October 20, 2017

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How to Register Your Trademark


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How to Register Your Trademark

If you're a business owner and are ready to take your business to the next level and brand your product or service, you may need to take steps to register your trademark.

A trademark is any word, symbol, sign, logo or expression that identifies a specific good, product or service. The registering of that trademark provides legal protection so that no one else can use that same mark or brand to market their product or service.

Registering a trademark gives your product or service legal protection against your competitors. The process of registering your business's trademark is something you can do, or you can hire an experienced lawyer to do for you.

If you decide to register your tradmark yourself, you'll need to do some initial research to make sure that your mark won't infringe on someone else's rights. You can go online and search registered trademarks at the U.S. Office of Patents and Trademarks website. This initial research will prevent you from trying to register a mark that looks too similar to a competitor's and prevent you from wasting your effort.

The U.S. Office of Patents and Trademarks is responsible for trademark registration. To register your trademark, you will need to submit a completed application form, a drawing or image of the mark to be registered, and examples of the use of the mark in actual use, along with any required fees.

If you're uncomfortable handling the registration process yourself, you can hire an attorney to do it for you. While this will increase your costs dramatically, you can be comfortable that an experienced lawyer will be handling your efforts. Be sure to check out any lawyer you hire to do this for you before paying them money.

If you don't want to go through the expensive cost of trademark registration lawyer fees, there are companies available online that can greatly assist your trademark registration process. They've made it very easy to apply for your trademark, and with the use of experienced lawyers, have simplified the legal issues. These services are greatly less expensive that hiring a lawyer directly.

Once you have submitted the application and fee, staff at the USPTO will determine if there is a likelihood of consumer confusion between your mark and a previously registered trademark. If they find none, they will register the trademark for you. The entire trademark registration process can take up to six months from the time the application is submitted.

Once you have received your registered trademark, you can use the symbol ģ in any print and online information that promotes your business.

Registering your business' trademark will offer you several benefits that can protect your business in the future.

Policing Trademarks In A Social Media World

When I first began practicing trademark law years ago as part of my intellectual property practice, I was struck by how important it was (and is) for trademark owners to police their trademarks as opposed to other forms of intellectual property. It makes ...

Published:  Thu, 19 Oct 2017 04:01:00 GMT

10 "Generic" Product Names You Didn't Realize Were Trademarks

If you're not familiar with the term, or even with what dry ice actually is, you may not be alone. Nevertheless, if you've ever been to a Halloween party, a nightclub, or a theatrical play, and there was some sort of ground-level mist involved, then ...

Published:  Wed, 18 Oct 2017 21:10:00 GMT

2wice As Nice: 5 Trademarks Of A Classic Double Album

Double albums in Hip Hop typically last 20-plus tracks. Not only do the songs have to be good, but there has to be a reason for so many of them. An underlying theme or running feel throughout the album is important. 2Pac called his double masterpiece All ...

Published:  Thu, 19 Oct 2017 06:07:00 GMT

Samsung trademarks "ėUniversal Browse'

Samsung Electronics is planning to come up with a universal browser. The South Korean giant has filed for a new trademark back at home for a term called "Universal Browse" . This trademark could mean that the company is planning on expanding its cross ...

Published:  Wed, 18 Oct 2017 02:58:00 GMT

Make China Trademarks a Priority

I am not a big fan of filing Madrid Protocol applications for China. In certain situations, they can work well, but when they don't work (which is fairly often, especially when applications are filed without forethought) the trademark registration ...

Published:  Mon, 16 Oct 2017 04:26:00 GMT

Harry Kane trademarks his own NAME as he looks to cash in on his success on the pitch

And that means the brand could earn him £10m a year in marketing deals alone over the next five seasons. Coupled with his £5m-a-year wages, the Three Lions talisman will net £75m before the 2020 World Cup and at least £150m in ten years if he keeps his ...

Published:  Sat, 07 Oct 2017 16:13:00 GMT

Game Boy Classic speculation sparked by new Nintendo trademarks

After the resounding success of the NES Classic and the apparent success of its predecessor, what's next for the big N It seems safe to assume that Nintendo will want to continue the Classic Edition line, with the next obvious choice being the Nintendo 64.

Published:  Wed, 11 Oct 2017 19:31:00 GMT

Apple Updates Trademarks including 'Apple Music' and a Nice Schematic of the new Steve Jobs Theater Surfaces

Since Apple's WWDC event back in June Apple legal has been very busy filing a long string on new and updated trademarks for Apple as noted in our archives. The most recent trademark filings include 'Listen on Apple Podcasts' and 'Apple Music.' For 'Apple ...

Published:  Fri, 13 Oct 2017 11:42:00 GMT

BMI Trademarks "ėSpeed Dating For Songwriters'

Broadcast Music, Inc. (BMI) has filed for a trademark of its Speed Dating for Songwriters initiative. The next Speed Dating for Songwriters‚ĄĘ, in partnership with YouTube, will showcase performances by Nashville's rising stars at BMI's office on Music ...

Published:  Tue, 17 Oct 2017 08:47:00 GMT

Alfa Romeo Trademarks Giulietta Name For The US

Could it be for a new production car A concept We've been hearing rumors on and off regarding the future of the Europe-only Alfa Romeo Giulietta hatchback. But a new report originating from Car and Driver suggests that not only is the Giulietta's ...

Published:  Sat, 14 Oct 2017 07:28:00 GMT

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