December 18, 2017

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Color Selection for Your Logo

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What to Look for in a Logo Design


Top Consumer Reviews Articles provides unique articles that you won't find anywhere else on the internet. These articles are designed to help you make the most informed decisions possible.

What to Look for in a Logo Design

A logo design is essentially the face of the company and provides the first impression to potential customers. Choosing the right logo design is imperative to a company's success. Before choosing a logo identify the overall reflection you want the company to exude as your image will be reflected in your logo and all of your marketing efforts. When choosing a company logo consider the following aspects in your decision making.

  • A well balanced logo is a good logo. Customers like balance because the mind identifies it as visually pleasing.
  • Very importantly a logo needs to attract your target audience and reflect the company’s spirit. Color plays a major role in attracting customers as should not be a quick decision.
  • Color also represents feelings and emotions that we naturally associate to specific colors. Keep in mind that red makes a bold and powerful statement, orange represents youth, green depicts health and nature, blue is professional, yellow is playful, purple is power, pink is soft, yellow is fun, and black is serious.
  • A logo needs to work at any size and be flexible. On a business card, letterhead or a website a logo has to still look good. Especially when the font if scaled down to a very small size.
  • Font selection is important in that it can immediately cheapen a logo design. Only accept professional grade fonts and stick to one or two in the design. Logos derived from only words make font selection even more essential. A thicker font selection means strength, while a slanted choice is more action oriented and a script font conveys sophistication. Often a company name is the company logo and in this case the font used must represent the character your want to exude.
  • Research the logos of your competitors so that you can be sure to not choose one too similar in color or design. If the industry calls for a certain segment of colors don't stray from that but be sure that your logo stands out from the rest.
  • The beauty of a quality logo is that simple designs are the most successful with helping consumers identify the brand.
  • Avoid current trends and select a logo that will still work several years from now. Logos must have staying power so that the customers aren't confused by frequent changes to the brand's identity.
  • If using a symbol in your logo avoid those that are overused such as globes, swooshes, interlocking rings and others.

Logo Design Contest Announced for Artsakh's Movement's 30th Anniversary

GLENDALE-The coordinating committee of the 30 th Anniversary of Artsakh's Liberation Movement, which is comprised of Glendale based community organizations, announced its decision to adopt a logo that is the winner of a design competition The ...

Published:  Thu, 14 Dec 2017 18:03:00 GMT

'NBA 2K' League Official Logo Unveiled

The official insignia has been released along with the idea behind the concept. The NBA and 2K wanted to convey a few important principles with the logo design. First, it's red, white and blue which incorporates the same colors as the NBA logo.

Published:  Fri, 15 Dec 2017 19:21:00 GMT

upgrade your motorrad R nineT's aesthetic with this easy to install ER kit by dab design

dab design CNC logo details; a new headlight; and finally, two asymmetrical, motorrad-esque lightning components. the BMW R nineT before and after kit customization

Published:  Sun, 17 Dec 2017 16:51:00 GMT

The Secret To Great Logos, From The Gurus Of Corporate Branding

Bad businesses often have good design, and the reputation of a company at a particular moment can eclipse even the strongest of graphic concepts. "If you ask someone, what's a really good logo, they're going to say Apple and Nike," Geismar says in ...

Published:  Thu, 14 Dec 2017 04:30:00 GMT

Mini unveils new, stripped down logo

Quirky British marque Mini is going with a ... less-than-quirky logo redesign, unveiling a "flat design" that it says is intended to focus on the essentials. It replaces the three-dimensional white-on-black logo that first appeared in 2000. Gone are the ...

Published:  Fri, 15 Dec 2017 09:40:00 GMT

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