Trademark Registration Reviews

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Legal Zoom offers a very thorough process that helps any business move forward with a trademark. They offer trademark search, trademark registration, trademark monitoring, and more. Additionally, Legal Zoom provides a wealth of information that helps guide you through the trademark process. For their completeness and professionalism, Legal Zoom earns our highest rating.

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My Corporation offers three different trademark services: a comprehensive trademark search, a trademark application, and a trademark watch. The website is professional, easy to navigate, and helpful.

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Trademark Center is a full-service trademark research and registration website. They offer a comprehensive range of services and deliver quality results. However, there costs are among the highest in our review.

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TradeMark Express offers a comprehensive package of services, which include research, trademark registration, and monitoring. However, TradeMark Express charges more than our higher-rated services, and their website is not as helpful or professional.

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Trademark My Name has been offering trademark registration services since 2003. The three services they offer are trademark searches, a trademark application process, and trademark monitoring. However, the website is not very professional, and their fees are among the higher ones in our review.

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Trademark Registration

You've started a business and picked out the perfect name and logo. How can you make sure that nobody else steals your thunder The answer is simple - register your business name and/or logo as a trademark.

A trademark is a unique name, phrase, word, logo, symbol, design, image, or combination of these items that is used to identify a business, individual, or other legal entity. The trademark can be used to identify the business itself and/or the business' products and services. In this way, a trademark can be used to protect a business from its competitors.

It's important that an extensive trademark search be done before registering a trademark with the US Patent and Trademark Office. After such a search is performed, you can rest assured that your desired trademark is not already in use. Once you have registered your trademark, you will have exclusive rights to that name and/or symbol.

If another company uses your registered trademark, you can file suit to keep them from infringing on your protected name or logo. This will ensure that your brand name and company name remains exclusive.

There are a number of companies that can help guide you through the legal hoops involved in registering a trademark. Not only can they help you file the appropriate paperwork, but some services explain the process in a way that enables you to make informed business decisions about the name and/or logo you want to register.

When looking at different trademarking services, there are certain factors you need to consider. Some of these include:

  • Comprehensive Services.  Does the company offer trademark solutions that meet all of your business needs
  • Information Provided.  Does the website thoroughly explain the trademark process Can you use the information on the website to make educated business decisions
  • Credibility.  Is the website professional and credible Is the company backed by the Better Business Bureau has reviewed and ranked the best trademark services available today. We hope you find these reviews helpful in preserving your company/brand name.

When You Should Trademark a Product or Service

New business owners are swamped with a variety of legal decisions to make. One of these decisions is knowing whether to obtain a patent or a trademark for their products or services.

While both trademarks and patents are legal distinctions and require registration with the federal government, they are two different things and serve two different purposes.

A patent is designed to protect your product design or concept. It is intended to keep others from copying it and selling it as their own.

A trademark, on the other hand, is useful and crucial when you are in the process of building a brand for your product or service. It serves as legal protection to keep others from trying to infringe on your brand and your business. Furthermore, a trademark is what you use to distinguish your product in the marketplace so that people who have used or heard of your product will end up buying your product instead of the competitor's product.

Trademarks are meant to prevent brand confusion by consumers. Take for example some well-know trademarked brands: Pepsi and Coca Cola. While both products are soft-drinks, they each have a registered trademark. Each logo has its own look, text font, colors. The average consumer will not be confused as to which product is Pepsi and which is Coke. Also, each one has its own flavor and mix. When purchasing either of these products, consumers will expect a certain quality and taste. The consumer trusts that he is purchasing the product from the same company as last time.

The more distinctive, unusual or unique a mark is, the more protectable it is. For example, the generic terms such as "tissues" and "soda" are not unusual enough to be trademarked and protected. These are the common names consumers use when asking for unspecific products rather than brands. However, brands of tissues such as "Kleenex" are protectable.

Legally registering a trademark with an attorney can cost hundreds, or even thousands, of dollars. However, there are dependable companies online that can assist in getting a trademark set up for much less. Be sure to research the law firm or company you intend to work with to make sure they are dependable.

Obtaining a trademark for your product or service will allow you several benefits, including being able to claim legal ownership of your trademark, obtaining registration of the same trademark in foreign countries, and filing with U.S. Customs Service to prevent importation of foreign goods which may infringe on your trademark. It can be crucial to successfully protecting your business or product.


Trademarks In The News

Bar on Registering 'Immoral or Scandalous' Trademarks Violates First Amendment

In this year's Matal v. Tam (2017)-- also known as the Slants case -- the Supreme Court struck down the federal statute that barred the Patent & Trademark Office from registering trademarks that were supposedly "disparaging" (e.g., perceived by some as ...

Published:  Sun, 17 Dec 2017 14:21:00 GMT

F-Bombs Away! Scandalous Trademarks No Longer Taboo, Court Rules

Barring trademarks that include immoral or scandalous language is an unconstitutional restriction of free speech, the United States Court of Appeals for the Federal Circuit ruled Friday. Eric Brunetti founded the fuct clothing brand in the '90s, but ...

Published:  Fri, 15 Dec 2017 15:40:00 GMT

Harley-Davidson Trademarks the Bronx

According to a recent report on, the folks at Harley-Davidson have filed a trademark application that would allow it to reference one of New York City's five boroughs in products. Reportedly, an 8 December filing with the US Patent and ...

Published:  Sun, 17 Dec 2017 14:29:00 GMT

Vince McMahon Files Trademarks For UFL, United Football League

Earlier today, the internet was buzzing about rumors of Vince McMahon possibly reviving the XFL after it crashed and burned after one season in the early 2000"ēs. EXCLUSIVE: Vince McMahon is looking to bring back the XFL and may announce it on January ...

Published:  Sat, 16 Dec 2017 18:39:00 GMT

Lynn Roberts Recognized; Cannabis Trademarks; More Local Stories

At Patch, we believe that some of the best and most useful content comes from our Patch communities. Here's a roundup of some of the best content from Patch Contributors and Posters from the past week. Patch is the perfect platform for blogging about your ...

Published:  Sat, 16 Dec 2017 08:45:00 GMT

BRIEF-Acquisition Of Trademarks And Patents From Alkantis For 2.495 Million Euros

* PRICE OF SAID ACQUISITION FINANCED WITH OWN FUNDS AMOUNTS 2,495,000 EUROS. Source text for Eikon: Further company coverage: (Gdynia Newsroom) Our Standards:The Thomson Reuters Trust Principles.

Published:  Thu, 14 Dec 2017 09:11:00 GMT

Patents, trademarks reached new highs in 2016: UN

Global innovation reached new highs in 2016 amid record applications for patents, trademarks and designs, the UN said on Wednesday. In its latest report, the World Intellectual Property Organization (WIPO) showed that 3.1 million patent applications were ...

Published:  Wed, 06 Dec 2017 00:00:00 GMT

Report: Vince McMahon files trademarks for UFL, United Football League

If Vince McMahon is, in fact, planning a reboot of the XFL, it may have a different name. VKM Ventures, another one of McMahon's companies, has also reportedly filed trademarks for UFL, United Football League, and "For the Love of Football."

Published:  Sat, 16 Dec 2017 17:19:00 GMT

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