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LegalZoom Review

Thursday, July 10th

2025 Business Startup Service Reviews

Top Consumer Reviews Best-In-Class Blue Ribbon Award LegalZoom Review 5 Star Rating

LegalZoom

5 Star Rating
  • $0 to $299 plus state fees for business formation services
  • Offers services for LLC, corporation, nonprofit, and DBA setup, plus trademarking and dissolution services
  • Provides unlimited 30-minute consultations with attorneys for $15.99 per month
  • Provides customer support through phone and chat on weekdays and weekends
  • Has served over 6 million people since 1999
  • Maintains a 4.4-star average rating on Trustpilot and an "A+” from the Better Business Bureau
Top Consumer Reviews Best-In-Class Blue Ribbon Award

LegalZoom, founded in 2001, is a tech company aiming to provide easy access to legal help for business owners like you. It started with 10 online services, and in 2010, it added a network of independent lawyers for personalized legal advice. In 2020, it broadened its services to include tax advice and accounting through LZ Tax. The company has offices in Los Angeles, Austin, and the Bay Area, and credits its success to its diverse workforce. LegalZoom has helped customers create over 3.5 million estate planning documents, assisted entrepreneurs in establishing over 4 million businesses, and provided affordable legal help for over 20 years.

Unlimited 30-minute consultations with attorneys for $15.99

You can get legal advice from an attorney with LegalZoom's services. With this, you'll get unlimited 30-minute calls about topics related to starting a small business like setting up your company, reviewing contracts, hiring staff, and staying compliant. This service costs much less than spending half an hour with a typical lawyer. It will depend on your state, but in Wisconsin as an example, we found the monthly fee to be just $15.99 for this service (make sure to check the fine print for any added fees that pertain to residents of particular states).

25% discount on additional legal services

As a member of LegalZoom's Legal Plan, you get access to various benefits including phone consultations with a participating law firm, document reviews, a yearly legal check-up, and discounted legal services not covered in the plan. However, discussions about tax-related matters or your business affairs (unless you're part of LegalZoom's Business Advantage Pro membership) are excluded. If you need legal services outside the plan's scope, the firm will offer you a 25% discount on their standard rates. Remember that LegalZoom itself doesn't provide legal services; the attorneys you'll be working with are independent contractors who will serve you directly, not via LegalZoom. LegalZoom won't choose an attorney for you and makes no guarantees regarding the quality of the attorney's advice.

Full suite of business startup services

LegalZoom has a suite of services to help you launch your business. They offer an affordable Limited Liability Company (LLC) formation service which is a straightforward way to shield your personal assets, starting at $0 plus state filing fees. If your aspirations include distributing shares, going public, or expanding internationally, they can help you set up a corporation, with prices starting at $149, plus state filing fees. If you aim to establish an organization for charitable purposes and to qualify for tax deductions, they provide a nonprofit setup service starting at $99 plus state filing fees. If you want to operate under a different business name without having to create a new company, they provide a "Doing Business As" service, also starting at $99 plus state filing fees. Other popular products from LegalZoom for business owners include trademark registration, annual reports, and dissolution.

Best Business Startup Services

Take a quiz to decide what kind of business to start

If you don't know yet what type of business is right for you, LegalZoom has a 10-question quiz to help you find out. Helpful definitions are provided along the way, and when you get your results, they'll show you articles relevant to your recommended business type, like "Why a DBA is important” and "What's the difference between an LLC vs. sole proprietorship?” (Strangely, though, some of these article links redirected us to other pages on the site, and when we clicked the "back” button, we were shown a different result to our assessment quiz.)

Premium packages available for business startup

You have a few different plan options available for each of LegalZoom's business startup packages, depending on how much you want to do yourself. Every business is unique, and costs can add up quickly, so do your research to decide what you really need help with. There may be steps you can complete easily on your own. Here's a quick overview of a few of LegalZoom's upgraded business formation tiers:

  • LLC packages
    • Basic package: This option costs $0 plus state filing fees and is geared towards entrepreneurs who need just the essentials to get their business off the ground. It includes Articles of Organization, a name check service, a digital welcome packet, and a customizable website powered by Wix.
    • Pro package: Priced at $249 plus state filing fees, the Pro package builds on the Basic by adding an operating agreement, an Employer Identification Number (EIN), access to 150+ customizable legal documents, and initial phone consultations with experts on taxes and business insurance.
    • Premium package: For $299 plus state filing fees, the Premium package offers all the features of the Pro package plus personalized help from an experienced business attorney and unlimited 30-minute consultations on new legal topics for the first 30 days.
  • Nonprofit packages
    • Economy package: Available for $99 plus state filing fees, this package includes preliminary name clearance, filing of Articles of Incorporation, and a Peace of Mind Review to check for any missing information or discrepancies.
    • Standard package: At $239 plus state filing fees, this package includes everything in the Economy package plus a deluxe founder's kit with formation documents, a personalized binder, and corporate minutes forms.
    • Express Gold package: Costing $359 plus state filing fees, this is the fastest service. It includes everything from the Standard package plus expedited filing and delivery, an expedited federal tax ID (EIN), and a 14-day trial of a legal plan.
  • BA packages
    • Standard package: This package costs $99 plus filing fees and includes a preliminary business name search to find out if the name you want is available, help filing your DBA application, publication of your DBA name, proof of publication filing, and a customizable WIX website.
    • Premium package: Priced at $119 plus filing fees, the Premium includes everything in the Standard package plus unlimited 30-minute attorney consultations on new legal matters for the first 30 days.

