James Allen vs Kay

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The other big reason to buy the ring online is price. Local jewelry stores have to pass on their overhead costs to you, but internet stores aren't spending money on rent, face-to-face salespeople, or utilities at brick-and-mortar locations. You could save as much as 50% for an engagement ring of the same quality, carat weight and clarity - or better!

Best of all, there's no pressure to buy it right now when you use an online jeweler: you get all the time you need to compare different styles, design your own one-of-a-kind piece, or maybe even send some contenders to your future fiancee to see if you're on the right track! (And, ladies, that works in reverse too: why not drop a few hints with links to the rings you love and make it easier on your beloved?)

Afraid that it might not be safe to have your ring delivered? Fear not. If you choose an online jewelry store that does have a location near you, it's easy to order the engagement ring online and have it shipped there. It's a clever way to keep it out of the hands of porch pirates - and to keep it a surprise until you're ready to pop the question! Most stores will hold it for up to 30 days. For online-only jewelers, rest assured that they'll send your ring with plenty of insurance in the event of loss or damage during transit.

And, you've got nothing to worry about with sizing or returns either. 30 days is the standard window for sending back your purchase for a refund or exchange, and many jewelers offer complimentary resizing - often for up to a full year. Plus, if your engagement ring comes from a retailer with a brick-and-mortar presence, you've got the convenience of in-store returns and resizing on top of that.

Ready to begin your search? You might feel a little overwhelmed: this is a big deal, after all, and you want to get it right the first time. As you consider which jewelry store should earn your business, here are some criteria that can help you judge for yourself:

• Selection. More styles, settings, and even loose diamonds to choose from will translate into a better shopping experience and a higher likelihood that you'll find an engagement ring (or several!) that will be the perfect centerpiece for your proposal.
• Value. Whether your budget is $600 or $60,000, you want a high-quality ring that's worth what you're spending. Check to see if there are customer ratings for any jewelry you're considering, to see how it looks in reality vs. the stock photos displayed online.
• Financing. Not everyone has a big chunk of cash on the ready. Does the jeweler offer payment plans with reasonable terms?
• Return Policy. Most online jewelry stores give you 30 days to send back your items as long as they're in the original condition. Some stores extend that to 60 days, and you may find longer-than-average timeframes for engagement rings purchased during the holidays.
• Reputation. None of the previous factors matter if you buy your ring from an unreliable retailer. Make sure that a store has a strong history of customer satisfaction before you commit to your purchase: a good grade from the Better Business Bureau and lots of five-star customer ratings are both signs of a trustworthy jeweler.

You need an engagement ring that really stands out, and we can help! TopConsumerReviews.com has evaluated and ranked today's best options for buying a ring online, and we hope this information makes your shopping effortless and your proposal a moment to remember forever!