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The Best Diamond Stores

Where Can You Find the Best Selection of Loose Diamonds?

Have you ever ventured into a local jewelry store with high hopes of finding the perfect stone, only to leave feeling disappointed? You're not alone. Many physical jewelry stores grapple with the challenge of stocking a diverse range of diamonds due to financial and logistical limitations.

In light of this, it's no wonder that an increasing number of diamond shoppers are gravitating towards online retailers. Why confine yourself to a small selection of stones with limited sizes and cuts when you can delve into an extensive assortment of diamonds? These gemstones span across various carat sizes, shapes, clarity levels, and price points. Reputable online establishments offer the convenience of a comprehensive 360° view of each diamond, accompanied by certifications and ratings from well-recognized appraisers.

Friday, April 19th

2024 Diamond Store Reviews

Top Consumer Reviews Best-In-Class Blue Ribbon Award Rare Carat Review 5 Star Rating

Rare Carat

5 Star Rating
  • Over 1 million diamonds available
  • Prices range from $350 to over $2M
  • Both natural and lab-created diamonds
  • Wholesalers and jewelers compete for your business
  • No commissioned salespeople
  • Easy to view certifications
  • Free chat with experienced gemologists on staff
  • Price matching with other diamond stores
  • Free insured shipping
  • 30-day returns
  • One free resizing on rings within 90 days
  • "A+" rated and accredited by the BBB
  • Thousands of 5-star reviews from customers
Top Consumer Reviews Best-In-Class Blue Ribbon Award

Rare Carat has only been in business for a few years, but they've already taken the world of diamonds by storm. In November 2022, they even sold a record-breaking 21-carat, $2.5 million stone.

Compete for your business

Rare Carat's business model is different from most diamond retailers, and that means better prices for customers. They source their 1,000,000+ gemstones from more than 150 wholesalers and jewelers who all compete for your business. With no in-person inventory, Rare Carat saves on overhead, passing that savings along to you.

Perfect for diamond experts and newbies alike

While you'll certainly find what you're looking for if you're a diamond expert, you'll also have no trouble if you're brand new to all things sparkling and shiny. You can either jump in and start setting the filters to narrow down the diamonds to fit your parameters (carats, clarity, cut, and so forth), or you can take the one-minute quiz to be fast-tracked to the stones most suitable for what you have in mind - with a little bit of guidance. There's also an 8-step guide that takes a fun, no-nonsense approach to explaining the process of choosing a diamond or a ring (and we're glad that the very first one includes encouragement to set a realistic budget outside of any societal expectations or peer pressures).

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Buy loose diamonds or have them set, your choice

Whether you're shopping for a complete ring/set, loose diamonds, or some other kind of diamond jewelry, Rare Carat can help you get it: there's no forcing you into putting a diamond into a setting or assuming that all you want is an engagement ring. You're in the driver's seat here. (But, if you are shopping for a ring, don't miss the neat tool that lets you take a photo of your hand - or your beloved's - and see how different rings would look on it).

Easy-to-use tools and live help available with no pressure to buy

Rare Carat uses an innovative blend of input from experienced gemologists and AI tools to value every diamond they feature. You'll see that as a green quality score with 18 comparison points; the best stones will be a perfect 18/18, and there are plenty of those on offer here. And, at any time, you can click to live chat with a gemologist to get help: it'll show the expert where you were browsing, and you can take the conversation from there to anywhere you like. There are no commissioned salespeople at Rare Carat, so you don't have to worry that there'll be any pressure as you talk to their reps.

It's all in the details

When you've selected a diamond you like, you'll have a vast array of details to look over, if you're the type that gets deep into the nitty-gritty. This includes the wholesaler or jeweler where your diamond is being sourced from, a 360° view, any available certifications (usually GIA and IGI, but you may see others as well), and how the pricing compares with Rare Carats fair market estimate.

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Price matching and other perks

But wait, there's more! If you find a similar diamond through another store, reach out to Rare Carat and they'll price match it with one in their inventory. You'll also get free insured shipping, 30-day returns, and one free ring resizing (if you're not buying just a loose diamond or having it set as earrings or a pendant) within 90 days.

Five-star reviews everywhere you look

It's always a positive sign when a diamond store has an "A+" rating and accreditation from the Better Business Bureau, and even better when there are no complaints filed with the BBB. Rare Carat can make that claim. Beyond that, you'll find thousands and thousands of five-star reviews for this diamond store: on Trustpilot, Google, and, well, everywhere. Time and again, customers praise Rare Carat for being trustworthy, helpful, and priced so affordably that they were able to get the diamond or ring of their dreams at a fraction of the cost they would have paid somewhere else.

#1 pick by far among diamond stores

We can't think of anything you could possibly be looking for in a diamond store that you won't find with Rare Carat. Selection? Best we've found. Service? Thousands of five-star reviews would say you'll get nothing but top-notch attention here. Value? Unquestionable. We're beyond thrilled to give Rare Carat our #1 ranking among diamond stores, and we recommend that you make it your very first (and maybe only) stop when shopping for your next bit of bling.

James Allen Review 4.5 Star Rating

James Allen

4.5 Star Rating
  • Over 300,000 diamonds available
  • Prices range from $1,020 to $1,706,950
  • 360° view of every stone, with up to 40x magnification
  • Natural and lab-created options
  • Free shipping
  • 24/7 customer service
  • Lifetime warranty (exclusions apply)
  • Free resizing for one year (plus shipping fees)
  • All stones certified by AGS, GIA or IGI
  • 30-day hassle-free return policy with free return shipping (unworn condition)
  • Price matching available

If you're in search of an excellent selection of diamonds, James Allen should be on your list of stores to shop. Boasting an inventory of over 300,000 diamonds, encompassing both natural and lab-created stones, you're sure to find the perfect gem to adorn your unique jewelry piece. Although this diamond store might not be a household name, it brings over two decades of experience to the table. Accredited and holding an "A+" rating from the Better Business Bureau, James Allen provides a secure platform for your diamond purchase.

A brand of Signet Jewelers

Right off the bat, we want to point out that James Allen is one of four loose diamond retailers on our list that are owned by parent company Signet Jewelers, which means you will see a lot of similarities in how those storefronts are structured. You might even get a little confused if you're shopping several of those stores and trying to compare between them. However, despite being part of the same brand family, each retailer has features that distinguish it from the others, so read on to find out more about how James Allen makes its mark.

Intuitive process for online diamond shopping

The diamond shopping experience couldn't be more straightforward when you choose to buy from James Allen. First, you'll need to decide between a natural or lab-created diamond. Keep in mind that synthetic stones are often more budget-friendly while offering identical visual quality and chemical properties to natural diamonds. Next, specify your preferences for shape, cut quality, color, carat, clarity, and price. If you're a diamond connoisseur seeking even more specific details, the "advanced options" allow you to refine your search further, including certification lab (typically IGI or GIA) and fluorescence.

