12 Best Diamond Stores of 2026

We've analyzed the best Diamond Stores to help you find the right solution for your needs.

2026 Diamond Store Reviews

Where are the best diamond stores?  Diamonds are some of the most beautiful items on earth. Whether it's from the highly volcanic journey with the pressure to create them, the effort gone into mining them, or the skill that goes into cutting them into gorgeous faceted designs, there's something about diamonds that sets them apart from other gemstones. Choosing a diamond can be something special.

5.0

EXCELLENT

1

Best Option

  • Prices from $124 to $153,645 per loose diamond
  • 440,764 diamonds in stock
  • Custom jewelry offered
  • Includes preset diamonds
  • 30-day free returns
  • Lifetime warranty
  • 4.9-star average rating on third-party review sites
  • "A+" rating and accreditation from the BBB

EXCELLENT

5.0

On the Fascinating Diamonds website

Fascinating Diamonds is a diamond store with a luxurious and high-performance brand style. The company is based in New York and was originally launched in 2006. Fascinating Diamonds is known for breaking the mold by creating items that go beyond "generic old traditions": you can design your own jewelry from scratch on Fascinating Diamonds' site, making your special diamond item 100% yours.

Inventory includes 440,764 different diamonds

Fascinating Diamonds has an inventory that's mixed between natural and lab-grown. If you want natural diamonds, you'll find 156,172 different natural diamonds in stock. If you check out this diamond store's lab-grown options, you'll find 290,592 different choices. There are shape options for round, princess, cushion, emerald, marquise, oval, radiant, pear, asscher, and heart, and carat sizing from 0.30-7.22. As for the other diamond features, you'll find options from M-D, cuts that include good, very good, excellent, and ideal, and clarity levels from I1-FL/IF. You'll also find a range of natural diamond jewelry, including earrings, necklaces, bracelets, and more.

Some diamonds have 360-degree views

Fascinating Diamonds has an easy-to-use browsing tool that allows you to select your ideal diamond by the carat, color, cut, clarity, shape, price, or polish. You can also select a toggle that will only show you diamonds that have a 360-degree view. Not all of them will, but many of the diamonds we previewed offered the rotating view. On the bright side, all diamonds do have realistic photos even if there isn't a video attached to them, so you can see the actual stone you're thinking about purchasing from this diamond store.

Best Diamond Stores

Prices from $124 to $153,645 per diamond

The prices per diamond at Fascinating Diamonds range from $125 to $153,632 (this includes both natural and lab-grown diamonds). To get a strong comparison of diamond prices among different diamond stores, we looked at the same three diamond shapes (and the same filters) to give you relatively similar stones to compare. We looked at round cut, princess cut, and pear cut diamonds. As for the other filters, we looked at color options H and G, and clarity levels of VS1 and VVS2, and very good and excellent cuts. Here's how that came out at Fascinating Diamonds:

  • Round: $313 to $153,546
  • Princess: $568 to $27,605
  • Pear: $511 to $9,340

Lifetime warranty included for free

Like many diamond stores in our review, Fascinating Diamonds offers a lifetime warranty for its jewelry. The company promises high-quality craftsmanship for every jewelry piece you buy from Fascinating Diamonds (including diamond jewelry). The warranty covers loose stones, cleaning, polishing, rhodium re-dipping, and accent stone replacement. However, if you want your ring resized, you will need to do so within 30 days of getting your original purchase.

30-day free returns

Fascinating Diamonds offers a 30-day return policy. If you aren't satisfied for any reason, you can return your jewelry piece to Fascinating Diamonds at no cost. You will get a 100% refund for the amount you paid, or you can exchange your jewelry item (or diamond) for another. Shipping from this diamond store is also free, so you won't have to worry about any additional charges if you choose to replace your item.

Best Diamond Stores

Top marks across the board

Fascinating Diamonds holds a top-notch "A+" rating and accreditation with the Better Business Bureau. On top of that, it has a near-perfect 4.9-star average rating out of 5 on Trustpilot. Recent reviews praise the quality of the jewelry at Fascinating Diamonds, and the feedback also shows that this diamond store has a lot of repeat buyers who return to Fascinating Diamonds to get second or third pieces. Customers also praised the pricing here compared to other diamond stores, so if you're looking for deals, this is a fantastic choice.

Top pick: best all around with good warranty

For those of you looking for a diamond store that everyone's in love with, Fascinating Diamonds is going to be the best pick. We struggled to find negative reviews for this diamond store, and with competitive costs, a great inventory, and a terrific warranty, you can't lose by shopping for diamonds at Fascinating Diamonds. For these reasons, this store earns our highest ranking.

On the Fascinating Diamonds website

4.5

GREAT

2

Great

  • Prices from $350 to $4 million per loose diamond
  • 443,215 diamonds in stock
  • Includes preset diamonds
  • 30-day free returns
  • 30-day resizing
  • Free insurance only covers gems
  • Full 5-star average on third-party review sites
  • "A+" rating and accreditation from the BBB

GREAT

4.5

On the Rare Carat website

Rare Carat is a unique diamond store that actually got its start as a diamond search engine, where it would direct you to the best places to buy diamonds online. Since 2021, the company has become its own business where it sells its own diamonds rather than directing you to other sellers. All of the jewelry at Rare Carat is handcrafted in New York or New Jersey before being sent to you.

Inventory includes 443,215 different diamonds

Rare Carat's inventory includes 238,630 lab-grown diamonds and 204,585 conflict-free natural diamonds (so you know you're getting ethically-sourced diamonds no matter which kind you buy). Rare Carat offers round, oval, cushion, emerald, princess, radiant, pear, marquise, asscher, and heart-shaped diamonds, along with carat sizing from 0.15-35, colors from K-D, and cuts that include good, very good, excellent, and "Rare Carat Ideal." You can also find preset diamonds in rings, earrings, necklaces, bracelets, and more at this diamond store.

Easy browsing and tons of visual tools

Rare Carat's browsing experience is simple and doesn't require any back and forth. You can limit your search to lab-grown or natural diamonds, shape, color, carat, cut, clarity level, and price. You can also select only diamonds that will have expedited shipping from this diamond store. Rare Carat also offers a way to search for diamonds that are certified by the GIA or IGI. All of the listings on the browsing page show the exact diamonds that you're going to buy. You'll also see whether or not the cost listed is a fair price for the quality of diamond offered. The listings will show you a 360-degree view of your chosen diamond, a size comparison on your finger, and the full certification when you click through to the main listing.

Best Diamond Stores

Costs from $350 to $4 million per diamond

Rare Carat's prices range from $350 to $4 million across both natural and lab-grown diamonds. To compare accurate prices at each diamond store, we looked at round, princess, and pear-cut diamonds every time. We also limited our search to color options H and G, clarity levels of VS1 and VVS2, and very good and excellent cuts. Here's what we found at Rare Carat:

  • Round: $350 to $843,382
  • Princess: $355 to $177,110
  • Pear: $351 to $1,337,723

No real warranty, but competitive return policy

Rare Carat has a minimal warranty that mostly just covers the basics of manufacturer's defects. If you want repair service, you will need to prove that the issue with your jewelry piece is a manufacturer's defect before you can get your jewelry repaired. Rare Carat suggests that you buy additional insurance if you want support with damage or wear and tear. Rare Carat does have a 100% money-back guarantee, which has a 30-day window. On top of that, you can get your ring resized with no questions asked within 30 days.

Unbeatable reviews across the board

Rare Carat stands out with one of the best ratings we've seen online. It has a perfect "A+" rating from the Better Business Bureau. Beyond that, it has a perfect 5-star rating on Trustpilot (with over 3,000 individual verified reviews). The feedback is overwhelmingly positive, with high satisfaction with the color, quality, and value of the diamonds and jewelry. Customers love their engagement rings, and there are no recent reviews even mentioning returns. Comments that mention customer service praise the ease of getting ahold of a rep and how polite and helpful the staff are at this diamond store.

