Our reviewers evaluate products and services based on unbiased research. Top Consumer Reviews may earn money when you click on a link. Learn more about our process.

Ritani Review

Sunday, July 14th

2024 Diamond Store Reviews

Ritani Review 4 Star Rating


4 Star Rating
  • Over 200,000 diamonds
  • Prices range from $188 to over $2M
  • Natural and lab-created diamonds available
  • HD video/images of some stones available online
  • Free in-store preview on loose diamonds and engagement rings
  • Free 30-day returns
  • Free shipping on every order
  • "A+" rated and accredited by the BBB

Established in 1999, Ritani is renowned for its meticulously crafted, New York-made jewelry, epitomizing exceptional quality as the exact opposite of "generic mass production" . This esteemed brand has garnered significant attention from prestigious publications such as Vogue, Brides, CNN, and Fox Business. And, when it comes to diamonds, you've got so many choices here: over 200,000 options in both natural and lab-created gemstones, ranging in price from the lowest of low ($188) to the highest of high (over $2,000,000).

Easy browsing but not all diamonds have multi-view images

Browsing Ritani's inventory is easy-breezy. You can view all of their gemstones in grid view or list view; we prefer the list option to see the most information at once. As far as we could see, all diamonds have GIA certification that you can view whenever you like, but they don't all come with a 360-degree view or multiple images (that's especially true for the lowest-priced diamonds Ritani lists for sale).

Transparent inventory

We appreciate that Ritani comes out and says something that many diamond stores try to keep quiet: they don't necessarily carry every stone they list in their own inventory. In fact, most of the diamond stores you'll shop at do the same thing: they offer diamonds that are sold through third-party suppliers, essentially "white labeling" what you're browsing as you shop. Why does that matter? You may find the diamond of your dreams and click the "buy" button, only to find out that the stone is no longer available (*cue wah wah horns*). But rest assured that Ritani will be transparent with you if that happens, and they'll make every effort to source another diamond that closely matches the qualities you loved about the stone you initially selected.

Best Diamond Stores

Completely transparent pricing

Another area of transparency that we love is the cost breakdown for every diamond. Ever wondered how much the stone actually costs and how much the diamond store marks it up? Ritani spells it out right on every stone's listing. You can also take it a step further and request a commission-free analysis from a Ritani Diamond Concierge: just click that link on any stone's listing and you'll get a report back within 48 hours.

In-person preview of loose diamonds and rings

Finally, when it comes to buying loose diamonds or even engagement rings, Ritani makes it super easy to make sure you really like what you're getting: they offer a free preview at a nearby jeweler or other convenient location like WeWork or Regus. To use this service, you'll need to provide your credit card information and choose the "Preview" option for delivery during checkout. If you go to the appointment and decide you don't want to buy, there's no pressure or further obligation. Even if you had the stone placed in a setting, Ritani will take the diamonds out and recycle the metal, so there's no harm done.

Free shipping and 30-day returns

If you're ready to just jump in and go without a preview, you'll get free shipping on your diamond, and you'll have 30 days to make any returns.

Best Diamond Stores

Plenty of positive customer feedback but less so from diamond experts

Ritani boasts a generally strong reputation, exemplified by an "A+" rating and accreditation from the Better Business Bureau. Customer feedback varies slightly depending on the source: Trustpilot reveals a 3.7-star average from over 550 reviews, while Reviews.io presents a more favorable 4.4/5-star average across 445+ ratings. These reviews typically touch upon customer service, jewelry quality, and delivery. Most customers express satisfaction with these aspects, but occasional instances suggest areas for improvement. Notably, these issues appear more frequently among customers with higher expertise levels in areas like diamond cut, clarity, and setting intricacies, though the average consumer may never notice the difference.

Trustworthy diamond store

For individuals seeking loose diamonds, Ritani stands out. They understand the apprehension that can come with online diamond purchases, and they take extensive measures to ensure you feel confident rather than uncertain. This includes providing videos and photos of many diamonds, along with the option for an in-person preview or gemologist analysis before finalizing your purchase. While Ritani doesn't secure our top spot due to some concerns with higher-end stones not scoring well with customers in the know, we still highly recommend this diamond store.

Where Can You Find the Best Selection of Loose Diamonds?

