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Diamond Cuts Explained

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What You Should Look For in a Jewelry Store

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Consumers have begun flocking to online diamond and jewelry stores like never before. And why not? The best online jewelry stores offer you an incredible selection of fine jewelry. With thousands of items to look at, prices that beat traditional retail jewelry stores, free shipping direct to your door, and no sales tax to pay, buying jewelry online is a great way to get top flight quality while paying bottom dollar prices.

Shop for Jewelry Online at Blue Nile The secret of buying jewelry online is getting out. Online diamond and jewelry sales continue to set records each year, with no end in sight. Armed with secure websites, certified diamonds, and satisfaction guarantees, buyers are voting with their checkbooks and choosing online diamond and jewelry stores more and more. However, with this growth in sales has come an explosion in the number of online jewelry stores to choose from. And there can be big differences between them.

When selecting an online diamond and jewelry store, you need to consider a few things. Some of these include:

  • Selection.  Some jewelry stores offer thousands of items, while others offer just a few. You'll want to shop at a store with a large enough selection that you can find the right piece of jewelry that you're looking for.
  • Cost.  Even among online jewelry stores, costs can vary. You want to find a jewelry store that has consistently low prices, passing their savings on to you.
  • Customer Service.  From return policies to free shipping, learning centers and knowledgeable staff, you want to shop at a jewelry store that caters to their most important client - you. has reviewed and ranked the best jewelry stores available today. We hope this information helps you with your next jewelry purchase!

Disclosure: We pay our reviewers and we are compensated for our reviews. Click here for details.

Jewelry Store Reviews

5 stars
Blue Nile

BLUE Best-In-Class Blue Ribbon Award

There's a reason why Blue Nile is the world's largest online diamond retailer. They provide the most selection, low prices, and an unmatched shopping experience. For a dependable, affordable, and fun shopping experience, Blue Nile earns our highest rating. Read More... Visit

4.5 stars
Super Jeweler


Super Jeweler is one of the best-kept secrets in the jewelry business. They're not the flashiest site, and they don't have super expensive items for big spenders. But if you're looking for good value for your dollar, Super Jeweler provides it in spades. Read More... Visit

4 stars


Szul is a crisp, clean, straightforward site. Most items are very affordably priced with an impressive selection of high-end loose diamonds that are certified.
Read More... Visit

4 stars


Jared provides customers quality made, attractive jewelry and a nice shopping experience. Their focus at Jared is engagement rings and other gemstone offerings but they have a decent selection of bracelets, earrings, charms and watches. Jared's no hassle, return policy allows shoppers to feel confident with their purchase. Read More... Visit

4 stars


The Jewelry shopping experience is fast, efficient and fun. If you're in the market for fashion forward jewelry from a number of different designers, Jewelry is worth a look. Note, however, that you won't find many traditional diamond engagement rings here. Read More... Visit

3.5 stars
Diamond Delight


Diamond Delight is a jewelry store that provides a smaller, yet decent selection of diamond jewelry. The earring selection is one of the most expansive at this website. Those searching for gifts will find several affordable diamond options to consider. We also liked the free shipping, free gift packaging and a 30 day return policy. Read More... Visit

3.5 stars


Kay Jewelers provides their customers quality made jewelry but the selection is limited when it comes to attractive options. We did appreciate the lower budget choices that may meet the needs of those looking to buy an affordable gift. Kay's no hassle, return policy allows shoppers to feel confident with their non-custom made purchases. Read More... Visit

3 stars


Overall, Ice is a good site with much of the same jewelry and pricing you would find at a mall jewelry store. However it lacks the polished look and selection of high-end items offered by other sites in our review. Read More... Visit

3 stars
Jewelry Television


In comparison with other online diamond and jewelry stores, Jewelry Television ranks average. The prices are enticing but the lack of selection and unique pieces is a downfall. Read More... Visit

2.5 stars


Netaya focuses on price and discounts. We found their large jewelry selection to be dated and overly traditional. Questionable quality and a history of poor customer service didn't fair well in our review process. Read More... Visit

2 stars
Diamonds International


Diamonds International currently has 125 stores all over the world. These stores are typically found at ports of call where popular cruise lines stop with anxious shoppers. Diamonds International also offers their selection through an easy to use website. However, they failed to impress with a much smaller selection, higher pricing and some questions about quality. Read More... Visit

1.5 stars
Palm Beach Jewelry


Palm Beach Jewelry is geared toward the fashion jewelry market, focusing on value priced merchandise. If you're shopping for fashion or "costume" jewelry, Palm Beach Jewelry has a great selection and prices to match. However, if you're looking to purchase heirloom jewelry for generations to come, this is probably not the place to be. Read More... Visit

What You Should Look For When Buying a Diamond

A lot of people have this question. Buying a diamond is a commitment, so its understandable that youd want to educate yourself thoroughly before taking the plunge. Even so, this goes beyond picking the right jewelry store or knowing what kind of setting youd like. What you should look for when buying a diamond directly relates to the four Cs.

What Are the Four Cs?

The four Cs stands for carat, color, clarity, and cut. These are the main principles on which you should base your diamond purchasing decision. These attributes and their grading scales were developed by the Gemological Institute of America.

