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Sunday, March 3rd
Established in 1999, Ritani is renowned for its meticulously crafted, New York-made jewelry, epitomizing exceptional quality as the exact opposite of "generic mass production" . This esteemed brand has garnered significant attention from prestigious publications such as Vogue, Brides, CNN, and Fox Business. And, when it comes to diamonds, you've got so many choices here: over 200,000 options in both natural and lab-created gemstones, ranging in price from the lowest of low ($188) to the highest of high (over $2,000,000).
Easy browsing but not all diamonds have multi-view images
Browsing Ritani's inventory is easy-breezy. You can view all of their gemstones in grid view or list view; we prefer the list option to see the most information at once. As far as we could see, all diamonds have GIA certification that you can view whenever you like, but they don't all come with a 360-degree view or multiple images (that's especially true for the lowest-priced diamonds Ritani lists for sale).
We appreciate that Ritani comes out and says something that many diamond stores try to keep quiet: they don't necessarily carry every stone they list in their own inventory. In fact, most of the diamond stores you'll shop at do the same thing: they offer diamonds that are sold through third-party suppliers, essentially "white labeling" what you're browsing as you shop. Why does that matter? You may find the diamond of your dreams and click the "buy" button, only to find out that the stone is no longer available (*cue wah wah horns*). But rest assured that Ritani will be transparent with you if that happens, and they'll make every effort to source another diamond that closely matches the qualities you loved about the stone you initially selected.
Completely transparent pricing
Another area of transparency that we love is the cost breakdown for every diamond. Ever wondered how much the stone actually costs and how much the diamond store marks it up? Ritani spells it out right on every stone's listing. You can also take it a step further and request a commission-free analysis from a Ritani Diamond Concierge: just click that link on any stone's listing and you'll get a report back within 48 hours.
In-person preview of loose diamonds and rings
Finally, when it comes to buying loose diamonds or even engagement rings, Ritani makes it super easy to make sure you really like what you're getting: they offer a free preview at a nearby jeweler or other convenient location like WeWork or Regus. To use this service, you'll need to provide your credit card information and choose the "Preview" option for delivery during checkout. If you go to the appointment and decide you don't want to buy, there's no pressure or further obligation. Even if you had the stone placed in a setting, Ritani will take the diamonds out and recycle the metal, so there's no harm done.
Free shipping and 30-day returns
If you're ready to just jump in and go without a preview, you'll get free shipping on your diamond, and you'll have 30 days to make any returns.
Plenty of positive customer feedback but less so from diamond experts
Ritani boasts a generally strong reputation, exemplified by an "A+" rating and accreditation from the Better Business Bureau. Customer feedback varies slightly depending on the source: Trustpilot reveals a 3.7-star average from over 550 reviews, while Reviews.io presents a more favorable 4.4/5-star average across 445+ ratings. These reviews typically touch upon customer service, jewelry quality, and delivery. Most customers express satisfaction with these aspects, but occasional instances suggest areas for improvement. Notably, these issues appear more frequently among customers with higher expertise levels in areas like diamond cut, clarity, and setting intricacies, though the average consumer may never notice the difference.
Trustworthy diamond store
For individuals seeking loose diamonds, Ritani stands out. They understand the apprehension that can come with online diamond purchases, and they take extensive measures to ensure you feel confident rather than uncertain. This includes providing videos and photos of many diamonds, along with the option for an in-person preview or gemologist analysis before finalizing your purchase. While Ritani doesn't secure our top spot due to some concerns with higher-end stones not scoring well with customers in the know, we still highly recommend this diamond store.
Have you ever ventured into a local jewelry store with high hopes of finding the perfect stone, only to leave feeling disappointed? You're not alone. Many physical jewelry stores grapple with the challenge of stocking a diverse range of diamonds due to financial and logistical limitations.
In light of this, it's no wonder that an increasing number of diamond shoppers are gravitating towards online retailers. Why confine yourself to a small selection of stones with limited sizes and cuts when you can delve into an extensive assortment of diamonds? These gemstones span across various carat sizes, shapes, clarity levels, and price points. Reputable online establishments offer the convenience of a comprehensive 360° view of each diamond, accompanied by certifications and ratings from well-recognized appraisers.
One of the key drivers behind the increasing popularity of buying loose diamonds online is the unparalleled convenience that digital platforms offer. The traditional process of purchasing diamonds often involved visiting multiple physical stores, engaging with sales representatives, and navigating complex pricing structures. Online platforms simplify this process, letting you explore a vast array of options from the comfort of your home. This convenience factor is particularly appealing to a generation accustomed to the ease of online shopping for various products.
Furthermore, the online diamond market provides you with an extensive selection of diamonds, going beyond the limitations of brick-and-mortar stores. You can easily browse through an array of sizes, shapes, and qualities online. This allows you to find a diamond that perfectly aligns with your preferences and budget.
The acquisition of loose diamonds opens the door to an exhilarating opportunity to craft a distinctive piece of jewelry. Once you've made your diamond selection, the possibilities for designing your jewelry become virtually limitless. The online diamond retailer you opt for is likely to provide an impressive array of settings, encompassing traditional solitaires and inventive tension settings tailored for engagement rings.
As you might expect, the choice of the right retailer matters. Your diamond purchase could become a cherished heirloom passed down through generations, so you'll want to be sure you'll receive precisely what you pay for. To help you in your selection of the ideal diamond retailer, we suggest that you keep the following considerations in mind:
Here at Top Consumer Reviews, our experts have evaluated and ranked today's best online diamond retailers. We hope this information assists you in finding the ideal loose diamond for your long-awaited proposal, one-of-a-kind pendant, or a timeless heirloom piece to be passed on for generations.
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