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Common Website Mistakes

Designing A Website That Is Appealing To Customers

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Common Website Mistakes

Websites can be a valuable tool in attracting new customers, as well as retaining existing clientele.

Currently, there are the 15.03 billion pages available on the World Wide Web. Programs such as Google Analytics allow individual website owners to track how many people have viewed their pages, clicked on links or responded in some way to what was posted there.

But while websites can be an awesome marketing tool, they also can be damaging to a business if they are not properly designed.

Let’s discuss some of the most common mistakes found on websites, and how to avoid making them on your own website.

Confusing navigation is one of the most common mistakes found on websites today. The average website visitor spends only four seconds viewing a website in an attempt to find the information they need. If they are not easily able to locate vital information – such as what product or service is being sold and how to contact the business to place an order – they are likely to leave the website and take their business elsewhere. In order to keep it simple, include no more than nine navigation options from your main page of the website, and label them with names that are clear and concise, such as “About Us” and “About Our Company”.

Overuse of banners and graphics also is a huge mistake many website designers make. If the banner at the top or sides of any of your pages is over four inches wide, then it is too large and should be reduced. While it may seem visually appealing to make banners and graphics as large as possible, the only thing the website designer is accomplishing with such large banners and graphics is to take away valuable space that could be used in other ways.

Providing too much information – or not enough information – also is a big no-no when creating a website. If visitors are bogged down with thousands of words on a page, with little or no organization of the topics included, they are likely to immediately leave your site and go elsewhere for their needs. People are busy. They do not have time to search through vast amounts of text to find the information they are seeking. Keep it concise and simple in order to keep their attention.

On the flip side, not providing enough information about your product or service can also be detrimental to landing new clients. One of the biggest mistakes most websites make is either not providing information about how to contact them, or making it so hard to find, that visitors give up looking for it and go elsewhere. Be sure to include this information on not only your main landing page for the website, but on every additional page as well.

While this may sound a bit strange, making the website too much about yourself can also be a huge turn-off for visitors. Yes, you need to explain the product or service you are offering. Yes, including your qualifications is a great idea, because it lends to your credibility. But designing every page as a shrine to your awesomeness is one of the quickest ways to turn off potential clients. In addition to offering information about your business and yourself, you may wish to include a blog or newsletter that will provide your clients with valuable information on topics relating to your business. So if, for example, you run a company which sells clothing, you could include a blog which talks about current fashion trends, how to shop on a budget and other clothing-related issues. This will keep visitors returning to your website, even if they are not currently in need of your products or services.

The Best Wedding Website Builders | Which Is Right For Your Special Day

Let's face it - organizing a wedding is stressful! You've already got enough on your plate managing guests, picking registry gifts, and organizing music for the reception party"¦heck, even choosing the right way to build your dream wedding website ...

Published:  Thu, 19 Oct 2017 06:34:00 GMT



Top 5 Website Builders Compared

There once was a day when a site builder meant an actual person who would build your website for you. Now the term has become synonymous with online tools for launching a website yourself. These site builders allow for more people to get online, since they ...

Published:  Wed, 18 Oct 2017 01:00:00 GMT



How in-house advertising works at Wix.com, the website builder with a $100 million marketing budget

Most large brands use external advertising agencies to advise them on marketing and to create commercials. But not so Wix.com (NASDAQ: WIX) , the website creation site that has 110 million registered users and an annual ad budget of more than $100 million ...

Published:  Mon, 16 Oct 2017 07:27:00 GMT



Best ecommerce software to build an online shop

Click to download a PDF with 100 free fonts to help you create better designs. This is the best ecommerce website builder option for the ordinary people that desire to concentrate on their company, and not on the professional side of managing an online store.

Published:  Wed, 11 Oct 2017 04:06:00 GMT



Mount Sterling Industrial Site Named Kentucky's 16th Build-Ready Location

FRANKFORT, Ky. (Oct. 13, 2017) - In receiving Build-Ready certification for an industrial site this week, Mount Sterling became the fourth location designated this year and the 16th statewide since the program -designed to streamline site selection ...

Published:  Fri, 13 Oct 2017 01:00:00 GMT



Mobirise Website Builder: Brand-New Themes for Progressive Website Building

Eindhoven, Netherlands -- (SBWIRE) -- 10/12/2017 -- Mobirise, leading web building software provider, releases more responsive website themes striving to fulfill their customers' requests. Mobirise Company is well-known for their free and easy-to-manage ...

Published:  Wed, 11 Oct 2017 20:30:00 GMT



The website builder created by musicians for musicians.

From the beginning, we've had a simple goal: to empower musicians to build effective websites for their music. It all started in 1999, with a single band website, built by Bandzoogle's founder Chris Vinson for his alt-rock band, Rubberman. Grass roots ...

Published:  Mon, 16 Oct 2017 00:07:00 GMT



Simbla Website Builder 2017 Updates | Dynamic Pages and eCommerce App

Now you can build even eCommerce websites with no coding knowledge, all with the help of Simbla online website builder! We're pretty excited about the new updates - dynamic pages and eCommerce app, as they add so many awesome features to the builder ...

Published:  Tue, 10 Oct 2017 09:53:00 GMT



Website Builder

This is the best platform for beginners looking for a cheaper way to build a professional looking website without hiring an expensive web designer. It's just intuitive. The step-by-step instructions are amazingly simple. No need to learn how to code ...

Published:  Thu, 12 Oct 2017 19:12:00 GMT



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