Charm Bracelet Stores Reviews

Who's better?

Brighton vs Overstock

We've analyzed the best Charm Bracelet Stores to help you find the right solution for your needs.

2025 Charm Bracelet Store Reviews

Here you can see how Brighton and Overstock match up head-to-head in a battle for the Best Charm Bracelet Stores in 2025.

Winner

Brighton

  • Prices from $8.50 to $48 for charms
  • Prices from $38 to $78 for bracelets
  • 11 bracelets and 544 charms in stock

Brighton is a beloved brand that's been around since 1991, offering a wide range of stylish accessories for women, including charm bracelets, handbags, and more. With over 200 stores across the US, Brighton makes it easy to find the perfect charm bracelet to match your unique style. However, while Brighton's charm selection is decent, with over 554 options to choose from, the company's reputation has taken a hit in recent years, with complaints about customer service and a lower-than-average rating from the Better Business Bureau.

Overstock

  • Prices at $13.99 for charms
  • Prices from $21.39 to $374.49 for bracelets
  • 25 bracelets and 1 charm in stock

Overstock is an established online retailer that offers a wide range of products, including home decor, improvement items, and gifts, but unfortunately, their charm bracelet selection has been significantly reduced since our last review. While their website is easy to navigate, finding charm bracelets can be challenging, and the limited options available are not as unique or affordable as those offered by other retailers. Unfortunately, Overstock's reputation has also taken a hit in recent years, with many customers reporting poor customer service and issues with faulty products, making it a less reliable choice for charm bracelet shoppers.

When commemorating a special occasion or keeping treasured memories close at hand, charm bracelets are a fun and beautiful way to keep those memories with you at all times. Not only do charm bracelets make for a thoughtful and personalized gift, but they also serve as a beautiful piece of jewelry that can be worn and cherished for years. From elegant adornments in 14k gold to cute costume jewelry with dangly trinkets, there's a charm bracelet to suit every style and budget.

Modern charm bracelets are designed to be easily customized by adding or removing charms, allowing wearers to express their personality and style. These charms have become popular among young celebrities, who often use them to promote causes, convey sentiment, and add a touch of fun to their outfits.

It's interesting to explore the origins of charm bracelets, which date back to ancient civilizations where they served as a form of identification and protection. The earliest people to wear charm bracelets were the Assyrians, Babylonians, Persians, and Hittites. Charm bracelets gained immense popularity in the 1950s and 1960s, often given as gifts on special occasions like 16th or 18th birthdays, weddings, or engagements.

Many types of bracelets qualify as charm bracelets. All you need is to put a single charm on them. Some of the popular types of charm bracelets include bangles, characterized by a solid design with an opening on one side. Snake chains, on the other hand, offer a more flexible option, with beads that slide on and off the chain easily. Another popular type of bracelet is the chain bracelet, which typically features charms that attach with a jump ring or clasp. This design is perfect for those who prefer a more traditional look and want to be able to easily add or remove charms as desired.

And don't even get us started on charms. Clip-on charms, slide-on charms, glass beads, or gold-stamped dangles: there's so much to choose from. Basically, if you can imagine it, someone is probably selling a charm for it. And the best part? Depending on where you buy, you have the opportunity to mix and match your charms. You can get them anywhere. You can find classic graduation years, travel mementos like miniature Eiffel Towers and palm trees, and even charms that fit your favorite hobbies or films. Whatever your style, there's a charm bracelet waiting for you. So why not start designing your own unique piece today?

With so many places to get your next charm bracelet, where should you buy it? There are lots of online stores to begin browsing. If you're not sure where to begin narrowing the field, we put together some factors that can help:

To help you find the perfect charm bracelet, Top Consumer Reviews has reviewed and ranked today's most popular stores. We hope this helps you create a unique themed charm bracelet or add to the one you already have with cute new charms. Whether for a gift or for yourself, we all love a little extra sparkle!

