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      October 22, 2017

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Color Selection for Your Logo

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Color Selection for Your Logo

If you're considering creating or changing your company logo ponder the color choices first and how they may impact your image. Perceptions are developed at a very young age and are hard to break. As an example, kids learn in preschool that green means go, yellow means slow and red means stop. As such, your company message and brand representation may be easily conveyed in a logo design simply by choosing the right color of the font or image. Further, we as people have an emotional response to color - what emotional response do you want your logo to create?

Consider the perception and emotions colors represent in your logo selection process:

  • Red is a popular logo color as it signifies strength, action, excitement, relationships and intensity. It is often used in logo design to grab the consumers eye and attention.
  • Brown is common with environmentally friendly products and services. It signifies nature and a sense of calm to many people.
  • Pink is not just for girls anymore. While often associated with female driven goods we also associate pink with gentle, soft, romance, love and innocence. The color pink is also widely associated with breast cancer awareness. It is often used in logos to add a feminine element.
  • Orange is a powerful color that stands out from others. Often associated with creativity, innovation, affordability and enthusiasm orange is another popular color especially for products geared towards our youth.
  • Yellow equates to happiness, sunshine and play along with caution and curiosity. Yellow, much like red, can have conflicting messages. It can represent sunshine and happiness or caution and fear. Yellow is often used in logo design to get attention, create happiness and warmth.
  • Green is often translated into health and nature. Healthcare, diet food and health clubs often use green in their logos.
  • Blue represents calm, confidence, loyalty, success, and trust. Blue is calming and can stir up images of authority, success and security. It is one of the most popular colors in logo designs and is often associated with corporate logos.
  • Purple is a warm color that is often coupled with royalty, power, mystery, religion, and sophistication. The color purple can be found in many education related and high end product logos.
  • Black is a distinctive color that often translates to serious, bold, tradition, formal, and classic. Black can be found in many logos for its sophistication.
  • White is the color of peace, purity and truth. It is often used in conjunction with a colorful background.

Consider the meaning of color and your target market before choosing your logo. A properly designed logo will grab the attention of the right customer and exude a brand image that they want to be a part of.

Five tips to building a logo design and brand that will yield results

Your logo needs to be as unique as possible. Business is all about establishing a connection with your customers. While there are many ways of establishing that connection, one of the easiest and most important ways to do so is through the logo. The logo ...

Published:  Sun, 22 Oct 2017 06:55:00 GMT



Restaurant Logo Designs: Tips, Best Practices, and Inspiration

Designing a restaurant logo How hard can it be do design one Just throw a theme icon, use a fancy font and you're done. Or, are you Nowadays, we are overwhelmed by fancy restaurants, fast food joints, diners, bistros, coffee points, and bars to ...

Published:  Wed, 18 Oct 2017 04:39:00 GMT



Contest! Design a logo to celebrate the IDF's 70th birthday

The Israeli military needs your help! It is holding a contest to choose a "celebratory logo" to mark the the Israel Defense Forces' 70th birthday. To be honest, the choices are not very exciting. But don't worry, we have ideas! Here is our entry ...

Published:  Fri, 20 Oct 2017 09:45:00 GMT



Logo design inspiration - ideas for designers-to-be

"Do good work for good people" is a great message for aspiring designers. We all want to achieve this very goal, right However, the real deal is how to pull this off. The simple solution would be - to do it with INSPIRATION. Be it an individual or a ...

Published:  Tue, 17 Oct 2017 05:33:00 GMT



Choosing Logo Color When Starting Fresh

But, before you get too crazy with your logo design, you first need to think about the colors that you're going to use. Why Because the colors that you're going to use are going to influence other others emotional connect with your brand, which in ...

Published:  Sat, 21 Oct 2017 21:26:00 GMT



8 Luxury Hotel Logo Design Inspiration Ideas

We talked about web design so often, and we are trying to explore more different kind of design to you guys. In this article, we want to talk about logo design ideas of luxury Hotel Logo Design. Hotel logo designs mostly combine more elements, since ...

Published:  Mon, 16 Oct 2017 16:31:00 GMT



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