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Check out the real-time inspection service

Once you've discovered a diamond that captures your interest, a wealth of information about the stone becomes readily available, from its certification to a representation of how it will appear when adorning someone's hand. James Allen offers a unique feature we love: the Real-Time Diamond Inspection. With screen sharing, you can engage with one of their non-commissioned certified gemologists to explore your favorite stones from the online inventory in 360° HD and up to 40x magnification. During this interactive session, they will guide you through the stone's specifications, the grading certificate, and any noteworthy attributes. It's like having your very own personal diamond expert at your disposal. Once you've selected a diamond, you have three options: add a setting, add a pendant, or add to your cart.

Wonderful range of setting options

James Allen's extensive range of settings covers all diamond shapes, offering nearly 700 options in their inventory. Even for less common shapes like octagon, you'll find nearly 275 choices. From classic side stone and solitaire styles to unique designs, such as tension mounting or designer settings, the selection is bound to have something to suit your taste. While most images showcase the settings in white gold, you'll have other options to explore once you've made your selection, such as yellow gold, rose gold, or platinum.

Delivery timeframes are spelled out

Delivery expectations are clearly outlined; usually, when purchasing just a loose stone, you can anticipate delivery within 3-5 business days. However, delivery times may vary when the diamond is mounted into a setting. After choosing the stone and its setting, the guaranteed delivery time will be displayed (or, if you're buying the diamond as a loose stone, the shipping date is already shown on the listing page).

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Settings are worth waiting for

While it may sometimes be a month in advance due to the time required for their jewelers to set the stone, the wait is likely to be well worth it. Glance through the reviews below the settings to see what other customers have to say about the ring, along with numerous photos. Across thousands of five-star reviews on independent sites as well (like Trustpilot and Google), you'll have no trouble finding happy shoppers praising the quality and value of the diamonds and settings, ease of interaction with customer representatives, and punctual delivery.

Excellent all-around choice when buying diamonds

James Allen delivers everything you could desire in the diamond shopping experience: comprehensive information about your stone, a plethora of setting choices, expert consultations, and a wide array of customer-centric perks and policies. It's clear why this store gets one of our highest rankings and our enthusiastic recommendation as an incredible place to shop for your next diamond.

Blue Nile Review 4.5 Star Rating

Blue Nile

4.5 Star Rating
  • Just under 300,000 diamonds
  • Prices range from $290 to $828,000
  • Pioneer in the online diamond retail industry
  • Live inspection with a gemologist on demand
  • Complimentary resizing within the first year
  • Price matching
  • All loose diamonds are GIA certified
  • Free shipping and returns

Purchasing loose diamonds online might seem daunting, but it doesn't have to be. Blue Nile simplifies the process, allowing you to buy a diamond, set it in a design you adore (or just buy the stone outright), and do so with the confidence that you're getting precisely what you've paid for. Blue Nile is a pioneer in the online diamond industry and is one of the first companies to earn consumers' trust that yes, you really can safely buy precious stones on the internet.

Part of the Signet Jewelers family

At the outset, it's worth mentioning that Blue Nile is one of the quartet of loose diamond retailers featured on our list that fall under the umbrella of parent company Signet Jewelers. Consequently, you're likely to encounter a considerable resemblance in the layout and structure of these storefronts. In fact, when shopping across these stores and attempting to draw comparisons, you might find yourself slightly puzzled. Nonetheless, despite their shared brand lineage, each retailer possesses unique characteristics that set it apart from the rest. Let's take a look at what makes Blue Nile different.

Some improvements over the years

Given the sheer volume of diamonds they offer, Blue Nile provides a multitude of filters to help you narrow down your options. You'll find the usual choices like shape, price, and carat size, but if you're in a hurry, there's a "quick ship diamonds" option to expedite the process. We were pleased to see that this diamond store has upgraded its website to include a drag-to-view image for every stone, so that you can see each diamond from multiple angles. You can also view the GIA certification report for everything in the inventory.

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Free consultations with expert gemologists

But, our favorite feature of shopping for diamonds at Blue Nile is probably the "consult an expert" button. Just enter your name and email to be connected with a gemologist, live and in person, to go over the diamond you're looking at and get answers for any questions you may have. That makes Blue Nile especially accessible for anyone who feels unsure of the diamond-buying process.

Choose from over 1,000 settings or buy the stone solo

When you've found your dream diamond and clicked "select this diamond," you'll specify whether it's intended for a ring, pendant, or simply as a loose stone in your basket. Blue Nile offers a captivating selection of settings, particularly for engagement rings. For instance, when we selected a traditional round-cut stone, we discovered more than 1,000 matching settings, making it easy to identify options with varying metals, matching wedding bands, or those currently on sale. Whether your style leans towards the traditional or modern, you'll undoubtedly find a design to cherish (we particularly liked the Marquise and Round Cluster Array as well as the Dot Dash Split Shank setting).

Free shipping on both loose stones and jewelry

As you piece together your jewelry, you'll be provided with an estimated delivery date; or, if you're just buying a diamond on its own, look for the estimated shipping date at the top of the stone's listing. While it may take several weeks, or even up to a month, for your ring or pendant to be crafted and delivered, rest assured that shipping comes at no cost.

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Many complimentary services here

In fact, "free" is a recurring theme at Blue Nile: not only do they offer free shipping (which includes the option to have your diamond sent to a "hold for pickup" location), but also complimentary resizing, returns, cleaning and servicing, and even a lifetime warranty (with some restrictions, of course).

Very positive reputation overall

Blue Nile has a strong reputation among diamond stores. To confirm, take a glance at customer reviews on the jewelry settings that capture your interest, and scroll down the page to revel in the creativity people pour into their selections for their loved ones (or themselves, why not?). This retailer has also earned an "A+" rating and accreditation from the Better Business Bureau; although they've had a few dozen complaints filed there over the past three years, Blue Nile's representatives consistently respond in a prompt and professional manner.

Still a top diamond store

We hold Blue Nile in high regard, appreciating their long history of transforming special moments into cherished memories with diamonds that rekindle your love time and time again. Although they've been slightly outpaced by a newer diamond store on the market, this retailer is still a world-class choice for buying loose stones, rings, or pendants for a one-of-a-kind piece you'll love for years to come.

Ritani Review 4 Star Rating


4 Star Rating
  • Over 200,000 diamonds
  • Prices range from $188 to over $2M
  • Natural and lab-created diamonds available
  • HD video/images of some stones available online
  • Free in-store preview on loose diamonds and engagement rings
  • Free 30-day returns
  • Free shipping on every order
  • "A+" rated and accredited by the BBB

Established in 1999, Ritani is renowned for its meticulously crafted, New York-made jewelry, epitomizing exceptional quality as the exact opposite of "generic mass production" . This esteemed brand has garnered significant attention from prestigious publications such as Vogue, Brides, CNN, and Fox Business. And, when it comes to diamonds, you've got so many choices here: over 200,000 options in both natural and lab-created gemstones, ranging in price from the lowest of low ($188) to the highest of high (over $2,000,000).

Easy browsing but not all diamonds have multi-view images

Browsing Ritani's inventory is easy-breezy. You can view all of their gemstones in grid view or list view; we prefer the list option to see the most information at once. As far as we could see, all diamonds have GIA certification that you can view whenever you like, but they don't all come with a 360-degree view or multiple images (that's especially true for the lowest-priced diamonds Ritani lists for sale).