Slide Down Image Left Slide Image FAQ Image Slide Image Twirl Image

Charm Bracelet Store FAQ

What is a charm bracelet?
A charm bracelet is a type of jewelry worn on the wrist that features little trinkets, for lack of a better word, to make it unique. These charms can be dangly and attached by jump links, or they can be shaped like a bead and strung on the bracelet itself. Charm bracelets have been around for thousands of years!
What are charm bracelets made of?
Most charm bracelets are made of gold or sterling silver. You can also find designs made of plastic (not very durable, of course), leather, stainless steel, brass, bronze and pewter. The charms themselves can also be made of those materials, and many of them include gemstones (real or imitation).
How much do charm bracelets cost?
As much or as little as you like! You can easily get costume jewelry bracelets for under $15, or you can pay $2,000+ for a 14k gold charm bracelet (and that's just the price of the bracelet itself, without charms yet!). If you're adding to your bracelet over time, that's a great way to make it more affordable instead of buying all of your charms at once.
How can I use a charm bracelet to commemorate a special occasion?
You've zeroed in on the main reason charm bracelets are still so popular! You can buy a bracelet and charms to represent a meaningful experience: maybe a bangle with charms for each year of someone's life, like a school bus for when they started school and a pair of ballet shoes for the year they began dance lessons. Another popular theme is travel: charms of a mini Eiffel Tower, a passport, and an airplane could show off a past trip (or be a cute way to reveal an upcoming surprise vacation!).
How do I size my charm bracelet?
Most retailers have sizing guides to help you determine your wrist size and the recommended bracelet size. Keep in mind that a closed bangle will go on differently than an open bangle, for example, or that you may prefer that a snake chain fit closely or loosely. Also bear in mind that some chain charm bracelets may expand a little over the first year, depending on how often it's worn and how many charms are added.
How many charms can fit on a bracelet?
That depends on the style. Some leather styles may only hold a total of 7 charms, while chain bracelets can usually hold anywhere from 10-20. Read the details on any bracelet you're considering to ensure it can accommodate the number of charms you're imagining.
Why should I buy a charm bracelet online?
You won't find a better selection anywhere else! There are a few brick-and-mortar jewelry stores that offer charm bracelets, but your options there will probably be limited at best. Shopping online for a charm bracelet lets you get exactly what you want - you may even buy your bracelet from one retailer and your charms from another. Why not!
Should I wear my charm bracelet on my right or left wrist?
Most people prefer to wear their charm bracelets on their non-dominant hand. Especially if you're using bulky and/or dangly charms, they can get in the way or feel irritating when you're writing or doing other things. But, if you wear a watch on your non-dominant wrist, you may not like the feel of the bracelet scraping against it. Go with whatever feels best!

