Wicked Good Cupcakes Review for November 2025

Item: Wicked Good Cupcakes Review
Rating: 4.5
Author: Top Consumer Reviews

Sunday, November 16th We evaluate products and services based on unbiased research. Top Consumer Reviews may earn money when you click on a link. Learn more about our process.

2025 Cupcake Club Reviews

Where Can You Find the Best Cupcake Subscription Clubs? Watching the latest episode of Cupcake Wars and starting to feel left out of the fun? While you can get some tasty treats from your local grocery store or go out to a specialty bake shop to get your sugar fix, it's harder to get those really good cupcakes from the comfort of your home (we get it, baking it from a boxed mix just isn't the same).

4.5

GREAT

Great

Wicked Good Cupcakes

Pricing from $69.99 to $175 per package
Pay once for the whole subscription
Surprise order each month
2-6 jarred cupcakes in each shipment
Up to 6 flavors per shipment
Refund or reship guarantee
"A+" rating and accreditation from the BBB

GREAT

4.5

On the Wicked Good Cupcakes website

Wicked Good Cupcakes started out with a mom-and-daughter duo who featured their idea for shipping cupcakes worldwide on Shark Tank. By putting cupcakes in a jar complete with cake, buttercream frosting, toppings, and fillings, the ladies figured out how to keep their cupcakes fresh on their way to your door. Wicked Good Cupcakes joined the Hickory Farms family in 2021 to help send its gourmet cupcakes around the world and make it easier than ever to give sweet treats as a gift. Whether you want birthday cupcakes or something more unique (like cupcakes and wine) Wicked Good Cupcakes has a treat for everyone, including gluten-free options.

Pick how many cupcakes you want and go

Signing up for a Wicked Good Cupcakes cupcake subscription just takes a one-time payment and you're all set. Wicked Good Cupcakes offers 2-, 4-, and 6-pack shipments of cupcakes, so you can decide how many you want each month. Regardless of which pack you choose, you will have a 3-month commitment and no recurring costs (making this ideal for gifting). The flavors inside are a surprise each month, and offer a mix of Wicked Good Cupcakes top-performing flavors along with seasonal flavors.

Enjoy 25 rotating flavors

Wicked Good Cupcakes currently has 25 cupcake flavors on its menu, including a fun variety of seasonal favorites. Seasonal flavors are limited in time, so these will rotate out during the year. Some of the standout cupcakes we saw included:

Chocolate Peppermint
Gingerbread Eggnog
Cookies and Cream
Salted Caramel
S'more

Alongside these, most of the popular flavors include a gluten-free version, so you won't feel left out of the fun if you have dietary restrictions.

Pricing from $69.99 to $175 per package

The pricing at Wicked Good Cupcakes is split out depending on how many jars you want in your shipments. Each subscription lasts for three months. Here's what we found:

2-pack: $69.99
4-pack: $130
6-pack: $175

There are no recurring payments, so once your three months run out, you'll need to buy another subscription if you want to keep enjoying cupcakes.

Refund or reship guaranteed

Wicked Good Cupcakes offers a guarantee that they stand behind their products and sweet treats 100%. This means that if you (or someone you gifted cupcakes to) aren't happy with your order, you can call the Wicked Good Cupcakes' customer service number or email them to talk about a replacement order or get a refund. Wicked Good Cupcakes says it's up to you to decide which one you prefer. They promise quick and courteous resolutions to your concerns.

Solid ratings and praise for the sweet flavors

As one of the few cupcake subscription clubs in our review that is rated by the Better Business Bureau, Wicked Good Cupcakes already stands out from the pack. With an "A+" rating and accreditation to boot, it's clear that Wicked Good Cupcakes is a subscription service you can trust. Reviews are a little more mixed on third-party websites like Trustpilot or blog reviews where the bakery earns 3.5 stars out of 5 on average, but most cupcake lovers who tried the jarred cupcakes said the flavors were great, especially if you have a sweet tooth.