  • Carat
    The carat of a diamond is another term for weight. As an example, a 1-carat diamond weighs 200 milligrams. The weight of diamond you select depends on your budget and your preferences. A single large stone will cost more than several small ones. Still, the small ones could be of excellent quality.
  • Color
    The color of a diamond rates its color from white to yellow or brown. The whiter the diamond, the more valuable and the more beautiful. The grading system ranges from D (for white--very rare) to Z (brown). The closer to the letter D the color is graded, the more valuable the diamond will be.
  • Clarity
    The clarity of a diamond refers to how flawless it is. Flaws include pits, dips, cracks, scratches, and air bubbles. The grading system here ranges from F to I3. F stands for flawless, the rarest of diamonds. VVS stands for very, very slightly included. VS stands for very slightly included. S stands for slightly included. And finally, I stands for included. A diamond in the VVS-S range will be very attractive to the naked eye.
  • Cut
    The cut of a diamond refers to how it was cut by a jeweler. This is related to its shape, but does not refer directly to it. How a diamond is cut will effect how much light it reflects. The more precisely and symmetrically a diamond is cut, the more light it will reflect and the more shine and sparkle it will have. The highest cut grade is Ideal.

Other Factors
When determining what you should look for when buying a diamond, of course you need to pay attention to the four Cs. Still, you also need to think about the shape of diamond you would want. They come in several styles with Round Brilliant being the most common. Other shapes include Princess, Emerald, and Oval.

Also consider where youre buying the diamond from. Not just any jewelry store will do. They are all unique and its very easy to get ripped off if you dont know what youre looking for. A jewelry store should be GIA certified and it should have a good reputation with the BBB. Remember to look into these things because diamonds are expensive. Do your due diligence, just as you would with any other major purchase.




John Stockhill Jewelers keeps tradition going
Jewelry has been a tradition since the first caveman tied a rock up in a vine and hung it on the first cave womans neck. Here in Sidney, John Stockhill Jewelers has proudly carried on that tradition
Publication Date: Sun, 01 Feb 2015 04:08:41 -0800

SBDC helps jewelry firm find new markets
CARBONDALE When LouAnn Elwell couldnt find a particular pair of earrings she was looking for, her solution was to start her own business.
Publication Date: Sat, 31 Jan 2015 23:00:00 -0800

Nashua woman charged with stealing jewelry from work
NASHUA A Nashua woman was charged Friday morning with allegedly stealing jewelry from her job and bringing the items to local pawn shops. Police said Sarah Cox, 26, of 6 Margaret Circle, was arrested on two felony theft charges, as well as a Class A misdemeanor for theft by deception. She is scheduled to appear March 6 at Nashua district court. Cox turned herself in on an arrest warrant on ...
Publication Date: Fri, 30 Jan 2015 20:32:49 -0800

Native American Beliefs and Culture Seen in New Turquoise Jewelry
Native American culture featured in latest jewelry on SilverTribe
Publication Date: Fri, 30 Jan 2015 16:13:09 -0800

Thief breaks into Quidi Vidi Brewery, arrested 1 minute away
A thief that stole beer and jewelry from aQuidi Vidi Village breweryin St. John's didn't get very far before a police dog caught up with him. Sometime after 11 p.m. Thursday, a man used an axe to break the window of a side doorofQuidi VidiBrewery Company, and allegedly stole beer and jewelry. In the process, the thief smashed the glass of the unlockedgift shop case to get to the jewelry. A ...
Publication Date: Fri, 30 Jan 2015 09:39:29 -0800

University Park artist designs with history -- Gazette.Net
Most of the beads in Shahla Abdis jewelry have traveled the world and waited hundreds of years to end up in her University Park home and the artist says she combs antique stores looking for just the right pieces.
Publication Date: Fri, 30 Jan 2015 05:18:29 -0800

UAE Gems and Jewelry Market Forecast and Opportunities, 2019
DUBLIN, Jan. 29, 2015 /PRNewswire/ --Research and Markets ( ) has announced the addition of the "UAE Gems and Jewelry Market Forecast ...
Publication Date: Thu, 29 Jan 2015 10:14:00 -0800

Gemvara Redefines Fine Jewelry with New Brand
GV By Gemvara features custom, handcrafted jewelry in real precious metals and genuine gemstones for under $200, perfect for stacking a layered look and adding a bold piece of color
Publication Date: Wed, 28 Jan 2015 21:15:21 -0800

Hampden shopkeeper collects and sells Victorian jewelry that honors lost loved ones
Amid the old pocket watches, vintage lamps, beer steins and postcards at The Parisian Flea store in Hampden is a small, 14-carat gold brooch with an oak leaf emblem. It sells for $595.
Publication Date: Wed, 28 Jan 2015 09:35:01 -0800

Yellow Gold Jewelry Makes An Entrance At 2015 SAG Awards Red Carpet
White was again the color of choice on the Screen Actors Guild Awards red carpet but someone forgot to tell yellow gold.
Publication Date: Tue, 27 Jan 2015 11:20:06 -0800

Luxury sterling silver jewelry design firm Thistle & Bee opens its first branded flagship store
New York-based Thistle & Bee has opened its first branded retail store, Thistle & Bee Too, offering a selection of its luxury sterling silver jewelry collections in standard and extended sizes to serve both the traditional and plus-sized fashion communities.
Publication Date: February 01, 2015

LivingMyDream Announces Exclusive Product Bundles Through Zulily, Limited Time Only
LivingMyDream is excited to offer four exclusive bundled jewelry products through Zulily starting on February 9th, 2015.
Publication Date: January 31, 2015

New in demand turquoise jewelry trends releases accessories for 2015
Publication Date: January 31, 2015

Liquidation Channel Kicks-Off the Season of Love with the Happy Hearts Sales Event
The Liquidation Channel (LC) announces the Happy Hearts Sales Event just in time for Valentines Day.
Publication Date: January 31, 2015




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