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Engagement rings are more than just a piece of jewelry; they symbolize love, commitment, and the promise of a shared future. In recent years, the trend of buying engagement rings online has grown significantly. According to a study by The Knot, around 39% of couples now purchase their engagement rings online.
It's true that online shopping offers a vast selection of rings from numerous jewelers worldwide, letting you to find unique designs that might not be available locally. Additionally, internet-based retailers often provide competitive pricing due to lower overhead costs, potentially saving you money. Many online jewelers also offer detailed information and educational resources to help you understand diamond quality and ring design, empowering you to make an informed decision from the comfort of your home.
Friday, May 16th
James Allen was founded in 2006 by Oded Edelman, James Schultz, Michele Sigler, and Dean Lederman. They revolutionized the engagement ring market by offering an extensive online selection of high-quality diamonds, complete with 360° HD images, allowing you to scrutinize your potential purchase in detail. You may have even seen these engagement rings on a recent season of "Married at First Sight” .
Standout choice
Unlike traditional jewelers, James Allen operates primarily online, but they do have a few showrooms in major cities like New York City and Washington, D.C. Here, you can see a curated selection and consult with jewelry experts in person. Acquired by Signet Jewelers in 2017, James Allen is a standout among its "sister" brands, ranking as our top choice for engagement rings. Let's dive into why James Allen deserves to be your go-to destination too.
Top-notch quality with competitive pricing
James Allen stands out for its high-quality engagement rings that cater to a broad range of budgets, but you won't find cheap, low-quality pieces here. Instead, the company offers beautifully crafted rings, starting from $840 for a simple solitaire in 14K white gold, up to $100,000+ (the most expensive we've seen anywhere) for a 5.26 carat stunner set in platinum. This means that whatever you're looking to spend, you can find a gorgeous ring without compromising on quality. Additionally, they provide free worldwide shipping, ensuring your engagement ring arrives safely and promptly, no matter where you are.
Make her design dreams a reality
You've got several ways to get that perfect engagement ring with James Allen. Maybe she sketched out her dream design on a napkin and you want to bring that dream to life. James Allen's experts have your back. To begin, select a center stone and contact James Allen's customer service. They will help refine your ideas before the Design Team creates a 3D rendering or Computer Aided Design (CAD) and provides a price quote. After you approve the CAD, experienced jewelers craft your unique piece using hand-pulled wire or wax casting, ensuring your gemstone is set securely. The entire process typically takes 30 days, resulting in a beautiful, custom-designed ring that will last a lifetime.
Ready-to-purchase rings a-plenty
Too much? No worries. On the opposite end of the ring-shopping spectrum, James Allen offers an ample selection of ready-to-ship styles. Toggle between "Diamond” and "Gemstone” if you have a preference, and use the dropdowns to get even more granular with the target budget, ring style, diamond shape, metal type, and so forth. Once you've added the ring to your cart, you can add an inscription. This is the most easy-breezy way to find an engagement ring at James Allen. And, you can click to schedule a real-time online ring inspection with one of the jeweler's experts.
Start with a stone or a setting
The middle ground here lets you have some input without designing a ring from scratch: you can start with a setting, a diamond (lab-grown or natural), or gemstone, and play a little bit of "choose your own adventure” as you pull together all of the elements of color, clarity, shape, and style.
Comprehensive customer reviews
Customer reviews can be incredibly insightful when choosing an engagement ring. Many options at James Allen, like the Lab-Created 1.05 Carat E-VVS2 Ideal Cut Round Diamond Six Prong Knife Edged Solitaire (whew, that's a mouthful), boast hundreds of reviews. These reviews often include photos and detailed feedback from customers, so you can zero in on the engagement rings that have knocked it out of the park. One review on that ring we just mentioned was particularly sweet (and kind of a great idea): "We purchased the diamond ring for our 5 year old grandson to give to his bride in the future. We want him to have a family diamond, and help him save some dollars as they start their life together.”
Exceptional warranty and resizing services
A significant perk of buying an engagement ring from James Allen is the lifetime warranty that covers any manufacturing defects. This warranty includes free prong tightening, re-polishing, rhodium plating, and cleaning services. Plus, you can get your ring resized for free within the first year of purchase, getting a perfect fit even if your guess as to the size was a little off.
Hassle-free returns and exchanges
If you're not completely satisfied with your engagement ring, James Allen offers a 30-day return policy with free return shipping. The ring must be in its original, unworn condition, but you can choose between a refund or an exchange with no hassle.
24/7 customer support
Shopping for an engagement ring can be stressful, but James Allen's 24/7 customer support is there to help. Whether you have questions in the middle of the night or need assistance with your order, their customer service team is readily available. We experienced a minor hiccup with the live chat regarding ring box options, but overall, the support we got was reliable and helpful.
BBB accreditation and stellar customer feedback
James Allen holds an "A” rating from the Better Business Bureau, reflecting its commitment to customer satisfaction. With over 300 positive reviews on the BBB site and thousands more across various platforms, it's clear that customers love their James Allen experience. Comments like "This exceeded all my expectations” and "The ring looked even better in person” are common, reinforcing the brand's reputation for quality and service.
Our top choice for engagement rings
James Allen continues to earn our top recommendation for engagement rings, thanks to its user-friendly shopping experience, high-quality items, and customer-centric policies. Loyal customers would assure you that you can trust James Allen to deliver an engagement ring that will delight you and your partner. For this important, even life-changing purchase, James Allen is the way to go.
REEDS Jewelers, a family-owned business since 1946, has grown to encompass over 60 retail locations across 13 states, primarily in the Southeast and Midwest. Online shopping options extend REEDS' extensive inventory and services to customers nationwide. Headquartered in Wilmington, North Carolina, REEDS offers a diverse array of fine jewelry, with a notable emphasis on engagement rings. While REEDS ranks second on our list for engagement rings, its exceptional customer service and quality products have established a strong reputation over the decades.
Extensive selection for every budget
REEDS may not have the same brand recognition as some top jewelers, but its inventory is solidly broad. In our evaluation, we found nearly 1,000 engagement rings available, spanning a range of styles and price points. Whether you're seeking a simple, elegant ring or a dazzling, intricate design, REEDS can cater to most tastes and budgets. To give you an idea, the lowest-priced ring at the time of our most recent visit was the Enchanted Disney Vault Cinderella Round Diamond design for just $450; the 4 1/4 ctw Pear Lab Grown Diamond Halo in White Gold was REEDS most costly engagement ring at $17,899.99. So, there's nothing overly cheap or spendy here, compared with most of REEDS' rivals on our list.
Efficient search filters
When searching for the perfect engagement ring at REEDS, you'll appreciate the ease of navigation provided by the website's robust filtering options. You can narrow down your choices by metal type, stone shape, price, designer, and more, ensuring that you find exactly what you're looking for without hassle.
