We evaluate products and services based on unbiased research. Top Consumer Reviews may earn money when you click on a link. Learn more about our process.

Finally Review

Tuesday, June 17th

2025 Bookkeeping Service Reviews

Finally Review 2 Star Rating

Finally

2 Star Rating
  • Pricing now hidden, but previously started at $89/month
  • AI-powered automation for real-time transaction categorization and financial data processing
  • Comprehensive integration ecosystem including QuickBooks, Xero, Stripe, Salesforce, Shopify, Gusto, and Square
  • 24/7 access to financial data through a unified dashboard
  • Automated anomaly detection and financial irregularity alerts
  • Options for both cash-based and accrual-based accounting
  • Bill pay management with 1099 administration (in higher tiers)
  • Employee expense management tools available
  • State sales tax filing support included in Pro and Premium plans
  • Corporate card offering available in Premium tier

Founded in 2018 by three tech entrepreneurs who felt the pain of messy books firsthand, Finally set out to revolutionize small business accounting. Their solution? An AI-powered platform that automates everything from transaction categorization to anomaly detection. Your financial data is processed in real-time, giving you a 24/7 snapshot of your business health.

Finally wants to be your all-in-one financial hub

You'll find all your favorite tools here - QuickBooks, Xero, Stripe, Salesforce, Shopify, Gusto, and Square all integrate seamlessly with Finally's dashboard. Want to manage multiple financial tools without juggling a dozen tabs? Finally promises to put everything you need in one place.

Best Bookkeeping Services

The promise (and potential pitfall) of full automation

Finally's AI engine does all the heavy lifting now - categorizing transactions, flagging irregularities, and even making financial recommendations. While the technology comes with a lot of lofty promises, Finally appears to have shifted away from their previous model of human oversight, and that's typically not a great sign. We'll cover how this automated approach holds up in real-world use a bit later on.

Pricing structure has become less transparent

While they previously offered a starter plan at $89 monthly with clear features, Finally has now moved to a completely opaque pricing model where you'll need to call for any pricing information - which seems like a setup for aggressive sales tactics. (They are also the only bookkeeping service in our review to conceal all pricing info this way.) Their tiered "all-in-one” structure includes:

  • Starter: Basic automated bookkeeping, 2 linked accounts, quarterly reports, cash-based accounting, and essential tools like invoicing and payment processing
  • Pro: Everything in Starter plus monthly reports, cash or accrual-based accounting, 4 linked accounts, payroll management, and tax filing
  • Premium: Adds employee expense management, class tracking, and a corporate card to the Pro features

Finally does offer a stripped-down plan with just basic bookkeeping services, without invoicing or expense management. However, without transparent pricing, it's difficult to assess whether this simpler option offers any real value. You'll need to make a sales call to learn how much you could save with the basic plan.

Reviews are either very positive or very negative

While some clients rave about Finally's service and praise specific representatives for their attentiveness, there's an alarming pattern of inconsistency in customer experiences. Even though 80% of reviews are positive, the negative experiences are serious enough that they should give you pause.

Best Bookkeeping Services

Service quality ranges from excellent to catastrophic

On the positive side, some clients describe remarkable transformations - getting years of disorganized books cleaned up within 8-12 weeks and receiving consistent, detail-oriented service afterward. But the horror stories are equally dramatic: clients report paying for months without seeing any work done, books being categorized incorrectly, and in one particularly troubling case, a supervisor allegedly stated they only promise 50% accuracy. Multiple reviewers mention being "ghosted" by the company, with response times stretching beyond two weeks.

Disappointing execution fails to match ambitious promises

Finally's pivot to opaque pricing and concerning pattern of customer service issues makes it difficult to recommend. While their AI-powered bookkeeping platform shows promise, with some clients reporting excellent results, the concerning number of catastrophic failures suggests fundamental operational issues. Finally needs significant improvements in transparency, consistency, and customer support before it can be considered a reliable bookkeeping solution. Until then, small-to-large businesses alike would be wise to explore more established alternatives.

What is the Best Bookkeeping Service?

Are you a small business owner juggling countless tasks? Or perhaps you're a freelancer struggling to keep your finances organized? If tracking expenses, managing invoices, and preparing for tax season feels overwhelming, a professional bookkeeping service might be exactly what you need. These services can transform financial chaos into clear, organized records and giving you back precious time to focus on what matters most: growing your business.

