Our reviewers evaluate products and services based on unbiased research. Top Consumer Reviews may earn money when you click on a link. Learn more about our process.

Lens Direct Review

Tuesday, April 20th

2021 Contact Lens Store Reviews

Lens Direct Review 3 Star Rating

Lens Direct

3 Star Rating
  • Cost: Higher than average
  • Shipping: Free on orders over $49; 6% handling and insurance fee

Lens Direct has been around for more than 30 years and has been featured in Forbes, Newsweek and Business Insider as a top online retailer. Does this contact lens store live up to the hype?

Smaller Selection Of Contact Lenses

Right off the bat, the selection of contact lenses at Lens Direct is lower than many other stores: where their rivals have contact lens options in the millions, Lens Direct's inventory (which includes glasses and contacts) tops out in the 200,000 range.

Tricky Website Navigation

Getting to the comparison lenses we needed was a little tricky with Lens Direct. Where every other retailer called them Acuvue Oasys for Astigmatism, this store labeled them as "Oasys Toric" - but the box image looked exactly like the ones we were shopping for. That could quickly get confusing, especially considering there are other Acuvue lenses that specifically say, "for Astigmatism".

More Espensive Than Most

Lens Direct was also one of the more expensive retailers in our evaluation. For a 30-day supply (one box) of our target brand and lens type described above, their retail price was $41.88. You could get them at a 20% discount, or $33.50/box, if you signed up for Lens Direct's AutoRefill program. Those automatic deliveries can be set to come every month, or choose a delivery schedule of your choice (up to once a year).

Best Contact Lens Stores

Extra Fees

Shipping fees at this store are more affordable than some, with free delivery on all orders over $49 (which will include most contact lens orders of at least two boxes). However, you'll also pay a 6% "handling and insurance fee" that will drive your costs higher than many of Lens Direct's rivals.

Watch For The Discounts

When using the Lens Direct site for the first time, watch for a pop-up offer of 30% off your order if you provide your email address. We also spotted a 15% discount plus free shipping code at the top of the site during our most recent visit.

Minor Customer Complaints

When it comes to reputation, Lens Direct isn't a standout. We were glad to see that the BBB has accredited this retailer, which left us a little puzzled by their "B+" rating. Most of the customer complaints seemed to center around long processing and shipping times on eyeglasses, but they came during a time when manufacturers worldwide were experiencing significant delays.

The Costs Add Up

Lens Direct is a retailer we'd describe as "good enough". It might be harder to find the contacts you need (or to be sure that you've selected the right ones), and you'll pay slightly more for them once you add up the higher-than-average cost per box and the extra handling fees. You might want to shop around at some of the higher-ranked contact lens stores in our review before committing to a purchase at Lens Direct.

Where's the Best Place to Get Contact Lenses?

If you answered, "at the optometrist's office", you might be missing out on some serious savings - on the exact same contacts you'd get from your doctor! Shopping for your lenses online could get you prices at discounts of as much as 70% over the everyday retail price, but with the benefits of ordering from home and having them come right to your doorstep.

Have you ever wondered if contact lenses are right for you? Maybe you tried to wear them a decade (or two) ago and just couldn't find a comfortable fit. You may want to schedule an appointment with your eye doctor, because technology has advanced to the point that many people can now comfortably wear contacts, even when previous attempts have failed. Where once it took a hard or gas permeable lens to achieve the right amount of correction, there are now soft lenses for astigmatism and even presbyopia (i.e. age-related farsightedness).

The Best Contact Lens Stores Compare Contact Lens Stores Compare Contact Lens Store Reviews What are the best Contact Lens Stores Best Contact Lens Store Reviews

Contact Lens Store FAQ

With nearly 45 million people in the US alone who wear contacts, the reasons are just as numerous! Some prefer the way they look, while others find them more comfortable for their everyday activities, especially spending time outdoors or exercising. Also, a small percentage of the population struggle to achieve 20/20 vision with glasses but find that contact lenses make it possible.
There are three basic types of lenses: hard, gas permeable, and soft. In the past, more rigid contacts were needed to correct astigmatism, but with advances in technology most users can get the vision correction they need with a more comfortable soft lens. Some contacts are single-use (meaning that you throw them away after you've used them for a day), while others are worn for longer periods and need to be kept in a disinfecting solution overnight. There are even fashion contact lenses to change the look of your eye color or as part of a Halloween costume!
Children can use contact lenses as early as age 8, but many doctors don't recommend them for patients younger than 12 - largely due to concerns about hygiene and injuries when putting them in and removing them. On the other end of the age spectrum, there's no such thing as "too old" for contacts, but you may find yourself needing a more specialized lens that can accommodate presbyopia (not being able to see things up close) or dry eyes
That's an easy one: to save money! Why spend more when you can get the exact same lenses for less? You'll often see new customer discounts of up to 30% off retail prices. And, your optometrist may not be fully stocked on the lenses you need, leaving you waiting for them to be delivered either way.
Most contact lens stores have a satisfaction guarantee that protects you if you somehow receive lenses that are different from your prescription. It's a good idea to check the contacts you get against the prescription you submitted: a simple mistake like changing a plus to a minus or a 3 to an 8 can easily leave you with drastically blurry vision!
In most places, it's required by law to have a prescription to dispense contact lenses. Prescriptions are typically valid for a year, so you may want to keep an eye on the calendar and reorder your new contacts right before yours expires. Some retailers have an online tool that will check your vision, send your results to an optometrist, and update your prescription - often at no charge! If you don't have a complicated prescription and don't think your vision has changed much since your last in-person exam, this could be a convenient option.
Sometimes. Not every online retailer of contacts will accept vision insurance. If you have a plan with VSP, Cigna, MetLife or another provider, you may want to choose a contact lens store that will apply your benefits to your purchase.
Absolutely. Many of them have been in business for decades. If you want extra reassurance that the retailer you're considering is a good option, be sure to look at their rating from the Better Business Bureau along with reviews from previous customers.
Compare the Best Reviews

Continued from above...

You may also be surprised to see just how many options are available. Multifocal contacts instead of eyeglasses? Yes! Daily lenses that you throw away at the end of the day, eliminating any need for cases and cleansers? That too! While it may take some trial-and-error in the beginning, to find both the prescription and the type of lens that feels most comfortable, it's definitely worth it to take advantage of the convenience and flexibility contacts offer compared with traditional eyeglasses.

With so many online retailers of contact lenses, how can you tell which one to choose for your order? It may be helpful to keep these criteria in mind:

  • Selection. Does the store carry a wide range of brands and lens types? If you've got a more challenging prescription, you might not find the lenses you need at a retailer with a smaller inventory.
  • Ease of Use. Can you find your specific contacts quickly? Does the site make it simple to determine if you've found the ones that match your current prescription?
  • Price. How much will you spend per box? Are there any discounts for ordering more than two boxes at a time? Be sure to look at shipping fees and other costs, because some contact lens stores tack on extra "processing/handling" fees that won't show up until checkout.
  • Reputation. What do other customers say about their experience with buying their contact lenses from the retailer? Does the store have a good rating from the Better Business Bureau?
  • Benefits. Some retailers go the extra mile to make your purchase even better. You may be able to have your prescription verified with an online test - no doctor visit necessary. Others let you set up an automatic refill schedule (often at a discount) so that you never run out of your contacts.

TopConsumerReviews.com has reviewed and ranked the best online retailers of contact lenses available today. We hope this information helps you get your contacts quickly and affordably, so that you can see clearly and comfortably for a long time!

See the Best Contact Lens Store
The Best Reviews of Contact Lens Stores