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Brighton Review

Sunday, February 5th

2023 Charm Bracelet Store Reviews

Brighton Review 4.5 Star Rating


4.5 Star Rating
  • About 350 charms and 20 charm bracelets to choose from
  • Free shipping on orders of $75+
  • In business since 1991
  • Smart Gift tool eliminates gift-giving guesswork
  • Complimentary gift wrap on many items
  • Free UPS or in-store returns within 60 days of purchase

Brighton got its start in 1991 as a specialty retailer of belts. Over time, their inventory expanded to include all sorts of stylish accessories for women, ranging from handbags to footwear and more. There are almost 200 Brighton Collectible stores and over 4,000 fine specialty boutiques located in all 50 states.

Nice selection of bracelets and charms

The charm bracelet selection here is decent: about 20 bracelets and 350 charms (not counting spacers and beads) to choose from. Most items come in silver, but in the bracelet section we found some colorful printed leather options as well. Charm themes range from Celebrations and Love to Pastimes and Travel, and the site makes it easy to find lots of cute ideas.

What's YOUR why?

Our favorite way to build a charm bracelet from scratch here is using the "What's your why?" quiz. You'll find that in the Charms dropdown menu at the top of the page. Answer some fun questions about your perfect date, style, favorite flower, even your preferred dessert, and Brighton will create a profile with charms to spark your imagination and help you design the perfect jewelry combination.

Smarter gift-giving

What if you're creating a charm bracelet as a gift, but you're not completely sure your ideas match what your recipient would choose? No worries. Use the Smart Gift tool to "send" the jewelry via text, email, or Facebook. They can customize the bracelet to their preference, indicating the right size and even making exchanges for items of the same or lower price. Once they've finalized their choices, Brighton will send you a payment link for the total.

No surprises with sizes

Another tool we really appreciate is Brighton's "See It On!" feature. It's the best way to not be unpleasantly surprised by a charm being much smaller than you expected after seeing it in the pictures. The tool will show you the charm, bracelet, or any other jewelry item in comparison with a quarter, an iPhone, a ruler, and even other items you've looked at recently.

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Glowing shopper reviews despite BBB grade

Brighton is listed as having a "C" rating from the Better Business Bureau, but the lower-than-average grade stems from a failure to respond to a single complaint filed there: not exactly a warning sign in our opinion. When you consider that this retailer has earned over 2700 five-star reviews from over 85% of their shoppers, it gives a much more favorable impression. Time and again people say that the jewelry and other items are of good quality and that Brighton offers terrific customer support. Many products in Brighton's online store have shopper reviews you can check out too.

Brighton loves its customers

There are a lot of customer-friendly perks and policies that contribute to Brighton's success. When you buy charm bracelets from Brighton, you can expect to get free shipping if your order is $75+; otherwise, you'll pay a flat-rate fee of $5 for standard delivery within 5-7 business days. Most items can be gift-wrapped at no extra charge, though we noticed that Brighton specifically excludes charm holders and charms (but not bracelets). And finally, your charm bracelet can be returned in-store or with a free UPS label within 60 days of placing your order, as long as it is unworn and unused, with all packaging materials included.

No high-end charm bracelets

The only downside to shopping for charm bracelets at Brighton is the lack of anything upscale. If you want 14k gold, real gemstones, or any other kind of luxury upgrade, you're just not going to find it here.

Definitely a retailer to consider

On the whole, Brighton is an excellent place to shop for charm bracelets. Not only is there a lot to choose from, but you'll also get easy returns if needed, an impressive 60-day return policy, and maybe even free gift wrap (depending on what you purchase). Give this retailer a look and see if you find exactly what you had in mind.

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Where Can You Get the Best Charm Bracelets?

There's no better way to commemorate an important achievement like a college graduation, celebrate a special occasion, or keep reminders of treasured memories close at hand. From cute costume jewelry with dangly trinkets to elegant adornments in 14k gold, there's a charm bracelet to suit every style and budget.

When designing this one-of-a-kind piece of jewelry, your first consideration should probably be the bracelet style. Bangles are solid, sometimes with an opening on the side, and the corresponding charms have a hole in the middle that you slide on and off by unscrewing the fixed charm in the middle or on one of the ends.

