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      May 26, 2017

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Trademark Registration Better Business Bureau Reliability Seal

Best Trademark Services

You've started a business and picked out the perfect name and logo. How can you make sure that nobody else steals your thunder? The answer is simple - register your business name and/or logo as a trademark.

A trademark is a unique name, phrase, word, logo, symbol, design, image, or combination of these items that is used to identify a business, individual, or other legal entity. The trademark can be used to identify the business itself and/or the business' products and services. In this way, a trademark can be used to protect a business from its competitors.

Continue reading below reviews

2017

Trademark Registration Reviews

5 stars
Legal Zoom

LEGAL ZOOMTopConsumerReviews.com Best-In-Class Blue Ribbon Award

Legal Zoom offers a very thorough process that helps any business move forward with a trademark. They offer trademark search, trademark registration, trademark monitoring, and more. Additionally, Legal Zoom provides a wealth of information that helps guide you through the trademark process. For their completeness and professionalism, Legal Zoom earns our highest rating.
Read More... Visit
Site

4.5 stars
My Corporation

MY CORPORATION

My Corporation offers three different trademark services: a comprehensive trademark search, a trademark application, and a trademark watch. The website is professional, easy to navigate, and helpful.
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Site

3.5 stars
Tradmark Center

TRADEMARK CENTER

Trademark Center is a full-service trademark research and registration website. They offer a comprehensive range of services and deliver quality results. However, there costs are among the highest in our review.
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Site

3 stars
Trademark Express

TRADEMARK EXPRESS

TradeMark Express offers a comprehensive package of services, which include research, trademark registration, and monitoring. However, TradeMark Express charges more than our higher-rated services, and their website is not as helpful or professional. Read More... Visit
Site

2.5 stars
Trademark My Name

TRADEMARK MY NAME

Trademark My Name has been offering trademark registration services since 2003. The three services they offer are trademark searches, a trademark application process, and trademark monitoring. However, the website is not very professional, and their fees are among the higher ones in our review. Read More... Visit
Site

Continued from above

It's important that an extensive trademark search be done before registering a trademark with the US Patent and Trademark Office. After such a search is performed, you can rest assured that your desired trademark is not already in use. Once you have registered your trademark, you will have exclusive rights to that name and/or symbol.

If another company uses your registered trademark, you can file suit to keep them from infringing on your protected name or logo. This will ensure that your brand name and company name remains exclusive.

There are a number of companies that can help guide you through the legal hoops involved in registering a trademark. Not only can they help you file the appropriate paperwork, but some services explain the process in a way that enables you to make informed business decisions about the name and/or logo you want to register.

When looking at different trademarking services, there are certain factors you need to consider. Some of these include:

  • Comprehensive Services.  Does the company offer trademark solutions that meet all of your business needs?
  • Information Provided.  Does the website thoroughly explain the trademark process? Can you use the information on the website to make educated business decisions?
  • Credibility.  Is the website professional and credible? Is the company backed by the Better Business Bureau?

TopConsumerReviews.com has reviewed and ranked the best trademark services available today. We hope you find these reviews helpful in preserving your company/brand name.

When You Should Trademark a Product or Service

New business owners are swamped with a variety of legal decisions to make. One of these decisions is knowing whether to obtain a patent or a trademark for their products or services.

While both trademarks and patents are legal distinctions and require registration with the federal government, they are two different things and serve two different purposes.

A patent is designed to protect your product design or concept. It is intended to keep others from copying it and selling it as their own.

A trademark, on the other hand, is useful and crucial when you are in the process of building a brand for your product or service. It serves as legal protection to keep others from trying to infringe on your brand and your business. Furthermore, a trademark is what you use to distinguish your product in the marketplace so that people who have used or heard of your product will end up buying your product instead of the competitor's product.

Trademarks are meant to prevent brand confusion by consumers. Take for example some well-know trademarked brands: Pepsi ® and Coca Cola ®. While both products are soft-drinks, they each have a registered trademark. Each logo has its own look, text font, colors. The average consumer will not be confused as to which product is Pepsi® and which isCoke®. Also, each one has its own flavor and mix. When purchasing either of these products, consumers will expect a certain quality and taste. The consumer trusts that he is purchasing the product from the same company as last time.

