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Tuesday, June 17th
Founded in 2018 by three tech entrepreneurs who felt the pain of messy books firsthand, Finally set out to revolutionize small business accounting. Their solution? An AI-powered platform that automates everything from transaction categorization to anomaly detection. Your financial data is processed in real-time, giving you a 24/7 snapshot of your business health.
Finally wants to be your all-in-one financial hub
You'll find all your favorite tools here - QuickBooks, Xero, Stripe, Salesforce, Shopify, Gusto, and Square all integrate seamlessly with Finally's dashboard. Want to manage multiple financial tools without juggling a dozen tabs? Finally promises to put everything you need in one place.
The promise (and potential pitfall) of full automation
Finally's AI engine does all the heavy lifting now - categorizing transactions, flagging irregularities, and even making financial recommendations. While the technology comes with a lot of lofty promises, Finally appears to have shifted away from their previous model of human oversight, and that's typically not a great sign. We'll cover how this automated approach holds up in real-world use a bit later on.
Pricing structure has become less transparent
While they previously offered a starter plan at $89 monthly with clear features, Finally has now moved to a completely opaque pricing model where you'll need to call for any pricing information - which seems like a setup for aggressive sales tactics. (They are also the only bookkeeping service in our review to conceal all pricing info this way.) Their tiered "all-in-one” structure includes:
Finally does offer a stripped-down plan with just basic bookkeeping services, without invoicing or expense management. However, without transparent pricing, it's difficult to assess whether this simpler option offers any real value. You'll need to make a sales call to learn how much you could save with the basic plan.
Reviews are either very positive or very negative
While some clients rave about Finally's service and praise specific representatives for their attentiveness, there's an alarming pattern of inconsistency in customer experiences. Even though 80% of reviews are positive, the negative experiences are serious enough that they should give you pause.
Service quality ranges from excellent to catastrophic
On the positive side, some clients describe remarkable transformations - getting years of disorganized books cleaned up within 8-12 weeks and receiving consistent, detail-oriented service afterward. But the horror stories are equally dramatic: clients report paying for months without seeing any work done, books being categorized incorrectly, and in one particularly troubling case, a supervisor allegedly stated they only promise 50% accuracy. Multiple reviewers mention being "ghosted" by the company, with response times stretching beyond two weeks.
Disappointing execution fails to match ambitious promises
Finally's pivot to opaque pricing and concerning pattern of customer service issues makes it difficult to recommend. While their AI-powered bookkeeping platform shows promise, with some clients reporting excellent results, the concerning number of catastrophic failures suggests fundamental operational issues. Finally needs significant improvements in transparency, consistency, and customer support before it can be considered a reliable bookkeeping solution. Until then, small-to-large businesses alike would be wise to explore more established alternatives.
Are you a small business owner juggling countless tasks? Or perhaps you're a freelancer struggling to keep your finances organized? If tracking expenses, managing invoices, and preparing for tax season feels overwhelming, a professional bookkeeping service might be exactly what you need. These services can transform financial chaos into clear, organized records and giving you back precious time to focus on what matters most: growing your business.
Modern bookkeeping services come in various forms, each designed to meet different business needs and preferences. The traditional cash-based accounting approach tracks money as it physically moves in and out of your accounts, perfect for smaller businesses with straightforward transactions. Meanwhile, accrual-based bookkeeping records transactions when they're initiated rather than completed - ideal for businesses with complex revenue streams or longer payment cycles.
The landscape has evolved dramatically with the rise of AI-powered solutions. These automated systems can categorize transactions, reconcile accounts, and even predict cash flow patterns with impressive accuracy. However, any bookkeeping service worth its salt won't be entirely hands-off - human oversight remains crucial for handling exceptions and ensuring accuracy. Responsible AI-powered services offer a hybrid approach, combining AI efficiency with professional review for the best of both worlds.
When it comes to service models, you'll find options ranging from self-service platforms (where you maintain control while using sophisticated tools) to fully dedicated bookkeepers who handle everything for you. Your choice often depends on your comfort level with financial matters, how much time you're willing to invest, and how much assistance you can afford.
Here are some considerations to keep in mind as you make your decision:
Top Consumer Reviews has evaluated and ranked the best bookkeeping services available today. We've carefully assessed each option's features, pricing, and real-world performance to help you make an informed decision. We hope our reviews help you find the perfect bookkeeping solution for your business needs.
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