Finally Review

Friday, September 22nd

2023 Bookkeeping Service Reviews

Finally

• Automated bookkeeping at $89 per month
• Cash or accrual accounting and bookkeeping
• Integrations with most payment and bookkeeping software
• Invoicing services starting at $12 per month
• Corporate Card options

Previously Backoffice, the Miami-based Finally is making waves with its rapid growth and financing services for small businesses. Finally recently secured $85 million in series A capital, and grew their company from 12 to 100 employees in just two years. In short, investors seem sold on Finally's automated bookkeeping software, but what do they offer you?

Fully automated, adaptive books

Finally's biggest selling point is their automated bookkeeping. Here's how it works: Finally routes the transactions from all your connected accounts to their proprietary machine-learning software, organizes and categorizes all your expenses, and displays this data in real time in your "Intelligent Transaction Center." Additionally, by connecting to your bank accounts and credit cards, Finally allows you to manage them with one easy login. To facilitate its ease of use, Finally integrates with QuickBooks, Stripe, PayPal, Salesforce, Xero, Shopify, Gusto, and Square. And don't worry, it won't just be a robot managing your books, as Finally keeps a team of CPAs on staff to assist with bookkeeping and accounting needs.

Great basic services pricing

Finally's basic services start at a very reasonable $89 per month. Their "starter' plan will get you access to their automated bookkeeping software, two linked financial accounts, quarterly reports, bill pay management, cash-based accounting, a tax-calendar, expense tool, payment processing, and DIY invoice tools. Keep in mind, however, that if you're looking for payroll management, bill pay management with 1099 admin, invoice management, tax filing, custom financial reports, or cash-flow management, you'll likely be looking at their Pro or Premium plans. To our disappointment, they don't actually provide the pricing for the Pro or Premium plans - you'll have to call for a quote based on your needs.

More robust invoicing options

If you want access to more robust invoicing software in addition to Finally's accounting services, you'll be looking at additional monthly fees: Finally offers 4 programs for these services:

• Starter: $12/mo, 7 billable clients
• Grow: $19/mo, 70 billable clients
• Pro: $39/mo, 500 billable clients
• Premium: price unlisted, dedicated account manager and custom service

So, while it appears that Finally offers some powerful software, it comes with a series of separate subscriptions, as opposed to an easily digestible upfront cost. As a side note, Finally is rolling out some intriguing corporate card and finance services, so be sure to check it out while browsing their bookkeeping and invoicing plans.

Rapid growth and a few rough edges

While Finally is growing fast, that growth is fairly apparent in their website: their software integrations include an app that integrates with their intelligent transaction center, but it doesn't actually seem to be available on the app store, in spite of links meant to lead you there. In addition, some annoying errors (like repeat copy-pasted text in their "features' boxes) are, if not indicative of, then reflective of some oversights in their rapid scaling.

Generally positive customer reviews

While there are no reviews under their new name "Finally," older customer reviews under Backoffice trend positive, especially among businesses in the tech-sector, who appreciate Backoffice's tech-focused approach to bookkeeping and accounting services. So, if you don't mind your services separated into discrete subscriptions, and appreciate a tech-focused (and very low cost) bookkeeping service, Finally might well be the cost-effective choice for you. However, if you're looking for a more traditional bookkeeper and a dedicated CPA, you may be better served by looking elsewhere.