Transparent inventory

We appreciate that Ritani comes out and says something that many diamond stores try to keep quiet: they don't necessarily carry every stone they list in their own inventory. In fact, most of the diamond stores you'll shop at do the same thing: they offer diamonds that are sold through third-party suppliers, essentially "white labeling" what you're browsing as you shop. Why does that matter? You may find the diamond of your dreams and click the "buy" button, only to find out that the stone is no longer available (*cue wah wah horns*). But rest assured that Ritani will be transparent with you if that happens, and they'll make every effort to source another diamond that closely matches the qualities you loved about the stone you initially selected.

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Completely transparent pricing

Another area of transparency that we love is the cost breakdown for every diamond. Ever wondered how much the stone actually costs and how much the diamond store marks it up? Ritani spells it out right on every stone's listing. You can also take it a step further and request a commission-free analysis from a Ritani Diamond Concierge: just click that link on any stone's listing and you'll get a report back within 48 hours.

In-person preview of loose diamonds and rings

Finally, when it comes to buying loose diamonds or even engagement rings, Ritani makes it super easy to make sure you really like what you're getting: they offer a free preview at a nearby jeweler or other convenient location like WeWork or Regus. To use this service, you'll need to provide your credit card information and choose the "Preview" option for delivery during checkout. If you go to the appointment and decide you don't want to buy, there's no pressure or further obligation. Even if you had the stone placed in a setting, Ritani will take the diamonds out and recycle the metal, so there's no harm done.

Free shipping and 30-day returns

If you're ready to just jump in and go without a preview, you'll get free shipping on your diamond, and you'll have 30 days to make any returns.

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Plenty of positive customer feedback but less so from diamond experts

Ritani boasts a generally strong reputation, exemplified by an "A+" rating and accreditation from the Better Business Bureau. Customer feedback varies slightly depending on the source: Trustpilot reveals a 3.7-star average from over 550 reviews, while Reviews.io presents a more favorable 4.4/5-star average across 445+ ratings. These reviews typically touch upon customer service, jewelry quality, and delivery. Most customers express satisfaction with these aspects, but occasional instances suggest areas for improvement. Notably, these issues appear more frequently among customers with higher expertise levels in areas like diamond cut, clarity, and setting intricacies, though the average consumer may never notice the difference.

Trustworthy diamond store

For individuals seeking loose diamonds, Ritani stands out. They understand the apprehension that can come with online diamond purchases, and they take extensive measures to ensure you feel confident rather than uncertain. This includes providing videos and photos of many diamonds, along with the option for an in-person preview or gemologist analysis before finalizing your purchase. While Ritani doesn't secure our top spot due to some concerns with higher-end stones not scoring well with customers in the know, we still highly recommend this diamond store.

REEDS Review 4 Star Rating


4 Star Rating
  • Thousands of diamonds available
  • Prices range from $308 to $50,000+
  • Lab-grown and natural diamonds available
  • Over 75 years in business
  • "A+" rated and accredited by the BBB
  • Free shipping in the continental US
  • 30-day return policy

In operation since 1946 and still family-run, REEDS is dedicated to delivering an outstanding diamond-shopping journey to all its patrons. With physical stores in 13 states, concentrated in the Southern and Eastern regions, REEDS extends its extensive gemstone collection to everyone through their online platform.

Take the quiz

If you're not sure what you want, start with the REEDS diamond finder quiz. It'll pop up as soon as you visit the Loose Diamonds page, and you'll be asked to indicate your preferences for shape, cut, clarity, budget, and so on. Of course, you can also just browse all available diamonds and choose those filters there as well.

Filters tend to get "stuck"

But, be aware that when you apply those filters, they're relatively "sticky" : in other words, if you try to go back to the beginning for a reset, you'll probably still be shown only the diamonds that fit your initial profile. You'll have to make sure you change the filters if you want to see stones in a different shape or price range, and you may find yourself wishing you could go back and see everything on offer: we finally had to re-click the "find the right diamond for me" link to be able to do that. REEDS also doesn't come out and say exactly how many diamonds they have in their inventory, but we're guessing it's in the thousands, with prices going from a bargain $308 up to $50,000+.

Loose diamonds or set, your choice

You'll find plenty of options for loose diamonds at REEDS, from traditional round cuts to specialty shapes like hearts and even triangles. No matter which stone you select, you'll be able to examine the GIA certification paperwork and see the stone in 360° views. We also appreciate that REEDS gives you the option to buy the loose diamond or have it placed in a setting; some rival retailers require you to have it set in order to make the purchase, and that isn't what every shopper is looking for.

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Check out the perks

REEDS also offers quite a few additional perks for diamond shoppers. You'll get free FedEx delivery on your purchase, and returns are accepted within 30 days. You also have the opportunity to schedule an in-person or virtual appointment with a jeweler, should you have any questions about the stone you're buying, the setting you're considering, and so on.

Customers recommend REEDS

In all aspects of customer satisfaction, REEDS consistently excels. Their stellar reputation is highlighted by an "A+" rating and accreditation from the Better Business Bureau, with just a handful of complaints registered in the preceding three years - a remarkable achievement for a company with a decades-long history. Impressively, more than 11,000 customers on Trustpilot alone have given REEDS a perfect five-star rating, commending their jewelry as a superb value, the punctuality of deliveries, and the approachability and responsiveness of their customer service team.

Take a look at what REEDS has to offer

REEDS offers a unique blend of extensive diamond choices akin to large retailers while maintaining the personalized attention and service that's characteristic of a local boutique. While we wish the diamond search interface were a little more intuitive to use, this store is still an excellent destination for all your gemstone desires, leaving you with every reason to explore their offerings.

Gems NY Review 3.5 Star Rating

Gems NY

3.5 Star Rating
  • Over 130,000 diamonds
  • Prices range from $207 to $1.9M
  • Both natural and lab-created diamonds available
  • Easy to view certifications (mostly GIA)
  • Most stones have 360° view
  • Free shipping
  • Free 30-day returns
  • Free ring resizing within three months of purchase
  • Lifetime warranty
  • In business for over 25 years
  • "A+" rated and accredited by the BBB

Gems NY is based in the Diamond District of the Big Apple and has more than 25 years of experience as a gemstone wholesaler. When you buy your diamonds here, you'll get a nice set of perks, including free shipping, free returns within 30 days, a lifetime warranty on jewelry, and, if your diamond purchase involves a ring, you get free resizing in the first three months after you buy it.

Props for having an easy-to-search inventory

This diamond store gives you access to quite a few diamonds: there are more than 130,000 lab-created and natural stones in their online inventory, ranging in price from $207 to nearly $2 million. And, the inventory is easy to shop. Unlike some stores that seem to default to round stones (making it hard to see multiple shapes at a time), Gems NY lets you see everything at once. We still recommend you take advantage of the filters, though, so that you don't get stuck browsing forever.

Use the compare and recently viewed tabs to your advantage

Mark any diamonds you like with the "Compare" star; those will be saved in that tab for you. There's another tab for any diamonds you've recently viewed, so in case you forget to mark one, you can find it again later. Finally, if you're in a hurry, you may want to toggle the Quick Ship button near the filters; otherwise, you may wind up with a stone that won't ship for a few weeks or more.