Impressive diamond store for all shoppers

Rare Carat has an unbeatable reputation, a huge selection of diamonds, and an impressive return policy. Only the lack of a solid warranty keeps this from being the number one pick for diamond stores in our review. However, it comes with a sky-high recommendation from everyone who's shopped there, so Rare Carat earns a very high score and comes in as a close second to our top pick.

On the Rare Carat website

4.4

GREAT

3

Great

  • Prices from $200 to $4 million per loose diamond
  • 184,388 diamonds in stock
  • Ethically-sourced gemstones
  • Includes preset diamonds
  • 30-day free returns
  • Lifetime warranty
  • Lifetime trade up
  • 4.7-star average rating on third-party review sites
  • "A+" rating and accreditation from the BBB

GREAT

4.4

On the Gems NY website

Gems NY is an online diamond store that got its start as a brick-and-mortar retailer in the diamond district of New York. The company opened years before, but in 2007, they joined the online diamond scene to help you get your diamonds no matter where you're located. Gems NY specializes in creating new and colorful designs, offering jewelry with both diamonds and semi-precious stones. Gems NY also promises that all of its gemstones are natural color and responsibly-procured, so you can be sure you're making an ethical diamond purchase here.

Choose from 184,388 natural and lab-grown diamonds

The inventory at Gems NY is a little smaller than some of the major online diamond stores we've seen. There are just 22,664 natural diamonds in Gems NY's inventory. If you're looking for lab-grown, you'll find a few more options with 161,724 different diamonds to consider. You can choose from round, pear, oval, emerald, radiant, princess, heart, cushion, and marquise-cut diamonds. Gems NY also offers carat levels from 0.01-50. The cut quality ranges from poor to "Ideal Plus." As for diamond preset jewelry, you can pick from earrings, necklaces, bracelets, and bands.

Offers 360-degree views, but more limited filters

The browsing technology at Gems NY is pretty basic, but there are modern features like 360-degree views and filters like "search for a matching pair" if you need multiple diamonds for a setting. You can also narrow down your gemstones by the shape, carat, and cut, but there aren't as many options, like polish or other extras that we've seen from other diamond stores. Gems NY does have a comparison tool. However, in order to see diamonds while browsing, you'll need to click through to the listing page. The general browsing page doesn't offer anything except the carat, color, and clarity details.

Best Diamond Stores

Prices from $200 to $4 million per diamond

The full range of prices for natural and lab-grown diamonds at Gems NY can be anywhere from $200 to $4 million. To give you an idea of what specific diamonds might cost here, we completed the same comparison between round, princess, and pear-cut diamonds that we do at each diamond store. To keep the diamonds similar to those found at other retailers, we also limited the options to color options H and G, clarity levels of VS1 and VVS2, and very good and excellent cuts. Here's what we found at Gems NY:

  • Round: $264 to $2,314,633
  • Princess: $301 to $521,002
  • Pear: $268 to $801,027

Lifetime warranty and lifetime trade-up

Gems NY offers a lifetime warranty for all of its jewelry, which promises that the pieces will be free of manufacturing defects. On top of that, the warranty for this diamond store includes free services for jewelry cleaning, stone tightening, and adding new rhodium polish for white gold jewelry. Gems NY also offers a lifetime trade-up program, which promises that if you trade in your piece for a better one, you will get a 90% credit of the original value of your item when you trade it up for an item between 150%-200% more than your original purchase. If you want an item that's more than 200% of the value of your original, you'll get 100% of the value you paid for your item.

30-day free returns

Gems NY's return policy is simple and straightforward, offering a 30-day money-back guarantee for all purchases. You won't have to pay for shipping costs, and all shipments are insured, so you don't have to worry about something going missing during your return. You can return any item to this diamond store unless it is specifically marked as non-returnable.

Best Diamond Stores

High praise for diamond authenticity

Gems NY currently holds a top score at the Better Business Bureau with a full "A+" rating and accreditation. On top of that, it has a competitive 4.7-star average rating out of 5 on Trustpilot, with over 90% of those ratings coming in at a perfect 5 stars. Customers praised the return process at Gems NY, and those who loved their jewelry purchases noted that the pieces and settings were exactly as they were shown in photos online. The authenticity of the diamonds is also a high point for this diamond store, earning it a reputation for overall excellence.

Best pick for authentic and ethical diamonds

Gems NY is a standout site, no matter how you look at it. With solid browsing features, an impressive warranty and trade-up policy, as well as easy returns (tested and approved by verified buyers), you're safe and secure if you want to shop for diamonds on Gems NY. For these reasons, it's one of our top picks for diamond stores today. While it has a slightly smaller inventory than some, you'll find only ethically-sourced gemstones at this retailer, adding an extra level of trust. Gems NY earns a very high rating on our list.

On the Gems NY website

4.3

GREAT

4

Great

  • Prices from $69 to $181,713 per loose diamond
  • 8,851 diamonds in stock
  • Includes custom designs
  • Lifetime warranty
  • 60-day satisfaction guarantee with refunds
  • Resize if your item doesn't fit
  • 4.7-star average rating on third-party review sites
  • "A+ rating from the BBB

GREAT

4.3

On the 25 Karats website

25 Karats is a certified diamond store that specializes in wedding jewelry. The company got started in 2008 and is based in New York City. Many of the rings offered by 25 Karats are fully customized, and you can find over 5,000 ring styles for your special day. 25 Karats chose its name to show it goes "one step further" than the extraordinary quality of 24 karat gold. Whether you're looking for loose diamonds, lab-grown selections, or jewelry with diamond settings, you'll find a competitive selection at this diamond store.

Inventory includes 8,851 diamonds

25 Karats has an impressive diamond inventory, and all of the diamonds are "conflict-free," meaning that they are sourced from ethical mines (if you're getting mined vs. lab-grown). There are 8,851 different diamonds available at 25 Karats. You can find round, princess, emerald, marquise, asscher, oval, pear, heart, cushion, and radiant cuts, color qualities from K-D, clarity levels from I1-FL, and cuts from fair to excellent. 25 Karats offers carat ranges for its diamonds from 0.13-8.34. You'll also find 8 styles of diamond earrings preset, and 9 styles of diamond bracelets to pick from at this diamond store.

Missing accurate diamond photos

Browsing diamonds at 25 Karats is a simple process; you can filter through shape, color, clarity, cut, and price range. All of these features can be listed from highest to lowest first, and you can add as many as you like to a "compare" tool to see all the details side by side. If you want to see your diamond, you can click "view" on the right-hand side. However, many of the diamonds that we previewed had "sample images" rather than pictures of the actual diamond being sold. This diamond store didn't include 360-degree images or 3D renders either. The most we got on the diamonds we searched were length and width details. That's a bit of a downside, especially compared with 25 Karats' higher-ranking rivals on our list.

Best Diamond Stores

Prices from $69 to $181,713

25 Karats offers diamonds that range in price from $69 to $181,713, depending on the diamond you select and the quality. To give you an idea of a price comparison for similar diamond types, we looked at the same diamonds at each diamond store. Our test search includes round cut, princess cut, and pear cut. We only looked at color options H and G, clarity levels of VS1 and VVS2, and very good or excellent cuts (though some cuts for diamonds other than round-cut were listed as "n/a", so selecting fair, good, very good, or excellent excluded all diamonds of other shapes). All carats were included. Here's what we found:

  • Round: $424.01 to $145.795.55
  • Princess: $566.28 to $65,805.30
  • Pear: $1,653.65 to $131,951.78

Lifetime warranty with cleaning

25 Karats offers a lifetime warranty on its jewelry. This is at no additional cost to you when you purchase a diamond. You'll also get free re-polishing, prong tightening, rhodium plating, and cleaning for the life of your fine jewelry. 25 Karats asks that all pieces purchased from their diamond store be inspected every 6 months as part of the warranty. All your items will come with a certificate of authenticity to verify the purity of your diamonds and gold.

