23 and Me Review: DNA Testing Kits

We've analyzed the best DNA Testing Kits to help you find the right solution for your needs.

2025 DNA Testing Kit Reviews

Where Can You Get the Best DNA Testing Kits?  DNA testing kits have become super popular, and it's easy to see why. They're like opening a personal time capsule of your family history, health information, or even discovering fun quirks about your genes. Ready to learn more about yourself at a cellular level?

1.5

WEAK

9

Weak

  • $119 for Ancestry service, often discounted to $60 or less
  • $199 for Health + Ancestry service
  • Premium and Total Health add-ons available
  • Can access 55+ health reports that meet FDA requirements
  • In business since 2006
  • Over 12 million DNA testing kits sold

WEAK

1.5

On the 23 and Me website

23andMe knows that there are a myriad of reasons why you might be interested in a DNA testing kit, from getting a deeper understanding of your predisposition for certain health concerns to figuring out if you're really as Irish as you've always been told. Whatever your interest, 23andMe wants to say "Welcome to you" as you receive their easy-to-digest results that put all of the science into terms you'll have no trouble understanding. Should you become one of the more than 12 million people that have used 23andMe since the company got its start in 2006? While we'd love to say yes - after all, this used to be our #1 pick - read on to see why our answer to that question has changed.

Options for testing both health and heritage here

The first choice you'll make when considering 23andMe is which service you prefer: the basic Ancestry test or the Health + Ancestry option. Here's what you get with each one:

  • Ancestry: at a list price of $119 but with frequent discounts that often drop the price to $59 or lower, this test gives you ancestry and trait reports (around 80+ genotypes). If you opt in, you can also share your results with other 23andMe users to access the DNA Relative Finder and create your family tree.
  • Health + Ancestry: priced at $199, this more advanced DNA testing kit gives you all of the features of the basic Ancestry service, but you get 150+ genotyping reports. You also gain access to a Family Health History Tree (allowing you to easily share your family health background with your medical providers), 10+ Health Predisposition reports, 5+ Wellness reports, and Carrier Status reports on selected hereditary conditions.

Upgrade features

But, that's not where 23andMe's features end. With the basic Ancestry plan, you can opt into the Premium or the Total Health packages; Total Health is also available with the Health + Ancestry package. This is what you can expect with those upgrades:

  • Premium: priced at $268 for the first year (but at a discounted rate of $199 at the time of our evaluation), this plan auto-renews every year for $69. It gives you 190+ genotyping reports, 40+ Health Predisposition reports, 10+ wellness reports, your Family Health History Tree, Pharmacogenetics reports, enhanced ancestry features (like advanced filtering on the Relative Finder), Historical Matches to delve deeper into your genetic background, breast/prostate/colorectal cancer reports, and ongoing access to updated reports. Even though it's listed under the Basic 23andMe DNA testing kit, Premium is really more of an upgraded Health + Ancestry platform: you get all of the features of Health + Ancestry and then some, but it does put you into a membership plan that you'll either need to cancel before it renews or plan on paying whatever the renewal rate is from year-to-year.
  • Total Health: brace yourself, because this top-tier service is priced at $999 for the first year and it renews at $499/year. What do you get at that price? 23andMe would say it's an investment in your "total health", of course. It's got all of the benefits of Premium, plus in-person blood tests twice a year, updates to your "biological age" twice a year (presumably in conjunction with those blood tests), and genetics-informed clinical care with unlimited direct access to clinicians and one video consultation per year.

Upgrade at will, no extra spit required

Also, if you start out with one of 23andMe's lower-tier DNA testing services and decide to upgrade, we've got good news for you: you won't have to spit in a tube again. They'll just apply your original test to the new features and give you access to the reports, easy-peasy.

Best DNA Testing Kits

Compelling client stories

In terms of features and the overall user experience, there's been a lot to love about 23andMe. All it takes is a short browse through the Stories section of the website to see how their DNA testing kits have helped people get the genetic answers to lifelong struggles, to be proactive about their health, or to find long-lost relatives.

Company's future is uncertain

Unfortunately, though, the future of this DNA testing kit provider is up in the air. As of the date of this review, typing "23andMe" into a browser gave this as two of the top results: "23andMe bankruptcy" and "23andMe data breach". (You can google that for yourself if you're interested...) We have no idea how long 23andMe will continue to do business, but lots of people are wondering what happens to their private data if this DNA testing company is sold.