Virtual try-on feature
One of the standout tools at REEDS is the "Try It On” feature, which allows you to virtually see how an engagement ring will look on your hand (or his, or hers) by scanning a QR code or uploading a photo. There's also a generic hand image with a skin tone slider, making it easy to imagine how the ring might look on different skin tones. This thoughtful feature shows REEDS' commitment to inclusivity and customer satisfaction.
Free shipping within the continental US
Every engagement ring purchase from REEDS comes with free shipping within the lower 48 United States. Additionally, each product page clearly indicates the shipping timeline and availability for in-store pickup, making the purchasing process transparent and convenient.
Opportunities to save
Keep an eye out for potential savings as you shop for engagement rings at REEDS. For instance, new email subscribers can often find promotions like $50 off orders over $199. REEDS also regularly updates its promotions and features a Sale section for budget-conscious shoppers.
Packaging for presentation
While the presentation of the rings isn't heavily advertised, most items come in a sleek, dark gray REEDS Jewelers box. This information was confirmed through their responsive live chat support. The rep also let us know that the packaging might vary depending on the specific brand of the ring.
Complimentary consultations
If you're uncertain about your choice or need some guidance, REEDS offers no-cost consultations both virtually and in person. To access this service, navigate to the "Contact Us” section at the bottom of REEDS' main page. Their knowledgeable concierge can help answer your questions, assist in selecting a ring, or even guide you through the complimentary design process for a custom piece.
30-day returns and robust warranties
REEDS Jewelers provides a 30-day return policy for full refunds or exchanges on engagement rings, provided the items are in their original condition and accompanied by a receipt. Custom-made, special orders, and engraved items are generally non-returnable, however. REEDS also offers a complimentary lifetime diamond warranty on engagement rings, covering services such as cleaning, inspections, and manufacturing defects. Moreover, their lifetime trade-in policy on diamond jewelry allows you to upgrade your ring in the future if you like. (Because, let's be real, we can't always afford the diamond our beloved deserves at the start of the marriage, and an upgrade makes a great anniversary surprise!)
Worthwhile to buy extended protection
REEDS' extended service plans are a valuable investment for additional protection and coverage. Available as a 3-year plan or a lifetime plan, these services cover repairs due to normal wear and tear, cleanings, and routine maintenance. The lifetime plan includes unlimited ring sizing as well. If your jewelry cannot be repaired, REEDS will replace it or provide a full refund, as part of their exceptional customer care. The cost of these plans depends on the value of the engagement ring and is displayed on the product page.
Incredible reputation
REEDS Jewelers easily maintains an "A+” rating and accreditation from the Better Business Bureau, with very few complaints over the past three years. Customer reviews on platforms like Trustpilot echo this positive sentiment, with over 12,000 5-star reviews praising the accurate depiction of the engagement rings (no nasty surprises), excellent quality, and outstanding customer service.
Shop with confidence here
While REEDS is our second-place choice for engagement rings because of its slightly smaller inventory compared with our #1 jeweler, it remains a top contender due to its phenomenal customer service and high-quality offerings. Shopping for such an important purchase can be daunting, but REEDS' efforts to create a smooth online shopping experience make it a trustworthy option. When you're ready to find that perfect engagement ring, consider making REEDS one of your first stops for a satisfying and sparkling experience.
Founded in 1999 by Mark Vadon, Blue Nile revolutionized the engagement ring shopping experience. Vadon's frustrating experience purchasing an engagement ring in a store inspired him to create a better way. Blue Nile offers an impressive selection of high-quality, conflict-free diamonds and ring settings that you can explore online with detailed images and comprehensive information. Renowned for competitive prices and a transparent buying process, Blue Nile makes it easy for you to find the ideal engagement ring from the comfort of your home.
You choose the stone and the setting
Be prepared for a bit of a do-it-yourself feel to the engagement ring shopping at Blue Nile. Unlike most of this jeweler's rivals, who tend to provide tons of ready-made rings and leave customization options as an add-on, Blue Nile only has a little over 100 complete rings to choose from. That may sound like a downside, until you realize that Blue Nile specializes in putting the choice in your hands (or on them, if we're being punny!). Here, customers usually start by shopping for the perfect setting (over 300) or the ideal diamond (over 150,000 to choose from).
They'll guide you as much as needed
Does that make you feel a bit panicky? Don't stress. Blue Nile offers free virtual appointments. These appointments provide one-on-one help to pick out a diamond, view settings up close, or answer any questions you may have. If you prefer an in-person experience, you can schedule a showroom appointment at one of Blue Nile's physical locations.
Some quick-delivery options
Blue Nile understands the importance of timing when it comes to proposing. You can set the "shipping date by” option (on settings or ready-to-ship rings, but not on diamonds) to ensure your ring arrives on time for your special moment. The "Ready to Ship” selection of engagement rings is your best bet if you don't feel comfortable putting together a diamond and a setting or you're eager to get that "Yes!” sooner rather than later.
Check out the customer reviews
We also like that lots of reviews are available on many settings and rings at Blue Nile. For example, the Petite Solitaire Engagement Ring in 14k White Gold, at a starting price of just $530 for the setting, had over 1,100 ratings at the time of our visit (though we did notice that the reviews were often duplicated, making it more like 300-400 in total). You can also filter those reviews to display only the ones with images or videos, which we love.
Exclusive discounts and free shipping
Looking to save on your engagement ring purchase? Blue Nile offers a "Save $50” promotion when you provide your email address, giving you $50 off an order of $500 or more. Plus, enjoy free shipping on all orders. And, if you're concerned about the surprise being spoiled by a delivery to your home, you can opt for the "hold for pickup” option at secure locations during checkout.
Hassle-free returns in 30 days
Blue Nile offers a 30-day return period with free return shipping and insurance, providing more peace of mind with your purchase. Note that the jeweler allows two complimentary returns per customer per year.
Lifetime manufacturer warranty
Every engagement ring from Blue Nile comes with a lifetime manufacturer warranty. If there's a defect due to manufacturing, Blue Nile will repair or replace the ring. For regular wear-and-tear, they'll provide a repair quote when possible. To help you take care of your ring, this jeweler gives you free cleaning and inspections every six months, though you'll have to cover the cost of sending it in (Blue Nile pays for the return shipping). Additionally, you can insure your ring through Blue Nile's partnership with Jewelers Mutual, a reputable insurance company. That's smart to consider, because the lifetime warranty doesn't cover stones that fall out through normal wear and tear or other damage.
"A+” rating from the BBB
Blue Nile maintains an "A+” rating and accreditation from the Better Business Bureau, reflecting its commitment to customer satisfaction. Although there have been over 100 complaints in the past three years, each one received a timely and appropriate response from Blue Nile.
Addressing recent complaints
However, we noticed that the number of complaints has increased recently, leading us to adjust Blue Nile's rating a bit. While many customers praise the excellent customer service and quality of their engagement rings, negative reviews on Trustpilot have become more common. Issues such as discount codes not applying correctly and rings arriving in less-than-perfect condition have been noted. However, Blue Nile consistently addresses these concerns promptly.