Have you ever ventured into a local jewelry store with high hopes of finding the perfect stone, only to leave feeling disappointed? You're not alone. Many physical jewelry stores grapple with the challenge of stocking a diverse range of diamonds due to financial and logistical limitations.

In light of this, it's no wonder that an increasing number of diamond shoppers are gravitating towards online retailers. Why confine yourself to a small selection of stones with limited sizes and cuts when you can delve into an extensive assortment of diamonds? These gemstones span across various carat sizes, shapes, clarity levels, and price points. Reputable online establishments offer the convenience of a comprehensive 360° view of each diamond, accompanied by certifications and ratings from well-recognized appraisers.

The Best Diamond Stores Compare Diamond Stores Compare Diamond Store Reviews What are the best Diamond Stores Best Diamond Store Reviews

Diamond Store FAQ

One of the most sought-after gemstones in the world, diamonds are one of the hardest substances known to man. Diamonds form from carbon under high pressure and temperature.
Fun backstory: diamonds weren't commonly used in engagement rings until 1947, when the British mining company De Beers featured them in an advertising campaign! The rest, as they say, is history. Diamonds now represent financial success, long-term commitment, and status.
Cut, carat, color, clarity. Cut is the only human "influence" on a gemstone: round, princess, cushion, marquise and oval are some of the more common shapes given to diamonds. Carat represents the weight of the diamond, with 1 carat equal to 200 milligrams. Color evaluates the stone using letters of the alphabet; the closer to "A" , the whiter the stone, though most people find stones in the G-H rating to still be icy-white in appearance. Clarity is a little more difficult for the average consumer to see, especially without magnification: the categories measure inclusions, or irregularities that happen during the formation of the diamonds but are hard to see without magnification, as well as blemishes like scratches or chips.
The names say it all: natural diamonds come from the earth, while lab-created or synthetic diamonds come from scientists! But, other than their origins, these two types of diamonds are exactly the same chemically and optically: even expert gemologists have a hard time telling them apart without using a jeweler's loupe! And, as you might imagine, synthetic diamonds are usually much more affordable.
These acronyms all refer to gemological societies and institutes with diamond grading scales used throughout the industry: Gemological Institute of America, American Gemological Society, European Gemological Laboratory, and International Gemological Institute. Generally speaking, GIA and AGS are seen as the most accurate and scientific, so if you're buying a higher-priced stone you may want to ensure that it's been graded by one (or both!) of those two systems.
If you're looking for a one-of-a-kind piece, you're not going to find it by buying the first pretty ring or solitaires you see at your local jewelry store. Many customers want something with a story that can be handed down as an heirloom: the shape of the stone chosen to match her eyes, the setting selected to complement his personality, and so on. Buying loose diamonds is the first step in a truly unique piece of jewelry.
While you'll find no shortage of companies wanting to sell you diamonds as an investment, most experts say that the average consumer isn't likely to profit from them. Unless you're buying extremely large diamonds (e.g. 20 carats or more) or ones with a noteworthy history (like being owned by a celebrity), you may have a hard time selling the diamonds you buy for more than you paid. If you're planning on spending a significant amount of money for a diamond, do it because you appreciate the beauty or want to own (or give) something precious - but save your investments for more reliable means of generating profits!
Absolutely. Of course, you shouldn't buy a diamond from an online retailer without doing your research: choose a business with a well-established history, preferably with a high rating from the BBB, and be sure that the diamond you buy has been rated and certified by one of the independent institutes or laboratories mentioned above. You can rest assured that the diamond retailer will take every measure to get your stone delivered safely, including tracking and insurance.
Compare the Best Reviews

Continued from above...

One of the key drivers behind the increasing popularity of buying loose diamonds online is the unparalleled convenience that digital platforms offer. The traditional process of purchasing diamonds often involved visiting multiple physical stores, engaging with sales representatives, and navigating complex pricing structures. Online platforms simplify this process, letting you explore a vast array of options from the comfort of your home. This convenience factor is particularly appealing to a generation accustomed to the ease of online shopping for various products.

Furthermore, the online diamond market provides you with an extensive selection of diamonds, going beyond the limitations of brick-and-mortar stores. You can easily browse through an array of sizes, shapes, and qualities online. This allows you to find a diamond that perfectly aligns with your preferences and budget.

