January 19, 2018

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Color Selection for Your Logo

How to Use your New Logo

What to Look for in a Logo Design


Top Consumer Reviews Articles provides unique articles that you won't find anywhere else on the internet. These articles are designed to help you make the most informed decisions possible.

How to Use your New Logo

As you probably already know, establishing a logo is not an inconsequential thing - it gives your customers an identification of your company or product that can literally make or break your business. The art, color and overall design of the logo is one of the biggest focuses of many big name companies - often they devote millions to the effort. The same goes for small businesses, with regard to focus on the logo. You don't have to spend millions or even thousands to have a successful logo in use but, keep these rules to in mind with regard to using your logo properly.

A logo designed to last the test of time does not need to be replaced very often. Think of Coke, Pepsi and many other companies that have the same or very similar logos for as many years as we can remember the product. Unless your logo is completely off base and not attracting customers, than a logo change shouldn't happen very often - if ever.

Make sure people understand the importance of consistency. Whether it’s the business owner, the marketing department, office manager or any staff you have on board, make sure they understand they must use only one logo. When a different version of a logo is used it can cause great confusion for a potential or existing customer - and deliver the wrong message. They may wonder if someone else bought out the company, if the same products and quality of products or service will be available, if their favorite staff members are gone and if they should use you again in the future. All employees should have access to the correct logo file or files to avoid using either a bad version or modifying an existing copy.

You may need more than one version of your logo. Depending on the marketing or communication you'll be doing, multiple versions of a logo may be necessary. The versions will be very similar in nature, as to avoid customer confusion, but may be sized differently for letter head versus shirts, trinkets, business cards, and more. It is reasonable to have more than one version of your logo. Sometimes you see a black and white version, horizontal and vertical versions, big and small, with the tag line and without.

Prioritize your logo options. It’s best to consider one version of the logo to be the #1 or the “master” and then identify others for specific purposes. The master has the core colors, tag line, preferred size and more. Attempting to utilize the master logo as much as possible will put customers at ease and avoid the confusion that occurs when a brand appears to have changed.

The Starbucks Logo Has A Secret You've Never Noticed

Her hair ripples as an ocean wave that laps provocatively over her breasts. As the face of Starbucks since 2011, the Siren logo is alluring by design, beckoning you into the store to grab a latte or pastry. Her face is so perfect, it is its own mirror ...

Published:  Wed, 17 Jan 2018 04:30:00 GMT

Case Study: LunnScape. Identity Design for a Landscape Company.

We had already had a chance to create a brand identity for a landscape firm - it was shared here in the case studies on logo design and corporate branding for Andre. That made the challenge even more interesting, as the companies providing similar ...

Published:  Tue, 16 Jan 2018 21:25:00 GMT

Why Siren In Starbucks Logo Was Deliberately Made Asymmetrical

The Starbucks siren was given a makeover in 2011 and, to make her more appealing, a design team made her less perfect.

Published:  Thu, 18 Jan 2018 09:27:39 GMT

Montville Township Public Schools Launches First District Logo/Motto in Town's History

Students, faculty and community will be introduced to the district's logo and motto through a video produced by Skye Design Studios. Skye Dillon, Principal and Owner of SDS, designed the trademarked image for Montville Township Public Schools.

Published:  Wed, 17 Jan 2018 18:15:00 GMT

F1's New Logo Is Under Fire Because It Sort Of Looks Like A Logo For Really Tight Socks

About two months ago, Formula One Managment released their new logo, and it's you know, fine. It's not an amazing triumph of design, but it does the job. The problem is that it already seems to be doing a job, just for 3M, selling a line of compression ...

Published:  Wed, 17 Jan 2018 21:50:00 GMT

Schaumburg rejects change of longtime logo, tagline

One option largely retained the familiar design but made the "S" more modern and the entire logo green. The next turned the original "S" blue, tilted it, and lost the rose-shaped border. The last depicted a much bolder blue-and-green "S" that curved to ...

Published:  Wed, 17 Jan 2018 02:35:00 GMT

Michael Bierut: "I used to think: "˜No one gives a f*ck about your new logo'"

Another essay I like is on logos, and how they're now evaluated within the first hour they're unveiled. Mastercard rebrand, by Michael Bierut DW: Tell us more about how you think the perception of graphic design has changed MB: I haven't really ...

Published:  Wed, 17 Jan 2018 07:42:00 GMT

Why the siren of the Starbucks logo is slightly asymmetrical

The designers of the Starbucks logo decided that making the siren's face slightly asymmetrical gave her the right mix of mystery and allure. From Co. Design: "As a team we were like, "˜There's something not working here, what is it'" recounts ...

Published:  Wed, 17 Jan 2018 00:00:00 GMT

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