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      March 26, 2017

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Best Trademark

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Trademark Registration Better Business Bureau Reliability Seal

Best Trademark Services

You've started a business and picked out the perfect name and logo. How can you make sure that nobody else steals your thunder? The answer is simple - register your business name and/or logo as a trademark.

A trademark is a unique name, phrase, word, logo, symbol, design, image, or combination of these items that is used to identify a business, individual, or other legal entity. The trademark can be used to identify the business itself and/or the business' products and services. In this way, a trademark can be used to protect a business from its competitors.

Continue reading below reviews

2017

Trademark Registration Reviews

5 stars
Legal Zoom

LEGAL ZOOMTopConsumerReviews.com Best-In-Class Blue Ribbon Award

Legal Zoom offers a very thorough process that helps any business move forward with a trademark. They offer trademark search, trademark registration, trademark monitoring, and more. Additionally, Legal Zoom provides a wealth of information that helps guide you through the trademark process. For their completeness and professionalism, Legal Zoom earns our highest rating.
Read More... Visit
Site

4.5 stars
My Corporation

MY CORPORATION

My Corporation offers three different trademark services: a comprehensive trademark search, a trademark application, and a trademark watch. The website is professional, easy to navigate, and helpful.
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Site

3.5 stars
Tradmark Center

TRADEMARK CENTER

Trademark Center is a full-service trademark research and registration website. They offer a comprehensive range of services and deliver quality results. However, there costs are among the highest in our review.
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Site

3 stars
Trademark Express

TRADEMARK EXPRESS

TradeMark Express offers a comprehensive package of services, which include research, trademark registration, and monitoring. However, TradeMark Express charges more than our higher-rated services, and their website is not as helpful or professional. Read More... Visit
Site

2.5 stars
Trademark My Name

TRADEMARK MY NAME

Trademark My Name has been offering trademark registration services since 2003. The three services they offer are trademark searches, a trademark application process, and trademark monitoring. However, the website is not very professional, and their fees are among the higher ones in our review. Read More... Visit
Site

Continued from above

It's important that an extensive trademark search be done before registering a trademark with the US Patent and Trademark Office. After such a search is performed, you can rest assured that your desired trademark is not already in use. Once you have registered your trademark, you will have exclusive rights to that name and/or symbol. If another company uses your registered trademark, you can file suit to keep

There are a number of companies that can help guide you through the legal hoops involved in registering a trademark. Not only can they help you file the appropriate paperwork, but some services explain the process in a way that enables you to make informed business decisions about the name and/or logo you want to register.

When looking at different trademarking services, there are certain factors you need to consider. Some of these include:

  • Comprehensive Services.  Does the company offer trademark solutions that meet all of your business needs?
  • Information Provided.  Does the website thoroughly explain the trademark process? Can you use the information on the website to make educated business decisions?
  • Credibility.  Is the website professional and credible? Is the company backed by the Better Business Bureau?

TopConsumerReviews.com has reviewed and ranked the best trademark services available today. We hope you find these reviews helpful in preserving your company/brand name.

When You Should Trademark a Product or Service

New business owners are swamped with a variety of legal decisions to make. One of these decisions is knowing whether to obtain a patent or a trademark for their products or services.

While both trademarks and patents are legal distinctions and require registration with the federal government, they are two different things and serve two different purposes.

A patent is designed to protect your product design or concept. It is intended to keep others from copying it and selling it as their own.

A trademark, on the other hand, is useful and crucial when you are in the process of building a brand for your product or service. It serves as legal protection to keep others from trying to infringe on your brand and your business. Furthermore, a trademark is what you use to distinguish your product in the marketplace so that people who have used or heard of your product will end up buying your product instead of the competitor's product.