Still a recommended ring retailer
Despite a few bumps, Blue Nile remains a reliable and reputable choice for purchasing engagement rings. The customer perks, like free shipping and lifetime warranty, along with the extensive selection of beautiful settings, diamonds, and ready-made rings, make Blue Nile a compelling option. We remain hopeful that the recent negative reviews are an anomaly and still give Blue Nile an enthusiastic recommendation.
At first glance, the Super Jeweler site looks a bit like a used car lot with statements like "Easy Credit. Yes. You Qualify!” and an overall busy design. But don't let that fool you. Super Jeweler, in business since 1999, offers an incredible selection of over 4,000 engagement rings (and over 30,000 other jewelry pieces) at impressive prices. Their items have also been featured on TV shows like The Price is Right and The View, and in magazines like Woman's World and Good Housekeeping.
From affordable to high-end
Now, let's talk engagement rings. Super Jeweler offers a range of options to fit different budgets. Whether you're looking for a simple solitaire or an elaborate halo setting, you'll find options from as low as $129.99, to exquisite pieces priced at almost $90,000 (the second-highest we saw among all of the jewelers on our list). All engagement rings at Super Jeweler are made in-house by their design staff, ensuring quality and ethical sourcing from conflict-free suppliers.
Super-easy shopping experience
To find the right ring, you can start with one of the categories featured on the Engagement Rings page: Diamond Shape, Diamond Size, Most Popular, Round, Metal Type, or Style. And, for the shoppers looking for a budget-friendly category, there are two: Cheap Engagement Rings (...LOL...) and Moissanite. Or, you can use Super Jeweler's filters to sort by category, price, metal, and more, making it easy to find the perfect ring. As you browse, check out customer reviews on the product pages. Some rings have numerous ratings, providing valuable insights about how the rings are received in real life (like the 1/2 Carat Princess Cut Pave Halo Diamond Bridal Set in 14K White Gold, with 51 5-star reviews). Each engagement ring listing includes comprehensive details, including shipping times, with most items sent out within a few days.
Elevated gift packaging
Every Super Jeweler purchase comes with gift packaging that's nicer than what most rivals provide. Orders under $49.99 arrive in a gold lamé bag (but there are no engagement rings in that category). Orders between $50 and $299.99 come in a sky blue box. Purchases over $300 include a luxury box with an LED light (!), and those over $499 come in an upgraded package with a polishing cloth and warranty wallet.
Perks and guarantees
Super Jeweler offers some standout benefits. All orders ship free, no matter where you are in the world. Engagement rings come with a lifetime guarantee against defects in the setting and loss or damage to accent stones, though the center stone warranty lasts just a year. You also get a generous 60-day return policy, allowing you ample time to ensure you're satisfied with your purchase. Note that personalized or custom-made rings aren't eligible for return (though we only saw customization options for other kinds of jewelry here, not for engagement rings).
Lots of positive customer feedback
Super Jeweler holds a "B+” rating from the BBB, with prompt responses to the 75+ complaints received over the most recent three years; those are typically related to shipping and customer service. Despite these issues, there are numerous positive reviews from repeat customers praising the quality, packaging, and timely delivery of their jewelry. With over 1,000 5-star ratings, it's clear that many shoppers love their Super Jeweler purchases.
Solidly recommended
Super Jeweler has improved since our last review, with a better BBB rating and higher customer satisfaction. Their shopper-friendly policies and perks, along with their vast selection and competitive prices, make them a jewelry store we're happy to recommend for your engagement ring. While the website's style might be a bit off-putting, the quality and value offered make Super Jeweler a solid choice when it comes to engagement rings.
Founded in 2009, Jewlr eliminates the traditional challenges of jewelry shopping, such as pushy salespeople and limited choices, by offering a fast, easy, and fun online experience. With plenty of ring styles and 3D visualization tools, you can choose, personalize, and customize your perfect engagement ring. With over 1.5 million happy customers, Jewlr stands out for its commitment to quality, affordability, and customer satisfaction.
600 ring styles, made in USA/Canada
All of the engagement rings you'll see as you browse the Jewlr inventory are handmade in the USA and Canada. In a hurry? Some styles can ship in as little as three days, and every order comes with free express delivery (or overnight for a little extra). In total, Jewlr has more than 600 engagement ring styles to consider.
Diamonds alternatives if you like
So, what kinds of rings are we talking about here? If you're not opposed to diamond-like alternatives, Jewlr has a decent selection of moissanite and cubic zirconia to consider. We found some budget-friendly sparklies like the Oval CZ Solitaire Celtic Trinity Knot ($114 in sterling silver, $324 in 10K white/yellow/rose gold, $449 in 14K white/yellow/rose gold), and a bring-on-the-bling 3ct Halo with Side Stones in moissanite at a starting price of $2,107. You've also got some non-diamond rings to look at, with 167 gemstone rings in a variety of colors.
Lab-grown and natural diamonds too
But, if it's diamond-or-nothing for you, you've still got choices to make: lab-grown or natural? Jewlr offers engagement rings with both (68 for lab-grown and 148 for natural). Before you get too excited as you see the pricing in the diamond section, be aware that the number displayed is for the setting alone (hence the small "Plus center stone” designation underneath each one). For example, in the Signature Collection - which we love for the way it discreetly-yet-elegantly combines you and your love's initials in the setting - "The Audrey” starts at $629 for a solid white 14K gold band, head, and bridge, but you'll have to click on "choose your diamond” to finalize the engagement ring. The recommended stone shape (in this case, cushion) will automatically be selected, although you can click on others and see if it'll work for the setting you've specified. Next, you choose the stone weight: a half-carat stone for "The Audrey” ranged from $749 to $1,299, 0.70 ct went from $1,524 to $2,499, and a full carat was priced from $2,349 to $5,299. While we like the granular way that Jewlr let us create our perfect engagement ring, it could lead to some sticker shock for anyone who doesn't realize just how much the center stone is going to add to the prices initially shown on the rings.
Make it personal
Personalization is a huge part of all Jewlr jewelry, and engagement rings are no exception. That's especially true with respect to engraving. Most rings allow you to see your special message in different fonts, so go crazy and include your sweetheart's nickname for you ("Pookie loves you forever”), the Bible verse that represents your pledge of eternity, or the coordinates for the location of your first date.
Can upgrade to a customized ring box
Another area you can add some customization on Jewlr is the packaging. By default, your engagement ring will come in a basic-yet-elegant black keepsake box. But, for $29 (or $19 on sale at the time of our review), you can personalize the box to have the photo of your choice, a custom message, or an illustration on the lid. (Personally, we feel it looks a little cheesy, but you do you!)