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All the requisite details

There's plenty of information on the diamonds in Gems NY's inventory. Most of them have the option to view them in 360°, and you can view the certification (typically GIA, and it opens in a separate tab) on demand.

Loose, set, or custom: it's up to you

Also, Gems NY doesn't automatically assume you're buying a diamond for the purpose of setting it in a ring. While you can absolutely do that here, you can also add any stone you like to a pendant or just add the diamond on its own to your online shopping bag. If you're thinking of designing a one-of-a-kind jewelry piece with a diamond (or several... or even with other gemstones), fill out the custom form with your ideas (even upload a sketch or a photo if you have one) and they'll get back to you with a quote.

Slightly limited but overall positive reactions from customers

We have no concerns about Gems NY's reputation. Although this diamond store doesn't have the thousands and thousands of reviews you might see for competitor retailers, it can still brag about its "A+" rating and accreditation from the Better Business Bureau, with zero complaints filed in the last three years. And, in most places we found (like Trustpilot and Google Reviews), Gems NY tends to come in with an average rating of about 4.5 stars. Customers are especially enthusiastic about the end results of the design process here, naming specific reps for being helpful and going the extra mile to make sure their clients are getting the absolute best value for what they spend.

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A few minor areas for improvement

But, there were a few aspects of using the Gems NY store that kept us from putting the diamond retailer a little higher in our rankings. For one, we found "jewelery" misspelled on the customization page. That's kind of a big one for a diamond store to get right. Also, the ability to connect with a gemologist as we started the process of shopping wasn't really featured: yes, anyone can click on the live chat button or make a call, but some rival diamond services make getting expert help feel much more accessible.

Good option if you like personalization with other gemstones

At the end of the day, Gems NY is a solid choice for buying diamonds, especially if you're looking for other precious stones as well: maybe you want to create a unique heirloom piece with diamonds and sapphires, or your dream ring with emeralds flanked by diamonds. No problem here. This diamond store is missing a bit of the "flash" we see with some of our higher-rated retailers, but you should have no qualms about hitting that "buy now" button at Gems NY if you find something you love.

Shane Co Review 3.5 Star Rating

Shane Co

3.5 Star Rating
  • About 14,000 diamonds available
  • Prices range from $150 to $96,800
  • Both lab-created and natural stones available
  • Most stones are GSI or GIA-certified
  • 360° view on some diamonds
  • Free express shipping
  • Free 60-day returns
  • "A+" rated by the BBB
  • In business for almost 100 years

Since 1929, family-owned Shane Co has been delivering personalized attention to jewelry shoppers nationwide. There are almost two dozen in-person stores you can visit scattered throughout the US (in Colorado, Arizona, Minnesota, Utah, and a handful of additional states), but anyone can take advantage of browsing their online store as well.

Easy-peasy diamond shopping

Shopping for diamonds at Shane Co doesn't get much simpler. First, decide whether you want to browse natural or lab-created diamonds; there are about 7,000 of each kind in the inventory here. Next, set any filters that are important to you, like shape or price, or click on the "Show All Filters" button to get even more specific. As you browse the diamonds that match your settings, it's easy to see which ones come with a 360° view (most do), a quick overview of the stone's characteristics, and which certifications the diamond has. You'll typically see GSI or GIA certification on Shane Co diamonds.

Many customer-friendly features

There are a lot of benefits to buying a diamond at Shane Co, and some of those are really noticeable when you look at any individual stone. For one thing, you're not forced to put your diamond in a setting here, unlike some diamond stores that assume you're only looking for a gemstone to place in a ring. Just click on the "Add Loose Stone to Bag" link if you want to skip over the settings option. You'll also see exactly when your diamond is likely to arrive (with free express shipping, even), or the estimated date you can have it delivered to a Shane Co store near you. Finally, your diamond comes with a 60-day return policy (where Shane Co provides the return shipping label at no cost to you) and a lifetime warranty on the stone itself.

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Good track record for customer satisfaction

Shane Co has an "A+" rating from the Better Business Bureau, with just a little over a dozen complaints filed there over the last three years. That's not bad. And, most customer feedback for Shane Co elsewhere is also solid, though most people refer to the in-person shopping experience and not necessarily to the process of buying loose diamonds through the online store.

Get... less for your money?

Where Shane Co falls a little in our rankings is the price vs. quality of their gemstones. We found more than one expert who said that Shane Co stones are overpriced for the value, and that despite having GSI or GIA certification, many diamonds sold here don't seem to live up to what's stated on those certifications. If you've got an untrained eye and you're just buying something sparkly, that might not matter to you. But, it gives us pause when we read comparisons between Shane Co stones and diamonds with similar properties sold in other places (even some of the rival retailers on our list) and there's a significant markup here.

Not bad if you don't mind the mark-up

Overall, Shane Co is better than average if you're shopping for diamonds. There are a lot of customer-friendly perks that you might not get with every gemstone retailer, and we also appreciate the benefits of working with a jeweler that's been in business for the better part of a century. But, is it possible you could get a similar-quality diamond at a lower price somewhere else? The answer is "yes" , and that keeps Shane Co from earning one of our highest rankings - though it's still a diamond store we're happy to recommend in general.

Fascinating Diamonds Review 3 Star Rating

Fascinating Diamonds

3 Star Rating
  • Over 41,000 diamonds
  • Prices range from $57 to $341,886
  • Natural and lab-created diamonds available
  • All stones IGI- or GIA-certified
  • "A+" rating and accreditation from the BBB
  • Free FedEx shipping on all orders
  • 30-day return policy
  • Price matching with rival diamond stores

Fascinating Diamonds, founded in 2006 by Raj Kumar and Salil Shah, brings together their expertise in diamond buying and jewelry manufacturing, with over 41,000 loose diamonds in their inventory. Many customers who shop here come specifically for customized jewelry purchases, but you can also buy any of their natural or lab-grown diamonds individually and without a setting.

Advanced filtering capabilities

To navigate through the selection here, it's best to use the available filters to refine your search. You can specify your preferences, including the diamond's shape, clarity, cut quality, carat size, color, and price range. For those with a keen understanding of diamonds, Fascinating Diamonds offers advanced options under "see more filters," allowing you to fine-tune your search by specifying characteristics such as polish, symmetry, fluorescence, depth, table, and culet. However, if you're new to the world of gemstones, you may choose to stick with the basic filters.

Not all gems have photos here

At Fascinating Diamonds, not every diamond in their inventory comes with a photo or 360° view, so you may only want to look at the stones that do: just click on any diamonds you like to add to the "compare" list, although the site also keeps track of all of your "recently viewed" items.

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No links to certification documents

While the results list may not explicitly mention the certification of each stone, our research revealed that every diamond we selected made mention of an available report from GIA or IGI. Fascinating Diamonds guarantees that all of their loose natural diamonds are "conflict-free and GIA certified," and they appear to uphold this commitment. Unfortunately, this diamond store doesn't seem to provide a real-time link to those reports, making it seem that customers have to take Fascinating Diamonds' word for it until they actually make the purchase and receive the gemstones. That's a huge downside compared with most retailers in our review, who put those reports right on each diamond's listing.

