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      September 21, 2017

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Best Trademark

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  2. Trademark Center
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  4. Trademark My Name

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Trademark Registration Better Business Bureau Reliability Seal

Best Trademark Services

You've started a business and picked out the perfect name and logo. How can you make sure that nobody else steals your thunder? The answer is simple - register your business name and/or logo as a trademark.

A trademark is a unique name, phrase, word, logo, symbol, design, image, or combination of these items that is used to identify a business, individual, or other legal entity. The trademark can be used to identify the business itself and/or the business' products and services. In this way, a trademark can be used to protect a business from its competitors.

Continue reading below reviews

2017

Trademark Registration Reviews

5 stars
Legal Zoom

LEGAL ZOOMTopConsumerReviews.com Best-In-Class Blue Ribbon Award

Legal Zoom offers a very thorough process that helps any business move forward with a trademark. They offer trademark search, trademark registration, trademark monitoring, and more. Additionally, Legal Zoom provides a wealth of information that helps guide you through the trademark process. For their completeness and professionalism, Legal Zoom earns our highest rating.
Read More... Visit
Site

4.5 stars
My Corporation

MY CORPORATION

My Corporation offers three different trademark services: a comprehensive trademark search, a trademark application, and a trademark watch. The website is professional, easy to navigate, and helpful.
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Site

3.5 stars
Tradmark Center

TRADEMARK CENTER

Trademark Center is a full-service trademark research and registration website. They offer a comprehensive range of services and deliver quality results. However, there costs are among the highest in our review.
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Site

3 stars
Trademark Express

TRADEMARK EXPRESS

TradeMark Express offers a comprehensive package of services, which include research, trademark registration, and monitoring. However, TradeMark Express charges more than our higher-rated services, and their website is not as helpful or professional. Read More... Visit
Site

2.5 stars
Trademark My Name

TRADEMARK MY NAME

Trademark My Name has been offering trademark registration services since 2003. The three services they offer are trademark searches, a trademark application process, and trademark monitoring. However, the website is not very professional, and their fees are among the higher ones in our review. Read More... Visit
Site

Continued from above

It's important that an extensive trademark search be done before registering a trademark with the US Patent and Trademark Office. After such a search is performed, you can rest assured that your desired trademark is not already in use. Once you have registered your trademark, you will have exclusive rights to that name and/or symbol.

If another company uses your registered trademark, you can file suit to keep them from infringing on your protected name or logo. This will ensure that your brand name and company name remains exclusive.

There are a number of companies that can help guide you through the legal hoops involved in registering a trademark. Not only can they help you file the appropriate paperwork, but some services explain the process in a way that enables you to make informed business decisions about the name and/or logo you want to register.

When looking at different trademarking services, there are certain factors you need to consider. Some of these include:

  • Comprehensive Services.  Does the company offer trademark solutions that meet all of your business needs?
  • Information Provided.  Does the website thoroughly explain the trademark process? Can you use the information on the website to make educated business decisions?
  • Credibility.  Is the website professional and credible? Is the company backed by the Better Business Bureau?

TopConsumerReviews.com has reviewed and ranked the best trademark services available today. We hope you find these reviews helpful in preserving your company/brand name.

When You Should Trademark a Product or Service

New business owners are swamped with a variety of legal decisions to make. One of these decisions is knowing whether to obtain a patent or a trademark for their products or services.

While both trademarks and patents are legal distinctions and require registration with the federal government, they are two different things and serve two different purposes.

A patent is designed to protect your product design or concept. It is intended to keep others from copying it and selling it as their own.

A trademark, on the other hand, is useful and crucial when you are in the process of building a brand for your product or service. It serves as legal protection to keep others from trying to infringe on your brand and your business. Furthermore, a trademark is what you use to distinguish your product in the marketplace so that people who have used or heard of your product will end up buying your product instead of the competitor's product.

