A Baby Review

Monday, January 18th

2021 Baby Store Reviews

A Baby

With a tagline proclaiming "Only the best for Baby!" it's no surprise that aBaby, a retailer with a showroom in Brooklyn, carries a wide range of high-end products for infants, toddlers, and children. As the only store in our review that offers custom baby furniture, aBaby might be the perfect shopping destination for customers who are looking for a one-of-a-kind, heirloom-quality crib, cradle, or other baby furniture.

Using the aBaby website is simple and intuitive: shoppers can use the top navigation to sort products by themes, gifts, and occasions, or go directly to the desired items, which include:

• Baby Furniture
• Children's Furniture
• Bedding
• Nursery Decor
• Bassinets and Cradles
• Playtime (such as outdoor playsets and play kitchens)
• Personalized Gifts

For customers looking for bargains, aBaby makes it easy to find deals on the Sales & Promotions tab. Shoppers can find weekly specials, markdowns, and closeouts that offer significant discounts over list prices.

In general, aBaby's pricing is somewhat competitive with other online retailers. For example, in the DaVinci Kalani series, the convertible 4-in-1 crib in a cherry finish sells for $229 at aBaby, with an additional $24.99 for shipping, while the combination dresser retails for $399 and ships for free. Other retailers offer the crib for $219-$250, most with free shipping; aBaby's competitors sell the dresser for $249-$409.

Noticeably absent from aBaby's inventory are standard baby supplies such as diapers, car seats, and clothing.

aBaby's return policy is fairly standard: customers can return items for refund or exchange within 30 days of receipt. Shipping costs are non-refundable, and the customer has to pay the shipping costs on any returns. There is a 15% restocking fee on larger items, and no returns or exchanges are accepted for custom items.

With respect to customer satisfaction, aBaby's results are definitely a mixed bag. On the one hand, we're impressed with their A+ rating with the Better Business Bureau for the greater New York City area, and that nearly 100 reviews on aBaby's site show five-star feedback from happy shoppers. On the other hand, reviews on other sites indicate serious issues with customer service. Some shoppers waited months for their product to be delivered, and in some cases the order never shipped at all. When those late or never-shipped items are needed in time for the arrival of a baby, customers are understandably upset. Other complaints mention that the color of the furniture didn't match what was shown online, and that it was a hassle to get a refund without being charged a restocking fee.

While we love the idea of being able to get custom-made furniture that can be passed down from one generation to the next, we would like to see a higher degree of customer satisfaction, particularly with respect to prompt shipping of in-stock items.