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How Trademarks Protect Your Business

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TopConsumerReviews.com provides unique articles that you won't find anywhere else on the internet. These articles are designed to help you make the most informed decisions possible.

How Trademarks Protect Your Business

Frequently, when business owners start a business, they are not concerned with how to protect their business. Instead, they are concerned with how to grow their business so they can survive and profit. However, protecting one's business from the beginning can be an important factor in your success.

Registering your trademark is one way to protect your business. A trademark is crucial when you are in the process of building a brand for your product or service. It serves as legal protection to keep others from trying to infringe on your brand and your business. It is what you use to distinguish your product in the marketplace so that people who have used or heard of your product will end up buying your product instead of the competitor's product. It also illustrates to consumers that you own this product or service.

A registered trademark also provides you with several other protections. Trademarks are registered through the U.S. Patent and Trademark Office (USPTO). Since the trademark is registered through the federal government, you can enforce your rights regarding your trademarked product or service in federal courts. That means you can defend your rights anywhere in the U.S. no matter what size business you own or where you operate. While you may not think that's important when you're just starting out, it could become an issue soon.

Having a registered trademark also protects your product or business from the competition of foreign products. A registered trademark will allow you to file with the U.S. Customs Service and prevent importation of foreign goods which may infringe on your trademark. Furthermore, registering a trademark is a beginning step in establishing your international rights in case your business goes international. While you may not be thinking about expanding your business internationally, you should still take steps to protect your mark. Given the competitiveness of the global marketplace both of these should be reasons to obtain a registered trademark for your business.

You have some options when you decide to register your trademark. First, you can hire a legal firm which specializes in registering trademarks with the federal government. If you go this route, try to find a firm that has produced relizalbe results in the past. You should expect to pay from $500 to $1,000+. Alternativey, there are companies available online that can greatly assist you in establishing your trademark. The best ones have streamlined the trademark registration process and, with the aid of professional lawyers, have simplieifed the legal complexities. These services cost far less than traditional trademark registration legal fees.

A registered trademark offers many protections to your business. Obtaining one can help your business withstand unfair competition now and in the future.

Policing Trademarks In A Social Media World

When I first began practicing trademark law years ago as part of my intellectual property practice, I was struck by how important it was (and is) for trademark owners to police their trademarks as opposed to other forms of intellectual property. It makes ...

Published:  Thu, 19 Oct 2017 04:01:00 GMT



10 "Generic" Product Names You Didn't Realize Were Trademarks

If you're not familiar with the term, or even with what dry ice actually is, you may not be alone. Nevertheless, if you've ever been to a Halloween party, a nightclub, or a theatrical play, and there was some sort of ground-level mist involved, then ...

Published:  Wed, 18 Oct 2017 21:10:00 GMT



2wice As Nice: 5 Trademarks Of A Classic Double Album

Double albums in Hip Hop typically last 20-plus tracks. Not only do the songs have to be good, but there has to be a reason for so many of them. An underlying theme or running feel throughout the album is important. 2Pac called his double masterpiece All ...

Published:  Thu, 19 Oct 2017 06:07:00 GMT



Samsung trademarks "ėUniversal Browse'

Samsung Electronics is planning to come up with a universal browser. The South Korean giant has filed for a new trademark back at home for a term called "Universal Browse" . This trademark could mean that the company is planning on expanding its cross ...

Published:  Wed, 18 Oct 2017 02:58:00 GMT



Make China Trademarks a Priority

I am not a big fan of filing Madrid Protocol applications for China. In certain situations, they can work well, but when they don't work (which is fairly often, especially when applications are filed without forethought) the trademark registration ...

Published:  Mon, 16 Oct 2017 04:26:00 GMT



Harry Kane trademarks his own NAME as he looks to cash in on his success on the pitch

And that means the brand could earn him £10m a year in marketing deals alone over the next five seasons. Coupled with his £5m-a-year wages, the Three Lions talisman will net £75m before the 2020 World Cup and at least £150m in ten years if he keeps his ...

Published:  Sat, 07 Oct 2017 16:13:00 GMT



Game Boy Classic speculation sparked by new Nintendo trademarks

After the resounding success of the NES Classic and the apparent success of its predecessor, what's next for the big N It seems safe to assume that Nintendo will want to continue the Classic Edition line, with the next obvious choice being the Nintendo 64.

Published:  Wed, 11 Oct 2017 19:31:00 GMT



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