December 18, 2017

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How Trademarks Protect Your Business

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How Trademarks Protect Your Business

Frequently, when business owners start a business, they are not concerned with how to protect their business. Instead, they are concerned with how to grow their business so they can survive and profit. However, protecting one's business from the beginning can be an important factor in your success.

Registering your trademark is one way to protect your business. A trademark is crucial when you are in the process of building a brand for your product or service. It serves as legal protection to keep others from trying to infringe on your brand and your business. It is what you use to distinguish your product in the marketplace so that people who have used or heard of your product will end up buying your product instead of the competitor's product. It also illustrates to consumers that you own this product or service.

A registered trademark also provides you with several other protections. Trademarks are registered through the U.S. Patent and Trademark Office (USPTO). Since the trademark is registered through the federal government, you can enforce your rights regarding your trademarked product or service in federal courts. That means you can defend your rights anywhere in the U.S. no matter what size business you own or where you operate. While you may not think that's important when you're just starting out, it could become an issue soon.

Having a registered trademark also protects your product or business from the competition of foreign products. A registered trademark will allow you to file with the U.S. Customs Service and prevent importation of foreign goods which may infringe on your trademark. Furthermore, registering a trademark is a beginning step in establishing your international rights in case your business goes international. While you may not be thinking about expanding your business internationally, you should still take steps to protect your mark. Given the competitiveness of the global marketplace both of these should be reasons to obtain a registered trademark for your business.

You have some options when you decide to register your trademark. First, you can hire a legal firm which specializes in registering trademarks with the federal government. If you go this route, try to find a firm that has produced relizalbe results in the past. You should expect to pay from $500 to $1,000+. Alternativey, there are companies available online that can greatly assist you in establishing your trademark. The best ones have streamlined the trademark registration process and, with the aid of professional lawyers, have simplieifed the legal complexities. These services cost far less than traditional trademark registration legal fees.

A registered trademark offers many protections to your business. Obtaining one can help your business withstand unfair competition now and in the future.

Bar on Registering 'Immoral or Scandalous' Trademarks Violates First Amendment

In this year's Matal v. Tam (2017)-- also known as the Slants case -- the Supreme Court struck down the federal statute that barred the Patent & Trademark Office from registering trademarks that were supposedly "disparaging" (e.g., perceived by some as ...

Published:  Sun, 17 Dec 2017 14:21:00 GMT

F-Bombs Away! Scandalous Trademarks No Longer Taboo, Court Rules

Barring trademarks that include immoral or scandalous language is an unconstitutional restriction of free speech, the United States Court of Appeals for the Federal Circuit ruled Friday. Eric Brunetti founded the fuct clothing brand in the '90s, but ...

Published:  Fri, 15 Dec 2017 15:40:00 GMT

Harley-Davidson Trademarks the Bronx

According to a recent report on, the folks at Harley-Davidson have filed a trademark application that would allow it to reference one of New York City's five boroughs in products. Reportedly, an 8 December filing with the US Patent and ...

Published:  Sun, 17 Dec 2017 14:29:00 GMT

Vince McMahon Files Trademarks For UFL, United Football League

Earlier today, the internet was buzzing about rumors of Vince McMahon possibly reviving the XFL after it crashed and burned after one season in the early 2000"ēs. EXCLUSIVE: Vince McMahon is looking to bring back the XFL and may announce it on January ...

Published:  Sat, 16 Dec 2017 18:39:00 GMT

Lynn Roberts Recognized; Cannabis Trademarks; More Local Stories

At Patch, we believe that some of the best and most useful content comes from our Patch communities. Here's a roundup of some of the best content from Patch Contributors and Posters from the past week. Patch is the perfect platform for blogging about your ...

Published:  Sat, 16 Dec 2017 08:45:00 GMT

BRIEF-Acquisition Of Trademarks And Patents From Alkantis For 2.495 Million Euros

* PRICE OF SAID ACQUISITION FINANCED WITH OWN FUNDS AMOUNTS 2,495,000 EUROS. Source text for Eikon: Further company coverage: (Gdynia Newsroom) Our Standards:The Thomson Reuters Trust Principles.

Published:  Thu, 14 Dec 2017 09:11:00 GMT

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