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      July 24, 2017

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Best Trademark

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Best Trademark Services

You've started a business and picked out the perfect name and logo. How can you make sure that nobody else steals your thunder? The answer is simple - register your business name and/or logo as a trademark.

A trademark is a unique name, phrase, word, logo, symbol, design, image, or combination of these items that is used to identify a business, individual, or other legal entity. The trademark can be used to identify the business itself and/or the business' products and services. In this way, a trademark can be used to protect a business from its competitors.

Continue reading below reviews

2017

Trademark Registration Reviews

5 stars
Legal Zoom

LEGAL ZOOMTopConsumerReviews.com Best-In-Class Blue Ribbon Award

Legal Zoom offers a very thorough process that helps any business move forward with a trademark. They offer trademark search, trademark registration, trademark monitoring, and more. Additionally, Legal Zoom provides a wealth of information that helps guide you through the trademark process. For their completeness and professionalism, Legal Zoom earns our highest rating.
Read More... Visit
Site

4.5 stars
My Corporation

MY CORPORATION

My Corporation offers three different trademark services: a comprehensive trademark search, a trademark application, and a trademark watch. The website is professional, easy to navigate, and helpful.
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Site

3.5 stars
Tradmark Center

TRADEMARK CENTER

Trademark Center is a full-service trademark research and registration website. They offer a comprehensive range of services and deliver quality results. However, there costs are among the highest in our review.
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Site

3 stars
Trademark Express

TRADEMARK EXPRESS

TradeMark Express offers a comprehensive package of services, which include research, trademark registration, and monitoring. However, TradeMark Express charges more than our higher-rated services, and their website is not as helpful or professional. Read More... Visit
Site

2.5 stars
Trademark My Name

TRADEMARK MY NAME

Trademark My Name has been offering trademark registration services since 2003. The three services they offer are trademark searches, a trademark application process, and trademark monitoring. However, the website is not very professional, and their fees are among the higher ones in our review. Read More... Visit
Site

Continued from above

It's important that an extensive trademark search be done before registering a trademark with the US Patent and Trademark Office. After such a search is performed, you can rest assured that your desired trademark is not already in use. Once you have registered your trademark, you will have exclusive rights to that name and/or symbol.

If another company uses your registered trademark, you can file suit to keep them from infringing on your protected name or logo. This will ensure that your brand name and company name remains exclusive.

There are a number of companies that can help guide you through the legal hoops involved in registering a trademark. Not only can they help you file the appropriate paperwork, but some services explain the process in a way that enables you to make informed business decisions about the name and/or logo you want to register.

When looking at different trademarking services, there are certain factors you need to consider. Some of these include:

  • Comprehensive Services.  Does the company offer trademark solutions that meet all of your business needs?
  • Information Provided.  Does the website thoroughly explain the trademark process? Can you use the information on the website to make educated business decisions?
  • Credibility.  Is the website professional and credible? Is the company backed by the Better Business Bureau?

TopConsumerReviews.com has reviewed and ranked the best trademark services available today. We hope you find these reviews helpful in preserving your company/brand name.

When You Should Trademark a Product or Service

New business owners are swamped with a variety of legal decisions to make. One of these decisions is knowing whether to obtain a patent or a trademark for their products or services.

While both trademarks and patents are legal distinctions and require registration with the federal government, they are two different things and serve two different purposes.

A patent is designed to protect your product design or concept. It is intended to keep others from copying it and selling it as their own.

A trademark, on the other hand, is useful and crucial when you are in the process of building a brand for your product or service. It serves as legal protection to keep others from trying to infringe on your brand and your business. Furthermore, a trademark is what you use to distinguish your product in the marketplace so that people who have used or heard of your product will end up buying your product instead of the competitor's product.

Trademarks are meant to prevent brand confusion by consumers. Take for example some well-know trademarked brands: Pepsi ® and Coca Cola ®. While both products are soft-drinks, they each have a registered trademark. Each logo has its own look, text font, colors. The average consumer will not be confused as to which product is Pepsi® and which isCoke®. Also, each one has its own flavor and mix. When purchasing either of these products, consumers will expect a certain quality and taste. The consumer trusts that he is purchasing the product from the same company as last time.