Excellent gifting subscription

At Wicked Good Cupcakes, the prices aren't bad, the flavors are super sweet, and the team offers a guarantee to resolve problems where necessary (with a refund option). While the 3-month prepay is a little limited compared to some cupcake subscription clubs that offer up to a year of sweet treats, if you want to gift an assortment of cupcakes to a loved one, Wicked Good Cupcakes is ideal. For this reason, Wicked Good Cupcakes earns a solid rating in our review and we highly recommend you check out this Shark Tank specialty.

On the Wicked Good Cupcakes website

Continued from above...

Where Can You Find the Best Cupcake Subscription Clubs?

Watching the latest episode of Cupcake Wars and starting to feel left out of the fun? While you can get some tasty treats from your local grocery store or go out to a specialty bake shop to get your sugar fix, it's harder to get those really good cupcakes from the comfort of your home (we get it, baking it from a boxed mix just isn't the same).

Cupcake subscription clubs also make fantastic gifts for a sweet-lover in your life. Whether you're looking to give them cupcakes from boutique bakeries, award-winning cupcakeries, or a chance to try as many frostings as they can, this gift will be a winner.

These subscription-based services send you regular shipments of cupcakes right to the comfort of your home. The number of cupcakes and frequency is totally up to you in most services. So whether you want a sampler with tons of flavors or a pack of favorites for an upcoming birthday bash, a cupcake subscription club is a great way to get more sweets into your life pronto. You don't need to worry about ordering every month: once you sign up, you just need to sit back, relax, and let the cupcakes come to you.

After all, sometimes, you don't have time to hunt down your local novelty bakery. Don't worry, you won't need to run out and buy piping bags and cupcake tins to have that hand-made quality cupcake you're craving - you can join a cupcake club instead.

Cupcakes come in as many varieties as cake (just smaller). Whether you're a frosting fiend or a red velvet superfan, there are tons of cupcakes to try. With increasingly exciting flavors and combos - we've seen those maple-bacon bourbon treats on baking competitions, yum! - you've got to try them all. From classic flavors like creamy chocolate, confetti, or just vanilla or the next great flavor like key lime, s'mores, or a rum-soaked Bahama Mama cupcake, there's a cupcake subscription club out there that can deliver.

If you're excited to have a batch of cupcakes ready to go every single month but aren't sure where to start, don't worry. We've checked out all the best cupcake subscription clubs to help you find the best way to narrow the field. Here are some factors to consider:

Cost. Cupcake subscription boxes usually ship every month, and it's important to weigh the price against the number of cupcakes you'll receive or how unique and high-quality the flavors are. Some services also offer discounts for longer commitments, like quarterly or annual plans, so keep an eye out for those.
Variety. Not all cupcakes are created equal. Choose a cupcake subscription club that offers plenty of variety in flavors and designs to keep things interesting. Look for options with a rotating menu or seasonal additions to make sure you're not stuck with repeat flavors if you don't want them. Plus, finding a bake shop with unique flavors (like whiskey soaked cake) can really expand your sweets palate during your cupcake journey.
Reputation. Before subscribing to a cupcake club, take a minute to check out the reviews and ratings on trusted third-party review sites. Checking out feedback on places like Trustpilot and the Better Business Bureau can show you honest feedback (not curated by a company) so you can judge the quality of the cupcakes and customer service based on foodies just like you.

If you're craving something sweet, now's the perfect time to dive into a fantastic cupcake subscription club. To help you spend more time enjoying your well-deserved tasty treats, Top Consumer Reviews has done the hard work for you by researching and ranking the best cupcake subscription clubs online today. It's time to treat yourself to your favorite flavors and discover some new ones along the way. Bon Appetit!

Cupcake Club FAQ

How fresh are the cupcakes when they arrive?

Cupcakes are usually baked and shipped on the same day to make sure you get the best-tasting experience possible. Most clubs will use special packaging to keep the treats fresh for you. You'll see everything from cupcake-shaped plastic containers to glass jars. Most clubs will ship their cupcakes with some kind of ice or refrigeration too.

Where do the cupcakes come from?

Not from the stale selection at your local grocery store! Cupcake clubs specialize in sourcing tasty treats from artisan bakers around the nation, bringing you flavors you likely won't find anywhere else. How does Dark Chocolate Passion Fruit or Vanilla Pomegranate sound? Those are just two of the mouth-watering selections you might get when you sign up for a cupcake club.