Trademarks are meant to prevent brand confusion by consumers. Take for example some well-know trademarked brands: Pepsi ® and Coca Cola ®. While both products are soft-drinks, they each have a registered trademark. Each logo has its own look, text font, colors. The average consumer will not be confused as to which product is Pepsi® and which isCoke®. Also, each one has its own flavor and mix. When purchasing either of these products, consumers will expect a certain quality and taste. The consumer trusts that he is purchasing the product from the same company as last time.

The more distinctive, unusual or unique a mark is, the more protectable it is. For example, the generic terms such as “tissues” and “soda” are not unusual enough to be trademarked and protected. These are the common names consumers use when asking for unspecific products rather than brands. However, brands of tissues such as “Kleenex ® are protectable.

Legally registering a trademark with an attorney can cost hundreds, or even thousands, of dollars. However, there are dependable companies online that can assist in getting a trademark set up for much less. Be sure to research the law firm or company you intend to work with to make sure they are dependable.

Obtaining a trademark for your product or service will allow you several benefits, including being able to claim legal ownership of your trademark, obtaining registration of the same trademark in foreign countries, and filing with U.S. Customs Service to prevent importation of foreign goods which may infringe on your trademark. It can be crucial to successfully protecting your business or product.

 

What are Trademarks

Here at Winstead, we are fortunate enough to have two lawyers that were selected for inclusion in The Best Lawyers in America® 2018 in Trademark Law, Stan Moore and Cathryn Berryman. Before answering the question What are Trademarks, I thought it would ...

Published:  Wed, 20 Sep 2017 07:55:00 GMT



The Trump Administration is Investigating the "Theft of IP" by China: What You Need to Know About Trademarks in China

Several weeks ago, the Trump administration formally launched a "Section 301" investigation into the "theft of intellectual property" by China. According to US Trade Representative Robert Lighthizer, the investigation will "look into Chinese ...

Published:  Wed, 20 Sep 2017 03:18:00 GMT



JAMAICA: Register your trademarks!

Jamaica Gleaner / The Jamaica Olympic Association (JOA) is moving to encourage local sporting associations to register their trademarks as a way to enhance their brand and better market themselves to earn more. This was revealed by JOA president ...

Published:  Wed, 20 Sep 2017 01:08:00 GMT



Property rights, trademarks and consumer protection

Private property rights that people and businesses enjoy are among the cornerstones of a free and dynamic society. People have exclusive rights on what to do with their private properties - use them, sell, rent out, or donate. However, when rights to ...

Published:  Sun, 17 Sep 2017 10:00:00 GMT



Apple Files for Apple TV 4K & Today at Apple Trademarks with USPTO

Apple filed five new trademarks covering Apple TV 4K in both plain and in figurative form and 'Today at Apple' three times with each filing covering a different International Classification. Apple's SVP Retail Angela Ahrendts was in Dubai talking to the ...

Published:  Tue, 19 Sep 2017 13:49:00 GMT



Social media and protecting trademarks

Entities are using social media platforms such as Facebook, Instagram and Twitter more frequently to promote their goods and services. Social media is a cost-effective method of advertising, and savvy use of social media can expand a business's reach and ...

Published:  Wed, 13 Sep 2017 16:26:00 GMT



Please don't be a SUV: Toyota trademarks Celica

A town is forcing this man to sell 20 old cars off his property every month If an automaker snags up a trademark, there's a good chance it'll get used in some fashion in the near future. Toyota's latest trademark might cause enthusiasts to get excited ...

Published:  Mon, 18 Sep 2017 12:25:16 GMT



EU Commission Position Paper On IP And Brexit: Trademarks, Designs, GIs

IP-Watch is a non-profit independent news service and depends on subscriptions. To access all of our content, please subscribe now. You may also offer additional support with your subscription, or donate. To say Brexit is a conundrum is almost a euphemism ...

Published:  Tue, 12 Sep 2017 13:47:00 GMT



Does China Have Too Many Trademarks

The United States and China are the two busiest jurisdictions in the world for trademarks, with radically different approaches. The USPTO requires applications to be narrow in scope: the identification of goods/services can only include goods/services the ...

Published:  Mon, 11 Sep 2017 04:15:00 GMT



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