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      December 15, 2017

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Color Selection for Your Logo

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TopConsumerReviews.com provides unique articles that you won't find anywhere else on the internet. These articles are designed to help you make the most informed decisions possible.

Color Selection for Your Logo

If you're considering creating or changing your company logo ponder the color choices first and how they may impact your image. Perceptions are developed at a very young age and are hard to break. As an example, kids learn in preschool that green means go, yellow means slow and red means stop. As such, your company message and brand representation may be easily conveyed in a logo design simply by choosing the right color of the font or image. Further, we as people have an emotional response to color - what emotional response do you want your logo to create?

Consider the perception and emotions colors represent in your logo selection process:

  • Red is a popular logo color as it signifies strength, action, excitement, relationships and intensity. It is often used in logo design to grab the consumers eye and attention.
  • Brown is common with environmentally friendly products and services. It signifies nature and a sense of calm to many people.
  • Pink is not just for girls anymore. While often associated with female driven goods we also associate pink with gentle, soft, romance, love and innocence. The color pink is also widely associated with breast cancer awareness. It is often used in logos to add a feminine element.
  • Orange is a powerful color that stands out from others. Often associated with creativity, innovation, affordability and enthusiasm orange is another popular color especially for products geared towards our youth.
  • Yellow equates to happiness, sunshine and play along with caution and curiosity. Yellow, much like red, can have conflicting messages. It can represent sunshine and happiness or caution and fear. Yellow is often used in logo design to get attention, create happiness and warmth.
  • Green is often translated into health and nature. Healthcare, diet food and health clubs often use green in their logos.
  • Blue represents calm, confidence, loyalty, success, and trust. Blue is calming and can stir up images of authority, success and security. It is one of the most popular colors in logo designs and is often associated with corporate logos.
  • Purple is a warm color that is often coupled with royalty, power, mystery, religion, and sophistication. The color purple can be found in many education related and high end product logos.
  • Black is a distinctive color that often translates to serious, bold, tradition, formal, and classic. Black can be found in many logos for its sophistication.
  • White is the color of peace, purity and truth. It is often used in conjunction with a colorful background.

Consider the meaning of color and your target market before choosing your logo. A properly designed logo will grab the attention of the right customer and exude a brand image that they want to be a part of.

Mini goes minimalist with retooled logo

Mini has redesigned its logo with a more minimalist approach to its traditional double-winged design. The new design, by Berlin ad agency KKLD, will be visible on all Mini models as of March 2018. According to a statement by the BMW-owned brand ...

Published:  Thu, 14 Dec 2017 13:36:00 GMT



The Secret To Great Logos, From The Gurus Of Corporate Branding

Bad businesses often have good design, and the reputation of a company at a particular moment can eclipse even the strongest of graphic concepts. "If you ask someone, what's a really good logo, they're going to say Apple and Nike," Geismar says in ...

Published:  Thu, 14 Dec 2017 04:30:00 GMT



How Much Art Can You Take Mini Announces New Logo

Naturally, that's notgonnahappen.com, but Mini has announced a new logo. Look up! It's flat! In the 1990s, vector-based drawing software got pretty good at offering shading options, making it simple to design a logo with perceived depth and shimmer ...

Published:  Thu, 14 Dec 2017 15:01:00 GMT



Ladson kid wins South Carolina Stingrays logo design for charity jerseys

Amber Yon didn't realize she had a budding artist in her family. Yon knew that her seven-year-old son, Braxton, loved the South Carolina Stingrays and had a passion for playing hockey. He always liked to draw. So when Braxton combined his love for sports ...

Published:  Fri, 08 Dec 2017 20:59:00 GMT



Mini unveils new, "tradition-conscious" logo

Car brand Mini has revealed a new, simplified logo, which has been created by its in-house design team. The new identity is a more stripped back version of its previous iteration, which has existed since Mini's relaunch under the BMW Group in 2001.

Published:  Thu, 14 Dec 2017 06:26:00 GMT



Mini Goes Minimalist With a Pared-Down Logo Design

Mini has redesigned its logo with a more minimalist, "reduced" approach to its traditional double-winged design. The new design, by Berlin agency KKLD, will be visible on all Mini models as of March 2018. According to a statement by the BMW-owned brand ...

Published:  Thu, 14 Dec 2017 10:24:00 GMT



9 Tips For Designing Your Portfolio Logo

Does your creative brand have a logo It's the quickest way to communicate your style to clients. Follow these nine tips to design the best logo for your online portfolio. The best logos are recognized instantly-Apple, Adobe, Instagram, Leica.

Published:  Tue, 12 Dec 2017 16:19:00 GMT



Mini introduces new logo

Mini has revealed a new, more streamlined logo that will start appearing on the brand's cars from March 2018. The new design does away with the three-dimensional, two-tone logo that has featured on every Mini since the brand was relaunched in 2000 under ...

Published:  Wed, 13 Dec 2017 00:00:00 GMT



New MINI Logo Mixes Retro-Modern Elements With Minimalist Design

Instead of revitalizing the brand in more lucrative ways, MINI decided that the thing it needs most right now is a "tradition-conscious, authentic, clear" logo. That's right, ladies and gentlemen! The British automaker controlled by the BMW Group ...

Published:  Wed, 13 Dec 2017 03:43:00 GMT



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