The more distinctive, unusual or unique a mark is, the more protectable it is. For example, the generic terms such as “tissues” and “soda” are not unusual enough to be trademarked and protected. These are the common names consumers use when asking for unspecific products rather than brands. However, brands of tissues such as “Kleenex ® are protectable.

Legally registering a trademark with an attorney can cost hundreds, or even thousands, of dollars. However, there are dependable companies online that can assist in getting a trademark set up for much less. Be sure to research the law firm or company you intend to work with to make sure they are dependable.

Obtaining a trademark for your product or service will allow you several benefits, including being able to claim legal ownership of your trademark, obtaining registration of the same trademark in foreign countries, and filing with U.S. Customs Service to prevent importation of foreign goods which may infringe on your trademark. It can be crucial to successfully protecting your business or product.

 

Trademarks show Amazon has sights on meal-kits, "single cow burgers" and other fast food options

Amazon has made no secret of its ambitions to expand into more fresh food services, from its own, homegrown efforts like AmazonFresh for groceries (first launched in 2013) and Amazon Restaurants for restaurant delivery (first launched in 2014), through to ...

Published:  Mon, 17 Jul 2017 00:00:00 GMT



Marvel Comics Trademarks "˜Costoberfest'

In 2011, Marvel Comics decided to rename October as Costoberfest, to celebrate and show off Marvel Comics cosplay in the run up, and throughout, the New York Comic-Con. It may be an awkward title but it works. And every year since, their social media has ...

Published:  Sun, 23 Jul 2017 09:19:00 GMT



Trump trademarks get preliminary nod from Indonesia

Donald Trump has received preliminary approval for two trademarks from Indonesia's intellectual property agency, more than two years after the applications were filed. Though the timing was in line with the agency's guidelines for how long such approvals ...

Published:  Fri, 14 Jul 2017 04:30:00 GMT



SCOTUS Ruling Allowing Racist Trademarks?

Based on a U.S. Supreme Court decision on trademarks last month, a small group of companies and individuals are looking to register racially charged words and symbols for their products. These include the N-word and a swastika. Since the unanimous June 19 ...

Published:  Sun, 23 Jul 2017 08:59:00 GMT



Why Trademarks Matter for Expanding Businesses

But it's also important to file for trademarks for said products and services ASAP. What you offer might be considered competition to other brands, but a trademark legally protects you and verifies that your services are indeed truly unique. Filing for ...

Published:  Fri, 21 Jul 2017 18:30:00 GMT



Indonesia agency gives preliminary OK to Trump trademarks

JAKARTA, Indonesia (AP) - Indonesia's intellectual property agency has given preliminary approval to two Donald Trump trademarks a bit more than two years after the applications were filed. Though the timing was in line with the agency's guidelines for ...

Published:  Fri, 14 Jul 2017 05:03:00 GMT



Nintendo, expectedly, trademarks Nintendo 64 Classic Edition

What do 1985 and 2016 have in common? The same video game system as one of the hot-ticket Christmas presents. Nintendo has masterfully fulfilled the need for nostalgia among millions of gamers, in addition to creating that need for countless others who ...

Published:  Fri, 21 Jul 2017 12:02:00 GMT



Nintendo might be making a mini N64 Classic, trademarks suggest

Might we see a Nintendo 64 Classic Edition next year? Given how much money the NES Classic made Nintendo, the hype surrounding the SNES Classic and these new trademark filings, it seems very likely. Rí¶sti on NeoGAF gets the credit for finding the ...

Published:  Thu, 20 Jul 2017 01:00:00 GMT



Amazon files for meal-kit trademarks, and Blue Apron shares shrivel in fearful anticipation

Everyone's favorite Internet monopoly Amazon looks like it's about to eat Blue Apron's lunch. Amazon just announced plans to boy high-end grocery chain Whole Foods last month in June, and has also recently filed for trademarks around prepped meal kit ...

Published:  Mon, 17 Jul 2017 01:00:00 GMT



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