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Outside of meeting all of our busy deadlines and appointments, fashion and the latest trends are the leading force in what most of us are wearing around our wrists.

Get Your Next Watch from World of Watches! But, if you take the time to walk around the mall or go to expensive jewelry stores you'll find that most offer a very limited selection of watch brands and styles. Also, prices seem to be fixed across all the stores and sales are limited to clearance items and damaged goods. For those price-sensitive shoppers, and those looking for something unique, finding a good deal and a new look are more of a challenge.

Instead of buying at traditional stores, many savvy shoppers are turning to online watch stores to meet their selection and price needs. When looking at online watch stores, there are a number of features to consider before spending your time and money making a purchase. Some of these include:

  • Selection.  Some stores offer thousands of watches, while others keep few in stock. You'll want to shop at a store where the selection is large enough to find what you're looking for.
  • Price.  Prices can vary greatly between online stores. Some offer more incentives to purchase than others.
  • Return Policy.  After making your selection and receiving the watch, are you going to be able to get your money back if you're not satisfied? has reviewed and ranked the best watch stores available today. We hope these reviews help you with your next watch purchase!

Disclosure: We pay our reviewers and we are compensated for our reviews. Click here for details.

Watch Store Reviews

5 stars
World of Watches



Starting at $39.99 Best-In-Class Blue Ribbon Award When it comes to selection, World of Watches has an impressive selection to choose from. The site has created an easy way to quickly find what you are looking for. Searches can be made by price range, gender, brand, and the latest trend in watches. The selection and prices are so numerous that shoppers can easily find the right watch at the right price for everyone on their list.

World of Watches offers approximately 1,400 watches for men ranging in price from $39.99 for a stainless steel Fossil watch to $14,059.99 for an 18K gold with a brown alligator band Cartier. In the women's section there are approximately 1,000 watches, with a price range even wider. The high end is an 18K pink gold Cartier for $19,199.99. We liked a cute red leather Fossil watch for $49.99.

Outside of the huge selection and great prices, this watch retailer provides shopper incentives for purchasing at World of Watches. For example, the company offers free same day shipping on all orders - a fantastic deal for today's consumer. They also offer a one-day only "Daily Deal" which is typically a watch listed way below suggested retail price.

Outside of the awesome selection and prices, World of Watches offers both a 30 day money back guarantee and lowest price guarantee. Overall, World of Watches earns our highest ranking for this start to finish leader in online watch stores.

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4.5 stars
The Watchery



From $10.99 to $100,000+

The Watchery is an online watch retailer in business since 1997 that advertises guaranteed authentic watches at bargain prices. Clearly authenticity is a priority at The Watchery, as they address the issue in several ways on the main page. They specifically offer a “shop with confidence, 100% guaranteed” policy to put customers at ease.

Categories across a menu bar include men’s watches, women’s watches, best sellers, diamond watches and a sale/clearance category. On the left hand side there is a menu where you can choose a watch by brand, color, movement type, case size, band color or other criteria, making it very easy to quickly pinpoint the kind of watch you are looking for. There are hundreds of brands and thousands of watches available; the selection seems endless and was quite a bit more extensive than other similar online watch retailers. Each product shows the MSRP price and the discounted price you will pay if your order online from The Watchery.

From our comparison, we found that prices were competitive with other discount online watch retailers. Shipping is free for any order (no minimum purchase) and they offer a 2 day shipping option for $5.00. Additional expedited shipping is available.

All watches from The Watchery come with a warrantee based on the brand of watch. Basically it is just an extension of the warrantee that you would get if you bought from the manufacturer directly. The list of brands is easy to find and you can quickly determine exactly what your warrantee will include.

The return/refund policy is fairly decent. You have 30 days to return any unused, undamaged merchandise as long as the watch is in its original condition and you have the original packaging and documentation. You have to call a customer service representative to get a return number to include, and you must pay for return shipping, but otherwise you can return an unwanted product for any reason.

With a massive selection, easy to use website, good return policy and competitive prices, The Watchery is a great place to shop for name brand watches.

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4.5 stars
Discount Watch Store



From $11.95 to $4,999

The Discount Watch Store (or DWS) is an online watch retailer in business since 2002. They advertise authentic watches at guaranteed lowest prices and back that up with an A+ Better Business Bureau rating. They also offer more ways to pay than other similar sites. You can pay with a credit or debit card of course, but there are also links to pay by PayPal, through an Amazon account, or via the Google checkout service. All of this gave us a good, customer friendly first impression.

The website itself is much like other online retail stores. The main page is dominated by “featured brands” and watches, most of which appear to be last minute sales with eye catching discounts. On the left hand side there is a menu where you can choose a watch by brand, gender, or type of watch such as gold, diving, atomic, etc. The variety of brands is large, but not quite as extensive as some of the other watch retailers we have reviewed. Each product shows the suggested retail price and then the discounted price you will pay if your order online from DWS. The checkout system is typical and easy to use and the prices seemed competitive with other discount watch retailers.

Shipping is free for any order with no minimum purchase requirement. They also offer a 2 day shipping option for free for purchases $150 and up. For more expedited options, shipping charges ranges from $5.95 to $19.95.