How often will the cupcakes be delivered?

Most clubs offer monthly deliveries. From there, you choose whether you want the membership to last anywhere from three months to a year. Some providers also let you specify if you'd like your cupcake club to come every other month or even once per quarter.

Are cupcake clubs expensive?

You'll pay between $7.50 to $56 per delivery, depending on the cupcake club provider you choose. On the lower end of the price range, you might get two cupcakes in each shipment, while the higher end comes with a dozen treats.

Can you gift a cupcake subscription club to someone?

Totally! Many cupcake subscription clubs offer one-time payment options specifically for this purpose. The goal is to allow you to prepay for a specific period so that you can easily send cupcakes as a gift to someone you love without committing yourself (or them) to recurring payments. Most services will also let you add a personal note to send to your loved one.

Do I have to pay extra for shipping?

That depends on the cupcake club. Some include delivery costs in the monthly price, while others charge per delivery - as much as $15 each time! You'll definitely want to take that into account as you decide which plan is the best one for you.

Is there a satisfaction guarantee?

Most specialty memberships - like cupcake clubs- gain a lot of business through word of mouth. That means they want you to be thrilled with all of the treats you get! If you get a delivery with cupcakes that didn't survive the trip or aren't 100% amazing for any other reason, you can almost always request a refund, credit, or reshipment if you reach out to customer service.

Do you get anything extra with the deliveries?

One of the most entertaining parts of a monthly cupcake club - besides the actual eating, of course! - is finding out more about where they came from. Most clubs include a fun newsletter that gives you more details about your cupcakes: which bakery made them, how the flavor choices were dreamed up, and maybe even recommended beverage pairings!

Are Cupcake Clubs legitimate?

Definitely! Some cupcake clubs have been around for many years, going to great lengths to keep finding new bakeries and flavors to delight their loyal subscribers. As subscription clubs have grown in popularity, the choices have expanded too. It's never a bad idea to see what other customers have to say about a club before committing to a membership.

Do cupcake clubs make good gifts?

Who doesn't love a good cupcake? More often than not, cupcake clubs are purchased as a gift, offering tasty treats that keep the happy moments coming for months at a time. You can usually include an announcement or special message when purchasing the club for someone else.

How does a cupcake subscription club work?

It's simple. You sign up online, choose a plan (usually in monthly payments or one-time payments), choose how many months of cupcakes you want, and subscribe. After that, cupcakes show up at your door. Most clubs include surprise flavors and seasonal specials.

Can you customize the flavors or ingredients?

This depends on the club, but most will offer you alternatives. Some prefer to surprise you each month, but you'll get an email letting you know what your shipment will be. If something is in the shipment that you don't like (or can't have), you can reach out and most cupcake subscription clubs will change it.

Are these subscriptions expensive?

The pricing varies by club, but most range between $25 to $70 per month, depending on how many cupcakes you receive or the number of months you commit to. Many clubs offer discounted prices if you commit to a longer subscription or offer one-time payments that take a portion of the price off as a discount.

Do cupcake subscription clubs cater to dietary restrictions?

Most cupcake subscription clubs have options for different dietary needs. Some of the prominent upgrades include gluten-free cupcakes, vegan, or keto. Be sure to check each club, though, as every bakery has a different recipe, and some may offer more dietary options than others.

What if your cupcakes arrive damaged?

While it's rare for you to receive treats in poor condition, some cupcake subscription clubs offer refunds if your cupcakes are damaged during shipping. Many companies don't offer any recourse though, so make sure you check the company's policy on refunds or reships to see how each service handles problems. You might find reshipment is the common response if something is wrong with your cupcakes.

Can you cancel a subscription any time?

Yes, most clubs allow you to cancel at any time or skip a month if you need to. However, some cupcake subscription clubs require you to prepay for a minimum commitment (like three months). In some cases, the company will refund you for unused months if you cancel, but for the sites with no refund policy, you'll be committed for the duration. Always check out the policies before you subscribe.

Wicked Good Cupcakes Review: Cupcake Clubs

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Cupcake Club FAQ