The Best Charm Bracelet Stores Compare Charm Bracelet Stores Compare Charm Bracelet Store Reviews What are the best Charm Bracelet Stores Best Charm Bracelet Store Reviews

Charm Bracelet Store FAQ

A charm bracelet is a type of jewelry worn on the wrist that features little trinkets, for lack of a better word, to make it unique. These charms can be dangly and attached by jump links, or they can be shaped like a bead and strung on the bracelet itself. Charm bracelets have been around for thousands of years!
Most charm bracelets are made of gold or sterling silver. You can also find designs made of plastic (not very durable, of course), leather, stainless steel, brass, bronze and pewter. The charms themselves can also be made of those materials, and many of them include gemstones (real or imitation).
As much or as little as you like! You can easily get costume jewelry bracelets for under $15, or you can pay $2,000+ for a 14k gold charm bracelet (and that's just the price of the bracelet itself, without charms yet!). If you're adding to your bracelet over time, that's a great way to make it more affordable instead of buying all of your charms at once.
You've zeroed in on the main reason charm bracelets are still so popular! You can buy a bracelet and charms to represent a meaningful experience: maybe a bangle with charms for each year of someone's life, like a school bus for when they started school and a pair of ballet shoes for the year they began dance lessons. Another popular theme is travel: charms of a mini Eiffel Tower, a passport, and an airplane could show off a past trip (or be a cute way to reveal an upcoming surprise vacation!).
Most retailers have sizing guides to help you determine your wrist size and the recommended bracelet size. Keep in mind that a closed bangle will go on differently than an open bangle, for example, or that you may prefer that a snake chain fit closely or loosely. Also bear in mind that some chain charm bracelets may expand a little over the first year, depending on how often it's worn and how many charms are added.
That depends on the style. Some leather styles may only hold a total of 7 charms, while chain bracelets can usually hold anywhere from 10-20. Read the details on any bracelet you're considering to ensure it can accommodate the number of charms you're imagining.
You won't find a better selection anywhere else! There are a few brick-and-mortar jewelry stores that offer charm bracelets, but your options there will probably be limited at best. Shopping online for a charm bracelet lets you get exactly what you want - you may even buy your bracelet from one retailer and your charms from another. Why not!
Most people prefer to wear their charm bracelets on their non-dominant hand. Especially if you're using bulky and/or dangly charms, they can get in the way or feel irritating when you're writing or doing other things. But, if you wear a watch on your non-dominant wrist, you may not like the feel of the bracelet scraping against it. Go with whatever feels best!
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Continued from above...

Snake chains are similar in the way the beads slide on, but the bracelet itself is more flexible. Or, if you prefer the kinds of charms that attach with a jump ring or a clasp, you'd choose a more traditional chain bracelet.

Once you've chosen the bracelet style, it's time to have some fun and create something new! What are you commemorating and who will be wearing this unique creation? It's hard to imagine a charm that isn't available somewhere: you won't just see classic graduation years, travel mementoes like miniature Eiffel Towers and palm trees, but also choices that might be considered somewhat... odd. How about a gold bandage or a beaver on skis? You do you!

Now that you have an idea of how your charm bracelet will look, where should you buy it? There are lots of online stores to choose from, so how can you tell where to start? Here are some factors that can help you narrow it down:

  • Selection. Obviously, you'll have an easier time finding what you want if you start with an online retailer that has a large range of options. Some stores have a lot of novelty items in their inventory but nothing on the classic, elegant side.
  • Easy-to-Use Website. An ample inventory isn't much use if you can't easily see what's in stock. How many hoops (*pun intended*) do you have to jump through to browse the charms and bracelets in the store? Is there enough information about each bracelet and charm? We prefer retailers who give actual dimensions, so that shoppers aren't disappointed when they see the charm's size in real life.
  • Gift-giving Options. If the charm bracelet will be a gift, look for a store with perks like free gift wrapping or the "Smart Gift" feature.
  • Return Policy. The best charm bracelet retailers let you send it back if it's not what you had in mind, usually within a 30- or 60-day timeframe. Some stores will even cover the return shipping fees.
  • Reputation. Does the store have good feedback from shoppers? Can it be trusted with your purchase?

To help you find the perfect bracelets and charms, TopConsumerReviews.com has evaluated and ranked today's most popular stores. We're sure this information will enable you to create an amazing themed charm bracelet - or add cute new charms to one you already have!

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