Trademark Registration Reviews

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LEGAL ZOOM

Legal Zoom offers a very thorough process that helps any business move forward with a trademark. They offer trademark search, trademark registration, trademark monitoring, and more. Additionally, Legal Zoom provides a wealth of information that helps guide you through the trademark process. For their completeness and professionalism, Legal Zoom earns our highest rating.

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MY CORPORATION

My Corporation offers three different trademark services: a comprehensive trademark search, a trademark application, and a trademark watch. The website is professional, easy to navigate, and helpful.

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TRADMARK CENTER

Trademark Center is a full-service trademark research and registration website. They offer a comprehensive range of services and deliver quality results. However, there costs are among the highest in our review.

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TRADEMARK EXPRESS

TradeMark Express offers a comprehensive package of services, which include research, trademark registration, and monitoring. However, TradeMark Express charges more than our higher-rated services, and their website is not as helpful or professional.

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TRADEMARK MY NAME

Trademark My Name has been offering trademark registration services since 2003. The three services they offer are trademark searches, a trademark application process, and trademark monitoring. However, the website is not very professional, and their fees are among the higher ones in our review.

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Trademark Registration

You've started a business and picked out the perfect name and logo. How can you make sure that nobody else steals your thunder The answer is simple - register your business name and/or logo as a trademark.

A trademark is a unique name, phrase, word, logo, symbol, design, image, or combination of these items that is used to identify a business, individual, or other legal entity. The trademark can be used to identify the business itself and/or the business' products and services. In this way, a trademark can be used to protect a business from its competitors.

It's important that an extensive trademark search be done before registering a trademark with the US Patent and Trademark Office. After such a search is performed, you can rest assured that your desired trademark is not already in use. Once you have registered your trademark, you will have exclusive rights to that name and/or symbol.

If another company uses your registered trademark, you can file suit to keep them from infringing on your protected name or logo. This will ensure that your brand name and company name remains exclusive.

There are a number of companies that can help guide you through the legal hoops involved in registering a trademark. Not only can they help you file the appropriate paperwork, but some services explain the process in a way that enables you to make informed business decisions about the name and/or logo you want to register.

When looking at different trademarking services, there are certain factors you need to consider. Some of these include:

  • Comprehensive Services.  Does the company offer trademark solutions that meet all of your business needs
  • Information Provided.  Does the website thoroughly explain the trademark process Can you use the information on the website to make educated business decisions
  • Credibility.  Is the website professional and credible Is the company backed by the Better Business Bureau

TopConsumerReviews.com has reviewed and ranked the best trademark services available today. We hope you find these reviews helpful in preserving your company/brand name.



When You Should Trademark a Product or Service

New business owners are swamped with a variety of legal decisions to make. One of these decisions is knowing whether to obtain a patent or a trademark for their products or services.

While both trademarks and patents are legal distinctions and require registration with the federal government, they are two different things and serve two different purposes.

A patent is designed to protect your product design or concept. It is intended to keep others from copying it and selling it as their own.

A trademark, on the other hand, is useful and crucial when you are in the process of building a brand for your product or service. It serves as legal protection to keep others from trying to infringe on your brand and your business. Furthermore, a trademark is what you use to distinguish your product in the marketplace so that people who have used or heard of your product will end up buying your product instead of the competitor's product.

Trademarks are meant to prevent brand confusion by consumers. Take for example some well-know trademarked brands: Pepsi and Coca Cola. While both products are soft-drinks, they each have a registered trademark. Each logo has its own look, text font, colors. The average consumer will not be confused as to which product is Pepsi and which is Coke. Also, each one has its own flavor and mix. When purchasing either of these products, consumers will expect a certain quality and taste. The consumer trusts that he is purchasing the product from the same company as last time.

The more distinctive, unusual or unique a mark is, the more protectable it is. For example, the generic terms such as "tissues" and "soda" are not unusual enough to be trademarked and protected. These are the common names consumers use when asking for unspecific products rather than brands. However, brands of tissues such as "Kleenex" are protectable.

Legally registering a trademark with an attorney can cost hundreds, or even thousands, of dollars. However, there are dependable companies online that can assist in getting a trademark set up for much less. Be sure to research the law firm or company you intend to work with to make sure they are dependable.

Obtaining a trademark for your product or service will allow you several benefits, including being able to claim legal ownership of your trademark, obtaining registration of the same trademark in foreign countries, and filing with U.S. Customs Service to prevent importation of foreign goods which may infringe on your trademark. It can be crucial to successfully protecting your business or product.

 



Trademarks In The News

Policing Trademarks In A Social Media World

When I first began practicing trademark law years ago as part of my intellectual property practice, I was struck by how important it was (and is) for trademark owners to police their trademarks as opposed to other forms of intellectual property. It makes ...

Published:  Thu, 19 Oct 2017 04:01:00 GMT



10 "Generic" Product Names You Didn't Realize Were Trademarks

If you're not familiar with the term, or even with what dry ice actually is, you may not be alone. Nevertheless, if you've ever been to a Halloween party, a nightclub, or a theatrical play, and there was some sort of ground-level mist involved, then ...

Published:  Wed, 18 Oct 2017 21:10:00 GMT



2wice As Nice: 5 Trademarks Of A Classic Double Album

Double albums in Hip Hop typically last 20-plus tracks. Not only do the songs have to be good, but there has to be a reason for so many of them. An underlying theme or running feel throughout the album is important. 2Pac called his double masterpiece All ...

Published:  Thu, 19 Oct 2017 06:07:00 GMT



Samsung trademarks "ėUniversal Browse'

Samsung Electronics is planning to come up with a universal browser. The South Korean giant has filed for a new trademark back at home for a term called "Universal Browse" . This trademark could mean that the company is planning on expanding its cross ...

Published:  Wed, 18 Oct 2017 02:58:00 GMT



Make China Trademarks a Priority

I am not a big fan of filing Madrid Protocol applications for China. In certain situations, they can work well, but when they don't work (which is fairly often, especially when applications are filed without forethought) the trademark registration ...

Published:  Mon, 16 Oct 2017 04:26:00 GMT



Harry Kane trademarks his own NAME as he looks to cash in on his success on the pitch

And that means the brand could earn him £10m a year in marketing deals alone over the next five seasons. Coupled with his £5m-a-year wages, the Three Lions talisman will net £75m before the 2020 World Cup and at least £150m in ten years if he keeps his ...

Published:  Sat, 07 Oct 2017 16:13:00 GMT



Game Boy Classic speculation sparked by new Nintendo trademarks

After the resounding success of the NES Classic and the apparent success of its predecessor, what's next for the big N It seems safe to assume that Nintendo will want to continue the Classic Edition line, with the next obvious choice being the Nintendo 64.

Published:  Wed, 11 Oct 2017 19:31:00 GMT



Apple Updates Trademarks including 'Apple Music' and a Nice Schematic of the new Steve Jobs Theater Surfaces

Since Apple's WWDC event back in June Apple legal has been very busy filing a long string on new and updated trademarks for Apple as noted in our archives. The most recent trademark filings include 'Listen on Apple Podcasts' and 'Apple Music.' For 'Apple ...

Published:  Fri, 13 Oct 2017 11:42:00 GMT




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