Custom jewelry available

Fascinating Diamonds has an in-house design team that can collaborate with you to create a customized ring tailored to your precise preferences. Whether you're seeking an engagement ring or an heirloom piece, you can explore the "Design a Custom Ring" page to gain insights into the design process and gather inspiration for your unique setting.

Less-than-generous return policy

Fascinating Diamonds offers a 30-day return policy, which is consistent with industry standards for online diamond retailers. However, it's important to be aware that a $20 fee is deducted from your refund to cover the shipping costs that were initially offered as "free." Additionally, you are responsible for the expenses associated with returning the diamond, including insurance and tracking costs. If you used PayPal for your purchase, anticipate a 3% deduction from your refund. All of that feels pretty nickel-and-dime when you're buying a diamond, especially if it's on the higher end of the price spectrum.

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Mixed feedback from clients

Still, there are customers who rave about their experience here, exemplified by an "A+" rating and accreditation from the Better Business Bureau and hundreds of five-star reviews on Google and Trustpilot. Although some third-party sites only had shopper feedback from 2018 and earlier, Google's ratings were as recent as a few weeks prior to this review. Most of those talked about receiving excellent service from the Fascinating Diamonds team and being very satisfied with the diamond jewelry they purchased. It's worth mentioning, though, that in a few places (mostly on websites designed for engaged couples), we spotted user-submitted photos that showed some less-than-quality construction on a few custom ring settings.

Good but not quite great

Generally speaking, Fascinating Diamonds is a "good enough" option for buying diamonds and jewelry. The selection is solid, the customer service is decent, and the overall reputation is no cause for concern. And yet, when looking at all of today's most popular options among diamond stores, some of this retailer's policies and practices keep it from measuring up to the highest-ranked companies on our list.

25 Karats Review 3 Star Rating

25 Karats

3 Star Rating
  • Just over 8,800 diamonds
  • Prices range from $260 to $164,000
  • Both conflict-free natural and lab-grown diamonds sold here
  • View available certifications (GIA, AGS, IGI)
  • Based in the NY Diamond District
  • Free FedEx ground shipping
  • 60-day returns
  • "A+" rated and accredited by the BBB

25 Karats is based in NYC's Diamond District and has been in business for over 15 years. You'll find some decent perks when shopping for your next gemstone here, including a selection of nearly 9,000 loose stones ranging in price from a bargain-basement $260 all the way up to a $164,000 stunner. All purchases come with free FedEx ground shipping (insured, of course) and 60-day returns.

Not easy to find what you're looking for

However, finding loose diamonds here didn't go as smoothly as we were expecting. First, it was difficult to find our way to the lab-grown diamonds that are theoretically on offer here; we had to click through several different links to get there. Then, when we found a few gemstones that matched what we were looking for, we were told "Diamond Not Found" for every single lab-created option we clicked on. It definitely left us with the impression that 25 Karats' primary focus is on their conflict-free natural stones.

What you don't see is what you get

We were also disappointed that there were no images for any of the diamonds we selected, leaving us to wonder if 25 Karats shows actual photos of any stones prior to shipping them. Yes, you can view the GIA, AGS, or IGI certifications and ample details and diagrams of each diamond - but compared with rival diamond stores who offer videos and photos of each stone, appraisals on demand, or even live showings of any stone you want to see, 25 Karats comes up quite short.

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Still gets an "A+" from the BBB

We're pleased to point out that 25 Karats has an unblemished reputation, at least as far as the Better Business Bureau is concerned: the BBB gives this diamond store a perfect "A+" grade as well as accreditation, and there were no complaints filed against 25 Karats there in the three years leading up to our evaluation.

Gets some love from customers

This diamond store also has decent feedback from customers, though with a few caveats: the reviews we found on third-party sites (like those that cater to people planning weddings) had nothing new after 2021, and the ones that 25 Karats has posted to their own website aren't independently-verified: they show the Google logo as if they've been listed there, but we couldn't find them on Google when we searched. Still, customer photos and comments are almost always favorable, with people saying this is a particularly good option for designing your own wedding rings and bands.

Not bad as a backup option when buying diamonds

At the end of the day, 25 Karats is just average among diamond stores. Compared with rival retailers that show you every stone from multiple angles and sometimes with 360° video, this store's lack of images is disappointing. However, customer feedback seems to be positive overall, especially if you're hoping to create a unique ring for your proposal or wedding. 25 Karats might be worth a look if you don't spot the stone (or the customization options) you're hoping for when you shop our higher-ranking diamond stores.

Diamonds USA Review 3 Star Rating

Diamonds USA

3 Star Rating
  • Over 5,000 diamonds on the site
  • Price range: from $450 to $200,000+
  • Natural and lab-created stones on offer
  • All natural stones are conflict-free
  • Can view certification for each stone (GIA, EGL)
  • Free appraisal on demand
  • Free 2-day FedEx insured worldwide shipping on all orders
  • 30-day refund policy

Israel-based Diamonds USA, operated by the experienced diamond cutter David Braverman, offers a wide range of dazzling diamonds as its primary focus. While you'll spot some jewelry options like earrings, the star of the show here is undoubtedly loose diamonds. Whether you're searching for stones to create wedding or anniversary rings, tennis bracelets, or more, Diamonds USA has you covered with a diverse selection.

Searches don't always show you everything on offer

Navigating the "loose diamonds search" feature on this site can sometimes be a bit tricky. You have the freedom to select your preferred criteria, from cut and color to carats and cost, or a combination that suits your taste. However, be prepared for results that may not always align perfectly. Sorting by price, for instance, initially showed us a lowest-priced diamond of $450 and a highest-priced stone around $20,000; but, as we scrolled through several subsequent pages of results, we found loose diamonds in the $200,000 and up range.

Reach out to access a wider selection

If you have a specific type of diamond in mind, it might be best to reach out to Diamonds USA directly using the "chat online" feature at the bottom of the site, which we were pleased to find available during traditional business hours in the US and even on weekends. You can also fill out the quote form on the loose diamonds search page: the site only shows an inventory of about 5600 gemstones, but because of this store's location in the Diamond Exchange Center in Tel Aviv, they have access to many diamonds that aren't shown on the website.

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Easy to see certification and get on-demand appraisals

We found it reassuring that Diamonds USA provides certificates for each diamond, allowing you to verify all the details listed. It's important to note that the majority of their stones are certified by EGL, EGS, or GIA. Some industry experts prefer AGS certification, especially for pricier diamonds, due to their perceived objectivity and reliability. However, because Diamonds USA does offer immediate access to the certification paperwork plus on-demand appraisals of every stone in the inventory, we're not overly concerned about the lack of AGS certification in particular.

Positive feedback, but not a lot of it

When comparing Diamonds USA to its competitors, there are a few factors to consider. While the Better Business Bureau (BBB) doesn't provide a rating for Diamonds USA, it's worth mentioning that the company has no registered complaints on the BBB site either. The company proudly shows off its 4.6-star average on Trustpilot, and the comments there are definitely favorable - but there are only about 60 of them. Still, it's reassuring to see that the people who took a chance on Diamonds USA and came back to leave feedback are satisfied with the diamonds and the service they received.