Fantastic return policy and extended protection plans
Jewlr wants you to feel absolutely confident in your decision to have them create your engagement ring. Not only will you get free resizing (within 2 full sizes) in the first 30 days of the original shipment date (even if your ring has engraving), you've got a 99-day return window. The only restriction is that the ring has to be in new, unworn condition: so, she can try it on and see if she likes it, but she can't wear it around for three months and then decide it's a "no” (but hopefully you're still a "yes”!). You're also protected by a 1-year warranty against manufacturing defects, and engagement rings in the Luxury Bridal collection at Jewlr also have a free lifetime warranty. Not bad! And, if you want to add extra coverage, this jewelry store has partnered with Extend to offer protection plans from 2-5 years; just look for that option during checkout.
Great reputation
Jewlr's reputation is really quite good. Not only does the retailer have an "A+” rating and accreditation from the Better Business Bureau, with just a handful of complaints filed there (and responded to) over the last three years, but there are also over 30,000 independently-verified 5-star reviews. While we spotted a handful of complaints (a good sign that Jewlr isn't filtering the reviews), the vast majority of this store's customers are excited about the quality of the jewelry and feel that it's an excellent value for what they paid. Not all of the engagement rings themselves have reviews, but the ones that do almost always average close to a perfect 5 stars.
Affordable, customized rings
It's easy for us to award Jewlr a high rating here. The selection is appealing (though somewhat limited compared with rivals who offer thousands of engagement ring styles), the customization options are vast, and there are lots of perks you won't necessarily see with the other ring retailers on our list. Plus, Jewlr has a great track record overall. Especially for ring shoppers on a tighter budget, this is a fantastic place to get a unique engagement ring at an affordable price.
Ross-Simons is a jeweler based in Warwick, Rhode Island that's been around since 1952. They maintain one in-person location, their flagship store in RI, but most shoppers know this brand through its print catalog and online shop. It's a store you can trust to provide high-quality engagement rings and fantastic customer service.
Only 150-ish engagement rings in stock
But, we want to start by pointing out the biggest downside to using Ross-Simons for engagement rings: their selection is small to the point of being tiny, with just in the neighborhood of 150 rings to choose from and no design-your-own service available. When compared with other jewelers we researched whose inventories number in the 3,000-and-up range, Ross-Simons can't even come close to competing. You probably won't even need to use the filters to sort through the rings here, since what's there is easily browsed, but go for it if you have strong feelings about any particular aspect of the style.
Several engagement rings under $1,000
Fortunately, that's really the only negative we can point to at Ross-Simons, so let's look at all of the advantages of shopping here. First off, everything in the Engagement Rings category is relevant; some jewelers include promise rings and fashion jewelry, but not Ross-Simons. Even when you sort the rings to see the lowest-priced options, you'll still see beautiful solitaires and other styles, with quite a few choices under $1,000. Most of those are in the "Estate Collection”, designated by the year of the style (1950-2000).
High-end options but nothing overly pricey
And the other end of the spectrum? Once again, you'll find a beautiful selection of solitaires, but Ross-Simons didn't have anything bigger than 2 carats (clearance priced at $22,999 at the time of our visit). Most engagement rings here are in the $2,000 to $4,000 category, which is in line with most shoppers' budgets. Also, every purchase comes with free US shipping and arrives in a classic blue jewelry presentation box.
Standard return and repair policies
Ross-Simons offers a standard 30-day return or exchange policy. Although their one-year warranty for typical repairs isn't exceptional, it's reassuring. Extended protection plans are available and cover issues like lost stones but not entire pieces. Details can be found while browsing the details of each engagement ring, and customer service via live chat is readily available to answer questions.
Exceptional reputation
It's actually Ross-Simons' reputation that carries it to a good rating on our list, especially given the much-smaller-than-average inventory of engagement rings. Ross-Simons holds an "A+” rating from the BBB, with very few complaints. Customer reviews are largely positive, with over 90% of more than 8,600 reviewers giving four or five stars. Repeat customers appreciate the consistent quality and friendly service, and first-time shoppers often praise the helpful customer support. Ross-Simons is responsive to feedback, addressing both compliments and complaints effectively.
Reliable-if-limited choice for engagement rings
Overall, Ross-Simons is a trustworthy retailer for engagement rings. With its easy-to-use website, solid customer service, and strong reputation, you can confidently make your purchase here if you happen to spot the perfect ring. Although we'd love to see a LOT more in its engagement ring inventory, Ross-Simons remains a solid choice as a jeweler.
Helzberg's story began with the founders' love story back in 1915, with their first store opening in Kansas City, Kansas. This love story was further celebrated in 1967 when Barnett Helzberg Jr. started giving out buttons that read "I am loved,” inspired by his own proposal experience. He encouraged people to "Buy her a diamond or give her a button, but in any case, tell her she's loved!” You can still pick up one of these iconic buttons for free at any Helzberg location today. Naturally, Helzberg hopes that when you stop by, you'll be drawn to their dazzling collection of engagement rings to even better express your affection and commitment.
Your proposal headquarters
Helzberg goes the extra mile when it comes to engagements. Not only will they give you access to plenty of rings to choose from, but they'll also walk you through important topics like "Popping the Question 101”, "How to Save, Budget and Pay for an Engagement Ring”, and everything you need to know about "The 4 C's” of color, cut, clarity, and carat weight. If you're brand-new to the whole engagement ring world, Helzberg's got you covered.
Look for the pop-up and other savings
As you browse the Helzberg site, you'll probably get a pop-up asking for your name and email address. In exchange, they'll give you $50 off your purchase of $199.99+. Every penny counts! Also check out the offers at the top of the site: during our most recent visit, there was a storewide discount of 20% on moissanite (in case you're not shopping for natural or lab-created diamonds but still want the sparkle).
Over 400 ring styles
Let's say you want a ring that's ready-to-order. Helzberg has over 400 to choose from, priced from $149.99 for a moissanite twist ring in sterling silver (which looks more like a promise ring than a traditional engagement style, for what it's worth) to nearly $15,000 for a Signature Collection Solitaire (round or princess-cut). The big time-saver is using the filters to get to the engagement rings you're picturing more quickly, whether that's designs at a certain price point, ones that are in stock at your local Helzberg so you can order online and pick up in person soon, the overall style or diamond type, and so on. We wish that reviews from previous buyers were more useful, but most of the rings we browsed only had one or two ratings, if any.
Design or ready-made, it's up to you
Like most of the best retailers of engagement rings, Helzberg has options you can order for quick delivery or design from scratch. If the latter is what's on your mind, though, you might be a little disappointed: unlike some places that give you access to actual designers who can incorporate all of the little elements you're picturing, Helzberg shows you just 6 styles (like twist, split, and three-stone). You then decide if you want a natural or lab-grown diamond, its shape and size, the clarity/quality, crown style, and so on. It felt a little more like playing with Legos, mixing-and-matching among some pretty standard elements and combining them, rather than truly designing a one-of-a-kind engagement ring.