Credit card required to see results

And, recent feedback across the board paints an ugly picture of 23andMe's customer service. Rant after rant describes feeling railroaded into an annual subscription plan just to get the results from the DNA test kit they already paid for and submitted - because you have to enter a credit card number that "won't be charged until after your first year". What if you forget (like a lot of customers do, and then they're denied a refund)? Or they have another data breach (like the one that has current clients being required to submit copies of official IDs via fax)? Customers don't understand why they need to give that kind of information to access something they've already paid for.

Customer service is awful

Another customer comment said that they were charged months after they canceled and after "17 attempts at contact with the company, not one person can provide basic billing history, receipt for charge, or confirmation to end services". Trustpilot feedback is similar, with nearly 80% of the 500+ reviews left there being an abysmal 1-star (for an overall average of just 1.3 stars out of 5).

Best DNA Testing Kits

Features are being dropped

Finally, users leaving complaints within just a few weeks of this review said that 23andMe has removed some of its previously-included features. On that list are the chromosome browser, the ability to enter a haplogroup in the search and find corresponding DNA matches, and the visibility of the smaller percentages of one's ancestry. There's not much about this DNA testing kit that seems to be improving and expanding (and that's probably why the Better Business Bureau has 23andMe as "Not Rated" - they say that the company is being reevaluated because it's "in the process of responding to previously closed complaints").

From first to almost-worst

As much as we used to love 23andMe's DNA testing kits, we have too many concerns to give the company our recommendation. It's difficult to see how 23andMe finds its way out of its financial troubles and data breach concerns, and there's no way of knowing what happens to your DNA if another company buys 23andMe - there's no guarantee that the buyer would protect your data or be totally scrupulous with how it handles your extremely personal information.

On the 23 and Me website

Continued from above...

Where Can You Get the Best DNA Testing Kits?

DNA testing kits have become super popular, and it's easy to see why. They're like opening a personal time capsule of your family history, health information, or even discovering fun quirks about your genes. Ready to learn more about yourself at a cellular level?

Let's take a look at why you might want to take one of these tests, what information DNA testing kits can (and can't) provide, how accurate they are, and some helpful tips for choosing the right one. One of the most common motivations is ancestry. Many people want to know where their family history traces back to. Whether it's discovering you have roots in a different continent or confirming family lore, DNA tests often give people a deeper connection to their heritage.

There's also been a rise in interest for proving a close genetic connection to countries that offer "citizenship by descent": if your grandfather was, say, Italian and he was born after March 1861, you could use your DNA test (and the supporting documents you might find among the testing site's resources) as part of proving your relationship.

Then, there's the genetic health angle. Some tests go beyond ancestry and can tell you if you're predisposed to certain health conditions or traits. Imagine learning if you're likely to be lactose intolerant or if you carry a gene that increases your risk for certain diseases. It helps people make proactive decisions about their health or understand their family's medical history better.

Individuals also use DNA tests for finding living relatives. You might be interested in finding distant cousins or even uncovering long-lost family connections. Some DNA tests can match you with people who share portions of your DNA, helping you build a family tree with solid scientific backing. DNA testing kits have become a huge resource for people who were adopted or donor-conceived, enabling them to do some sleuthing and find out, based on who their DNA matches are, the identity of their biological parent(s).

Just be aware that taking a DNA test, especially those that offer connections with living matches, can be something of a Pandora's box. Current estimates from organizations like DNAngels say that anywhere from 5% to 29% of people taking a DNA test experience an "NPE" - a non-paternal event or sometimes referred to as "not parent expected". Instagram reels and TikTok videos are full of test-takers who were stunned to learn that their dad isn't actually their biological father, or that they have 25 half-siblings through sperm donor conception. Most people won't have that kind of "DNA surprise", but you should understand that it's a possibility.

When deciding on a DNA testing kit, here are a few key factors to consider:

To help you choose a DNA testing kit, the experts at Top Consumer Reviews have evaluated, tested, and ranked some of today's most popular services. The one that's right for you depends on what you hope to learn, so take your time exploring your options. We're confident that you'll be able to uncover fascinating insights about yourself and your family history while having a little fun with science along the way.

