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How to Register Your Trademark

If you're a business owner and are ready to take your business to the next level and brand your product or service, you may need to take steps to register your trademark.

A trademark is any word, symbol, sign, logo or expression that identifies a specific good, product or service. The registering of that trademark provides legal protection so that no one else can use that same mark or brand to market their product or service.

Registering a trademark gives your product or service legal protection against your competitors. The process of registering your business's trademark is something you can do, or you can hire an experienced lawyer to do for you.

If you decide to register your tradmark yourself, you'll need to do some initial research to make sure that your mark won't infringe on someone else's rights. You can go online and search registered trademarks at the U.S. Office of Patents and Trademarks website. This initial research will prevent you from trying to register a mark that looks too similar to a competitor's and prevent you from wasting your effort.

The U.S. Office of Patents and Trademarks is responsible for trademark registration. To register your trademark, you will need to submit a completed application form, a drawing or image of the mark to be registered, and examples of the use of the mark in actual use, along with any required fees.

If you're uncomfortable handling the registration process yourself, you can hire an attorney to do it for you. While this will increase your costs dramatically, you can be comfortable that an experienced lawyer will be handling your efforts. Be sure to check out any lawyer you hire to do this for you before paying them money.

If you don't want to go through the expensive cost of trademark registration lawyer fees, there are companies available online that can greatly assist your trademark registration process. They've made it very easy to apply for your trademark, and with the use of experienced lawyers, have simplified the legal issues. These services are greatly less expensive that hiring a lawyer directly.

Once you have submitted the application and fee, staff at the USPTO will determine if there is a likelihood of consumer confusion between your mark and a previously registered trademark. If they find none, they will register the trademark for you. The entire trademark registration process can take up to six months from the time the application is submitted.

Once you have received your registered trademark, you can use the symbol « in any print and online information that promotes your business.

Registering your business' trademark will offer you several benefits that can protect your business in the future.

Harley-Davidson Trademarks the Bronx

According to a recent report on Motorcycle.com, the folks at Harley-Davidson have filed a trademark application that would allow it to reference one of New York City's five boroughs in products. Reportedly, an 8 December filing with the US Patent and ...

Published:  Fri, 15 Dec 2017 10:31:00 GMT



Bar on Registering 'Immoral or Scandalous' Trademarks Violates First Amendment

In this year's Matal v. Tam (2017)-- also known as the Slants case -- the Supreme Court struck down the federal statute that barred the Patent & Trademark Office from registering trademarks that were supposedly "disparaging" (e.g., perceived by some as ...

Published:  Fri, 15 Dec 2017 10:44:00 GMT



Fed. Circ. Rules Ban On 'Scandalous' Trademarks Unconstitutional

Law360, New York (December 15, 2017, 11:41 AM EST) -- The Federal Circuit ruled Friday that the U.S. Supreme Court's recent decision striking down the Lanham Act's ban on "disparaging" trademark registrations means a ruling barring "scandalous and immoral ...

Published:  Fri, 15 Dec 2017 10:56:00 GMT



BRIEF-Acquisition Of Trademarks And Patents From Alkantis For 2.495 Million Euros

* PRICE OF SAID ACQUISITION FINANCED WITH OWN FUNDS AMOUNTS 2,495,000 EUROS. Source text for Eikon: Further company coverage: (Gdynia Newsroom) Our Standards:The Thomson Reuters Trust Principles.

Published:  Thu, 14 Dec 2017 09:11:00 GMT



Lynn Roberts Recognized; Cannabis Trademarks; More Local Stories

At Patch, we believe that some of the best and most useful content comes from our Patch communities. Here's a roundup of some of the best content from Patch Contributors and Posters from the past week. Patch is the perfect platform for blogging about your ...

Published:  Thu, 14 Dec 2017 13:37:00 GMT



R&D: new licenses, patents and registered trademarks

Pursuant to article 228 of the consolidated text of the Spanish Securities Market Act, we hereby inform you of the following SIGNIFICANT EVENT: "As expected in the announcement made by PharmaMar on November 8th (Significant Fact n┬║ 258359), the Committee ...

Published:  Fri, 15 Dec 2017 04:08:00 GMT



Patents, trademarks reached new highs in 2016: UN

Global innovation reached new highs in 2016 amid record applications for patents, trademarks and designs, the UN said on Wednesday. In its latest report, the World Intellectual Property Organization (WIPO) showed that 3.1 million patent applications were ...

Published:  Wed, 06 Dec 2017 00:00:00 GMT



BMW CEO confirms trademarks for i1-i9 and iX1 to iX9

Harald KrÝ╝ger, Chairman of the Board of Management of BMW AG, gave selected press a sneak preview in Munich of upcoming BMW products while sharing "Ž Harald KrÝ╝ger, Chairman of the Board of Management of BMW AG, gave selected press a sneak preview in ...

Published:  Mon, 04 Dec 2017 00:00:00 GMT



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