Free consultation available
Still need some help selecting the perfect engagement ring? Helzberg offers free expert consultations, available virtually or in-store, and you can also get assistance via live chat. This service is particularly helpful since many rings on the website lack customer reviews, making expert advice invaluable for your decision-making process.
Say "I do" at Helzberg
One unique feature at Helzberg is their ordained in-store associates, allowing you to get married right at the store. Since 2019, over 100 couples have chosen this "elope here” option. Just remember, if you want to take advantage of this quirky perk, you'll need to pick up your rings in-store as we're pretty certain that they don't offer Zoom weddings.
Limited shopper benefits
Compared to some competitors, Helzberg's benefits are somewhat limited. Their 30-day return and exchange policy is shorter than some, and not all items qualify for in-store pickup. Free shipping only applies to orders over $99, which easily covers engagement rings, but it isn't as generous as some rivals who offer free worldwide shipping.
"A+” from the BBB
Helzberg holds an "A+” rating from the Better Business Bureau, reflecting their commitment to addressing customer complaints promptly. With over 200 locations, having just 110 complaints in three years is commendable. Many customers find beautiful jewelry (including engagement rings) within their budget and are pleased with their purchases.
High number of 1-star reviews
However, the customer reviews are a mixed bag, with many 1-star ratings alongside the positive ones. Common complaints include issues with jewelry repairs and quality post-purchase. Some diamond experts also critique Helzberg's stones as being overpriced for their quality. Given that the majority of engagement rings have at least one diamond (if not several), that's not an area where we're comfortable with such shortcomings.
A mid-tier option
Overall, Helzberg offers an average shopping experience for engagement rings. Their selection and service are decent, but nothing stands out as exceptional. Customer reviews average out to a middle-of-the-road rating, and that's the score we give Helzberg too. It's a reasonable place to shop for your engagement ring, but you might want to explore other stores that rank higher on our list first.
Gabriel & Co., founded by brothers Jack and Dominick Gabriel in 1989, celebrates life and love through the art and science of fine jewelry. With roots as apprentices to their father, master jeweler Elias Gabriel, they learned the intricate craft of combining precious metals and stones. Over the past 30 years, Gabriel & Co. has built a reputation for passion, dependability, and artistry, creating timeless pieces that blend classic and contemporary designs. Their jewelry captures special moments and honors deep relationships, symbolizing the unspeakable beauty of life. Based in New York City, Gabriel & Co. continues to produce high-quality jewelry and exceptional service.
Center stone not included
There are some unique aspects to buying an engagement ring from Gabriel & Co that we want to mention right away - because we don't want you to be caught off guard. First and foremost, be aware that any ring you fall in love with on the site does not come with the center stone. So, while you might be thinking that $2,000 or $4,000 or any other price is an amazing value for what you see, you'll still need to factor in the cost of buying the showstopper diamond separately. What you see is not what you get!
No upfront payment needed
So, how exactly does that work? That brings us to the next big difference with Gabriel & Co engagement rings: you'll choose up to two ring styles and settings and a local partner jeweler will receive them on your behalf, no payment required! Gabriel & Co's concierge team does need your accurate contact information, though, so that they can confirm that you're a real person and let you know when your settings will likely be available for viewing at the partner jewelry store of your choice.
You'll work with a local partner jewelry store
Yes, that leads us to point number three: you'll need to have a Gabriel & Co-affiliated jeweler within a driving distance you're comfortable with, in order to preview those engagement rings that caught your eye. In major metro areas, that shouldn't be an issue; we looked at a few suburbs (one in the South, one in the Midwest, one in the Mountain West), and all of them had several stores to pick from within 40 miles or less. You'll want to choose carefully, because you'll be working with that jeweler to choose the center diamond, make any customization requests, and even get the design process under way. And, obviously, this style of engagement ring shopping doesn't have the same convenience as most of the retailers on our list, where you can simply pick the ring you love and have it delivered right to your home or the secure pickup location of your choice.
The settings are beautiful
Is it worth it jumping through those extra hoops? Maybe. Let's talk about the engagement rings themselves, as well as some of the perks of choosing Gabriel & Co, so that you can weigh that out for yourself. There's certainly no shortage of selection for settings, from a basic round solitaire style at $625, up to a $15,000 round 3-stone diamond channel set. We really love how this online jeweler presents all of the options: even when you're just browsing through the thumbnail images, you can easily drag the photos to see all of the ones included in the preview, see all of the available metal types and stone shapes, and click the hearts in the upper right corner to save any favorites.
Use filters to your advantage
Filters can also be your best friend at Gabriel & Co. Do you already have a price range in mind? The size or shape of the center stone? The shank style or type? All of those and more can be applied to narrow down the results you see.
Unique design collections
You might also like what you see in Gabriel & Co's inventory's collections. Classic and Contemporary are easy go-to choices, but we invite you to explore options like Bujukan (described as "pure sophistication and radiance through handcrafted arcs of gold spheres, radiant mini-cluster diamonds and chains of perfect gold circles”) or the angles-and-points styling of the Kaslique designs (Star Trek fans, you might see something familiar-ish in the Celestial setting within the Kaslique collection...).
Check out the benefits
Now, the perks. With your Gabriel & Co setting, you'll get one free exchange within the first year: if your intended winds up loving the ring less than she expected, you can swap it for a different design (the solitaire snags in her hair and she'd rather have a channel set, or any other reason). If you register your ring, it'll have a one-year warranty coverage on regular wear-and-tear (more generous than some jewelers on our list) and lifetime protection against manufacturing defects. You'll also benefit from a complimentary cleaning twice a year by Gabriel & Co's partner jewelers.
More of a ring brand than a jeweler
All of that being said, there really isn't a lot of buzz for this engagement ring maker. We couldn't find much in the way of reviews - no listing from the Better Business Bureau, no ratings on Trustpilot, not even any comments on the Gabriel & Co site itself - and this is more of a ring brand than a jewelry store. A significant portion of your overall engagement ring experience is going to depend heavily on the partner jeweler you work with, from choosing the center stone to finalizing the design, which makes Gabriel & Co more of a middleman.
Extra steps make this a "just okay” option
We give Gabriel & Co a "just average” rating. While we can't think of a major reason not to go with an engagement ring you fall in love with on their site, the whole process is more cumbersome than you'll experience elsewhere. You'll have to jump through the hoop of choosing a center diamond in person with your jeweler, assuming there's a partner close enough to drive to, and all of this could wind up taking time that you don't want to waste before you pop the question. Take a look at Gabriel & Co's higher-rated rivals on our list first.
Szul has been an online ring retailer since 1999, headquartered in Manhattan's Diamond District. They offer a wide selection of engagement rings, sourcing diamonds and other gemstones from around the world to bring you savings by cutting out the middleman.
