Our reviewers evaluate products and services based on unbiased research. Top Consumer Reviews may earn money when you click on a link. Learn more about our process.
Tuesday, March 19th
Brighton got its start in 1991 as a specialty retailer of belts. Over time, their inventory expanded to include all sorts of stylish accessories for women, ranging from handbags to footwear and more. There are almost 200 Brighton Collectible stores and over 4,000 fine specialty boutiques located in all 50 states.
Nice selection of bracelets and charms
The charm bracelet selection here is decent: about 20 bracelets and 350 charms (not counting spacers and beads) to choose from. Most items come in silver, but in the bracelet section we found some colorful printed leather options as well. Charm themes range from Celebrations and Love to Pastimes and Travel, and the site makes it easy to find lots of cute ideas.
What's YOUR why?
Our favorite way to build a charm bracelet from scratch here is using the "What's your why?" quiz. You'll find that in the Charms dropdown menu at the top of the page. Answer some fun questions about your perfect date, style, favorite flower, even your preferred dessert, and Brighton will create a profile with charms to spark your imagination and help you design the perfect jewelry combination.
Smarter gift-giving
What if you're creating a charm bracelet as a gift, but you're not completely sure your ideas match what your recipient would choose? No worries. Use the Smart Gift tool to "send" the jewelry via text, email, or Facebook. They can customize the bracelet to their preference, indicating the right size and even making exchanges for items of the same or lower price. Once they've finalized their choices, Brighton will send you a payment link for the total.
No surprises with sizes
Another tool we really appreciate is Brighton's "See It On!" feature. It's the best way to not be unpleasantly surprised by a charm being much smaller than you expected after seeing it in the pictures. The tool will show you the charm, bracelet, or any other jewelry item in comparison with a quarter, an iPhone, a ruler, and even other items you've looked at recently.
Glowing shopper reviews despite BBB grade
Brighton is listed as having a "C" rating from the Better Business Bureau, but the lower-than-average grade stems from a failure to respond to a single complaint filed there: not exactly a warning sign in our opinion. When you consider that this retailer has earned over 2700 five-star reviews from over 85% of their shoppers, it gives a much more favorable impression. Time and again people say that the jewelry and other items are of good quality and that Brighton offers terrific customer support. Many products in Brighton's online store have shopper reviews you can check out too.
Brighton loves its customers
There are a lot of customer-friendly perks and policies that contribute to Brighton's success. When you buy charm bracelets from Brighton, you can expect to get free shipping if your order is $75+; otherwise, you'll pay a flat-rate fee of $5 for standard delivery within 5-7 business days. Most items can be gift-wrapped at no extra charge, though we noticed that Brighton specifically excludes charm holders and charms (but not bracelets). And finally, your charm bracelet can be returned in-store or with a free UPS label within 60 days of placing your order, as long as it is unworn and unused, with all packaging materials included.
No high-end charm bracelets
The only downside to shopping for charm bracelets at Brighton is the lack of anything upscale. If you want 14k gold, real gemstones, or any other kind of luxury upgrade, you're just not going to find it here.
Definitely a retailer to consider
On the whole, Brighton is an excellent place to shop for charm bracelets. Not only is there a lot to choose from, but you'll also get easy returns if needed, an impressive 60-day return policy, and maybe even free gift wrap (depending on what you purchase). Give this retailer a look and see if you find exactly what you had in mind.
There's no better way to commemorate an important achievement like a college graduation, celebrate a special occasion, or keep reminders of treasured memories close at hand. From cute costume jewelry with dangly trinkets to elegant adornments in 14k gold, there's a charm bracelet to suit every style and budget.
When designing this one-of-a-kind piece of jewelry, your first consideration should probably be the bracelet style. Bangles are solid, sometimes with an opening on the side, and the corresponding charms have a hole in the middle that you slide on and off by unscrewing the fixed charm in the middle or on one of the ends.
Snake chains are similar in the way the beads slide on, but the bracelet itself is more flexible. Or, if you prefer the kinds of charms that attach with a jump ring or a clasp, you'd choose a more traditional chain bracelet.
Once you've chosen the bracelet style, it's time to have some fun and create something new! What are you commemorating and who will be wearing this unique creation? It's hard to imagine a charm that isn't available somewhere: you won't just see classic graduation years, travel mementoes like miniature Eiffel Towers and palm trees, but also choices that might be considered somewhat... odd. How about a gold bandage or a beaver on skis? You do you!
Now that you have an idea of how your charm bracelet will look, where should you buy it? There are lots of online stores to choose from, so how can you tell where to start? Here are some factors that can help you narrow it down:
To help you find the perfect bracelets and charms, TopConsumerReviews.com has evaluated and ranked today's most popular stores. We're sure this information will enable you to create an amazing themed charm bracelet - or add cute new charms to one you already have!
Select any 2 Charm Bracelet Stores to compare them head to head