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Jared Review

Wednesday, May 18th

2022 Diamond Store Reviews

Jared Review 3.5 Star Rating


3.5 Star Rating
  • Diamond Selection: 38,551
  • Price Range: $180 to $2,237,450

Jared is one of two diamond stores in our review that are part of the Signet Jewelers brand family. You probably recognize them from their advertising campaign with women excitedly exclaiming, "He went to Jared!" Compared with their sister brand, Kay Jewelers, Jared is usually considered to be the more upscale of the two.

When it comes to loose diamonds, Jared has a good selection of just under 40,000 stones. Unlike many retailers we evaluated, Jared gives you lab-created diamonds in addition to natural gemstones, which could get you an extremely attractive stone at a fraction of the price. You can shop specifically for either type of stone, or apply filters by shape, price, carat weight, color, clarity, and so on.

Almost every single diamond Jared offers has been certified by IGI. That institute isn't seen as having the same objectivity and reputation as several other rating systems, something to keep in mind if you're looking for a truly exceptional diamond. (Another interesting point: Jared has numerous brick-and-mortar locations, and in those stores it's easy to find a wide selection of GIA certified diamonds. We're not sure why none were offered through Jared's online store.)


  • Selection of nearly 40,000 loose diamonds
  • Lab-created and natural options
  • Almost all diamonds certified by IGI
  • 360° view of every stone
  • Free initial resize
  • Free UPS shipping or ship-to-store

Once you've found a diamond you like, you can see an actual view: just click to rotate to see the stone from multiple angles. The basic details can be found under the Description dropdown, and the more nitty-gritty specifics are listed separately under Diamond Specifications. You can also view and/or download the IGI certification for the stone.

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You can either add the diamond to your shopping bag as a standalone time, or you can "select this diamond and continue" to choose a setting. We weren't overly blown away by the options at Jared: for the square emerald diamond we chose, there were only 34 settings that matched. Almost all of them were white gold solitaire designs, with very few that were uniquely styled or in yellow gold. Even if you choose a one-of-a-kind stone, the setting for your ring might have people saying, "Oh, evidently he went to Jared too...just like everyone else."

Many experts say that you'll pay more for your diamond when buying from a store that also has a significant brick-and-mortar presence, and that seems to be true for Jared. One evaluation showed that Jared's prices were consistently higher by around 20%, compared with online-only retailers.

On the other hand, one advantage of buying a diamond from Jared is the ability to have it shipped to a store. Yes, you'll get free 2nd day shipping via UPS, but if porch pirates are a concern in your neighborhood and you have a Jared retail location nearby, you've got a safer option for picking up your stone.

If you decide to return your diamond, you'll have 30 days to do so in-person or via mail. On the other hand, if you want to exchange it, that can only be done in-store.

What about reputation? Quite frankly, Jared's is slightly lukewarm. The BBB gives parent company Signet Jewelers an "A+", but there were nearly 300 complaints registered against them across their family of brands. Most of the reviews left specifically for Jared relate to their various retail locations, making it hard to get a feel for how the company performs overall - but the general picture painted isn't as enthusiastic as we'd like to see, especially on such a significant purchase as a diamond.

For all of these reasons, Jared lands in the middle of the pack among diamond stores. While shopping at this store gives you a few in-person perks you won't get from an online-only retailer, those advantages don't make up for the larger inventory and lower prices you'll find when you compare apples-to-apples (or carats-to-carats?). Jared isn't a bad place to buy diamonds, per se, but better options are out there.

Where Can You Find the Best Selection of Loose Diamonds?

If you've ever gone to your local jeweler in search of one of these precious gemstones but left disappointed, you're not alone! Most brick-and-mortar jewelry stores can't afford to keep thousands of diamonds in inventory - both financially and logistically, it's just too risky.

With that in mind, it's easy to understand why so many shoppers are turning to online diamond stores. Why limit the possibilities to just a handful of stones in limited sizes and cuts when you can browse literally hundreds of thousands of diamonds across the spectrum of carat size, shape, clarity, and, of course, cost? The best online retailers make it easy to see a 360° view of each stone, plus any available certifications and ratings from industry-recognized appraisers.