Modest selection of budget-friendly rings
Szul isn't going to blow your mind with celebrity-tier, high-end engagement rings. The selection of just around 600 styles is priced from $219 for a simple solitaire (1/10 carat) to $4,529 for a 1.5 ct solitaire in white gold. The styles are very basic, and, if we're being frank, not very original. You can use the filters to get a better idea of what's possible, where you'll see that only white/yellow/rose gold is an option (no platinum), there's nothing crazy in the stone shapes (just round, princess, cushion, oval, and emerald), and the setting types are your essential halo/solitaire/3-stone/side-stone designs. Yes, you can "design your own” but even then you're choosing a stone and one of Szul's ready-made settings: there's no "work with a designer” service here.
Delivery is (theoretically) free
When you first visit Szul's site, you might get a pop-up offering a 12% discount for providing your email address. The code is displayed immediately, so no waiting for an email. You'll also get free shipping on any order, but be aware that some customers reported their packages arriving with postage due. Additionally, all engagement rings come with free gift packaging, but that doesn't go beyond the basic black box with a velvet interior.
Average returns, below average warranty
Szul has a 30-day return policy, but you must get an RMA first to avoid a 35% restocking fee. Their warranty only covers 60 days of "wear and tear repairs,” which doesn't stack up well against competitors.
Needs more buzz from customers
Szul has an "A+” rating from the Better Business Bureau, with only one complaint in the past three years. However, customer feedback is sparse and mixed, with some reviews being several years old. Most positive reviews mentioned a smooth shopping experience but the customers hadn't received the rings yet to provide more detailed feedback.
Ratings don't come with reviews
Individual ring ratings on Szul aren't very reliable. For example, one engagement ring we considered had a 2-star rating but with no detailed reviews explaining the low score. This makes it hard to trust the ratings for the engagement rings you're considering (when there are any to even look at).
Still room to improve
Szul has gotten better since our last evaluation, especially with their new "A+” BBB rating and fewer negative reviews. However, their warranty is still lacking, and you might face issues with shipping costs. We can't fully recommend Szul for buying engagement rings just yet, but they've earned a decent rating from us for their efforts.
Zales, who recently celebrated its 100-year anniversary with over 400 stores nationwide, is part of the Signet Jewelers group along with three other brands in our review. Despite its own extensive history, Zales doesn't quite outshine its competitors when it comes to engagement rings. Let's see why.
Affordable rings under $100
If you've got nothing but time on your hands (pun intended!), you could choose to browse all 5,000+ engagement ring options at Zales. Just looking at prices alone, Zales has quite a few options under $100; many of them aren't really traditional engagement rings but rather costume-type jewelry with center stones in peridot and onyx, for example. But, you could get a lab-created white sapphire in sterling silver as either an engagement ring or bridal set for just $63.20, if your love is big but the budget is tiny.
You can spend almost $50K here too
On the other hand, if your love (and your wallet) knows no bounds, Zales comes in hot with several engagement rings in the $20K to $49K bracket. The last time we shopped at Zales' online jewelry store, their highest-end ring was the 2 7/8 ct. tw. Pear-Shaped Diamond Engagement Ring in Platinum, and no, you can't buy it in stores because it's an "online exclusive”. (Just another reason to shop for your ring online!)
Filters get you to the right rings quickly
However, cost is probably just one of several factors going into your decision about what engagement ring to buy, and Zales offers plenty of filters you can use to see what they have that fits your quest. "Get It Fast” shows you only the rings that can either be picked up today or delivered same-day (just make sure you have your preferred Zales location set there), or that will ship in 1-3 business days. On the latter, there were just over 100 styles out of Zales' 5,000+ that qualified, but it's still good to know that if you decided last-minute that you're asking your love to marry you, you're not left with something weird like a gum wrapper twisted into a circle (don't laugh, that's a thing!). Of course, you can also use filters like Metal Type/Color, Stone Type/Color/Shape, and Gender (because men wear engagement rings too!).
Where are the ratings from previous buyers?
What's missing? While browsing through Zales' 5,000+ engagement ring options, we found that most of them didn't have any ratings. This overall lack of reviews means you can't rely on other customers' feedback to make your decision.
Designer rings are on point
If you're interested in one of Zales' three designer collections (Vera Wang, Enchanted Disney, and Shahla), it's easiest to browse the selection directly instead of waiting to see what pops up in the matches after you've applied the filters. Our favorite collection is Enchanted Disney, with rings inspired by all of the princesses (and even the villains). What better way to show her that she's "part of your world” than a ring with a seashell motif carefully hidden in the crown, or to emphasize that she's no longer waiting for her prince(ss) to come? We also want to mention that all of those collections give you the ability to customize, if maybe you don't quite want to design a ring from absolute zero (though Zales does offer that).
Help is at the ready
You can take advantage of Zales' free consultations to help you find the perfect ring or create one from scratch. These sessions can be in-store or virtual, and there's also live online chat for quick questions. Regardless of the jewelry store, we always recommend using these no-cost help sessions, just to make sure you really understand what you're buying in the greatest detail possible before you hit that "place order” button.
Discounts pop up from time to time
To save a bit on your first order, watch for the pop-up offering a discount, like $50 off a purchase of $300+. Zales often has promotions similar to its sister brands in the Signet family, such as a 10% military discount and additional discounts on select clearance items at the time of our visit.
No surprises in the returns
Zales' store policies are fairly standard. You have 30 days to return your engagement ring or 60 days to exchange it, but free shipping only kicks in at $199, which isn't as generous as some other jewelers that offer free delivery on lower amounts. (But, let's be real, it's going to cover pretty much every engagement ring you could be thinking about buying!)
Consider extra protection
To protect your engagement ring, you might want to upgrade to a Lifetime Protection Policy. Zales commits to replacing your diamond if it's lost or damaged, but additional coverage for the metal and other parts of your ring might be necessary. These plans are priced out on the item pages, and while manufacturer defects are typically covered for the first year, details are sparse.
Reputation doesn't exactly sparkle
Reputation? Zales has an "A+” rating from the BBB, though nearly 600 complaints have been filed in the past three years. Common issues mentioned there include problems with in-store service, financing misunderstandings, and dissatisfaction with the return policy. Unfortunately, Zales, like other Signet brands, has numerous negative reviews across third-party sites too. Frequent complaints in places like Trustpilot mention poor service, unhonored warranties, and damaged jewelry after repairs, leading to a lot of dissatisfied customers. It's not a good look for one of the most well-known options for buying engagement rings, and it doesn't get any better the more you dig into Zales' ratings and reviews.
Best of the worst?
Zales earns a mediocre rating, sadly. Despite the convenience of its widespread locations and familiar name, the lack of attention to detail, poor post-purchase service, and numerous complaints make it less than appealing for such a major (and emotional!) purchase. We recommend exploring higher-ranked retailers for a better engagement ring shopping experience, because Zales is a let-down overall.