Not bad, but doesn't quite compete

But, your experience with this diamond store will not be as polished (like the pun?) as some of its rivals on our list. Your purchase will be shipped from overseas (granted, it's very secure through FedEx 2-day), customer service is also abroad (though apparently very easy to reach), and there are some typos scattered throughout the website that make the online storefront feel like a bit of an afterthought. Our recommendation: use Diamonds USA as a backup option if you don't find the gemstones you're looking for with a higher-ranked diamond store in our evaluation.

Jared Review 2.5 Star Rating


2.5 Star Rating
  • Over 102,000 diamonds
  • Prices range from $204 to $1.1M
  • Lab-created and natural options
  • Almost all diamonds certified by GIA or IGI
  • 360° view of every stone
  • Free initial resize
  • Free UPS shipping or ship-to-store

Jared is often recognized for its advertising campaign with the catchphrase, "He went to Jared!" It is considered a more upscale counterpart to its sister brand, Kay Jewelers. While most people shop at this jewelry store in person, Jared offers an online selection of over 102,000 loose diamonds, including both lab-created and natural stones, providing customers with the opportunity to find the perfect diamond in any price range (namely from $204 to over $1 million).

Part of the Signet Jewelers family

Right from the start, it's important to note that Jared belongs to the group of four loose diamond retailers featured on our list that fall under the ownership of Signet Jewelers. This means you'll notice many similarities in how these online stores are organized. If you happen to explore multiple stores within this group and aim to make comparisons, you might experience some confusion. Nevertheless, even though they share the same corporate parent, each retailer boasts distinctive attributes that differentiate it from the others. To learn more about what makes Jared different, read on.

Search and filter capabilities are standard

The filtering tools on the Jared website are easy to use and will be very familiar if you've shopped at Kay, James Allen, or Blue Nile. Set any criteria that matter to you, like price or clarity, and it's straightforward to see which diamonds in the inventory are a good match.

Super Zoom

When you find a diamond of interest, Jared provides an actual view (usually labeled as Super Zoom), allowing you to rotate the stone to examine it from multiple angles. Basic details about the diamond can be found under the Diamond Information heading, while more specific details are listed under Learn More About Your Diamond. You can also access and download the IGI certification for the stone.

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See stones' certification paperwork easily

Most of the diamonds offered by Jared are certified by either the International Gemological Institute (IGI) or Gemological Institute of America (GIA). You can view a copy of each diamond's certification on the Jared website, and you can also take that same information to the IGI or GIA website if you'd like to see it independently.

Can't buy loose diamonds without a setting anymore

At Jared, you no longer have the option to add the diamond to your shopping bag as a standalone item: you'll instead be directed to choose a setting. However, the variety of settings offered may not be as extensive or unique as some other retailers. There were only about 90 to choose from at the time of our most recent visit, and many of the available settings tend to be white gold solitaire designs, with limited options in yellow gold. This could potentially lead to a less distinctive ring design, even if you have a unique diamond. And, being "forced" to choose a ring setting (instead of being able to have the diamond set as a pendant or even to buy it on its own for your own personal reasons) puts Jared at a distinct disadvantage compared to many rivals we evaluated.

Retail presence = higher prices

It's also worth mentioning that purchasing a diamond from a retailer with a significant brick-and-mortar presence like Jared may result in higher prices compared to online-only retailers. In fact, research typically shows that Jared's prices tend to be consistently higher, with a markup of around 20% when compared to online competitors.

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Some customer perks on offer

One advantage of buying from Jared is the option to have your diamond shipped to one of their retail locations, providing a more secure alternative to doorstep delivery if you're concerned about package thefts in your area; otherwise, the store offers free second-day shipping via UPS for online orders. In the event you wish to return your diamond, Jared provides a 30-day return window, either in-person or via mail. However, if you decide to exchange your diamond, this can only be done in-store. An additional perk of shopping at Jared includes a free initial resize if you happen to order a ring that doesn't fit.

Reputation is just average

In terms of reputation, Jared's standing is somewhat lukewarm. The Better Business Bureau (BBB) gives parent company Signet Jewelers an "A+," but it's worth noting that there have been nearly 300 complaints registered against the company across its brand portfolio. Many of the reviews specifically related to Jared apply to various retail locations, making it challenging to gauge the overall performance of the brand itself, especially when shopping online. Nonetheless, the general sentiment from customers isn't as enthusiastic as one would hope for a significant purchase like a diamond.

Not our favorite option for buying diamonds

In conclusion, Jared is a little below average among diamond stores. While it offers certain in-person advantages not found with online-only retailers, these benefits may not compensate for the more competitive prices available elsewhere. Jared remains a viable option for purchasing diamonds, but only if you plan on using the gemstones for a ring.

Kay Review 2 Star Rating


2 Star Rating
  • Just under 100,000 diamonds
  • Prices range from $1,220 to $1,963,000
  • Both natural and lab-grown stones available
  • Almost all diamonds certified by AGS, GIA, or IGI
  • 360° view of every stone
  • Free initial resize
  • Free UPS shipping or ship-to-store

Are you contemplating a significant purchase, perhaps a glittering diamond, and feeling drawn to the allure of a renowned brand like Kay Jewelers? You've likely heard the catchy jingle, "Every kiss begins with K(ay)," but is it truly worthwhile to explore the world of diamonds at this retailer? Let's delve into what you can expect.

Lowest-ranked of the four Signet Jewelers' brands

To begin with, it's essential to highlight that Kay is one of the four diamond retailers included in our list that are affiliated with Signet Jewelers as their parent company. Consequently, you'll encounter a lot of uniformity in the overall structure and shopping experience with these online shops. It's possible that if you're exploring multiple stores within this group and attempting to draw comparisons, you might find it hard to remember which is which. However, despite their shared corporate ownership, each retailer possesses its own unique features that help it distinguish itself from the rest (and not always in ways that are positive). Let's see why Kay is the lowest on our list among the four Signet brands.

No surprises with the shopping experience

When you venture into the realm of online diamond shopping at Kay, your experience will closely mirror that of its sister stores: using the online diamond search tool, you have the familiar filters at your disposal to refine your options based on cut, color, clarity, and more. Every diamond comes to life through the 360° view, allowing you to inspect it from all angles.

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Fantastic selection of diamonds

We did spot some improvements since our last evaluation of Kay as an option for buying diamonds. For one, their inventory now includes lab-created diamonds, bringing the total selection of stones to just under 100,000 with prices ranging from $1,220 to nearly $2M.

Diamonds in settings only, and even that's limited

As you explore and discover a diamond here that captures your interest, you'll find all the pertinent details: descriptions, specifications, certifications, and more. Unfortunately, there's no way to buy a diamond alone: Kay essentially requires to be buying a diamond strictly for setting in a ring, and even then the options can be extremely limited. For instance, when we selected a heart-shaped stone, we were given no matching settings - and no obvious way to buy just the diamond and have it set somewhere else.

Some plusses with a jeweler that has in person options

But, maybe you like the idea of being able to design a ring online and have it delivered to a local Kay location near you. That's understandable: with something as expensive (and important) as a diamond ring, why not have it held safely for you instead of exposing it to porch pirates? Kay will even do the gift wrapping for free, if that's not your forte either. You can also get a complimentary one-time resize on your diamond ring here: another perk of buying from a jeweler with retail locations nationwide.

