September 26, 2016
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Diamond Cuts Explained

How Much Should You Spend on a Wedding Ring?

What Are the Different Shapes That a Diamond Can Come In?

What is Diamond Clarity and Why Is It Important?

What You Should Look For in a Jewelry Store

What You Should Look For in Diamond Color






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Jewelry Stores
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Consumers have begun flocking to online diamond and jewelry stores like never before. And why not? The best online jewelry stores offer you an incredible selection of fine jewelry. With thousands of items to look at, prices that beat traditional retail jewelry stores, free shipping direct to your door, and no sales tax to pay, buying jewelry online is a great way to get top flight quality while paying bottom dollar prices.

Shop for Jewelry Online at Blue Nile The secret of buying jewelry online is getting out. Online diamond and jewelry sales continue to set records each year, with no end in sight. Armed with secure websites, certified diamonds, and satisfaction guarantees, buyers are voting with their checkbooks and choosing online diamond and jewelry stores more and more. However, with this growth in sales has come an explosion in the number of online jewelry stores to choose from. And there can be big differences between them.

When selecting an online diamond and jewelry store, you need to consider a few things. Some of these include:

  • Cost.  Even among online jewelry stores, costs can vary. You want to find a jewelry store that has consistently low prices, passing their savings on to you.
  • Best Jewelry Stores
  • Selection.  Some jewelry stores offer thousands of items, while others offer just a few. You'll want to shop at a store with a large enough selection that you can find the right piece of jewelry that you're looking for.
  • Customer Service.  From return policies to free shipping, learning centers and knowledgeable staff, you want to shop at a jewelry store that caters to their most important client - you. has reviewed and ranked the best jewelry stores available today. We hope this information helps you with your next jewelry purchase!


Jewelry Store Reviews

5 stars
Blue Nile

BLUE Best-In-Class Blue Ribbon Award

There's a reason why Blue Nile is the world's largest online diamond retailer. They provide the most selection, low prices, and an unmatched shopping experience. For a dependable, affordable, and fun shopping experience, Blue Nile earns our highest rating. Read More... Visit

4.5 stars
Super Jeweler


Super Jeweler is one of the best-kept secrets in the jewelry business. They're not the flashiest site, and they don't have super expensive items for big spenders. But if you're looking for good value for your dollar, Super Jeweler provides it in spades. Read More... Visit

4 stars


Szul is a crisp, clean, straightforward site. Most items are very affordably priced with an impressive selection of high-end loose diamonds that are certified.
Read More... Visit

4 stars


Jared provides customers quality made, attractive jewelry and a nice shopping experience. Their focus at Jared is engagement rings and other gemstone offerings but they have a decent selection of bracelets, earrings, charms and watches. Jared's no hassle, return policy allows shoppers to feel confident with their purchase.
Read More... Visit

4 stars


The Jewelry shopping experience is fast, efficient and fun. If you're in the market for fashion forward jewelry from a number of different designers, Jewelry is worth a look. Note, however, that you won't find many traditional diamond engagement rings here. Read More... Visit

3.5 stars
Diamond Delight


Diamond Delight is a jewelry store that provides a smaller, yet decent selection of diamond jewelry. The earring selection is one of the most expansive at this website. Those searching for gifts will find several affordable diamond options to consider. We also liked the free shipping, free gift packaging and a 30 day return policy. Read More... Visit

3.5 stars


Kay Jewelers provides their customers quality made jewelry but the selection is limited when it comes to attractive options. We did appreciate the lower budget choices that may meet the needs of those looking to buy an affordable gift. Kay's no hassle, return policy allows shoppers to feel confident with their non-custom made purchases.
Read More... Visit

3 stars


Overall, Ice is a good site with much of the same jewelry and pricing you would find at a mall jewelry store. However it lacks the polished look and selection of high-end items offered by other sites in our review. Read More... Visit

3 stars
Jewelry Television


In comparison with other online diamond and jewelry stores, Jewelry Television ranks average. The prices are enticing but the lack of selection and unique pieces is a downfall. Read More... Visit

2 stars
Diamonds International


Diamonds International currently has 125 stores all over the world. These stores are typically found at ports of call where popular cruise lines stop with anxious shoppers. Diamonds International also offers their selection through an easy to use website. However, they failed to impress with a much smaller selection, higher pricing and some questions about quality. Read More... Visit

1.5 stars
Palm Beach Jewelry


Palm Beach Jewelry is geared toward the fashion jewelry market, focusing on value priced merchandise. If you're shopping for fashion or "costume" jewelry, Palm Beach Jewelry has a great selection and prices to match. However, if you're looking to purchase heirloom jewelry for generations to come, this is probably not the place to be.
Read More... Visit

What You Should Look For When Buying a Diamond

A lot of people have this question. Buying a diamond is a commitment, so its understandable that youd want to educate yourself thoroughly before taking the plunge. Even so, this goes beyond picking the right jewelry store or knowing what kind of setting youd like. What you should look for when buying a diamond directly relates to the four Cs.

What Are the Four Cs?

The four Cs stands for carat, color, clarity, and cut. These are the main principles on which you should base your diamond purchasing decision. These attributes and their grading scales were developed by the Gemological Institute of America.