As part of Signet Jewelers, Kay has been in business for over 100 years, specializing in engagement rings and making moments memorable. With over 1,000 stores across the US and a user-friendly online shopping experience, Kay is one of the most recognizable names in the industry. Their tagline, "Every kiss begins with Kay,” is catchy, but will you still be enchanted by this retailer after wearing your engagement ring for several months?
Ready to help
Kay offers free consultations with jewelry experts, providing robust support whether you prefer immediate online chat, scheduled appointments (in-person or online), assistance via a toll-free number, or even WhatsApp messages. Whether you need help selecting the perfect engagement ring or designing a custom piece, Kay has you covered.
Ways to save
Looking to save on your engagement ring purchase? Kay's website often features pop-up discount offers, such as $25 off your order of $99+ for new email subscribers, though some exclusions apply (like many diamond solitaire rings and certain brands). Keep an eye on banners at the top of the site for current deals, which at the time of our visit included extra discounts on clearance items and gold jewelry, as well as a 10% military discount.
Prices from under $100 to nearly $70,000
Selection is definitely no issue at Kay, which is what you'd expect from one of the nation's most popular engagement ring retailers. There are over 4,300 styles to choose from (though some of the styles in the Engagement category aren't what you'd traditionally picture, like engravable bands or center stones in ruby, sapphire, and other colored gems). Kay offers one of the most expensive engagement rings we've ever seen, however: THE LEO Diamond Princess-Cut in 14K white gold and with a total weight of 3 1/2 carats, priced at a penny less than $70,000. It's an online exclusive, though, so don't expect to find it at your nearest Kay location (unless you buy it online and have it sent for in-store pick-up).
Shopping made easier with filters
Kay's filters are a great tool for quickly finding the engagement ring you're looking for. Use the "Get It Fast” filter if you're in a hurry and want to see only the rings that ship out within 1-3 business days, and then narrow your search by ring style, price, personalization options, and more. You can also specify your nearest Kay location for options like picking up your online order there or getting same-day delivery. (We're not sure who needs an engagement ring quite so fast, but it's fun trying to imagine some scenarios!) Filters can also show you the styles that are in the special collections (like Le Vian and Memories Moments), help you sort out the ones that are traditional engagement designs (3,100 of the 4,000+ rings that turn up under Engagement; the rest are bridal sets, fashion, and promise rings), engravable styles, you get the idea.
Virtual try-on
While customer reviews are not prominently displayed on most engagement rings as you browse (just over 1,000 rings had ratings at all), Kay offers a "see it on” tool for many rings, allowing you to visualize how the jewelry looks on a model or even on yourself via QR code scanning. That's a big plus over many of the retailers on our list, even some of the ones in Kay's Signet family.
Read the fine print
It's important to thoroughly review the details of any engagement ring you're considering at Kay. For example, the highly-rated Memories Magic Three-Stone Diamond Engagement Ring comes with a note that it is electroplated with rhodium or finished with an e-coating, which may wear off with frequent use. This is a crucial detail for a $2,500 ring, and honestly wasn't what we were expecting.
Consider the lifetime protection plan
Also, we can't stress enough that you should pay close attention to warranty details. Kay's return window is 30 days, and without the lifetime protection plan (which includes free ring sizing and a one-time engraving), you could be left unprotected if your ring sustains damage. Kay doesn't even offer the 1-year coverage against manufacturer defects that most competitors provide. Take a look at the quote for the extended protection and see if you can afford to add it to your engagement ring budget, because you could regret it if you don't.
Numerous complaints
Why are we putting so much emphasis on needing an upgraded protection plan? Despite being part of Signet Jewelers, Kay has earned a reputation that is less than stellar. Many customers have reported significant issues, such as inaccurate appraisals, poor customer service, and warranty problems. And, a lot of those problems are related specifically to engagement rings. No one wants to hear that their $6,500 proposal centerpiece went to someone else's house (in another state) or that the ring that Kay said was worth thousands only appraised for a few hundred (basically the worth of the setting; the "diamonds” turned out to be mostly quartz). We were hard-pressed to find any positive reviews from Kay customers, and it was a little depressing seeing how many 1-star ratings there were just in the handful of months prior to this evaluation.
Not recommended
We can't recommend Kay as a reliable retailer for engagement rings. Online feedback suggests that positive experiences are rare and often short-lived. You deserve an engagement ring that lasts as long as your love, and Kay may very well leave you disappointed. Despite their wide presence and convenient locations, Kay earns a lower rating in our review.
Jared is one of several engagement ring retailers in our review that are owned by Signet Jewelers, a large company with a reputation spanning nearly 100 years. Jared wants you to feel like it's a huge win if "He went to Jared” for your engagement ring at one of its 200+ brick-and-mortar locations or its extensive online storefront, but is it? We'd say no, and we'll tell you why.
Might be higher pricewise, even with a deal
It's easy to find an engagement ring at Jared that fits your budget, even before you start filtering the selection by price. Check out the Deals & Clearance section or scroll through the homepage to see current specials. When we visited, Vera Wang bridal sets were 25% off, and clearance items had an extra 30% discount. You'll still want to shop around, though: Jared's prices can be on the higher side, even compared to its sister brands under Signet Jewelers.
Nothing but true engagement rings in the selection
At the same time, we like that Jared doesn't waste our energy by showing us rings that aren't really suitable for a proposal: some of its rivals include promise rings and fashion jewelry in their engagement selection. When you ask Jared to show you all 3,000+ engagement rings and then organize them from low-to-high price, the first entries will probably be settings that are on clearance. That's what we're talking about! On that end of the price spectrum, the settings we saw at the time of our visit were all priced around $460. You can also find simple-yet-elegant solitaires for just under $500. Displaying Jared's rings from the highest-priced styles, you'll also find a simple-yet-VERY-elegant solitaire for $50,000 on the dot, as well as a handful of rings by Pninia Tornai and Vera Wang in the $20K range.
Use filters for easy browsing
Make use of Jared's filters to quickly find the engagement ring you want. If you need a ring in a hurry, use the "Get It Fast” filter. Have a specific metal color, setting style, or budget in mind? The filters make it easy to narrow down your choices. You can also see prices and different metal color options as you browse. Use the "compare” button or the heart icon to save your favorites. It's straightforward and user-friendly.
Complimentary consultations
Unsure about which ring to buy? Jared offers free consultations with their ring specialists. Just click the "connect virtually” button and follow the steps. You can book a 60-minute session if you're looking for guidance on choosing an engagement ring. You can also start a design process or set up service and repair appointments. You have the option to chat live anytime or schedule an in-store appointment at a Jared location near you.
Flexible delivery options
When it comes to delivery, you can have your ring shipped to your nearest Jared store for free. You can also opt to have it sent to a UPS Access Point (for orders of $5,000 or less) or directly to your home, but items over $1,000 will require a signature. If you're in a rush, you can shop your local store's inventory online and get same-day delivery by placing your order by 1 PM local time.
