewelry stores offer you an incredible selection of fine jewelry. With thousands of items to look at, prices that beat traditional retail jewelry stores, free shipping direct to your door, and no sales tax to pay, buying jewelry online is a great way to get top flight quality while paying bottom dollar prices.

Shop for Jewelry Online at Blue Nile The secret of buying jewelry online is getting out. Online diamond and jewelry sales continue to set records each year, with no end in sight. Armed with secure websites, certified diamonds, and satisfaction guarantees, buyers are voting with their checkbooks and choosing online diamond and jewelry stores more and more. However, with this growth in sales has come an explosion in the number of online jewelry stores to choose from. And there can be big differences between them.

When selecting an online diamond and jewelry store, you need to consider a few things. Some of these include:

  • Selection.  Some jewelry stores offer thousands of items, while others offer just a few. You'll want to shop at a store with a large enough selection that you can find the right piece of jewelry that you're looking for.
  • Cost.  Even among online jewelry stores, costs can vary. You want to find a jewelry store that has consistently low prices, passing their savings on to you.
  • Customer Service.  From return policies to free shipping, learning centers and knowledgeable staff, you want to shop at a jewelry store that caters to their most important client - you.

TopConsumerReviews.com has reviewed and ranked the best jewelry stores available today. We hope this information helps you with your next jewelry purchase!

Disclosure: We pay our reviewers and we are compensated for our reviews. Click here for details.

Jewelry Store Reviews

5 stars
Blue Nile

BLUE NILETopConsumerReviews.com Best-In-Class Blue Ribbon Award

There's a reason why Blue Nile is the world's largest online diamond retailer. They provide the most selection, low prices, and an unmatched shopping experience. For a dependable, affordable, and fun shopping experience, Blue Nile earns our highest rating. Read More... Visit
Site

4.5 stars
Super Jeweler

SUPER JEWELER

Super Jeweler is one of the best-kept secrets in the jewelry business. They're not the flashiest site, and they don't have super expensive items for big spenders. But if you're looking for good value for your dollar, Super Jeweler provides it in spades. Read More... Visit
Site

4 stars
Szul

SZUL

Szul is a crisp, clean, straightforward site. Most items are very affordably priced with an impressive selection of high-end loose diamonds that are certified.
Read More... Visit
Site

4 stars
Jared

JARED

Jared provides customers quality made, attractive jewelry and a nice shopping experience. Their focus at Jared is engagement rings and other gemstone offerings but they have a decent selection of bracelets, earrings, charms and watches. Jared's no hassle, return policy allows shoppers to feel confident with their purchase. Read More... Visit
Site

4 stars
Jewelry

JEWELRY

The Jewelry shopping experience is fast, efficient and fun. If you're in the market for fashion forward jewelry from a number of different designers, Jewelry is worth a look. Note, however, that you won't find many traditional diamond engagement rings here. Read More... Visit
Site

3.5 stars
Diamond Delight

DIAMOND DELIGHT

Diamond Delight is a jewelry store that provides a smaller, yet decent selection of diamond jewelry. The earring selection is one of the most expansive at this website. Those searching for gifts will find several affordable diamond options to consider. We also liked the free shipping, free gift packaging and a 30 day return policy. Read More... Visit
Site

3.5 stars
Kay

KAY JEWELERS

Kay Jewelers provides their customers quality made jewelry but the selection is limited when it comes to attractive options. We did appreciate the lower budget choices that may meet the needs of those looking to buy an affordable gift. Kay's no hassle, return policy allows shoppers to feel confident with their non-custom made purchases. Read More... Visit
Site

3 stars
Ice

ICE

Overall, Ice is a good site with much of the same jewelry and pricing you would find at a mall jewelry store. However it lacks the polished look and selection of high-end items offered by other sites in our review. Read More... Visit
Site

3 stars
Jewelry Television

JEWELRY TELEVISION

In comparison with other online diamond and jewelry stores, Jewelry Television ranks average. The prices are enticing but the lack of selection and unique pieces is a downfall. Read More... Visit
Site

2.5 stars
Netaya

NETAYA

Netaya focuses on price and discounts. We found their large jewelry selection to be dated and overly traditional. Questionable quality and a history of poor customer service didn't fair well in our review process. Read More... Visit
Site

2 stars
Diamonds International

DIAMONDS INTERNATIONAL

Diamonds International currently has 125 stores all over the world. These stores are typically found at ports of call where popular cruise lines stop with anxious shoppers. Diamonds International also offers their selection through an easy to use website. However, they failed to impress with a much smaller selection, higher pricing and some questions about quality. Read More... Visit
Site

1.5 stars
Palm Beach Jewelry

PALM BEACH JEWELRY

Palm Beach Jewelry is geared toward the fashion jewelry market, focusing on value priced merchandise. If you're shopping for fashion or "costume" jewelry, Palm Beach Jewelry has a great selection and prices to match. However, if you're looking to purchase heirloom jewelry for generations to come, this is probably not the place to be. Read More... Visit
Site

What You Should Look For When Buying a Diamond

A lot of people have this question. Buying a diamond is a commitment, so itís understandable that youíd want to educate yourself thoroughly before taking the plunge. Even so, this goes beyond picking the right jewelry store or knowing what kind of setting youíd like. What you should look for when buying a diamond directly relates to the four Cís.

What Are the Four Cís?

The four Cís stands for carat, color, clarity, and cut. These are the main principles on which you should base your diamond purchasing decision. These attributes and their grading scales were developed by the Gemological Institute of America.

  • Carat
    The carat of a diamond is another term for weight. As an example, a 1-carat diamond weighs 200 milligrams. The weight of diamond you select depends on your budget and your preferences. A single large stone will cost more than several small ones. Still, the small ones could be of excellent quality.
  • Color
    The color of a diamond rates its color from white to yellow or brown. The whiter the diamond, the more valuable and the more beautiful. The grading system ranges from D (for white--very rare) to Z (brown). The closer to the letter ďDĒ the color is graded, the more valuable the diamond will be.
  • Clarity
    The clarity of a diamond refers to how flawless it is. Flaws include pits, dips, cracks, scratches, and air bubbles. The grading system here ranges from F to I3. F stands for flawless, the rarest of diamonds. VVS stands for very, very slightly included. VS stands for very slightly included. S stands for slightly included. And finally, I stands for included. A diamond in the VVS-S range will be very attractive to the naked eye.
  • Cut
    The cut of a diamond refers to how it was cut by a jeweler. This is related to its shape, but does not refer directly to it. How a diamond is cut will effect how much light it reflects. The more precisely and symmetrically a diamond is cut, the more light it will reflect and the more shine and sparkle it will have. The highest cut grade is ďIdeal.Ē

Other Factors
When determining what you should look for when buying a diamond, of course you need to pay attention to the four Cís. Still, you also need to think about the shape of diamond you would want. They come in several styles with Round Brilliant being the most common. Other shapes include Princess, Emerald, and Oval.

Also consider where youíre buying the diamond from. Not just any jewelry store will do. They are all unique and itís very easy to get ripped off if you donít know what youíre looking for. A jewelry store should be GIA certified and it should have a good reputation with the BBB. Remember to look into these things because diamonds are expensive. Do your due diligence, just as you would with any other major purchase.

 

 

 

 

 

 

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