Modern bookkeeping services come in various forms, each designed to meet different business needs and preferences. The traditional cash-based accounting approach tracks money as it physically moves in and out of your accounts, perfect for smaller businesses with straightforward transactions. Meanwhile, accrual-based bookkeeping records transactions when they're initiated rather than completed - ideal for businesses with complex revenue streams or longer payment cycles.

The Best Bookkeeping Services Compare Bookkeeping Services Compare Bookkeeping Service Reviews What are the best Bookkeeping Services Best Bookkeeping Service Reviews

Bookkeeping Service FAQ

The two terms are sometimes used interchangeably. Keep in mind that bookkeeping generally refers to the tracking and management of your financial data, while accounting analyzes and expands on the data bookkeeping to provide insights into your company's performance. Accounting is best done by a CPA (certified public accountant), so be sure to check the credentials of your service provider.
Cash accounting doesn't actually handle cash, but it only counts when you receive revenue and pay expenses. Accrual accounting on the other-hand takes into account expenses and revenue that have yet to process, giving you a much better picture of the overall financial health of your business. Because cash accounting is generally cheaper than accrual accounting, and not all companies will need the insights of accrual accounting, it can be a great choice for a freelancer or small businesses.
CFO stands for Chief Financial Officer, and if you're looking for some outside advice on growth, expense management, or anything in between, then it could be quite beneficial. However, CFO services can come at a decided premium (depending on who you choose), and many higher-quality platforms will offer CFO services as part of their top-tier packages.
This is going to depend on your budget, and the size of your business. Many accounting services are going to price their services based on your monthly expenses. In general, a business with under $50,000 dollars per month in monthly expenses will qualify for budget options anywhere from $200 to $399 per month depending on the service. Anything more than that, and it will probably qualify as a premium service. In short, keep in mind that your bookkeeping costs are largely going to depend on your expenses or annual gross revenue, which gives you a good heuristic for comparing prices across companies.
Don't worry if you're behind on your books: that's a common thing, and no one is going to bat an eye (and if they do, take your business somewhere else). In fact, many companies specialize in budget-friendly catch-up bookkeeping and can get you up-to-date with little to no hassle.
While some bookkeeping services include accounting, that isn't the case for all of them. Often, tax filing is billed as extra, or as part of a premium package. Keep that in mind as you browse your options.
Any business looking to catch up on their books, receive professional CFO guidance, or just free up some valuable time will benefit from an online bookkeeping service. Keep in mind that certain services specialize in different industries, so be sure to look for one that responds to your unique needs.
Not at all. Many bookkeeping services proudly incorporate low-stress software integrations into their services. Additionally, many services specialize in more tech-forward bookkeeping support. So whatever you're bringing to the table, you'll be sure to find a service that will meet you there.
Compare the Best Reviews

Continued from above...

The landscape has evolved dramatically with the rise of AI-powered solutions. These automated systems can categorize transactions, reconcile accounts, and even predict cash flow patterns with impressive accuracy. However, any bookkeeping service worth its salt won't be entirely hands-off - human oversight remains crucial for handling exceptions and ensuring accuracy. Responsible AI-powered services offer a hybrid approach, combining AI efficiency with professional review for the best of both worlds.

When it comes to service models, you'll find options ranging from self-service platforms (where you maintain control while using sophisticated tools) to fully dedicated bookkeepers who handle everything for you. Your choice often depends on your comfort level with financial matters, how much time you're willing to invest, and how much assistance you can afford.

Here are some considerations to keep in mind as you make your decision:

  • Integration capabilities. Does the service connect with all your current financial tools and software? How much manual data entry is required? What automation features are available? Choose a service that offers seamless integration with your existing financial ecosystem to minimize manual work.
  • Scalability. What volume of transactions can the service handle? How easily can you upgrade as your business grows? What additional features become available at higher tiers? Look for a service with flexible plans that can grow alongside your business needs.
  • Reporting features. What types of reports are included? How customizable are the reporting options? Can you easily access the specific insights you need? Select a service that provides clear, actionable reports that match your business intelligence needs.
  • Reputation and reviews. What do current clients say about the service? Are there verified reviews available? What is their track record for reliability and customer satisfaction? Look for services with strong testimonials and a proven history of delivering quality bookkeeping support.

Top Consumer Reviews has evaluated and ranked the best bookkeeping services available today. We've carefully assessed each option's features, pricing, and real-world performance to help you make an informed decision. We hope our reviews help you find the perfect bookkeeping solution for your business needs.

The Best Reviews of Bookkeeping Services