The return/refund policy is better than some other sites reviewed. Customers have a lengthy 90 days to return any unused merchandise as long as it is undamaged and in its original packaging. All watches come with a warrantee based on the brand of watch. Basically these warrantees are extensions of the what comes from the manufacturer directly. The list of brands is easy to find and you can easily determine the details of your warrantee based on the brand of watch you purchased.

Discount Watch Store has a simple, user friendly website, a large selection and a return policy that beats that of most competitors. We feel it would be an excellent choice for anyone looking to purchase a watch or watches online.

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3.5 stars
Wrist Watch



From $100 to $2,500

Wrist Watch features a vibrant online watch shopping experience with good search functionality and a deep selection of name-brand watches. Wrist Watch has more than 10,000 watches to choose from and covers many of the top name brands, such as Accutron, Armani, Bulova, Calvin Klein, Fendi, Guess, Invicta, Movado, Nautica, Oakley, Seiko, Timex, Tissot, and Tag Heuer.

The Wrist Watch shopping experience is enjoyable and draws you in. We recommend using their search tools to narrow your search by brand, style and price range. Wrist Watch features specials, hot deals, and even has a free member sign-up to further enhance the shopping experience. Wrist Watch offers live customer service and easy order tracking. We also liked the member/account functionality.

The company offers an upfront return policy with a 30-day, money-back guarantee. However, in the case of returns you are responsible for all shipping fees, in addition to a restocking fee. Only watches that have never been worn are accepted.

Overall, Wrist Watch provides a good shopping experience with reasonable prices.

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4.5 stars
Kenmar Watches



From $100 to over $2,000

Nothing stodgy about this website. It feels like your entering one of those funky stores in the mall, the kind that reaches all the senses. This site screams, with color, music and fun. It is aiming at the hipper side of watch wearers, more specifically the "Millenials". Kenmar seems to know their market and caters to them.

This website is extremely well laid out and easy to understand. They answer most all questions on the site, but are available if you want to speak to someone live.

Kenmar is good at what they do, and they have been doing it for quite a while. They have been selling watches via the internet since 1997. The selection is significant and the site offers several ways to shop. Watches can be sorted by price, styles, and brand. Like the site, the selection is very hip, while still maintaining a high level of professionalism. They also offer a "Nobody Beats Us" policy. They will beat any legitimate price that is lower than theirs.

If you are not 100% satisfied with the watch then it can be sent back within 14 days and a refund, less a $10 administrative fee and shipping, will be granted. Refunds are for unused merchandise only. They are very clear about only accepting returns that have not been worn.

The only area Kenmar watches don't compete well in is shipping prices. Their rates are high comparatively. They do promise timely service, so it might be a case of getting what you pay for, especially if you want to. "Wear the watch in 24 hours or less!" We recommend at least perusing this site. It is fun, and there are thousands of watches to choose from.

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3.5 stars
E Watches

E WATCHES Visit Site


From $100 to $1,000

eWatches is a no-nonsense site offering a wide-range of styles, name brands and prices. The presentation is very straightforward and simple, but effective. Pictures descriptions and product detail are very crisp. eWatches is an authorized dealer for many different brands including Accutron, Bulova, Kenneth Cole, Tommy Bahama, Seiko, Swiss Army Watches and many others. Browsing for a watch is a snap.

The simple layout makes it quick to navigate and shop. You can sort by best selling watches, by price, name brand, special features, gender, band style, movement types, and dial color. eWatches also touts their "low-price" guarantee, which says they will beat or match the total purchase price if a customer finds one of the watches they sell at any other authorized dealer advertised at a better price. Along with a low-price guarantee, eWatches proudly shouts out about offering free sizing and free shipping.

Interestingly enough, in addition to selling online, eWatches has a brick & mortar retail location in Utah. eWatches has easy-to-access customer service help including order tracking, email sales support and live customer service support. eWatches stands behind their products and as an authorized dealer they provide the full, original manufacturer's warranty on all watches sold.

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3 stars
Princeton Watches



Starting from $85.00

Self-proclaimed as one of the largest and oldest watch retailers on the web, with many thousands of satisfied customers, Princeton Watches is an authorized dealer of brand-name new watches. From a shopping experience, the Princeton site is hard to maneuver, out dated and frustrating to get around, especially if you are watch shopping without a specific brand in mind.

Too much drill down and non-intuitive searching bogs down the shopping functionality. Searching by style or price proved to be slow, difficult and not the fluid experience that online shoppers have come to expect from quality sites.

On the positive side, Princeton Watches offers free shipping, live, professional customer service and a very clear, up-front return policy. We liked the fact Princeton Watches doesn't have a "restocking fee" on returns. They also boast of having a big, in-stock inventory with fast shipping.

>While the actual shopping experience of this site is not anything to get excited about, if you have a specific brand in mind you can feel confident about purchasing through Princeton based on their track record, reasonable pricing and buyer-friendly return policy.

Overall, due to site functionality and lack of professionalism this regard we put this watch store on the bottom of our list.

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