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Diamond Store FAQ

One of the most sought-after gemstones in the world, diamonds are one of the hardest substances known to man. Diamonds form from carbon under high pressure and temperature.
Fun backstory: diamonds weren't commonly used in engagement rings until 1947, when the British mining company De Beers featured them in an advertising campaign! The rest, as they say, is history. Diamonds now represent financial success, long-term commitment, and status.
Cut, carat, color, clarity. Cut is the only human "influence" on a gemstone: round, princess, cushion, marquise and oval are some of the more common shapes given to diamonds. Carat represents the weight of the diamond, with 1 carat equal to 200 milligrams. Color evaluates the stone using letters of the alphabet; the closer to "A" , the whiter the stone, though most people find stones in the G-H rating to still be icy-white in appearance. Clarity is a little more difficult for the average consumer to see, especially without magnification: the categories measure inclusions, or irregularities that happen during the formation of the diamonds but are hard to see without magnification, as well as blemishes like scratches or chips.
The names say it all: natural diamonds come from the earth, while lab-created or synthetic diamonds come from scientists! But, other than their origins, these two types of diamonds are exactly the same chemically and optically: even expert gemologists have a hard time telling them apart without using a jeweler's loupe! And, as you might imagine, synthetic diamonds are usually much more affordable.
These acronyms all refer to gemological societies and institutes with diamond grading scales used throughout the industry: Gemological Institute of America, American Gemological Society, European Gemological Laboratory, and International Gemological Institute. Generally speaking, GIA and AGS are seen as the most accurate and scientific, so if you're buying a higher-priced stone you may want to ensure that it's been graded by one (or both!) of those two systems.
If you're looking for a one-of-a-kind piece, you're not going to find it by buying the first pretty ring or solitaires you see at your local jewelry store. Many customers want something with a story that can be handed down as an heirloom: the shape of the stone chosen to match her eyes, the setting selected to complement his personality, and so on. Buying loose diamonds is the first step in a truly unique piece of jewelry.
While you'll find no shortage of companies wanting to sell you diamonds as an investment, most experts say that the average consumer isn't likely to profit from them. Unless you're buying extremely large diamonds (e.g. 20 carats or more) or ones with a noteworthy history (like being owned by a celebrity), you may have a hard time selling the diamonds you buy for more than you paid. If you're planning on spending a significant amount of money for a diamond, do it because you appreciate the beauty or want to own (or give) something precious - but save your investments for more reliable means of generating profits!
Absolutely. Of course, you shouldn't buy a diamond from an online retailer without doing your research: choose a business with a well-established history, preferably with a high rating from the BBB, and be sure that the diamond you buy has been rated and certified by one of the independent institutes or laboratories mentioned above. You can rest assured that the diamond retailer will take every measure to get your stone delivered safely, including tracking and insurance.
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Continued from above...

Buying loose diamonds is a wonderful way to create a one-of-a-kind piece of jewelry: once you've chosen the stone, the sky's the limit with what you create next. The online diamond store you select will probably have an impressive array of settings: for engagement rings alone, the possibilities are nearly endless and range from traditional solitaires to the optical illusion of a tension set.

However, as you'd imagine, it's important to choose your retailer carefully. Your diamond purchase could represent an heirloom to cherish and pass down through the years, and you want to ensure that you get exactly what you pay for. We recommend keeping these criteria in mind, to help you choose the best diamond retailer:

  • Selection. How many loose diamonds does the store keep in inventory? Are there many choices in the cut and size you prefer? Will you be able to have your diamond placed in a setting you love?
  • Price. How do the prices compare with rival diamond sellers? Are there any promotions or perks like free shipping to make your purchase more affordable?
  • Certification. Does the retailer have documentation from GIA, AGS, IGI or EGL that certifies the qualities of your stone? Especially if you're buying a more expensive diamond, you want proof that the carat size, clarity and color are as-described.
  • Reputation. What do other customers say about their experience buying diamonds from the retailer? Has the Better Business Bureau rated the store or received any complaints? Buying a diamond is no casual purchase for most people, and so it's worth taking some time to make sure that the store has a history of honest, professional interactions with their customers.

TopConsumerReviews.com has reviewed and ranked the best online retailers of diamonds today. We hope this information helps you find the perfect stone for your engagement ring, heirloom-quality pendant, or even for a timeless investment!

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