Trademarks are meant to prevent brand confusion by consumers. Take for example some well-know trademarked brands: Pepsi ® and Coca Cola ®. While both products are soft-drinks, they each have a registered trademark. Each logo has its own look, text font, colors. The average consumer will not be confused as to which product is Pepsi® and which isCoke®. Also, each one has its own flavor and mix. When purchasing either of these products, consumers will expect a certain quality and taste. The consumer trusts that he is purchasing the product from the same company as last time.

The more distinctive, unusual or unique a mark is, the more protectable it is. For example, the generic terms such as “tissues” and “soda” are not unusual enough to be trademarked and protected. These are the common names consumers use when asking for unspecific products rather than brands. However, brands of tissues such as “Kleenex ® are protectable.

Legally registering a trademark with an attorney can cost hundreds, or even thousands, of dollars. However, there are dependable companies online that can assist in getting a trademark set up for much less. Be sure to research the law firm or company you intend to work with to make sure they are dependable.

Obtaining a trademark for your product or service will allow you several benefits, including being able to claim legal ownership of your trademark, obtaining registration of the same trademark in foreign countries, and filing with U.S. Customs Service to prevent importation of foreign goods which may infringe on your trademark. It can be crucial to successfully protecting your business or product.

 

EXCLUSIVE: Ohio State sues another online retailer over trademarks

It's the latest such claim Ohio State has made against an online shirt maker. Stop me if you've heard this one before: Ohio State University has filed a lawsuit against an online T-shirt vendor, claiming the website is violating its trademarks.

Published:  Fri, 24 Mar 2017 12:05:00 GMT



Mexico OKs new Trump trademarks for hotels and tourism

MEXICO CITY (AP) - On Feb. 19, 2016, at a campaign rally in North Charleston, South Carolina, then-candidate Donald Trump gave a stump speech in which he railed against American jobs moving to Mexico: "We lose our jobs, we close our factories, Mexico ...

Published:  Sun, 12 Mar 2017 18:10:00 GMT



Taylor Swift Files Nine Trademarks For the Word 'Swifties,' But Why?

Over a period of two days, on Feb. 15 and 16, a Nashville-based company called TAS Rights Management, LLC filed nine separate trademarks for the word "Swifties," according to publicly available documents, including one that covers "a website featuring non ...

Published:  Wed, 15 Mar 2017 09:31:00 GMT



Brexit update: impact on trademarks and designs

Although some time has passed since the UK's vote to leave the EU, the full implications of Brexit for trademarks and designs remain unclear. Statements made by EU and UK officials have not changed that position, nor did Theresa May's Brexit speech in ...

Published:  Thu, 23 Mar 2017 15:44:00 GMT



Taylor Swift's New Trademarks: What They Mean (And Don't Mean) For #Swifties

Taylor Swift fans went wild after a TMZ story speculated that Swift was "done fighting with Spotify"¯ and instead launching her own music streaming service. The evidence? One of Swift's companies, TAS Rights Management, filed a slew of trademarks last ...

Published:  Wed, 15 Mar 2017 12:19:00 GMT



Selena Gomez Trademarks Her Name For One Very Interesting Reason

Recent reports of legal documents obtained by TMZ show that Gomez has filed papers to trademark her name. The trademark would guarantee that the actress is the only Selena Gomez in entertainment, and give her more control over Selena Gomez "fan club ...

Published:  Tue, 21 Mar 2017 10:02:00 GMT



The Changing Perspective Of Well-Known Trademarks In India

IP-Watch is a non-profit independent news service, and depends on subscriptions. To access all of our content, please subscribe now. You may also offer additional support with your subscription, or donate. The views expressed in this column are solely ...

Published:  Wed, 22 Mar 2017 01:00:00 GMT



China Trademarks: So-So Vibrations

The Boston-based hamburger chain Wahlburgers, founded by Hollywood star Mark Wahlberg and his brothers, recently announced plans to open three restaurants in China, with an ambitious goal of opening up to 100 restaurants in China over the next ten years.

Published:  Wed, 22 Mar 2017 07:35:00 GMT



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