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Color Selection for Your Logo

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TopConsumerReviews.com provides unique articles that you won't find anywhere else on the internet. These articles are designed to help you make the most informed decisions possible.

How to Use your New Logo

As you probably already know, establishing a logo is not an inconsequential thing - it gives your customers an identification of your company or product that can literally make or break your business. The art, color and overall design of the logo is one of the biggest focuses of many big name companies - often they devote millions to the effort. The same goes for small businesses, with regard to focus on the logo. You don't have to spend millions or even thousands to have a successful logo in use but, keep these rules to in mind with regard to using your logo properly.

A logo designed to last the test of time does not need to be replaced very often. Think of Coke, Pepsi and many other companies that have the same or very similar logos for as many years as we can remember the product. Unless your logo is completely off base and not attracting customers, than a logo change shouldn't happen very often - if ever.

Make sure people understand the importance of consistency. Whether it’s the business owner, the marketing department, office manager or any staff you have on board, make sure they understand they must use only one logo. When a different version of a logo is used it can cause great confusion for a potential or existing customer - and deliver the wrong message. They may wonder if someone else bought out the company, if the same products and quality of products or service will be available, if their favorite staff members are gone and if they should use you again in the future. All employees should have access to the correct logo file or files to avoid using either a bad version or modifying an existing copy.

You may need more than one version of your logo. Depending on the marketing or communication you'll be doing, multiple versions of a logo may be necessary. The versions will be very similar in nature, as to avoid customer confusion, but may be sized differently for letter head versus shirts, trinkets, business cards, and more. It is reasonable to have more than one version of your logo. Sometimes you see a black and white version, horizontal and vertical versions, big and small, with the tag line and without.

Prioritize your logo options. It’s best to consider one version of the logo to be the #1 or the “master” and then identify others for specific purposes. The master has the core colors, tag line, preferred size and more. Attempting to utilize the master logo as much as possible will put customers at ease and avoid the confusion that occurs when a brand appears to have changed.

Five tips to building a logo design and brand that will yield results

Your logo needs to be as unique as possible. Business is all about establishing a connection with your customers. While there are many ways of establishing that connection, one of the easiest and most important ways to do so is through the logo. The logo ...

Published:  Sun, 22 Oct 2017 06:55:00 GMT



Restaurant Logo Designs: Tips, Best Practices, and Inspiration

Designing a restaurant logo How hard can it be do design one Just throw a theme icon, use a fancy font and you're done. Or, are you Nowadays, we are overwhelmed by fancy restaurants, fast food joints, diners, bistros, coffee points, and bars to ...

Published:  Wed, 18 Oct 2017 04:39:00 GMT



Contest! Design a logo to celebrate the IDF's 70th birthday

The Israeli military needs your help! It is holding a contest to choose a "celebratory logo" to mark the the Israel Defense Forces' 70th birthday. To be honest, the choices are not very exciting. But don't worry, we have ideas! Here is our entry ...

Published:  Fri, 20 Oct 2017 09:45:00 GMT



Logo design inspiration - ideas for designers-to-be

"Do good work for good people" is a great message for aspiring designers. We all want to achieve this very goal, right However, the real deal is how to pull this off. The simple solution would be - to do it with INSPIRATION. Be it an individual or a ...

Published:  Tue, 17 Oct 2017 05:33:00 GMT



Choosing Logo Color When Starting Fresh

But, before you get too crazy with your logo design, you first need to think about the colors that you're going to use. Why Because the colors that you're going to use are going to influence other others emotional connect with your brand, which in ...

Published:  Sat, 21 Oct 2017 21:26:00 GMT



8 Luxury Hotel Logo Design Inspiration Ideas

We talked about web design so often, and we are trying to explore more different kind of design to you guys. In this article, we want to talk about logo design ideas of luxury Hotel Logo Design. Hotel logo designs mostly combine more elements, since ...

Published:  Mon, 16 Oct 2017 16:31:00 GMT



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