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      October 23, 2017

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Related Articles

Mystery Shopping is a Big Business

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Mystery Shopping Is A Big Business

In this decade, mystery shopping is one of the hottest trends found in any store. In the United States alone, the industry is valued at over $600 million with no signs of slowing down. Although practically every industry enlists the services of mystery shopping, the top companies known to hire secret shoppers, including retail, banking/financial, fast food and gas station/convenience store outlets.

Mystery shopping allows for individuals to pose as regular customers while they are, in fact, actually evaluating a business, product or service. Secret shoppers, also known as mystery shoppers, work on their own schedule and enjoy all of the conveniences that go along with being self-employed. In addition, secret shoppers often get to enjoy a host of products and/or services free of charge.

Although being a secret shopper can certainly be fun, much like any other job, the work is very serious. The goal of mystery shopping is to provide an unbiased evaluation regarding a company's customer service, product quality and/or availability and overall shopping experience. Generally, businesses use mystery shopping reports as a way of improving their company.

If you are searching for a mystery shopping job, it's a good idea to work with more than one company. This is especially true if you hope to receive a steady workflow. When you sign up with a mystery shopping company, you may be asked to sign a confidentiality agreement and/or permit the company to perform a background check.

When you receive an assignment as a secret shopper, you will be given a set of guidelines to follow during your evaluation. In most cases, you will also be given a questionnaire to complete that will serve as your evaluation. Most questions require standard, one word answers. Others, however, may require that you elaborate on a certain experience or explain your take on one or more business policies.

If you plan to make mystery shopping either a part or full-time career, you will need to act professionally, uphold every aspect of any/all contracts, remain motivated to work hard and take pride in each evaluation. Every secret shopper needs to possess an eye for detail, which means you will notice even the smallest of points that others may overlook. Because your evaluation will be in written form, you must also have the ability to write clearly and effectively.

Mystery shopping is one of the best and most effective ways for companies to learn what works and what does not. If you have ever walked into a store and noticed a comment box, then you have already experienced a company who values opinions and is looking for ways to improve the overall experience of their customers. A secret shopper is the live version of a comment box and, in exchange for financial compensation, will produce a well-written evaluation that can be used to improve every aspect of a business. Although they work in secret, there really is no mystery as to why every industry values the work of a secret shopper and the valuable information that only they can provide.

Overcoming Challenges in Retail with Mystery Shopping

As a retail brand, there are certain elements your company deems important in order to uphold your brand image to your customers. It's imperative that each frontline employee represents the brand according to the standards set for service delivery.

Published:  Thu, 19 Oct 2017 17:39:00 GMT



Spam heists in Hawaii prompt retailers to put the wildly popular "mystery meat" in locked cases

Elsewhere on the Island at about the same time, three women loaded up shopping carts at a Long's drugstore with ... But mainlanders often think of Spam either as junk email or a cheap "mystery meat" that comes in a can and has no taste, which is ...

Published:  Sat, 21 Oct 2017 22:56:00 GMT



Who is this mystery man Galveston woman begins search to find apparent veteran's identity

Mother thanks mystery man for saving daughter in Vegas Meet the mystery guitarist who rocked 'Star-Spangled Banner' after" "I was just shopping at Goodwill in the book section and when I opened up the book, these pictures fell out," Tinnon said.

Published:  Thu, 19 Oct 2017 11:47:00 GMT



5 Things All Brides Should Know Before Shopping for Their Wedding Dress

Wedding dress shopping, with its planning and timelines, can be, at best, a mystery and, at worst, highly stressful. Never fear, your wedding dress doula is here! Here are Lanie's top five tips to help you get better prepared for the shopping that lies ...

Published:  Sun, 22 Oct 2017 02:00:00 GMT



Cate Blanchett Explains the Mystery of How She Seems to Be Aging In Reverse

So you've got to find those little moments where you can literally just stop and take a breath. Spray some Essence on! Never have InStyle FOMO again! Get the best fashion, beauty, celebrity exclusives and shopping advice straight to your inbox.

Published:  Mon, 16 Oct 2017 01:00:00 GMT



Oreo challenges cookie lovers to guess mystery flavor and win $50,000

If the company is an unknown, shoppers have no baseline to compare the new mystery flavor to. There isn't much of a long-term impact to Oreo's new filling flavor, unless it's so popular that the cookie maker brings the contest and challenge back.

Published:  Fri, 13 Oct 2017 06:30:00 GMT



How to Vacation for Next to Nothing as a Mystery Shopper

ABC News' Paula Faris reports: The Chulews - Mike, Rebecca and 2-year-old Veronica - recently went on a summer vacation for practically free. Their gas, flight, hotel and even their meals were about 80 percent off. That's because the Chulews of Texas are ...

Published:  Tue, 19 Aug 2014 11:28:00 GMT



Spam heists prompt retailers to put the wildly popular 'mystery meat' in locked cases

Elsewhere on the Island at about the same time, three women loaded up shopping carts at a Long's drugstore with ... But mainlanders often think of Spam either as junk email or a cheap "mystery meat" that comes in a can and has no taste, which is true ...

Published:  Thu, 19 Oct 2017 10:07:00 GMT



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