Wednesday, July 16th
2025 Beauty Store Reviews
Ulta
- Free shipping on $35+ purchases
- Same-day pickup options
- Thousands of product reviews
- 60-day return policy
- Return new and used items
- Earn rewards with Ulta credit card
- "A+” Better Business Bureau rating
Originally known as Ulta3 in the late 90's, Ulta Beauty Inc. is an American chain of beauty stores based out of Bolingbrook, Illinois. They have figured out the beauty industry and created an incredible store for customers of all income levels with unique personal care preferences. Whether you are looking for high-end or low-end cosmetics, fragrances, nail products, and bath products, Ulta has it.
Incredible selection
Ulta has an appealing website where they make it easy to discover fun new products or quickly identify the ones you need replenished. We found Ulta to have the best variety of products of any beauty store with a range of unique, high-end brands as well as those that most people already use on the daily. Ulta doesn't seem to specialize in one category of products more than another. They have an equally amazing selection of cosmetics as they do hair products and tools, fragrances, nail items, and skin care.
Fabulous, user-friendly website
When you are looking at a category of products like face moisturizers, you can further narrow your search with additional features like dryness, paraben-free, sustainable packaging, anti-aging, uneven skin tones, dark spots, redness, and more. When we were shopping for conditioner, we could narrow down the products that were vegan, worked on damaged hair, helped with shine, had color protection, were curl enhancing, and more. Ulta's website is as user-friendly as can be.
Consider the Ulta credit card
We fully expect customers to be able to find all their favorite products at Ulta and be able to exclusively shop here for beauty items. If this is the case for you, you might consider signing up for their credit card where you'll save 20% on your first order and earn 2 points for every $1 spent on future purchases. Ulta periodically runs major sales on specific brands, sitewide, or on a category of products, but generally you'll find that prices here are reasonable and competitive with prices directly on the brands' websites. Ulta doesn't claim to be cheap or a place to undercut their competitors, but rather an all-in-one location for you to find everything you're looking for.
Thousands of product reviews
Ulta is clearly a favorite shopping destination for many people. Any given product might have upwards of 10,000 reviews from customers. They can ask questions, give feedback about the product's quality, upload photos, and more. We love that this is a part of every product listing as well as a wide range of shades, details about the item's features, how to use it, the ingredients, and shipping options.
Easy delivery and returns
If you live near an Ulta store, you could purchase your favorite items online and have them ready to pick up in-store within 2 hours or less. If you'd rather wait for your items to ship, they'll be delivered for free if you spend at least $35. If you end up needing to return anything you purchase, bring it to your local Ulta store or send it back through the mail within 60 days of the original purchase date for a full refund to your original form of payment. The company doesn't make statements about returning used products, so they'll likely accept them if they're opened and gently used.
Highly rated by the BBB and customers
Ulta has an "A+” rating from the Better Business Bureau (BBB). This is a favorite store for many people because of their knowledgeable employees, flexible and generous company policies, incredible selection, and fair prices. Ulta is a reliable retailer that carries legitimate products and always has the latest trends in beauty products.
Our #1 choice
Ulta seems to have it all together and we always have a good experience shopping here. They embody the best of beauty product stores all in one place, so they've easily earned our highest rating for beauty stores.
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What Are the Best Online Beauty Stores?
If you stop and think about how many products you use to get ready in the morning, it might blow your mind. Say you wake up, take a shower with some shower gel, shave your legs, and wash your hair, you've already used at least 6 products (shower gel, razor, shaving cream, shampoo, conditioner, loofah).
From there you'll probably apply lotion, perfume, makeup, brush your hair, use a styling tool, and brush your teeth to top it off. That could easily be another 10-15 products you're using before you head out of the door for the day. Beauty stores are the perfect place to keep all your important daily routine items stocked up.
Beauty Store FAQ
Continued from above...
People are usually pretty picky about the shade, brand, scent, and color of the beauty products they use. We all know the frustrating feeling of running to the store to get what you need and finding out that your exact item is out of stock. When you shop online, you avoid running that risk because you have access to a much bigger inventory. You'll be able to see exactly what the store has in-stock and how soon it will get to your house or if it's available for a same-day pickup.
Whether you're just needing a new lip gloss or you want the latest in curling iron technology, you'll be able to find it at a beauty store. They usually have hundreds of brands that cater to people's preferences. If you just need something inexpensive, you can find what you need from a lower-end brand. However you can also find higher-quality, non-toxic beauty products, that weren't tested on animals or full of synthetic fragrances and irritating ingredients. There is a big spectrum of beauty products out there, so shopping online gives you access to all of it.
Browsing beauty products online gives you the ability to compare the prices of similar items at the same store and the prices of the same products between competing beauty stores. We also recommend taking the following things into consideration when you're about to make a purchase from a beauty store:
- Selection. Does the company have a big selection of brands and products that are in-stock and ready to ship? You want to shop at a place that will always have what you need in the future for a restock, so the bigger the selection, the better. A wide inventory of beauty supplies also means you'll likely be able to find all the other things you need at the same time.
- Pricing. How do the prices of beauty products compare between retailers? Does the company offer any big sales or buy-one-get-one deals? How about free shipping? Beauty products can add up, so if you find somewhere with good pricing, jump on it.
- Return policy. There's always a chance that you'll order the wrong shade or makeup or a conditioner that doesn't work for your hair. In the event that anything you buy isn't what you hoped for, it's ideal if the beauty store you bought from offers a full refund on their products. Check the return policy from a store before ordering so you know what to expect.
You should have fun shopping for beauty products online. You'll be open to a world of products you never even knew you needed, from stores carefully reviewed and ranked on our list from best to worst. We hope this information from our experts at Top Consumer Reviews helps you find a one-stop beauty shop to take care of all the needs you have for you and your family.
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