60-day return policy

25 Karats also offers a 60-day free return and resize policy. If you aren't satisfied with your jewelry purchase, you can return it within 60 days for a full refund or an exchange. All items must be in the original purchase condition and include all of the original documentation. Loose diamonds will need to be sent back with the original lab grading report. All engagement rings with a center diamond can be returned within 30 days of the shipment date. However, if you decide to go the custom-order route at this diamond store (which is what 25 Karats is known for), you will be unable to return your items.

Best Diamond Stores

Top marks for customer service

25 Karats holds an "A+" rating from the Better Business Bureau. On top of that, it has a stellar reputation from third-party review sites like Trustpilot, where it earns a 4.7-star average out of 5. Over 90% of all reviews for this diamond store are a full 5 stars. Recent reviews praise the customer service and the quality of the jewelry and rings. Customer service is known for helping easily resize and replace items that don't fit, to make sure the customer is 100% happy with their jewelry. 25 Karats is also praised for being particularly efficient, getting jewelry pieces and diamonds shipped in a timely manner (especially important if you have a date planned for a special gift).

Enjoy high-quality service and diamonds here

25 Karats is a top pick if you're looking for a competitive return policy, a large selection of diamonds, and a reasonable price range. Whether you want an engagement ring or a loose diamond for a special setting, you'll be able to find everything you need at this diamond store's one-stop shop. With the competitive refund policy, top marks from reviewers, and impressive lifetime warranty for jewelry items, 25 Karats earns an impressive rating in our review.

On the 25 Karats website

4.0

VERY GOOD

5

Very Good

  • Prices from $200 to $68,696.24 per loose diamond
  • 200,000+ diamonds in stock
  • Includes preset diamonds
  • 30-day free returns
  • 4.5-star average on third-party review sites
  • "A+" rating from the BBB

VERY GOOD

4.0

On the Reeds website

Reeds is a popular diamond store, known as one of the largest diamond and jewelry retailers on the market. The company was originally founded in 1946 and is an authorized retailer for a range of other well-known brands, including Pandora, Roberto Coin, and Rolex. You'll find everything from diamonds to precious gems and fine jewelry here, and you can enjoy shopping both in-store and online.

Over 200,000 diamonds to pick from

Reeds' inventory isn't listed on the website, but from what we could see during our browsing, there are well over 200,000 different diamonds available for purchase. You can choose between lab-grown and natural diamonds as well as shapes like round, oval, pear, marquise, cushion, princess, emerald, radiant, heart, square, and fancy shapes. You can also find carat levels from 0.25-5, color quality from K-D, and clarity levels from SI2-FL. The cut levels include good, very good, and a combo of excellent/ideal at this diamond store.

Easy browsing with 360-degree views

Reeds allows you to look at all of its diamonds at once, making it much simpler to view multiple styles and shapes than with other diamond stores that only let you view one shape or style at a time. You can filter by the standard search criteria like carat, price, clarity, and color, and then Reeds also offers "advanced" filters like polish fluorescence, depth, table, and the diamonds' grading reports. All of the images are true photos of the exact diamond you're viewing, and you can click and drag on the image on the listing page to see a full 360-degree view of the gemstone to see all the facets before you buy. You can also preview your specific diamond in a setting through the builder tool offered at Reeds.

Best Diamond Stores

Costs from $200 to $68,696.24

Reeds' prices for diamonds range from $200 to $50,000+ in general. However, when you're browsing on the main listing page, the pricing for the diamonds isn't visible. This may be frustrating for customers who want to target their shopping with a more budget-friendly mindset. In order to see pricing, you have to click on particular diamonds and go through to the proper listing page. To compare with other sites, we looked at the price ranges for round, princess, and pear cut diamonds. We also limited our search to color options H and G, clarity levels of VS1 and VVS2, and very good and excellent/ideal cuts (since excellent and ideal are combined at this diamond store). Here's what we found:

  • Round: $358.72 to $69,696.24
  • Princess: $619.21 to $54,204.06
  • Pear: $518.10 to $58,938.82

No free warranty

Reeds offers a limited lifetime warranty with all of its jewelry purchases, but the warranty generally has a cost. Starting at $39.99, you can get basic warranty coverage, and if you want more comprehensive protection for your jewelry and diamonds, the cost can go up to $599.99 for the warranty. Currently, this diamond store does not offer a free warranty of any kind.

30-day basic returns

Reeds allows you to return jewelry items within 30 days of your purchase. If you buy a watch or other timepiece, you have 10 days to make a return. However, other things like fees for ring resizing are non-refundable, and custom designs will generally not be eligible for returns at this diamond store. Everything must be new and in the original packaging to qualify for a return.

Best Diamond Stores

High praise for jewelry quality

Reeds currently holds an "A+" rating from the Better Business Bureau and a competitive 4.5-star average out of 5 from third-party reviews on Trustpilot. In general, customers loved their experience with Reeds. There is high praise for the quality and reasonable prices of the diamonds and jewelry pieces. Reeds also offers a wide selection of different jewelry items, which customers found to be more competitive than other diamond stores they tried. In recent months, there have been zero complaints lodged against Reeds, and with regular praise for the beauty of the designs and the fast shipping, customers are ready to go back to Reeds again and again.

Great for shoppers on a budget

Reeds is a highly reliable diamond store with rave reviews for quality and shipping speed. While the lack of transparency on prices is a little frustrating when you're starting the browsing process, the overall costs are lower than with many other diamond stores in our review. So, if you're willing to do a little digging with your shopping, you can find some great deals at Reeds. For these reasons, it earns a competitive score and a high recommendation as a more budget-friendly diamond store in our review.

On the Reeds website

3.9

VERY GOOD

6

Very Good

  • Prices from $200 to $5 million per loose diamond
  • 145,552 diamonds in stock
  • Includes custom designs
  • Lifetime warranty
  • 30-day free returns
  • Free cleaning
  • 4.1-star average rating on third-party review sites
  • "A+ rating and accreditation from the BBB

VERY GOOD

3.9

On the Blue Nile website

Blue Nile is considered the "the original" online jeweler and is a diamond store that's particularly known for its engagement rings, diamonds, and unique jewelry pieces. The company was founded in 1999 and is one of the top "interactive" sites for looking at diamonds before you buy them. With easy-to-use search tools online and physical showrooms, you can enjoy trying your jewelry in person as well. You'll also find a competitive selection of regular and lab-grown diamonds, if you prefer a piece that has the same sparkle for less.

Pick from over 100,000 diamonds

Blue Nile has 145,552 different diamonds in its inventory. You can choose from round, princess, cushion, emerald, oval, radiant, marquise, heart, and pear shapes. You can also find carat options from 0.15-30 carats, colors from K-D, clarity levels from S12-FL, and cuts that include good, very good, excellent, and astor quality. You can also find diamond stud earrings, anniversary rings, eternity rings, pendant necklaces, and hoop earrings. This is a large selection compared to other diamond stores in our review.

High-tech browsing with 360-degree views

Blue Nile has one of the more advanced online systems for previewing and shopping for diamonds. You can limit your search by diamond shape, carat, color quality, clarity, and cut. You can also filter by fast shipping if you need to get your diamonds quickly. There are extra filters for symmetry, depth, polish, and several others to give you more specific results. The best part of browsing on Blue Nile's diamond store is that you can preview the diamonds right from the browsing window. All of the diamonds have 3D images, and you can compare some of them side by side. The 3D images offer close-ups of the specific stone in the listing, and when you click through, you can click and drag to rotate the diamond 360 degrees. That way, you can see the diamond from every angle before you make any purchasing decisions.

