Wednesday, July 16th
2025 Beauty Store Reviews
Sephora
- Over 340 beauty brands
- Upscale products
- Same-day shipping options
- Free shipping on all orders
- Thousands of reviews on nearly all products
- "A-” Better Business Bureau rating
Sephora is a French retailer specializing in personal care and beauty products. Their inventory includes skincare, fragrance, cosmetics, beauty tools, nail color, body lotions, and haircare. Although Sephora has become most popular over the last 10 years or so, the company was founded in Limoges, France in 1969 and is currently based out of Neuilly-sur-Seine, France. Their name comes from the Greek word sephos, meaning beauty, and the Greek spelling of Zipporah, the wife of Moses.
Celebrity beauty brands
Sephora is home to over 340 brands along with their own private label, Sephora Collection. They feature brands from famous pop-culture icons like Selena Gomez, Lady Gaga, Rihanna, and JLo. There are so many high-end beauty products at Sephora, it's hard to know where to begin if you're shopping here for the first time. For the category you're interested in (skincare, hair, makeup, or fragrance), there's a "Help Me Choose” section where you can take hair or skin quizzes, shop by concern, read a guide about clean beauty products, get style ideas, get healthy hair tips, and more.
Huge variety
There is a good variety of products at Sephora, which is why this is such a favorite place for so many people to shop. The best of the best brands can be found here and they have tons of tints, colors, and sizes for nearly everything listed online. They offer free shipping on all orders and same-day delivery or in-store pickup for certain locations. They show transparent ingredients for all their products, suggested usage, brand background, and more.
Top dollar brands
Sephora is a place you can expect to pay top dollar for your beauty products, especially since the brands here are high quality. Things do go on sale every once in a while and they have a "$20 and under'' category you could check out. Your best bet for saving money would be to choose to auto-replenish your favorite products, so you'll save 5% each time.
Thousands of product reviews
You can tell how many people are shopping religiously at Sephora by the amount of product reviews and Q&As listed on each item. A Gisou honey infused hydrating lip oil had over 1,400 reviews and 169 questions and answers. How's that for informative buying? And that's the norm here. There are so many reviews on every single product. There are also tons of product photos people upload as well as pictures of themselves using the hair tool, wearing the makeup, or showing before and afters from using an item.
Return new or gently-used products
No matter how high quality a product, there's still a chance you'll change your mind about it or accidentally order the wrong thing. If that happens when you shop online at Sephora, they'll allow you to return your new or gently used products for a full refund to your original payment method within 30 days. Anything returned within 31-60 days after purchase will be eligible for an online credit.
Posh beauty supplies
Sephora has an "A-” rating from the Better Business Bureau, but their customer reviews tell another story. In their defense, many of the customer reviews are in regards to in-store experiences where people feel extremely pressured by sales people and uncomfortable while they shop. Sephora gives off very "uppity” vibes that can be a major deterrent for some shoppers. Shopping online removes this sales pressure, but you can still tell that this company tries to position themselves as one of the fanciest, most upscale beauty stores on the market.
A top contender
Sephora is a top dog when it comes to beauty products. They don't sell any cheap garbage, but rather they've compiled some of the best, highest quality, most well-known brands for people to shop in one place. This may be a little out of some people's budgets, especially if they aren't worried about the best makeup products or hair tools and just need something functional and decent to use every once in a while. Otherwise, Sephora is a reputable store that provides a classy purchasing experience and they've earned a great rating from us.
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What Are the Best Online Beauty Stores?
If you stop and think about how many products you use to get ready in the morning, it might blow your mind. Say you wake up, take a shower with some shower gel, shave your legs, and wash your hair, you've already used at least 6 products (shower gel, razor, shaving cream, shampoo, conditioner, loofah).
From there you'll probably apply lotion, perfume, makeup, brush your hair, use a styling tool, and brush your teeth to top it off. That could easily be another 10-15 products you're using before you head out of the door for the day. Beauty stores are the perfect place to keep all your important daily routine items stocked up.
Beauty Store FAQ
Continued from above...
People are usually pretty picky about the shade, brand, scent, and color of the beauty products they use. We all know the frustrating feeling of running to the store to get what you need and finding out that your exact item is out of stock. When you shop online, you avoid running that risk because you have access to a much bigger inventory. You'll be able to see exactly what the store has in-stock and how soon it will get to your house or if it's available for a same-day pickup.
Whether you're just needing a new lip gloss or you want the latest in curling iron technology, you'll be able to find it at a beauty store. They usually have hundreds of brands that cater to people's preferences. If you just need something inexpensive, you can find what you need from a lower-end brand. However you can also find higher-quality, non-toxic beauty products, that weren't tested on animals or full of synthetic fragrances and irritating ingredients. There is a big spectrum of beauty products out there, so shopping online gives you access to all of it.
Browsing beauty products online gives you the ability to compare the prices of similar items at the same store and the prices of the same products between competing beauty stores. We also recommend taking the following things into consideration when you're about to make a purchase from a beauty store:
- Selection. Does the company have a big selection of brands and products that are in-stock and ready to ship? You want to shop at a place that will always have what you need in the future for a restock, so the bigger the selection, the better. A wide inventory of beauty supplies also means you'll likely be able to find all the other things you need at the same time.
- Pricing. How do the prices of beauty products compare between retailers? Does the company offer any big sales or buy-one-get-one deals? How about free shipping? Beauty products can add up, so if you find somewhere with good pricing, jump on it.
- Return policy. There's always a chance that you'll order the wrong shade or makeup or a conditioner that doesn't work for your hair. In the event that anything you buy isn't what you hoped for, it's ideal if the beauty store you bought from offers a full refund on their products. Check the return policy from a store before ordering so you know what to expect.
You should have fun shopping for beauty products online. You'll be open to a world of products you never even knew you needed, from stores carefully reviewed and ranked on our list from best to worst. We hope this information from our experts at Top Consumer Reviews helps you find a one-stop beauty shop to take care of all the needs you have for you and your family.
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