Compare Any 2 Products

Pandora
Zales
Charmco
Reeds Jewelers
Monica Rich Kosann
Gabriel & Co
Brighton
Hitye
Gnoce
Overstock
vs
Pandora vs ZalesPandora vs CharmcoPandora vs Reeds JewelersPandora vs Monica Rich KosannPandora vs Gabriel & CoPandora vs BrightonPandora vs HityePandora vs GnocePandora vs OverstockZales vs CharmcoZales vs Reeds JewelersZales vs Monica Rich KosannZales vs Gabriel & CoZales vs BrightonZales vs HityeZales vs GnoceZales vs OverstockCharmco vs Reeds JewelersCharmco vs Monica Rich KosannCharmco vs Gabriel & CoCharmco vs BrightonCharmco vs HityeCharmco vs GnoceCharmco vs OverstockReeds Jewelers vs Monica Rich KosannReeds Jewelers vs Gabriel & CoReeds Jewelers vs BrightonReeds Jewelers vs HityeReeds Jewelers vs GnoceReeds Jewelers vs OverstockMonica Rich Kosann vs Gabriel & CoMonica Rich Kosann vs BrightonMonica Rich Kosann vs HityeMonica Rich Kosann vs GnoceMonica Rich Kosann vs OverstockGabriel & Co vs BrightonGabriel & Co vs HityeGabriel & Co vs GnoceGabriel & Co vs OverstockBrighton vs HityeBrighton vs GnoceBrighton vs OverstockHitye vs GnoceHitye vs OverstockGnoce vs Overstock Overstock vs GnoceOverstock vs HityeOverstock vs BrightonOverstock vs Gabriel & CoOverstock vs Monica Rich KosannOverstock vs Reeds JewelersOverstock vs CharmcoOverstock vs ZalesOverstock vs PandoraGnoce vs HityeGnoce vs BrightonGnoce vs Gabriel & CoGnoce vs Monica Rich KosannGnoce vs Reeds JewelersGnoce vs CharmcoGnoce vs ZalesGnoce vs PandoraHitye vs BrightonHitye vs Gabriel & CoHitye vs Monica Rich KosannHitye vs Reeds JewelersHitye vs CharmcoHitye vs ZalesHitye vs PandoraBrighton vs Gabriel & CoBrighton vs Monica Rich KosannBrighton vs Reeds JewelersBrighton vs CharmcoBrighton vs ZalesBrighton vs PandoraGabriel & Co vs Monica Rich KosannGabriel & Co vs Reeds JewelersGabriel & Co vs CharmcoGabriel & Co vs ZalesGabriel & Co vs PandoraMonica Rich Kosann vs Reeds JewelersMonica Rich Kosann vs CharmcoMonica Rich Kosann vs ZalesMonica Rich Kosann vs PandoraReeds Jewelers vs CharmcoReeds Jewelers vs ZalesReeds Jewelers vs PandoraCharmco vs ZalesCharmco vs PandoraZales vs Pandora
See the Best Charm Bracelet Stores in Your State
Only the Best Reviews

Charm Bracelets, Charms for Br

Charm Bracelets, Charms for Bracelets | CharmsToTreasure

Find a wide range of sterling silver and gold bracelets. Check out our charm bracelets collection that will help you collect your unique memories one charm at a time.

Wed, 05 Nov 2025

Only the Best Reviews

Charm Bracelets - Macy's

Charm Bracelets - Macy's

Shop fine jewelry for charm bracelets, diamond bracelets, gold bracelets & more. Free Shipping with $99 Purchase.

Tue, 04 Nov 2025

Only the Best Reviews

Charm Jewelry & Bracelets - Ba

Charm Jewelry & Bracelets - BaubleBar

Unlock your style with BaubleBar’s charm jewelry—a playful mix of sparkle, sentiment, and serious style. From bold gold charm bracelets, necklaces and charms to timeless silver styles, each piece is made to layer, stack, and show off your unique story.

Thu, 06 Nov 2025

Only the Best Reviews

Charm Bracelets - Nordstrom

Charm Bracelets - Nordstrom

Find a great selection of Charm Bracelets at Nordstrom.com. Find a great selection from top jewelry brands.

Mon, 03 Nov 2025

Only the Best Reviews

Charm Bracelets - Michaels

Charm Bracelets - Michaels

Browse charm bracelets. Shop online for same-day delivery, curbside pickup, or at a Michaels near you.

Wed, 05 Nov 2025

Only the Best Reviews

Charm Bracelets - Etsy

Charm Bracelets - Etsy

What is a charm bracelet? A charm bracelet is a fun and unique bracelet style you can adorn with various small decorative charms over time. You can add to your charm collection by choosing a new pendant to signify life events, memorable experiences, or even special people.

Thu, 06 Nov 2025

Top Products.  

Top Reviews.  

Top Consumer Reviews.

Reviews 

Browse through thousands of reviews.

Social Media 

Like us?  Follow us!  We'd love to have you join our community.

Newsletter 

Stay up to date with the latest reviews. We'll keep you informed, and we'll never sell your information to anyone.