Best Diamond Stores

Prices from $200 to $5 million

The prices for diamonds at Blue Nile's loose diamond store range from $200 to $5 million. To compare prices among different diamond stores in our review, we looked at specific diamond types across different retailers: round cut, princess cut, and pear cut. We only looked at color options H and G, and clarity levels of VS1 and VVS2, and very good or excellent cuts, and all carats were included. Here's what we found at Blue Nile:

  • Round: $350 to $265,490
  • Princess: $480 to $91,580
  • Pear: $350 to $180,810

Lifetime warranty and free cleaning

Blue Nile has a lifetime manufacturer's warranty and promises that all of their jewelry will be free of manufacturing defects, and any issue with jewelry (that is a manufacturer error) will be repaired at no cost. You are also offered complimentary cleaning and inspection services for all diamond rings. This includes those that are set with loose diamonds purchased from Blue Nile.

30-day free returns

Blue Nile offers completely free returns if you need to send something back. You have a 30-day return window, and 100% free shipping with a label provided by Blue Nile. As an added bonus, the free return label includes insurance coverage for your items (especially important if you're sending back diamonds). This way, you don't have to worry if your jewelry item or diamond doesn't quite fit what you saw in the preview on the website for this diamond store.

Best Diamond Stores

High praise for "just like the photo" quality

Blue Nile has an "A+" rating and accreditation from the Better Business Bureau. On top of that, it has a solid reputation on third-party review sites like Trustpilot. Blue Nile currently holds a 4.1-star average out of 5 stars, with most customers loving the high-quality jewelry and professionalism. Most diamond fans said that their rings, diamonds, and settings were exactly what they expected based on the previews and website descriptions. While some customers had some issues with this diamond store disagreeing on sizing discrepancies, these issues were relatively few.

Best pick for high-tech diamond browsing

Blue Nile stands out for its high-tech approach to browsing diamonds and diamond jewelry. This diamond store offers 360-degree views of all the gemstones. With a helpful 30-day return policy and 100% free return shipping, you can easily get some diamonds without any stress. With impressive lifetime warranties and free cleaning, there are plenty of bonuses for shopping at Blue Nile. However, with a few mixed reviews, there are some diamond stores with a slightly higher reputation. On the other hand, if high tech is your thing, this is going to be much higher on your list of diamond stores.

On the Blue Nile website

3.5

GOOD

7

Good

  • Prices from $200 to $5 million per loose diamond
  • 316,758 diamonds in stock
  • Includes preset diamonds
  • 30-day free returns
  • Lifetime warranty
  • 1-year resizing
  • 4.1-star average rating on third-party review sites
  • "A" rating and accreditation from the BBB

GOOD

3.5

On the James Allen website

James Allen is one of the more popular diamond stores out there for engagement rings. Considered one of the leading online fine jewelry and diamond retailers out there today, it's known for being one of the leaders of 360-degree video imaging of its diamonds and jewelry pieces. The company was originally founded in 2006 and focuses on providing both lab-grown and natural diamonds, along with a wide variety of settings for wedding bands and engagement rings.

Pick from 316,758 different loose diamonds

James Allen offers 186,472 natural diamonds and 130,286 different lab-grown diamonds. You can find round, princess, cushion, emerald, oval, emerald, asscher, marquis, heart, pear, and octagon-cut diamonds. James Allen offers color qualities from J-D, carats from 0.05-30, and cuts including good, very good, excellent, and true hearts. As for preset diamond jewelry, you can find rings, earrings, bracelets, and necklaces, all with plenty of designs at this diamond store. Diamond pendants and tennis bracelets are particularly popular at James Allen.

360-degree views while browsing

James Allen's user interface for browsing diamonds is particularly easy to use. You can choose between natural and "lab-grown" (which is specially marked with a blue diamond symbol), shape, cut, carat, color, and clarity levels. You can also limit the diamonds to those that are on sale or have super-fast shipping. All of the diamonds have accurate photos of the specific diamond that you're shopping for (no generic or placeholder photos), and if you mouse over the image while browsing, you can see a 360-degree view of your chosen diamond at this diamond store. You don't need to click through to the actual listing in order to get a full view of your favorite stones.

Best Diamond Stores

Prices range from $200 to $5 million per diamond

The pricing for diamonds at James Allen ranges from $200 to $5 million. To compare the same types of diamonds at each diamond store, we specifically looked at the costs for round, princess, and pear-cut diamonds. We also limited the options to color options H and G, clarity levels of VS1 and VVS2, and very good and excellent cuts. Here's what we found for the pricing at James Allen:

  • Round: $210 to $902,190
  • Princess: $420 to $107,380
  • Pear: $350 to $301,930

Lifetime warranty and 1-year resizing

James Allen offers a lifetime warranty for its jewelry. This means that it promises all of your jewelry will be free of any manufacturing defects when it arrives. You will also be covered for repair and cleaning for the lifetime of the piece. In addition to this policy, James Allen offers a 1-year free resizing policy. Within the first year, you can send your ring back to this diamond store for a resize for free (even shipping has no costs).

Free returns within 30 days

James Allen offers hassle-free returns for all its jewelry. This means that you can return your items (as long as it is in the original unworn condition) within 30 days for a full refund. Free returns do have a few limitations, though. You can only return things to this diamond store for free 3 times during your time as a James Allen customer, so make sure that you don't buy and return unless you're sure.

Best Diamond Stores

Some mixed reviews for customer service

James Allen holds an "A" rating and accreditation from the Better Business Bureau. However, on third-party review sites like Trustpilot, its rating isn't quite as high as some of the other diamond stores in our review. While a 4.1-star average out of 5 is still above average, it falls behind some of the higher-rated sites. In general, James Allen customers had a solid experience with the company, though. The customization for wedding rings is a particular benefit mentioned by many customers. Some reviewers had some problems with delayed shipments and issues getting ahold of customer service when things go wrong. There were also some frequent mentions of incorrect ring sizing (though you can get your ring resized within the first year).

Great for the name-brand wedding fans

James Allen is still a top pick if you want one of the wedding ring diamond stores, but when compared to some of the top contenders, this retailer falls just slightly behind. It has a lower rating on Trustpilot than some of our top picks, and it has a slightly smaller inventory. While the free returns are nice, the limitation to 3 returns is a bit odd. So, while some of the features are competitive, it doesn't quite reach the level of some of our top diamond stores on the market.

On the James Allen website

3.0

AVERAGE

8

Average

  • Prices from $33 to $500,000 per loose diamond
  • 156,231 diamonds in stock
  • Includes preset diamonds
  • 30-day free returns
  • 4.3-star average rating on third-party review sites

AVERAGE

3.0

On the Diamonds USA website

Diamonds USA is one of the more budget-friendly diamond stores available online today. The company is known for its engagement rings, lab-grown diamond jewelry, and discounted diamonds. Diamonds USA got started in 1997 (though its website banner has a typo that says 1979), and it is a place you can go for fine jewelry, your wedding jewelry, or loose diamonds. However, it does have a bit of an "unpolished" feel for a website (ironic, since they sell diamonds). On the other hand, don't let the mediocre or blurry photos change your mind; Diamonds USA is still fairly well rated by third-party users. Read on to see why.

Pick from 156,231 loose diamonds

Diamonds USA's inventory is split between earth-created and lab-created diamonds. For earth-created diamonds, Diamonds USA offers 115,718 different stones in stock. If you're looking for lab-grown diamonds, you'll find 40,513 options available at this diamond store. You'll see round, pear, oval, marquise, emerald, princess, heart, radiant, triangle, asscher, and cushion cuts. Diamonds USA offers colors from D-P, cuts from fair, good, very good, and ideal, and clarity levels from FL-I3. If you shop in the lab-grown section, you'll also find a range of different diamond colors, including yellow, pink, blue, green, and brown. There are also 250 options for preset diamonds in various settings, like earrings, rings, and necklaces.