Registered agent services are expensive through LegalZoom

You may have noticed none of these packages include registered agent services, which are legally required in some states. You can choose LegalZoom as your registered agent, but it's pricey: they charge $249 a year. For reference, some of LegalZoom's competitors in this review charge in the $125 to $175 range, and depending on your state, you may be able to employ a registered agent using other methods for as low as $30 annually.

Best Business Startup Services

Turnaround time is usually good...

If time is of the essence and money is no object, it may be faster to let LegalZoom do it all. That brings us to the topic of turnaround time. Plenty of customers say it's "swift”, like one business owner who received a notification that her business was official just 2 hours after LegalZoom filed her application. However, sometimes LegalZoom misses the mark. As is true for all business formation services, the processing time will vary depending on your state, but LegalZoom will give you an estimation.

...but not always

However In one case, they told a client in Florida that it would take 30 days for an LLC name amendment to process. However, it took months before LegalZoom claimed to have submitted the paperwork - and when nothing happened after that, the client got suspicious. She reached out to the state and was told that they had no record of the name change request being submitted by LegalZoom. When the customer asked LegalZoom for Fax ID numbers associated with the submissions, LegalZoom claimed it was impossible to provide them for privacy reasons. Ultimately, the customer requested a refund after 8+ months without completion of the requested service - but LegalZoom refused, citing a 120-day refund policy. So, while LegalZoom has an "A+” from the Better Business Bureau, that doesn't mean they don't drop the ball sometimes.

Could do better with pricing transparency and customer support consistency

LegalZoom provides customer support through phone and chat from Monday to Friday, 5 a.m. to 7 p.m. PT, and on weekends from 7 a.m. to 4 p.m. PT. Generally, customers view the support team as friendly and knowledgeable. However, some customers have expressed difficulty in getting refunds for services they did not use. (One customer noted that it wasn't clear during checkout which services were included in their package and which would cost extra.) A few customers who were initially denied refunds, despite being within the refund period, left negative reviews on Trustpilot. As a result, LegalZoom's executive team stepped in and issued the refunds. It's unfortunate that the customer service team at LegalZoom does not consistently understand and apply the refund eligibility rules.

A good service with some room for improvement

According to LegalZoom's website, they've served over 6 million people since 1999. LegalZoom provides standardized legal services, which lets them serve a massive number of clients pretty efficiently at a fraction of what it might cost to hire a dedicated attorney, who could closely manage every detail of your business formation and make sure all unique needs are met. But just like anything, it's not perfect. Sometimes, this one-size-fits-all approach can overlook the unique aspects or specific needs of an individual case. So, while they have a 4.4 rating average on Trustpilot and an "A+” from the Better Business Bureau, at their scale, there are bound to be a few details that slip through the cracks. It's a trade-off to keep in mind when you're deciding if LegalZoom is right for you.

What is the Best Business Startup Service?

Starting a business is an exciting venture - but making it safely through all the legal and bureaucratic hoops can be a real headache. New entrepreneurs might feel overwhelmed by the labyrinth of legal requirements, paperwork, and ongoing compliance.

But don't give up before you get started. This is where Business Startup Services step in, offering a lifeline to help you through the initial setup and maintenance of your business structure. Whether you're a budding entrepreneur with a fresh idea or a seasoned professional looking to scale up a side hustle, these services are designed to take care of the tricky stuff, so you can focus more on what only you can do - running your business.