  • Carat
    The carat of a diamond is another term for weight. As an example, a 1-carat diamond weighs 200 milligrams. The weight of diamond you select depends on your budget and your preferences. A single large stone will cost more than several small ones. Still, the small ones could be of excellent quality.
  • Color
    The color of a diamond rates its color from white to yellow or brown. The whiter the diamond, the more valuable and the more beautiful. The grading system ranges from D (for white--very rare) to Z (brown). The closer to the letter D the color is graded, the more valuable the diamond will be.
  • Clarity
    The clarity of a diamond refers to how flawless it is. Flaws include pits, dips, cracks, scratches, and air bubbles. The grading system here ranges from F to I3. F stands for flawless, the rarest of diamonds. VVS stands for very, very slightly included. VS stands for very slightly included. S stands for slightly included. And finally, I stands for included. A diamond in the VVS-S range will be very attractive to the naked eye.
  • Cut
    The cut of a diamond refers to how it was cut by a jeweler. This is related to its shape, but does not refer directly to it. How a diamond is cut will effect how much light it reflects. The more precisely and symmetrically a diamond is cut, the more light it will reflect and the more shine and sparkle it will have. The highest cut grade is Ideal.

Other Factors
When determining what you should look for when buying a diamond, of course you need to pay attention to the four Cs. Still, you also need to think about the shape of diamond you would want. They come in several styles with Round Brilliant being the most common. Other shapes include Princess, Emerald, and Oval.

Also consider where youre buying the diamond from. Not just any jewelry store will do. They are all unique and its very easy to get ripped off if you dont know what youre looking for. A jewelry store should be GIA certified and it should have a good reputation with the BBB. Remember to look into these things because diamonds are expensive. Do your due diligence, just as you would with any other major purchase.




"I Choose You" to Your Betrothed with Pikachu Bridal Jewelry

Anime News Network's merchandise coverage sponsored by Tokyo Otaku Mode. Since Pokmon has been around for 20 years, its fanbase has grown up. Some of them have even gotten married, or are thinking about doing so. If your loved one shares your enthusiasm ...

Published:  Sun, 25 Sep 2016 20:04:00 GMT

Jeweler accused of strange, slow-motion platinum heist

Now a lawsuit and a felony criminal charge in federal court claim that the culprit was Gregory Koukoudian, a Berkley-based jewelry wholesaler who had trusted routine access to the vault. The court records allege that, in what amounts to a feat of immense ...

Published:  Sun, 25 Sep 2016 20:02:00 GMT

Jewelry maker's creations reflect customers' personalities

Eudora Welty said, "A good snapshot keeps a moment from running away." Indeed, photographs are a great way to capture memories. Yet, Betsy Ferg of Studio Bee Design in Leiper's Fork proves jewelry can be an equally effective storyboard for memory ...

Published:  Sun, 25 Sep 2016 08:00:00 GMT

HUGE List of Direct Sales Companies That Sell Jewelry

Do you love jewelry? Would you like to have your own online jewelry store, but don't have the funds to invest in an e-commerce website? No problem. The direct sales industry has made it easier than ever to have your very own home-based business within ...

Published:  Sun, 25 Sep 2016 03:18:00 GMT

John Hardy moves into River Oaks with his first stand-alone boutique

John Hardy's history includes a long-standing affection for Texas and a deep connection to Houston. When the hand-crafted jewelry company began selling to states across the country in 1989, the Lone Star State was first in line. Twenty-seven years later ...

Published:  Sun, 25 Sep 2016 16:53:00 GMT

Young entrepreneur launches jewelry line

Lucy Jagoe Chaney has her father's entrepreneurial spirit and her mother's gift of art. On a trip to Charleston, South Carolina, during the summer, the 7-year-old saw another girl's necklace "and thought, hey, I can do that." So with help from her father ...

Published:  Sun, 25 Sep 2016 01:55:00 GMT

There is Room for More for the October 2 How to Photograph Jewelry Webinar.

Yup. That is next Sunday October 2 at 2 pm EST. We are now moving into prime selling season for jewelry makers. So if you are free and want to improve your jewelry photography, save time with your online work flow, then email me asap! (

Published:  Sun, 25 Sep 2016 16:17:00 GMT

Burglars caught on camera inside Murray home

MURRAY - Two men who kicked in the front door of Murray home needed only three minutes inside to make off with thousands in electronics and jewelry Saturday in a daylight burglary that was caught on camera. "They were pretty young," said Micaela Choo ...

Published:  Sun, 25 Sep 2016 19:47:00 GMT

Cool STAR WARS Jewelry for the Special Nerf-Herder in Your Life

Hard to believe there was a time not so long ago when finding Star Wars related items was a near impossible task. Aside from a shelf or two in a vintage toy store, your best bet to find something was to head to the nearest comic convention in the days when ...

Published:  Sat, 24 Sep 2016 01:00:00 GMT

Jewelry store and boutique celebrate year of support for program helping girls

Attachments Jewelry, 138 Main Street in Flemington, and Sage Boutique, 48 Main Street in Flemington, and Chavez for Charity are celebrating one year of support and sponsorship for Girls on the Run - Hunterdon, Bucks, and Warren Counties. Through the sale ...

Published:  Fri, 23 Sep 2016 14:08:00 GMT




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