Can take longer to browse different shapes

Browsing for diamonds is a little more clunky at Diamonds USA than at some other diamond stores in our review. Where some sites will let you browse multiple stone shapes at a time, Diamonds USA only allows you to look at options for a single shape. If you want to change to another, you'll have to reload your search. All of the other filters, like colors, cuts, and clarity levels, can be viewed at the same time. Diamonds USA's browsing experience offers actual photos for some of the diamonds and sample photos for others, so you may have to browse a bit for diamonds that show the real photo of your diamond. There aren't 360-degree photos, either, but some listings have videos that will show you a full rotation of your gemstone. You can also compare diamonds side by side, and preview different settings for loose diamonds.

Best Diamond Stores

Prices range from $33 to $500,000

The price range for the diamonds at Diamonds USA ranges from $33 to $500,000. To see how the prices at this diamond store stack up against others in our review, we looked at specific diamond types at every retailer: round cut, princess cut, and pear cut. To narrow the field, we looked at color options H and G, and clarity levels of VS1 and VVS2, and very good cuts (usually we also checked excellent cuts, but Diamonds USA only offered "ideal" above very good), and all carats were included. Here's what we found:

  • Round: $33 to $298,566
  • Princess: $418 to $187,630
  • Pear: $300 to $477,797

No warranty for jewelry

Oddly, unlike most rival diamond stores in our review, we couldn't find a lifetime warranty at Diamonds USA. While you can find the return policy in the terms and conditions, there are no mentions of a warranty of any kind. All you get from Diamonds USA is a promise of "top quality service."

30-day, no-questions-asked refunds

Diamonds USA does offer a no-questions-asked money-back guarantee in its terms and conditions. This promises that any diamond or jewelry that you've purchased through Diamonds USA can be sent back within 30 days. You can examine, try on, and check out your items when they arrive, even wear them for a few days, and if the items don't work for you, you can send them back to the diamond store at no charge.

Best Diamond Stores

Reliable returns according to reviews

Diamonds USA holds a "B-" rating from the Better Business Bureau, which is slightly below middle-tier, but it does have solid ratings from third-party review sites like Trustpilot. Currently, Diamonds USA holds a 4.3-star average out of 5 from Trustpilot, where 74% of all the reviews are a full 5 stars. Recent reviews note that this diamond store was extremely helpful during the refund process. Most customers who needed to make a return were able to do so with no hassle and get all of their money back quickly. Customers also praised how quick and easy it was to get ahold of customer service.

Reliable source with lower prices

If you're looking for a more budget-friendly diamond store, Diamonds USA is worth a look. Although its search features are a little more clunky, and there isn't a lifetime warranty, you can easily make reliable returns at Diamonds USA, and customers who've shopped there praise the service, quality of the gems, and customer service. For these reasons, Diamonds USA earns a balanced rating in our review. It could use a little update, but it's got some reliable features that are worth a look.

On the Diamonds USA website

2.9

AVERAGE

9

Average

  • Prices from $160 to $103,065 per loose diamond
  • 20,820 diamonds in stock
  • Includes preset diamonds
  • 60-day free returns and exchanges
  • Includes a free "all-inclusive" warranty
  • 4.2-star average rating on third-party review sites
  • "A+" rating from the BBB

AVERAGE

2.9

On the Shane Co website

Shane Co is a family-owned diamond store that specializes in engagement rings, wedding rings, and fine jewelry of all kinds. The company is known for going the extra mile to hand-select diamonds and gemstones for its inventory. Shane Co was originally founded in 1971, and it has both in-person and online shopping experiences. If you want to try out your diamonds or rings before you buy, there's plenty of flexibility with your Shane Co shopping experience.

Smaller inventory of 20,820 diamonds

Shane Co's inventory includes 10,504 natural diamonds and 10,316 lab-grown diamonds. Notably, this is a much smaller selection than our research has shown at other diamond stores. You can find most of the same styles and shapes, though. For example, we saw shapes including round, oval cushion, princess pear, radiant, marquise, emerald, and heart-shaped stones in Shane Co's inventory. You can find cut quality selections that include fair, good, very good, excellent, ideal, and "Shane Classic." Plus, you'll find color grades from M-D, carat size from 0.18-5.16, and clarity levels from I3-IF. Plus, you can find preset diamonds in rings, fashion necklaces, bracelets, and more.

Helpful filters include proprietary listings

Shopping at Shane Co is simple and includes some extra filters you don't always see at other diamond stores. You can filter different diamonds by cut, color grade, stone shape, price, who certified your diamonds, carat, clarity, and more. One feature is that Shane Co has a specific toggle only for its own proprietary diamond cut, color, and clarity (Shane Classic). You can also switch between natural diamonds, lab-grown diamonds, and natural colorful gems to get the exact look you want. The diamonds come with accurate photos of each individual stone. If you click through to the listing page for your selected diamond, you'll also see a 360-degree view of your gem before you buy.

Best Diamond Stores

Prices from $160 to $103,065 per diamond

Shane Co's pricing for loose diamonds ranges from $160 to $103,065. This includes both natural and lab-grown diamonds. To compare Shane Co's prices against those of other diamond stores in our review, we looked at the same diamond types at each retailer. We checked out round, princess, and pear-shaped diamonds. We also only looked at color options H and G, clarity levels of VS1 and VVS2, and very good and excellent cuts. Here's what we found at Shane Co:

  • Round: $390 to $92,905
  • Princess: $435 to $43,220
  • Pear: $390 to $12,895

Free all-inclusive warranty

Shane Co offers an "all-inclusive" free lifetime warranty, which promises to help protect your jewelry and diamonds practically forever. The warranty covers repairs, resizing, replacement of center stones, inspections, and cleanings, all at no additional cost beyond your original purchase. There's only one requirement: you must maintain your warranty by bringing your jewelry into Shane Co for care and cleaning twice per year. This is much more competitive than the warranties offered by other diamond stores.

60-day free returns

Shane Co offers a longer-than-average (when compared to the industry standard of 30 days) 60-day return policy. You can send back your items as long as they're in the original condition they were purchased in and the items haven't had any work done for repairs or cleanings from a jeweler other than Shane Co. You can choose a return for a full refund or an exchange if you want a different item from this diamond store.

Best Diamond Stores

Some mixed reviews regarding quality

Shane Co currently holds an "A+" rating from the Better Business Bureau. On top of that, it has a competitive 4.2-star average rating out of 5 on Trustpilot. However, when you look at the 1-star reviews vs. the 5-star reviews, the feedback for Shane Co is pretty balanced. 33% of all recent reviews have given just 1 star, while only 40% of reviews have offered 5 stars. There is a concerning balance of negative and positive with this diamond store. In general, customers who liked their experience with Shane Co loved the wedding band selection and the "attentiveness" of the staff. Those who were dissatisfied noted that some of the items didn't appear the same as they did on the website (a pendant chain, for example). There are also some complaints about "fake" jewelry, which was tested by other jewelers and came back as not real gold, but this could be a problem between jewelers.

A mid-tier option with a fantastic warranty

Shane Co has a standout refund policy and warranty, which earns it a solid rating in our review. Despite some of the mixed reviews, you're very protected if you want to shop for diamonds or fine jewelry from this diamond store. While the smaller inventory may be a drawback if you're looking for tons of diamonds to sift through, this remains a competitive choice for wedding jewelry and both lab-grown and natural diamonds. For this reason, and taking into account the mixed reviews, it earns a solid score in our review.