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DNA Testing Kit FAQ

Why do people have their DNA tested?
The two most common reasons for testing DNA are to determine one's ancestry and to identify underlying health conditions or predispositions. DNA testing may also be done to determine a child's paternity or detect infidelity.
Does DNA testing require a blood draw?
Fortunately, no. A simple cheek swab or vial of saliva that can be returned by mail is usually all that's required.
How long will it take to get my results?
That depends on the testing service you select. Some companies deliver your results in 1-4 weeks, while others have been known to take a month or longer.
Is DNA testing expensive?
Not necessarily. You'll probably pay somewhere between $59 and $649, depending on how comprehensive your selected test is.
Do I have to pay extra for shipping?
Most of the time, no. DNA test kit prices usually include the cost of delivering the test to your home or office, the return shipping fees to the lab, and the cost of analyzing your sample.
How accurate are the results?
DNA testing protocols are constantly evolving, especially with respect to tracking one's ancestry. Many of the companies use the company Helix to sequence your DNA. The individual companies are then responsible for interpreting the DNA results. You will see some differences between the different testing providers. Also, you may also want to share your results with your healthcare provider, so he or she can confirm any of the health-related results and request additional testing as needed.
Can I use DNA testing to find long-lost relatives?
Possibly, but that will depend on several factors. Not only will your relatives have to choose the same DNA testing platform as you, but both of you will have to set your account permissions to show DNA matches and to allow messages. That being said, thousands of people have connected with previously-unknown family members using many of today's most popular DNA testing providers.
How secure is my information?
That's an important question. Most DNA testing services promise to maintain your privacy by requiring your consent to share your results for matching or research purposes. You'll have to determine your own risk tolerance when it comes to concerns about data breaches, court subpoenas, and other ways your data could be accessed.

Compare Any 2 Products

Ancestry
My Heritage
Family Tree DNA
Living DNA
Home DNA
Dynamic DNA Labs
Nebula Genomics
myDNA
23 and Me
CRI Genetics
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Ancestry vs My HeritageAncestry vs Family Tree DNAAncestry vs Living DNAAncestry vs Home DNAAncestry vs Dynamic DNA LabsAncestry vs Nebula GenomicsAncestry vs myDNAAncestry vs 23 and MeAncestry vs CRI GeneticsMy Heritage vs Family Tree DNAMy Heritage vs Living DNAMy Heritage vs Home DNAMy Heritage vs Dynamic DNA LabsMy Heritage vs Nebula GenomicsMy Heritage vs myDNAMy Heritage vs 23 and MeMy Heritage vs CRI GeneticsFamily Tree DNA vs Living DNAFamily Tree DNA vs Home DNAFamily Tree DNA vs Dynamic DNA LabsFamily Tree DNA vs Nebula GenomicsFamily Tree DNA vs myDNAFamily Tree DNA vs 23 and MeFamily Tree DNA vs CRI GeneticsLiving DNA vs Home DNALiving DNA vs Dynamic DNA LabsLiving DNA vs Nebula GenomicsLiving DNA vs myDNALiving DNA vs 23 and MeLiving DNA vs CRI GeneticsHome DNA vs Dynamic DNA LabsHome DNA vs Nebula GenomicsHome DNA vs myDNAHome DNA vs 23 and MeHome DNA vs CRI GeneticsDynamic DNA Labs vs Nebula GenomicsDynamic DNA Labs vs myDNADynamic DNA Labs vs 23 and MeDynamic DNA Labs vs CRI GeneticsNebula Genomics vs myDNANebula Genomics vs 23 and MeNebula Genomics vs CRI GeneticsmyDNA vs 23 and MemyDNA vs CRI Genetics23 and Me vs CRI Genetics CRI Genetics vs 23 and MeCRI Genetics vs myDNACRI Genetics vs Nebula GenomicsCRI Genetics vs Dynamic DNA LabsCRI Genetics vs Home DNACRI Genetics vs Living DNACRI Genetics vs Family Tree DNACRI Genetics vs My HeritageCRI Genetics vs Ancestry23 and Me vs myDNA23 and Me vs Nebula Genomics23 and Me vs Dynamic DNA Labs23 and Me vs Home DNA23 and Me vs Living DNA23 and Me vs Family Tree DNA23 and Me vs My Heritage23 and Me vs AncestrymyDNA vs Nebula GenomicsmyDNA vs Dynamic DNA LabsmyDNA vs Home DNAmyDNA vs Living DNAmyDNA vs Family Tree DNAmyDNA vs My HeritagemyDNA vs AncestryNebula Genomics vs Dynamic DNA LabsNebula Genomics vs Home DNANebula Genomics vs Living DNANebula Genomics vs Family Tree DNANebula Genomics vs My HeritageNebula Genomics vs AncestryDynamic DNA Labs vs Home DNADynamic DNA Labs vs Living DNADynamic DNA Labs vs Family Tree DNADynamic DNA Labs vs My HeritageDynamic DNA Labs vs AncestryHome DNA vs Living DNAHome DNA vs Family Tree DNAHome DNA vs My HeritageHome DNA vs AncestryLiving DNA vs Family Tree DNALiving DNA vs My HeritageLiving DNA vs AncestryFamily Tree DNA vs My HeritageFamily Tree DNA vs AncestryMy Heritage vs Ancestry
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