The more distinctive, unusual or unique a mark is, the more protectable it is. For example, the generic terms such as “tissues” and “soda” are not unusual enough to be trademarked and protected. These are the common names consumers use when asking for unspecific products rather than brands. However, brands of tissues such as “Kleenex ® are protectable.

Legally registering a trademark with an attorney can cost hundreds, or even thousands, of dollars. However, there are dependable companies online that can assist in getting a trademark set up for much less. Be sure to research the law firm or company you intend to work with to make sure they are dependable.

Obtaining a trademark for your product or service will allow you several benefits, including being able to claim legal ownership of your trademark, obtaining registration of the same trademark in foreign countries, and filing with U.S. Customs Service to prevent importation of foreign goods which may infringe on your trademark. It can be crucial to successfully protecting your business or product.

 

New AMD Trademarks Filed That Could Be Upcoming Products Down The Line

Besides the name that we already know, there have been some interesting new AMD trademarks that could give us an idea of what to expect in the upcoming months and even years. It is important to note that companies have trademarks of all kinds and that is ...

Published:  Thu, 25 May 2017 13:00:00 GMT



The Crazy World of Trademarks (An Encore Broadcast)

It was a light tap that wouldn't have broken an egg, but Cheevers never liked to practice, so he saw an opportunity. He threw his hands up to his face, faked a serious injury, and immediately rushed to the dressing room. A little while later, Bruins coach ...

Published:  Thu, 25 May 2017 04:54:00 GMT



What is a Trademark? Protecting and Registering Trademarks.

Trademarks (trade mark, trade-mark) are a unique symbol or word(s) used to represent a business or its products. Once registered, that same symbol or series of words cannot be used by any other organization, forever, as long as it remains in use and ...

Published:  Wed, 17 May 2017 11:59:00 GMT



Marvel reportedly trademarks 'Hail Hydra' after site redirects to Trump's bio on the White House website

After news broke that hail-hydra.com redirected to the White House website, Marvel Comics apparently made moves to trademark the famous phrase. On May 11, The Hollywood Reporter wrote that the domain hail-hydra.com redirected to President Donald Trump's ...

Published:  Mon, 22 May 2017 22:41:00 GMT



'Color Run' Says Rival Co. Is Infringing Trademarks

Law360, New York (May 25, 2017, 5:55 PM EDT) -- The company behind the popular "Color Run"¯ races filed a trademark lawsuit Wednesday in California federal court against a group that offers similar paint-drenched runs under the name "My School Color ...

Published:  Thu, 25 May 2017 15:07:00 GMT



UW Demands Nike Allow Labor Investigators Unprecedented Access to Sweatshops

Rod Palmquist, a UW student and co-chair of UW's Advisory Committee on Trademarks and Licensing (ACTL), says Cauce's move could affect real change with the Oregon-based company, which has long been shadowed with workers-rights concerns. "President ...

Published:  Thu, 25 May 2017 14:38:00 GMT



Bajaj Auto Trademarks 'Adventurer' Moniker

According to the 'Controller General of Patents Design and Trade Marks' website, Bajaj Auto has registered the 'Adventurer' nameplate with the government. While it may not be unusual for companies to register nameplates, the Adventurer moniker ...

Published:  Sun, 21 May 2017 05:40:00 GMT



Blockchain and Common Law Trademarks - DNW Podcast #137

A unique service using blockchain wants to help companies prove their rights in common law trademarks. Is the blockchain the answer to proving common law use of trademarks? Bennett Collen, founder of Cognate, is banking on it. Billed as a "common law ...

Published:  Mon, 22 May 2017 10:23:00 GMT



AMD trademarks Kyzen, Aragon, Promethean & CoreAmp

When we first reported that AMD would be calling its now current-gen processors Ryzen, the name just didn't stick at first - but here we are, with a slew of Ryzen processors that are starting to make Intel squirm. But according to a new trademark filing ...

Published:  Thu, 25 May 2017 11:57:00 GMT



Google trademarks "WorldSense," possibly related to new standalone VR headset

Yesterday it was reported that Google could be planning to release a standalone VR headset at I/O this week, and now we may have further evidence for this in the form of a trademark filing at the United States Patent and Trademark Office. Google has ...

Published:  Wed, 17 May 2017 05:48:00 GMT



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