On the Shane Co website

2.5

FAIR

10

Fair

  • Prices from $205 to $2,485,234 per loose diamond
  • 339,596 diamonds in stock
  • Includes preset diamonds
  • 30-day free returns and exchanges
  • Included free warranty
  • "A+" rating and accreditation from the BBB

FAIR

2.5

On the Ritani website

Ritani is an American jewelry and diamond store that specializes in engagement rings and wedding bands. Known for its custom jewelry, this diamond store is specifically recognized for its selection of ethical natural diamonds (though Ritani also offers lab-grown diamonds as well), so you can enjoy shopping without worrying about where your diamonds have come from.

Pick from 339,596 different diamonds

Ritani offers an impressive diamond inventory of 339,596 different loose diamonds in stock. This includes both natural and lab-grown varieties. Ritani offers round, cushion, princess, oval, emerald, radiant, asscher, pear, marquise, and heart shapes throughout its inventory. You can also find carats from 0.18-25.07 at this diamond store. The color quality ranges from D-L, and clarity levels are from SI2-FL. Finally, you can expect cut qualities of good, very good, and ideal diamonds. You can also find preset diamonds in rings, necklaces, and bracelets.

Helpful filters and 360-degree views

Ritani's website is clean and easy to browse. All of the filters are in drop-down menus, allowing you to open only the filters that you need. You can shop for multiple diamond shapes at once for easier comparison. The main useful filters include shape, price, carat, color, clarity, and cut. There are advanced filters for polish, symmetry, fluorescence, depth, and more. You can also narrow your options by shipping date if you're worried about a specific timeline. All of the images at this diamond store have photos of the exact diamond you're looking at, and if you mouse over the image, it will show a 360-degree rotating video of your chosen stone.

Best Diamond Stores

Prices from $205 to $2,485,234

Ritani's pricing ranges from $205 to $2,485,234 per loose diamond. In order to compare prices between Ritani and other diamond stores in our review, we looked at the price ranges for round, princess, and pear-cut diamonds. We also only looked at color options H and G, clarity levels of VS1 and VVS2, and very good cuts (since excellent isn't available at Ritani, we didn't use that). Here's what we found at Ritani:

  • Round: $205 to $1,543,496
  • Princess: $313 to $522,952
  • Pear: $221 to $862,102

Free competitive warranty

Ritani offers a free lifetime warranty for its jewelry. However, unlike some other diamond stores in our review, you have to manually activate your warranty. There is a "warranty activation form" on the Ritani website to help you get it taken care of, and you have 45 days from your date of purchase to do so. The services included in the warranty offer free center or side stone tightening, ring cleaning, and precious metal preservation.

30-day return policy

Ritani offers a competitive return and exchange policy: you'll be able to make a return for any order within 30 days. You will receive a return label from Ritani, so there will be no additional costs for making your return. You can choose between a full refund or an exchange, depending on your preference. All items can be returned to this diamond store except for those marked as "final sale."

Best Diamond Stores

Falling reputation in recent years

Ritani holds an "A+" rating and accreditation from the Better Business Bureau. However, on third-party review sites like Trustpilot, it has a bit of a confusing reputation. Trustpilot shows that Ritani holds a 2.8-star average rating out of 5. On the other hand, more than 82% of all reviews are a full 5 stars. Unfortunately, almost all recent reviews are just 1 star. There are a range of complaints about receiving the wrong size but getting no help from customer support, poor quality jewelry, and disorganized and unreliable shipping and delivery. With customers offering increasingly frustrated feedback for this diamond store, Ritani appears to be sliding down in terms of its reputation.

Not be as reliable as our top picks

Despite the generally good vibes at Ritani, its falling reputation and poor reviews about quality and delivery raise some eyebrows. While we still like the 30-day return policy and included warranty, if you can't get your jewelry to you, the benefits of easy returns or a solid warranty are a bit of a moot point. With some questions up in the air about this diamond store's reliability, Ritani earns a more cautious score in our review.

On the Ritani website

2.0

SUBPAR

11

Subpar

  • Prices from $200 to $5 million per loose diamond
  • 222,867 diamonds in stock
  • Includes preset diamonds
  • 30-day free returns
  • Free insurance only covers gems
  • "A+" rating and accreditation from the BBB

SUBPAR

2.0

On the Jared website

We've all heard the ads for "he went to Jared!" around on our TV or on our favorite music streaming service. When people think of diamonds, especially engagement rings, many jump straight to Jared. The company got started in 2008 and is known as one of the largest specialty jewelry retailers in the US, UK, and Canada. It is owned by the parent company Signet, and has over 3,000 individual franchise locations if you want to shop at this diamond store in person.

Inventory includes 222,867 diamonds

Jared offers 112,547 natural diamonds in its inventory, as well as 110,315 different options if you prefer lab-grown diamonds. This diamond store offers carat levels from 0.05 up to 30, color quality from M-D, and cut quality options including good, very good, ideal, and "true hearts." On top of loose diamonds, you can also buy a range of preset diamond jewelry at Jared. You'll find diamond necklaces, earrings, studs, bracelets, and solitaire diamond fashion pieces.

Helpful browsing by lab and 360-degree views

Browsing diamonds on Jared is a simple process and includes plenty of filters to help you pick the right stone. You can filter by shape, carat, color, clarity, cut, and price, like at most diamond stores. You can also choose the specific lab that you prefer for diamond certifications. From there, you can see photos of your diamonds. Most of them are static photos during browsing, but if you click through to the main listing, you'll be able to click and drag your diamond to see a 360-degree view of the stone.

Best Diamond Stores

Prices from $200 to $5 million

Jared's prices range from $200 to $5 million for both natural and lab-cut diamonds. In order to compare prices across different diamond stores, we looked at the same types of diamonds at each retailer. This includes round, princess, and pear-cut diamonds. We also limited search criteria to color options H and G, clarity levels of VS1 and VVS2, and very good and excellent cuts. Here's what we found at Jared:

  • Round: $210 to $2,663,940
  • Princess: $320 to $294,410
  • Pear: $270 to $902,990

Lifetime guarantee is somewhat limited

Jared offers a lifetime protection plan rather than a warranty. This is something you add to your purchase rather than it coming with your diamonds or jewelry like at other diamond stores. The protection plan includes cleanings, inspections, ring sizing, stone tightening, stone resetting, repair to damaged mounts, and more. Many of these things are included in the free warranties at other diamond stores. At Jared, the only free option is the Lifetime Diamond & Gemstone Guarantee, which comes with diamond, emerald, ruby, and sapphire purchases (but not the settings), and you are required to have an in-store inspection every 6 months to maintain your guarantee.

Returns within 30 days

The return and exchange policy at Jared can be used up to 30 days after you've purchased jewelry or diamonds from this diamond store. Returns are allowed to be completed through shipping, but if you want to make an exchange, you'll have to do so in-store. All items must be in the original condition, original packaging, and include all necessary paperwork to qualify for a return.

Best Diamond Stores

Reviews show a decline in quality

Jared holds an impressive "A+" rating from the Better Business Bureau. However, when it comes to third-party reviews from verified customers, the experience at Jared appears to be much more lackluster. This diamond store currently holds a concerning average of just 2.3 stars out of 5 on Trustpilot. Over 80% of all reviews posted to Trustpilot are just 1 star overall. Most of the recent reviews are also 1-star ratings, with comments from customers like "don't buy anything from Jared" or "diamond fell out after 6 months." There are tons of concerns about quality, slow shipping, jewelry breaking after a short time, and issues with repairs, since most items aren't covered unless you pay for the extra insurance.

Concerning increase in complaints = low-ranking diamond store

Regrettably, despite being a big name in wedding jewelry, it may be that Jared doesn't quite deserve it anymore. The company is getting increasingly poor reviews for both quality and customer service. With many diamond stores offering basic repairs and cleaning as part of your purchase, the fact that you have to pay extra for insurance at Jared is a letdown. For these reasons and the increasing warnings in verified reviews, Jared earns a lower rating overall.