The acquisition of loose diamonds opens the door to an exhilarating opportunity to craft a distinctive piece of jewelry. Once you've made your diamond selection, the possibilities for designing your jewelry become virtually limitless. The online diamond retailer you opt for is likely to provide an impressive array of settings, encompassing traditional solitaires and inventive tension settings tailored for engagement rings.

As you might expect, the choice of the right retailer matters. Your diamond purchase could become a cherished heirloom passed down through generations, so you'll want to be sure you'll receive precisely what you pay for. To help you in your selection of the ideal diamond retailer, we suggest that you keep the following considerations in mind:

  • Variety: Check the store's inventory of loose diamonds. Do they offer a wide range of options in terms of cut and size? Can you find a setting that suits your preferences?
  • Price: Compare prices with other diamond sellers. Are there any special promotions or benefits, such as free shipping, to make your purchase more budget-friendly?
  • Certification: Does the retailer provide documentation from reputable institutions like GIA, AGS, IGI, or EGL to certify your diamond's qualities? This is especially important for more valuable diamonds to ensure the stated carat size, clarity, and color are accurate.
  • Reputation: Research what other customers have to say about their experiences with the retailer. Has the Better Business Bureau rated the store, and are there any customer complaints? Buying a diamond can be a significant investment, so it's worth taking the time to make sure the retailer you're considering has a strong track record for honesty and reliability.

Here at Top Consumer Reviews, our experts have evaluated and ranked today's best online diamond retailers. We hope this information assists you in finding the ideal loose diamond for your long-awaited proposal, one-of-a-kind pendant, or a timeless heirloom piece to be passed on for generations.

Compare Diamond Stores

Select any 2 Diamond Stores to compare them head to head

  • Rare Carat
  • James Allen
  • Blue Nile
  • Ritani
  • Gems NY
  • Shane Co
  • Fascinating Diamonds
  • 25 Karats
  • Diamonds USA
  • Jared
  • Kay
Rare Carat vs James Allen Rare Carat vs Blue Nile Rare Carat vs Ritani Rare Carat vs REEDS Rare Carat vs Gems NY Rare Carat vs Shane Co Rare Carat vs Fascinating Diamonds Rare Carat vs 25 Karats Rare Carat vs Diamonds USA Rare Carat vs Jared Rare Carat vs Kay James Allen vs Blue Nile James Allen vs Ritani James Allen vs REEDS James Allen vs Gems NY James Allen vs Shane Co James Allen vs Fascinating Diamonds James Allen vs 25 Karats James Allen vs Diamonds USA James Allen vs Jared James Allen vs Kay Blue Nile vs Ritani Blue Nile vs REEDS Blue Nile vs Gems NY Blue Nile vs Shane Co Blue Nile vs Fascinating Diamonds Blue Nile vs 25 Karats Blue Nile vs Diamonds USA Blue Nile vs Jared Blue Nile vs Kay Ritani vs REEDS Ritani vs Gems NY Ritani vs Shane Co Ritani vs Fascinating Diamonds Ritani vs 25 Karats Ritani vs Diamonds USA Ritani vs Jared Ritani vs Kay REEDS vs Gems NY REEDS vs Shane Co REEDS vs Fascinating Diamonds REEDS vs 25 Karats REEDS vs Diamonds USA REEDS vs Jared REEDS vs Kay Gems NY vs Shane Co Gems NY vs Fascinating Diamonds Gems NY vs 25 Karats Gems NY vs Diamonds USA Gems NY vs Jared Gems NY vs Kay Shane Co vs Fascinating Diamonds Shane Co vs 25 Karats Shane Co vs Diamonds USA Shane Co vs Jared Shane Co vs Kay Fascinating Diamonds vs 25 Karats Fascinating Diamonds vs Diamonds USA Fascinating Diamonds vs Jared Fascinating Diamonds vs Kay 25 Karats vs Diamonds USA 25 Karats vs Jared 25 Karats vs Kay Diamonds USA vs Jared Diamonds USA vs Kay Jared vs Kay
Compare the Best Diamond Stores
- VS -
Review the Best Diamond Stores
See the Best Diamond Store
The Best Reviews of Diamond Stores