Kay vs Diamond Princess

Continued from above...

Buying loose diamonds is a wonderful way to create a one-of-a-kind piece of jewelry: once you've chosen the stone, the sky's the limit with what you create next. The online diamond store you select will probably have an impressive array of settings: for engagement rings alone, the possibilities are nearly endless and range from traditional solitaires to the optical illusion of a tension set.

However, as you'd imagine, it's important to choose your retailer carefully. Your diamond purchase could represent an heirloom to cherish and pass down through the years, and you want to ensure that you get exactly what you pay for. We recommend keeping these criteria in mind, to help you choose the best diamond retailer:

• Selection. How many loose diamonds does the store keep in inventory? Are there many choices in the cut and size you prefer? Will you be able to have your diamond placed in a setting you love?
• Price. How do the prices compare with rival diamond sellers? Are there any promotions or perks like free shipping to make your purchase more affordable?
• Certification. Does the retailer have documentation from GIA, AGS, IGI or EGL that certifies the qualities of your stone? Especially if you're buying a more expensive diamond, you want proof that the carat size, clarity and color are as-described.
• Reputation. What do other customers say about their experience buying diamonds from the retailer? Has the Better Business Bureau rated the store or received any complaints? Buying a diamond is no casual purchase for most people, and so it's worth taking some time to make sure that the store has a history of honest, professional interactions with their customers.

TopConsumerReviews.com has reviewed and ranked the best online retailers of diamonds today. We hope this information helps you find the perfect stone for your engagement ring, heirloom-quality pendant, or even for a timeless investment!