The Best Business Startup Services Compare Business Startup Services Compare Business Startup Service Reviews What are the best Business Startup Services Best Business Startup Service Reviews

Business Startup Service FAQ

Business startup services help you create and establish your new business. These services typically include forming an LLC, corporation, or nonprofit, filing necessary documents, and keeping your business compliant with state and federal regulations.
Using an online business startup service simplifies the process of setting up your business. It saves you time and effort by handling all the paperwork, ensuring accuracy, and helping you avoid common mistakes that could delay your business launch.
Most business startup services allow you to form various business types, including LLCs, corporations (C-Corps and S-Corps), nonprofits, and sole proprietorships. Each type has different legal and tax implications, so it's important to choose the one that best suits your business needs.
The cost of business startup services varies widely. Basic packages might start at around $0 plus state fees, while more comprehensive packages can cost several hundred dollars. Some services also offer additional features like registered agent services or tax ID registration for extra fees.
A registered agent is a person or company designated to receive legal documents on behalf of your business. Most states require you to have a registered agent, and many business startup services offer this as part of their packages. A few services will give you the first year for free.
An Employer Identification Number (EIN) is like a social security number for your business. You need an EIN for tax purposes, to open a business bank account, and to hire employees. Many business startup services can help you obtain an EIN.
Most reputable online business startup services are reliable and have positive customer reviews. It's important to research and compare different services, read customer feedback, and check their ratings with organizations like the Better Business Bureau.
Refund policies vary by business startup service. Some offer a money-back guarantee if you're not satisfied, while others have strict no-refund policies once the documents are filed with your state. Most services will not refund your state fees. Always read the fine print and understand the refund policy before making a purchase.
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Continued from above...

Business Startup Services handle all the nitty-gritty requirements that might otherwise overwhelm you. On your behalf, they can file the necessary documents to establish your business legally, keep your company in good standing with state and federal regulations, secure your business name, register for tax purposes, and even manage yearly filings and official correspondence through registered agent services.

However, not all Business Startup Services are the same, and you should know what each one specializes in before you make your decision. Some services offer a broad range of legal support beyond just setting up shop, including trademark registration and personalized legal advice. Others focus more on affordability and essential startup services, making them ideal for entrepreneurs who are just beginning and watching their budget carefully. Then there are those that prioritize privacy and personalized customer support, shielding your personal information from public records and offering you more direct assistance.

When shopping for a Business Startup Service online, consider the following:

  • Range of services. Choose a service that can grow with your business. It's more convenient to stick with one provider that offers everything from formation to compliance and annual filings.
  • Cost efficiency. Make sure you understand all the costs upfront. Look for transparency in pricing to avoid any surprises.
  • User experience. Choose a service with a user-friendly website with straightforward instructions. The easier the service is to use, the quicker you can get back to focusing on your business itself.
  • Customer support. Choose a service that offers robust support with hours that work for you. You want someone who will be responsive and helpful whenever you might need them. After all, this is your livelihood in their hands.
  • Reputation and reviews. Look into what other clients have to say. A solid reputation and positive reviews are good signs of a trustworthy service. Learning from other entrepreneurs' experiences can steer you clear of potential problems and point you towards a service that has proven reliable.

At Top Consumer Reviews, we've done the legwork and analyzed the different Business Startup Services available, helping you compare and contrast them with ease. Whether you need comprehensive legal support or just the basics, we hope this information helps you find the perfect service for your new business.

Compare Business Startup Services

Select any 2 Business Startup Services to compare them head to head

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  • My Company Works
  • LegalZoom
  • My Corporation
  • Bizee
  • Northwest Registered Agent
  • FileNow
  • ZenBusiness
  • Swyft Filings
  • Rocket Lawyer
  • Business Rocket
My Company Works vs LegalZoom My Company Works vs My Corporation My Company Works vs Bizee My Company Works vs Northwest Registered Agent My Company Works vs FileNow My Company Works vs ZenBusiness My Company Works vs Swyft Filings My Company Works vs Rocket Lawyer My Company Works vs Business Rocket LegalZoom vs My Corporation LegalZoom vs Bizee LegalZoom vs Northwest Registered Agent LegalZoom vs FileNow LegalZoom vs ZenBusiness LegalZoom vs Swyft Filings LegalZoom vs Rocket Lawyer LegalZoom vs Business Rocket My Corporation vs Bizee My Corporation vs Northwest Registered Agent My Corporation vs FileNow My Corporation vs ZenBusiness My Corporation vs Swyft Filings My Corporation vs Rocket Lawyer My Corporation vs Business Rocket Bizee vs Northwest Registered Agent Bizee vs FileNow Bizee vs ZenBusiness Bizee vs Swyft Filings Bizee vs Rocket Lawyer Bizee vs Business Rocket Northwest Registered Agent vs FileNow Northwest Registered Agent vs ZenBusiness Northwest Registered Agent vs Swyft Filings Northwest Registered Agent vs Rocket Lawyer Northwest Registered Agent vs Business Rocket FileNow vs ZenBusiness FileNow vs Swyft Filings FileNow vs Rocket Lawyer FileNow vs Business Rocket ZenBusiness vs Swyft Filings ZenBusiness vs Rocket Lawyer ZenBusiness vs Business Rocket Swyft Filings vs Rocket Lawyer Swyft Filings vs Business Rocket Rocket Lawyer vs Business Rocket
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