On the Jared website

1.0

POOR

12

Poor

  • Prices from $200 to $5 million per loose diamond
  • 227,115 diamonds in stock
  • Includes preset diamonds
  • 30-day free returns
  • 60-day exchanges
  • Free insurance only covers gems
  • "A+" rating and accreditation from the BBB for parent company Signet

POOR

1.0

On the Kay website

Kay is a diamond store that's among the most well-known in our review. Considered one of the leading stores for American fine jewelry, engagement rings, wedding bands, and diamonds, there is plenty to enjoy when you shop at Kay. The company was originally founded in 1916 and has since modernized to sell its diamonds both online and in-store. Kay is another store in our review that's under the parent company of Signet Jewelers.

Choose from 227,115 different diamonds

Kay's diamond inventory includes both natural and lab-grown diamonds, signified by the blue diamond symbol on those that are lab-grown. There are 109,456 different options for natural diamonds and 117,659 different options if you're looking for lab-grown ones. You can find carat sizing from 0.05-30, color quality from M-D, clarity levels from I1-FL, and cut qualities that include good, very good, and ideal (notably, there wasn't an "excellent quality" option at Kay). You can pick from shapes like round, princess, cushion, emerald, oval, radiant, square emerald, pear, heart, and marquise. This diamond store also offered diamonds that are preset, including those in engagement rings, regular fashion rings, earrings, necklaces, watches, and more.

Easy browsing with 360-degree previews

Kay's UI is almost identical to that of other stores that are owned by Signet Jewelers. It has similar filters when compared to its sister sites: shape, carat, color, clarity level, cut, price, and which lab your diamonds are certified by. The images on this diamond store's website are all static when you're browsing, but they are all real images of the actual diamonds you're trying to buy. If you click through to the listing page for a particular diamond, you can click and drag on the image to see a 360-degree image of the diamond (to preview all angles).

Best Diamond Stores

Prices range from $200 to $5 million

Kay's pricing is similar to its sister sites, as it ranges from $200 to $5 million per diamond. To do our cross-comparison at each diamond store, we looked at round, princess, and pear-cut diamonds. We also limited the filters to color options H and G, clarity levels of VS1 and VVS2, and very good and excellent cuts. However, since Kay does not have an "excellent" version of the cut, we only looked at very good cuts for this diamond store. Here's what we found at Kay:

  • Round: $260 to $102,680
  • Princess: $520 to $88,730
  • Pear: $450 to $242,190

Limited warranty for only the gems

Kay offers a gemstone lifetime guarantee, which includes cleaning and inspections for the stones. However, warranties for jewelry are based on the brand, rather than being provided natively through Kay. This is different from many of the other diamond stores in our review, though it is similar to the other sites managed by Signet Jewelers, which also don't offer an in-house warranty for jewelry beyond the gemstones. If you want more protection, regrettably, you will have to pay for it at Kay.

30-day returns and 60-day exchanges

The return policy at Kay is slightly different depending on whether you want to make a full return or an exchange. The timeframe for returns is 30 days. On the other hand, if you prefer to exchange your jewelry items, you have 60 days to do so. You can only make exchanges in person, however. So if you choose that option, you'll need to find a local Kay store to visit. All items need to be in the original packaging and with the instructions and paperwork included in the return package for this diamond store.

Best Diamond Stores

Consistently poor reviews

Kay's profile on the Better Business Bureau was in the process of being updated at the time of our review, so there wasn't a rating available. Instead, we looked at the parent company (Signet Jewelers) for a BBB rating. Signet has an "A+" rating and accreditation from the Better Business Bureau. Regrettably, like its sister site, Kay has a 2-star average rating out of 5 from Trustpilot. The verified reviews show that over 80% of all ratings are just 1 star for this diamond store. Across recent reviews, there are complaints about metals turning colors after just a few weeks, issues with not being able to use warranties (even those that are paid for), and refusal to help customers with resizing. There are almost no positive reviews for customer service or quality of the jewelry or diamonds for this diamond store. Yikes.

Falling reputation is a major concern

Despite being one of the more well-known diamond stores out there, Kay's falling reputation has sent it to the bottom of our list. Without reliable customer service and a concerning lack of a standard jewelry warranty, Kay just doesn't hit the mark. While the prices for diamonds may be attractive, the lackluster customer service is a massive problem according to the verified customer reviews. With these concerns in mind, we can't really recommend Kay.

On the Kay website

Continued from above...

Where Are the Best Diamond Stores?

Diamonds are some of the most beautiful items on earth. Whether it's from the highly volcanic journey with the pressure to create them, the effort gone into mining them, or the skill that goes into cutting them into gorgeous faceted designs, there's something about diamonds that sets them apart from other gemstones. Choosing a diamond can be something special.

You might be looking for a gemstone to set into an engagement ring (congrats on popping the question), or maybe you're just looking for a piece that will stand out: a diamond necklace or a pair of earrings will turn heads like nothing else. No matter your need, finding a trustworthy store to get your diamonds or diamond jewelry is a must.

Selecting the right diamond store can be a lot like finding the right jewelry piece. You want to pick a store that's a perfect fit for you, specifically. Of course, you want a diamond store that has your back and delivers impressive inventory with top-tier customer service. Whether you're looking for a round, oval, cushion, emerald, or princess cut diamond, your chosen diamond store should have every glittering gemstone your heart desires.

The best part? Today's diamond stores allow you to shop totally online, which means you don't need to limit yourself to local diamond stores (though many still have local branches to browse or inspect items in person if you prefer). But overall, it's easier than ever to get diamonds or other fine jewelry from a diamond store right from the comfort of your home.

Online diamond shopping is so modern these days that you feel like you're almost in the store. Diamonds, rings, necklaces, and all sorts of other jewelry items are displayed in 3D and rotating images (sometimes even full videos) to show you every angle of the diamond you might want to buy. Plus, you'll get access to more exclusive stones since you'll be able to see the entire diamond store inventory rather than the pieces and loose stones that are on offer at a specific brick-and-mortar location. With other benefits like price match guarantees, wholesale prices, and lifetime guarantees, online diamond stores promise you the pinnacle experience for jewelry buying (so, you can make your special moments, gifts, and celebrations even better).

If you're searching for that perfect fit and need the top diamond store out there to meet your needs, we get it. When you're going for diamonds (no matter the karat or cut), you want the best service to match. To help you find the best fit, we've put together some factors to help you make your final decision:

Whether you're getting ready for the most important moment of your life (wedding bells, anyone?) or looking to celebrate an anniversary, or just buy something beautiful for someone you love, diamonds are still the best way to treat someone extra special. To help you pick the best place to score beautiful diamonds, Top Consumer Reviews has researched and ranked the best options for diamond stores on the market today. This way, you can focus on finding the perfect cut and setting, and celebrate the joy of a special sparkly with someone you love. Congrats!