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Kay's reputation is a little sketchy

However, we have to acknowledge some significant concerns associated with Kay Jewelers. Despite parent company Signet Jewelers maintaining an "A+" rating from the Better Business Bureau, this reputation definitely doesn't extend to every brand within their portfolio. In the not-too-distant past, media exposes levied accusations at Kay, alleging the substitution of diamonds in their jewelry, particularly rings and items brought in for repair, which were allegedly returned with lower-value stones. Although these allegations were refuted, they still leave a lingering unease when contemplating a substantial investment like a diamond.

Worst of the Signet brands

Customer feedback about Kay Jewelers doesn't overwhelmingly lean toward the positive side either. Prices are often higher compared to their online counterparts, and shoppers have expressed dissatisfaction with the quality of completed rings and ring sets. In fact, when you go to the BBB listing for Signet and start skimming through the 700+ complaints there, almost all of them specifically mention Kay. Orders arrive late, stones are loose, and so on - and Kay representatives don't exactly seem to be in a hurry to make things right.

Say "no way" to Kay

We get it: it can be scary to purchase a diamond (especially as part of an engagement set) sight-unseen, and that makes Kay feel like a safe bet because they've got a location at a mall near you. However, we encourage you to get past that feeling and take a look at the higher-ranking diamond stores on our list - because you'll not only get a diamond you love (with many more options for settings or even buying just the stone itself), but you'll get much better service too. Kay just doesn't have much going for it other than the name recognition, and that's not worth very much.

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Continued from above...

One of the key drivers behind the increasing popularity of buying loose diamonds online is the unparalleled convenience that digital platforms offer. The traditional process of purchasing diamonds often involved visiting multiple physical stores, engaging with sales representatives, and navigating complex pricing structures. Online platforms simplify this process, letting you explore a vast array of options from the comfort of your home. This convenience factor is particularly appealing to a generation accustomed to the ease of online shopping for various products.

Furthermore, the online diamond market provides you with an extensive selection of diamonds, going beyond the limitations of brick-and-mortar stores. You can easily browse through an array of sizes, shapes, and qualities online. This allows you to find a diamond that perfectly aligns with your preferences and budget.

The acquisition of loose diamonds opens the door to an exhilarating opportunity to craft a distinctive piece of jewelry. Once you've made your diamond selection, the possibilities for designing your jewelry become virtually limitless. The online diamond retailer you opt for is likely to provide an impressive array of settings, encompassing traditional solitaires and inventive tension settings tailored for engagement rings.

As you might expect, the choice of the right retailer matters. Your diamond purchase could become a cherished heirloom passed down through generations, so you'll want to be sure you'll receive precisely what you pay for. To help you in your selection of the ideal diamond retailer, we suggest that you keep the following considerations in mind:

  • Variety: Check the store's inventory of loose diamonds. Do they offer a wide range of options in terms of cut and size? Can you find a setting that suits your preferences?
  • Price: Compare prices with other diamond sellers. Are there any special promotions or benefits, such as free shipping, to make your purchase more budget-friendly?
  • Certification: Does the retailer provide documentation from reputable institutions like GIA, AGS, IGI, or EGL to certify your diamond's qualities? This is especially important for more valuable diamonds to ensure the stated carat size, clarity, and color are accurate.
  • Reputation: Research what other customers have to say about their experiences with the retailer. Has the Better Business Bureau rated the store, and are there any customer complaints? Buying a diamond can be a significant investment, so it's worth taking the time to make sure the retailer you're considering has a strong track record for honesty and reliability.

Here at Top Consumer Reviews, our experts have evaluated and ranked today's best online diamond retailers. We hope this information assists you in finding the ideal loose diamond for your long-awaited proposal, one-of-a-kind pendant, or a timeless heirloom piece to be passed on for generations.

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Diamond Store FAQ

One of the most sought-after gemstones in the world, diamonds are one of the hardest substances known to man. Diamonds form from carbon under high pressure and temperature.
Fun backstory: diamonds weren't commonly used in engagement rings until 1947, when the British mining company De Beers featured them in an advertising campaign! The rest, as they say, is history. Diamonds now represent financial success, long-term commitment, and status.
Cut, carat, color, clarity. Cut is the only human "influence" on a gemstone: round, princess, cushion, marquise and oval are some of the more common shapes given to diamonds. Carat represents the weight of the diamond, with 1 carat equal to 200 milligrams. Color evaluates the stone using letters of the alphabet; the closer to "A" , the whiter the stone, though most people find stones in the G-H rating to still be icy-white in appearance. Clarity is a little more difficult for the average consumer to see, especially without magnification: the categories measure inclusions, or irregularities that happen during the formation of the diamonds but are hard to see without magnification, as well as blemishes like scratches or chips.
The names say it all: natural diamonds come from the earth, while lab-created or synthetic diamonds come from scientists! But, other than their origins, these two types of diamonds are exactly the same chemically and optically: even expert gemologists have a hard time telling them apart without using a jeweler's loupe! And, as you might imagine, synthetic diamonds are usually much more affordable.
These acronyms all refer to gemological societies and institutes with diamond grading scales used throughout the industry: Gemological Institute of America, American Gemological Society, European Gemological Laboratory, and International Gemological Institute. Generally speaking, GIA and AGS are seen as the most accurate and scientific, so if you're buying a higher-priced stone you may want to ensure that it's been graded by one (or both!) of those two systems.
If you're looking for a one-of-a-kind piece, you're not going to find it by buying the first pretty ring or solitaires you see at your local jewelry store. Many customers want something with a story that can be handed down as an heirloom: the shape of the stone chosen to match her eyes, the setting selected to complement his personality, and so on. Buying loose diamonds is the first step in a truly unique piece of jewelry.
While you'll find no shortage of companies wanting to sell you diamonds as an investment, most experts say that the average consumer isn't likely to profit from them. Unless you're buying extremely large diamonds (e.g. 20 carats or more) or ones with a noteworthy history (like being owned by a celebrity), you may have a hard time selling the diamonds you buy for more than you paid. If you're planning on spending a significant amount of money for a diamond, do it because you appreciate the beauty or want to own (or give) something precious - but save your investments for more reliable means of generating profits!
Absolutely. Of course, you shouldn't buy a diamond from an online retailer without doing your research: choose a business with a well-established history, preferably with a high rating from the BBB, and be sure that the diamond you buy has been rated and certified by one of the independent institutes or laboratories mentioned above. You can rest assured that the diamond retailer will take every measure to get your stone delivered safely, including tracking and insurance.

What Are the Benefits of Buying Loose Diamonds?

When many people think about diamonds, buying diamond jewelry from a local store immediately comes to mind. However, buying loose diamonds is an option as well. At first glance, it may seem easier to simply walk into a jewelry store and buy a diamond ring or necklace, but the reality is that there are several exciting benefits associated with buying loose diamonds. In fact, with a closer look at the benefits of buying loose diamonds, you may decide that this is the best option for you. What can you expect when you buy loose diamonds?

Online Research

When people initially start shopping for a diamond, they focus on carat weight. While this is an important factor to consider, there are other factors that impact a diamond's true value. In addition to the carat weight, the stone's cut, clarity, and color play a role. These are referred to as the 4Cs of diamonds, and they are reviewed during the diamond certification process. One of the easiest ways to buy loose diamonds is online, and you can conveniently complete online research on all of these important factors before you make your purchase. Some diamonds used in preset jewelry are not certified, so you may not be able to determine the true value of that jewelry.

