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Thursday, February 2nd
Jared has a huge advertising budget - but just a middle-of-the-road selection when it comes to diamonds. You might appreciate having the ability to choose between natural and lab-created stones, but keep in mind that Jared's choice of certification isn't as reliable as the one used by some of their rivals. If you like having the option of in-person perks like ship-to-store and local resizing, Jared might appeal to you. But, you'll likely get more for your money by buying a diamond from an online-only retailer.
"Every kiss begins with Kay", but should your diamond shopping start with this jeweler? Probably not. Their selection isn't anything to get excited about, with fewer options than sister brand Jared - though you'll find GIA and AGS-certified stones here. Customers complain about the quality of the diamonds and completed rings they received from Kay, and allegations of stone-swapping (replacing diamonds with lower-value stones) are enough to give anyone pause. While you might like the convenience of a diamond store with brick-and-mortar locations, you'll get a better experience with most online-only retailers.
If you've ever gone to your local jeweler in search of one of these precious gemstones but left disappointed, you're not alone! Most brick-and-mortar jewelry stores can't afford to keep thousands of diamonds in inventory - both financially and logistically, it's just too risky.
With that in mind, it's easy to understand why so many shoppers are turning to online diamond stores. Why limit the possibilities to just a handful of stones in limited sizes and cuts when you can browse literally hundreds of thousands of diamonds across the spectrum of carat size, shape, clarity, and, of course, cost? The best online retailers make it easy to see a 360° view of each stone, plus any available certifications and ratings from industry-recognized appraisers.
Buying loose diamonds is a wonderful way to create a one-of-a-kind piece of jewelry: once you've chosen the stone, the sky's the limit with what you create next. The online diamond store you select will probably have an impressive array of settings: for engagement rings alone, the possibilities are nearly endless and range from traditional solitaires to the optical illusion of a tension set.
However, as you'd imagine, it's important to choose your retailer carefully. Your diamond purchase could represent an heirloom to cherish and pass down through the years, and you want to ensure that you get exactly what you pay for. We recommend keeping these criteria in mind, to help you choose the best diamond retailer:
TopConsumerReviews.com has reviewed and ranked the best online retailers of diamonds today. We hope this information helps you find the perfect stone for your engagement ring, heirloom-quality pendant, or even for a timeless investment!
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