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Diamond Store FAQ

What is a diamond?
One of the most sought-after gemstones in the world, diamonds are one of the hardest substances known to man. Diamonds form from carbon under high pressure and temperature.
Why are diamonds so popular?
Fun backstory: diamonds weren't commonly used in engagement rings until 1947, when the British mining company De Beers featured them in an advertising campaign! The rest, as they say, is history. Diamonds now represent financial success, long-term commitment, and status.
What are the "4Cs" when shopping for a diamond?
Cut, carat, color, clarity. Cut is the only human "influence" on a gemstone: round, princess, cushion, marquise and oval are some of the more common shapes given to diamonds. Carat represents the weight of the diamond, with 1 carat equal to 200 milligrams. Color evaluates the stone using letters of the alphabet; the closer to "A", the whiter the stone, though most people find stones in the G-H rating to still be icy-white in appearance. Clarity is a little more difficult for the average consumer to see, especially without magnification: the categories measure inclusions, or irregularities that happen during the formation of the diamonds but are hard to see without magnification, as well as blemishes like scratches or chips.
What's the difference between natural and lab-created diamonds?
The names say it all: natural diamonds come from the earth, while lab-created or synthetic diamonds come from scientists! But, other than their origins, these two types of diamonds are exactly the same chemically and optically: even expert gemologists have a hard time telling them apart without using a jeweler's loupe! And, as you might imagine, synthetic diamonds are usually much more affordable.
What are GIA, AGS, EGL and IGI?
These acronyms all refer to gemological societies and institutes with diamond grading scales used throughout the industry: Gemological Institute of America, American Gemological Society, European Gemological Laboratory, and International Gemological Institute. Generally speaking, GIA and AGS are seen as the most accurate and scientific, so if you're buying a higher-priced stone you may want to ensure that it's been graded by one (or both!) of those two systems.
Why would I buy a loose diamond instead of an already-made engagement ring or other piece of jewelry?
If you're looking for a one-of-a-kind piece, you're not going to find it by buying the first pretty ring or solitaires you see at your local jewelry store. Many customers want something with a story that can be handed down as an heirloom: the shape of the stone chosen to match her eyes, the setting selected to complement his personality, and so on. Buying loose diamonds is the first step in a truly unique piece of jewelry.
Are diamonds a good investment?
While you'll find no shortage of companies wanting to sell you diamonds as an investment, most experts say that the average consumer isn't likely to profit from them. Unless you're buying extremely large diamonds (e.g. 20 carats or more) or ones with a noteworthy history (like being owned by a celebrity), you may have a hard time selling the diamonds you buy for more than you paid. If you're planning on spending a significant amount of money for a diamond, do it because you appreciate the beauty or want to own (or give) something precious - but save your investments for more reliable means of generating profits!
Is it safe to buy loose diamonds online?
Absolutely. Of course, you shouldn't buy a diamond from an online retailer without doing your research: choose a business with a well-established history, preferably with a high rating from the BBB, and be sure that the diamond you buy has been rated and certified by one of the independent institutes or laboratories mentioned above. You can rest assured that the diamond retailer will take every measure to get your stone delivered safely, including tracking and insurance.

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What are the benefits of buying loose diamonds?

When many people think about diamonds, buying diamond jewelry from a local store immediately comes to mind. However, buying loose diamonds is an option as well. At first glance, it may seem easier to simply walk into a jewelry store and buy a diamond ring or necklace, but the reality is that there are several exciting benefits associated with buying loose diamonds. In fact, with a closer look at the benefits of buying loose diamonds, you may decide that this is the best option for you. What can you expect when you buy loose diamonds?

Online Research

When people initially start shopping for a diamond, they focus on carat weight. While this is an important factor to consider, there are other factors that impact a diamond's true value. In addition to the carat weight, the stone's cut, clarity, and color play a role. These are referred to as the 4Cs of diamonds, and they are reviewed during the diamond certification process. One of the easiest ways to buy loose diamonds is online, and you can conveniently complete online research on all of these important factors before you make your purchase. Some diamonds used in preset jewelry are not certified, so you may not be able to determine the true value of that jewelry.

Not all loose diamonds are certified, but some sources exclusively sell certified diamonds. These are diamonds have been analyzed by a reputable lab, such as GIA, EGL, AGS or a few others. Through the certification process, a diamond's characteristics are mapped. This includes its flaws, dimensions and other key features. In fact, the certification process covers the 4Cs of diamonds. The lab certification report for a specific certified diamond is usually readily available for you to view online when you buy loose diamonds, and this makes it easy for you to understand fully what you are buying before you finalize your purchase. Many jewelry retailers, however, may not provide the certification documents to you unless you specifically request them.

Be aware, however, that you should not assume that the gemstone that you purchase online is the same diamond that you will receive in the mail. You should always obtain an appraisal from a certified professional as soon as you receive your loose diamonds. This holds true if you buy a diamond in a setting. The good news is that it is much easier for an appraiser to inspect and appraise loose diamonds versus those that are in a setting.

Comparison Shopping

Are you concerned about overpaying for diamonds or diamond jewelry? Because of the wealth of online information that is available on certified diamonds for sale, it is easy to comparison shop for the best value within your price range regardless of whether you buy a loose stone or a diamond in a setting.

However, when you purchase a diamond in a setting, there may be a question about how the setting's design and materials impact the total cost of the jewelry. When you purchase a loose diamond that is certified, on the other hand, you will know exactly how much that specific diamond is worth. This gives you some control over both value and cost. Whether you intend to hold loose gemstones or to place a diamond in a setting at a later date, the ability to easily comparison shop will help you to avoid overpaying.

A Financial Investment

The value of both loose diamonds and diamond jewelry will fluctuate over time, but you can expect them to share an upward trajectory over a long period of time. You may assume that loose diamonds will hold their value just as well as diamond jewelry would, but this is not always the case. In fact, loose diamonds generally hold their value better than diamonds that are set in earrings, necklaces, earrings and other settings. This is particularly true when you purchase certified loose diamonds.

Why is this the case? Some of the diamonds used in earrings, necklaces and other pieces have not been certified, so you cannot truly know the value of the gemstones when you buy these prepared pieces. This means that you also cannot truly determine the value of the jewelry, and you risk the possibility of paying more than the item is actually worth. When you buy a certified loose diamond, on the other hand, you will have a record of its value before it is placed in a setting. You will be less likely to overpay for that piece of jewelry, and the value of that jewelry will be partially secured by the diamond certification paperwork.

Keep in mind that many people purchase loose diamonds to hold securely for a period of time. For example, they may store diamonds in a bank's security deposit box or in a locked safe in their own home. The value of diamonds has maintained an upward path over the years, so this could be a smart way for an investor to diversify his or her portfolio.

Access to a Large Selection

Generally, when you shop for diamond jewelry at a local store, you are purchasing the stone and the setting together. You do not usually have the option to change out the diamond. However, the ability to select the specific diamond for your setting gives you greater control over the quality of the finished piece as well as its cost and value. More than that, with the ability to mix and match diamonds and settings, you have access to a greater overall range of possibilities.

Are you wondering how significant this benefit is? A single diamond wholesaler may offer hundreds or even thousands of certified loose diamonds at any given time. With multiple reputable wholesalers available for you to shop with, you will have a huge selection to choose from when you shop for loose diamonds. Some online wholesalers offer a convenient search function so that you can easily narrow down the options specifically to those that meet your requirements for cost and price.

Your Choice of Settings

While many people choose to keep loose diamonds as a financial investment, others shop for a loose diamond with a more specific purpose in mind. For example, you may want to select the exact diamond that will be placed in a custom-made engagement ring or necklace. When you buy a loose diamond for this purpose, the possibilities are endless. A private jeweler may have some predesigned settings for you to choose from, and your selection of a specific diamond for that setting ensures that the jewelry is tailored to your budget and expectations.

Another exciting option is to work with a private jeweler to create a one-of-a-kind piece. Everything from the jewelry's metal and size to its style will be created to your exact specifications. In comparison, if you choose to buy a diamond that is already in a setting, you are truly limited to the possibilities available from that store at the time of your visit.

Diamonds are often used in jewelry that has special meaning, such as a wedding ring, an engagement ring, an anniversary ring and more. These are important pieces that you understandably want to be perfect for the individual and for the occasion. With this in mind, the ability to choose both the loose diamond and the setting is a true benefit.

Get to Know the Possibilities Today

Before you settle for diamond jewelry purchased from a retail store, you owe it to yourself to explore the exciting possibilities available to you with the purchase of loose diamonds. With gemstones available at a wide range of prices and qualities, you could potentially find exactly what you are looking for when you shop for a loose diamond today.

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