Not all loose diamonds are certified, but some sources exclusively sell certified diamonds. These are diamonds have been analyzed by a reputable lab, such as GIA, EGL, AGS or a few others. Through the certification process, a diamond's characteristics are mapped. This includes its flaws, dimensions and other key features. In fact, the certification process covers the 4Cs of diamonds. The lab certification report for a specific certified diamond is usually readily available for you to view online when you buy loose diamonds, and this makes it easy for you to understand fully what you are buying before you finalize your purchase. Many jewelry retailers, however, may not provide the certification documents to you unless you specifically request them.

Be aware, however, that you should not assume that the gemstone that you purchase online is the same diamond that you will receive in the mail. You should always obtain an appraisal from a certified professional as soon as you receive your loose diamonds. This holds true if you buy a diamond in a setting. The good news is that it is much easier for an appraiser to inspect and appraise loose diamonds versus those that are in a setting.

Comparison Shopping

Are you concerned about overpaying for diamonds or diamond jewelry? Because of the wealth of online information that is available on certified diamonds for sale, it is easy to comparison shop for the best value within your price range regardless of whether you buy a loose stone or a diamond in a setting.

However, when you purchase a diamond in a setting, there may be a question about how the setting's design and materials impact the total cost of the jewelry. When you purchase a loose diamond that is certified, on the other hand, you will know exactly how much that specific diamond is worth. This gives you some control over both value and cost. Whether you intend to hold loose gemstones or to place a diamond in a setting at a later date, the ability to easily comparison shop will help you to avoid overpaying.

A Financial Investment

The value of both loose diamonds and diamond jewelry will fluctuate over time, but you can expect them to share an upward trajectory over a long period of time. You may assume that loose diamonds will hold their value just as well as diamond jewelry would, but this is not always the case. In fact, loose diamonds generally hold their value better than diamonds that are set in earrings, necklaces, earrings and other settings. This is particularly true when you purchase certified loose diamonds.

Why is this the case? Some of the diamonds used in earrings, necklaces and other pieces have not been certified, so you cannot truly know the value of the gemstones when you buy these prepared pieces. This means that you also cannot truly determine the value of the jewelry, and you risk the possibility of paying more than the item is actually worth. When you buy a certified loose diamond, on the other hand, you will have a record of its value before it is placed in a setting. You will be less likely to overpay for that piece of jewelry, and the value of that jewelry will be partially secured by the diamond certification paperwork.

Keep in mind that many people purchase loose diamonds to hold securely for a period of time. For example, they may store diamonds in a bank's security deposit box or in a locked safe in their own home. The value of diamonds has maintained an upward path over the years, so this could be a smart way for an investor to diversify his or her portfolio.

Access to a Large Selection

Generally, when you shop for diamond jewelry at a local store, you are purchasing the stone and the setting together. You do not usually have the option to change out the diamond. However, the ability to select the specific diamond for your setting gives you greater control over the quality of the finished piece as well as its cost and value. More than that, with the ability to mix and match diamonds and settings, you have access to a greater overall range of possibilities.

Are you wondering how significant this benefit is? A single diamond wholesaler may offer hundreds or even thousands of certified loose diamonds at any given time. With multiple reputable wholesalers available for you to shop with, you will have a huge selection to choose from when you shop for loose diamonds. Some online wholesalers offer a convenient search function so that you can easily narrow down the options specifically to those that meet your requirements for cost and price.

Your Choice of Settings

While many people choose to keep loose diamonds as a financial investment, others shop for a loose diamond with a more specific purpose in mind. For example, you may want to select the exact diamond that will be placed in a custom-made engagement ring or necklace. When you buy a loose diamond for this purpose, the possibilities are endless. A private jeweler may have some predesigned settings for you to choose from, and your selection of a specific diamond for that setting ensures that the jewelry is tailored to your budget and expectations.

Another exciting option is to work with a private jeweler to create a one-of-a-kind piece. Everything from the jewelry's metal and size to its style will be created to your exact specifications. In comparison, if you choose to buy a diamond that is already in a setting, you are truly limited to the possibilities available from that store at the time of your visit.

Diamonds are often used in jewelry that has special meaning, such as a wedding ring, an engagement ring, an anniversary ring and more. These are important pieces that you understandably want to be perfect for the individual and for the occasion. With this in mind, the ability to choose both the loose diamond and the setting is a true benefit.

Get to Know the Possibilities Today

Before you settle for diamond jewelry purchased from a retail store, you owe it to yourself to explore the exciting possibilities available to you with the purchase of loose diamonds. With gemstones available at a wide range of prices and qualities, you could potentially find exactly what you are looking for when you shop for a loose diamond today.

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Select any 2 Diamond Stores to compare them head to head

  • Rare Carat
  • James Allen
  • Blue Nile
  • Ritani
  • Gems NY
  • Shane Co
  • Fascinating Diamonds
  • 25 Karats
  • Diamonds USA
  • Jared
  • Kay
Rare Carat vs James Allen Rare Carat vs Blue Nile Rare Carat vs Ritani Rare Carat vs REEDS Rare Carat vs Gems NY Rare Carat vs Shane Co Rare Carat vs Fascinating Diamonds Rare Carat vs 25 Karats Rare Carat vs Diamonds USA Rare Carat vs Jared Rare Carat vs Kay James Allen vs Blue Nile James Allen vs Ritani James Allen vs REEDS James Allen vs Gems NY James Allen vs Shane Co James Allen vs Fascinating Diamonds James Allen vs 25 Karats James Allen vs Diamonds USA James Allen vs Jared James Allen vs Kay Blue Nile vs Ritani Blue Nile vs REEDS Blue Nile vs Gems NY Blue Nile vs Shane Co Blue Nile vs Fascinating Diamonds Blue Nile vs 25 Karats Blue Nile vs Diamonds USA Blue Nile vs Jared Blue Nile vs Kay Ritani vs REEDS Ritani vs Gems NY Ritani vs Shane Co Ritani vs Fascinating Diamonds Ritani vs 25 Karats Ritani vs Diamonds USA Ritani vs Jared Ritani vs Kay REEDS vs Gems NY REEDS vs Shane Co REEDS vs Fascinating Diamonds REEDS vs 25 Karats REEDS vs Diamonds USA REEDS vs Jared REEDS vs Kay Gems NY vs Shane Co Gems NY vs Fascinating Diamonds Gems NY vs 25 Karats Gems NY vs Diamonds USA Gems NY vs Jared Gems NY vs Kay Shane Co vs Fascinating Diamonds Shane Co vs 25 Karats Shane Co vs Diamonds USA Shane Co vs Jared Shane Co vs Kay Fascinating Diamonds vs 25 Karats Fascinating Diamonds vs Diamonds USA Fascinating Diamonds vs Jared Fascinating Diamonds vs Kay 25 Karats vs Diamonds USA 25 Karats vs Jared 25 Karats vs Kay Diamonds USA vs Jared Diamonds USA vs Kay Jared vs Kay
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