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What to Look for in a Logo Design

A logo design is essentially the face of the company and provides the first impression to potential customers. Choosing the right logo design is imperative to a company's success. Before choosing a logo identify the overall reflection you want the company to exude as your image will be reflected in your logo and all of your marketing efforts. When choosing a company logo consider the following aspects in your decision making.

  • A well balanced logo is a good logo. Customers like balance because the mind identifies it as visually pleasing.
  • Very importantly a logo needs to attract your target audience and reflect the company’s spirit. Color plays a major role in attracting customers as should not be a quick decision.
  • Color also represents feelings and emotions that we naturally associate to specific colors. Keep in mind that red makes a bold and powerful statement, orange represents youth, green depicts health and nature, blue is professional, yellow is playful, purple is power, pink is soft, yellow is fun, and black is serious.
  • A logo needs to work at any size and be flexible. On a business card, letterhead or a website a logo has to still look good. Especially when the font if scaled down to a very small size.
  • Font selection is important in that it can immediately cheapen a logo design. Only accept professional grade fonts and stick to one or two in the design. Logos derived from only words make font selection even more essential. A thicker font selection means strength, while a slanted choice is more action oriented and a script font conveys sophistication. Often a company name is the company logo and in this case the font used must represent the character your want to exude.
  • Research the logos of your competitors so that you can be sure to not choose one too similar in color or design. If the industry calls for a certain segment of colors don't stray from that but be sure that your logo stands out from the rest.
  • The beauty of a quality logo is that simple designs are the most successful with helping consumers identify the brand.
  • Avoid current trends and select a logo that will still work several years from now. Logos must have staying power so that the customers aren't confused by frequent changes to the brand's identity.
  • If using a symbol in your logo avoid those that are overused such as globes, swooshes, interlocking rings and others.

Wildcat always part of Libertyville High Shool's logo

Davis shares that "it's a great way for each sport to put their own twist on (the logo) while still being within the same lines as everybody else." Coaches have the freedom to be creative with their proposed design, as long as it passes through the ...

Published:  Wed, 18 Oct 2017 11:29:00 GMT



Katy Perry hires unknown to design tour logo dress

Katy Perry has given an unknown North Carolina designer a big boost after spotting her homemade dress at a concert in Kentucky. Samantha Bolton met up with Katy at a meet-and-greet backstage before Monday night's (16Oct17) Witness: The Tour concert at ...

Published:  Thu, 19 Oct 2017 00:08:00 GMT



The ESA shows off a new E3 logo to be introduced at the 2018 video game expo

The new E3 logo takes its cues from modern design sensibilities; it uses a stark typeface and flat colors to produce a simple aesthetic that still retains something of its predecessor's personality. Its yellow-and-red color scheme remains, but the three ...

Published:  Tue, 17 Oct 2017 13:53:00 GMT



Bad design isn't just ugly - it's expensive

Badly drawn, derivative, and forgettable logos. Poorly designed websites and mobile apps. Formulaic products with no flair or originality. If you're a business, bad design hurts - from uninspiring packaging to interchangeable ads that don't ...

Published:  Wed, 18 Oct 2017 03:48:00 GMT



"˜Vibrantly connected': Gwinnett adopts new county logo, slogan, seal

Gwinnett County has officially adopted a new logo, slogan and seal - regardless of what the haters have to say about it. The county commission voted Tuesday afternoon to adopt the new branding that architecture and design firm Perkins+Will first ...

Published:  Tue, 17 Oct 2017 12:20:00 GMT



Porsche Announces Rennsport Reunion VI Logo, Ticket Availability, and Event Hashtag for the World's Largest Gathering of Porsche Race Cars

Porsche Rennsport Reunion VI Logo Studio F. A. Porsche (of Porsche Design fame) in Zell am See, Austria, continued its evolution of the Rennsport Reunion theme, incorporating the world famous Mazda Raceway Laguna Seca "Corkscrew" turn into the official ...

Published:  Wed, 18 Oct 2017 08:00:00 GMT



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