Easy returns and exchanges
Jared offers a 30-day window for returns and exchanges. Exchanges must be done in person at a Jared store, but returns can be processed either in-store or by mail using a pre-printed return label provided by Jared, which is insured for the full purchase price.
Warranty coverage falls short
A major downside to Jared is its limited warranty protection. For engagement rings, Jared includes a complimentary lifetime guarantee on diamonds and gemstones, but the metal of the setting is only covered by the additional "Forever Cherished” plan, and you'll have to add that to your cart at checkout (with pricing determined by the engagement ring's price). Without this plan, you're out of luck if something goes wrong with your ring.
Quality issues and customer complaints
Jared faces significant criticism regarding the quality of its jewelry, especially engagement rings. Common complaints include rings breaking, stones falling out, and poor overall craftsmanship. Customer service often fails to resolve these issues in a way that leaves anyone feeling very satisfied. Despite Signet Jewelers' high BBB rating, Jared's reputation in particular suffers due to numerous negative reviews.
Look elsewhere for engagement rings
While Jared offers a wide selection of engagement rings and some appealing services, the quality and customer service issues make it our last-place choice. You're better off exploring other jewelers on our list that have better reputations for the quality of their rings and for their overall customer support. Jared gets a lower rating, and even that feels like we're being kind, given the consistent negative feedback this retailer has received.
The tradition of giving engagement rings dates back to ancient Rome, where wives wore rings attached to small keys, symbolizing their husband's ownership. However, the modern tradition began in 1477 when Archduke Maximilian of Austria presented a diamond ring to Mary of Burgundy, sparking a trend among European nobility. The practice gained widespread popularity in the 20th century, particularly after De Beers' famous "A Diamond is Forever" campaign in 1947, which cemented diamonds as the quintessential symbol of eternal love.
The cost of an engagement ring can vary widely, but on average, couples in the United States spend around $5,500. This price can fluctuate based on factors like the size and quality of the diamond, the metal used for the band, and the ring's overall design. That may be more than you're hoping to spend, though, and fortunately many affordable options exist, allowing you to find a ring that suits your budget and style. But, don't worry: the sky's the limit if you're looking for something extraordinary and extravagant too.
When it comes to buying an engagement ring, several criteria can help guide your decision on where to make this important purchase:
The ideal engagement ring is out there, waiting to symbolize your unique love story. To help you find it, the experts at Top Consumer Reviews have evaluated and ranked some of today's most popular online retailers, including the web storefronts of jewelers with brick-and-mortar locations you probably know. Best wishes for a picture-perfect proposal!
The decision to get married is one of the most important that you will make in your life. Of course, before a wedding takes place, you and your significant other will first be engaged. Traditionally, the man gives his future wife an engagement ring to signify his intention to be with her forever. However, it's not uncommon for either a man or a woman to wear such a ring. Let's take a look at the various types of engagement rings and what you should know before buying one.
Ready Made Rings Are Great for Those on a Budget
A ready-to-wear (RTW) ring has a center diamond inside of it by the time it reaches the jeweler's case. In some cases, the jeweler will make the ring on their own after being inspired by a product that they saw in a magazine, online or at another retailer. The key benefit to such a ring is that they tend to cost less than others on the market because they tend to be simple products. Therefore, they may be best for younger couples who don't have a lot to spend or for those who don't necessarily care if they have the fanciest or largest ring.
Previously Owned Rings Can Save Money and the Environment
Preowned rings may be an effective way to save money while also helping to conserve natural and human resources. This is because buying an existing product means that there is no need to mine a new diamond or to have someone weld or otherwise put it together. It's worth noting that a ring is considered to be preowned as soon as its original owner trades or sells it.
Therefore, it may be possible to obtain a product that is only a few years old and that comes with high quality diamonds or other jewels. You may also come across vintage or antique rings that possess a unique charm that newer products may lack regardless of how well they are made.
Designer Rings Can Be Customized to Your Heart's Content
Designer rings tend to be among the most expensive that a person can buy, and this is partially because they are made by entities that generally don't make their products available to the public. Instead, you have to go through a jeweler that has a relationship with the company that makes it. In a way, it's similar to the process of buying a new car. Instead of working directly with Ford or Toyota to buy your next vehicle, you have to go to an authorized dealer.
Although designer rings are more expensive than other products available for sale, they have a relatively high level of customization. At a minimum, you'll be able to choose the diamond that goes in the center of the ring. You may also be able to choose the material used for the setting.
Modified Designer Rings May Also Be Worth Buying
A modified designer ring allows you to take a finished product and add more to it. For instance, you could choose to add a ring of stones around the center diamond, add a second band or take other steps to make your dream ring. As with a traditional designer ring, a modified product is going to be costly.
This is partially because you'll need to pay someone to physically alter the ring on your behalf. Furthermore, you will be expected to pay for any additional diamonds or stones that you put on your engagement ring. However, this type of product does allow you to create something that no one else has, which may be worth the extra money.
A Brand Name Signature Rings Is Something That You Can Show Off
A signature ring is one that has the name, logo or other hallmark of a famous designer inside of it. If you are looking to acquire something that could be considered a status symbol, you should seriously consider buying a signature diamond engagement ring.
It's also important to note that a signature ring typically uses diamonds that have been screened for quality and clarity. This means that you are assured of getting a product that you will be proud of for a long time to come. It also means that the ring will likely hold its resale value, which is important if you are interested in trading or selling it at some point in the future.
As the diamonds used in a signature ring are certified, you will know the story behind the product that you are buying. For example, you will likely be told where the diamond came from and who certified it. Knowing these facts may be important if you are looking for a product that has been sourced in an ethical manner.
Antique Rings Can Offer a Blend of Quality and Value
An antique ring is classified as one that was made at least 100 years ago. Therefore, if you were buying such a product in 2022, you would be wearing something that was created at roughly the same time as cars and planes were first becoming popular.
Buying such a product may be ideal if you are a history buff or someone who wants to ensure that a legacy item can continue to be appreciated for another 100 years. Although older rings can be expensive, this is not necessarily the case. For instance, you may be able to find a classic piece at a garage or estate sale for a fraction of its actual market value.
In some cases, individuals may be willing to gift antique rings to those who promise to keep and appreciate them for the rest of their lives. This can be an excellent way to retain a connection to the past and find a quality ring that doesn't break your budget.
What to Consider When Buying Rings Online
There are many jewelers that sell their goods online in addition to a physical retail location. In some cases, jewelers will only sell their goods online, which means that you'll need to take extra steps to ensure that you're getting a quality product.
If you are buying from an online retailer, be sure that the diamonds are certified or can otherwise be shown to be legitimate goods. It may also be a good idea to review a retailer's return policy to ensure that you can get your money back if you don't get something that you are proud to give to your future spouse.
As a general rule, it is safe to buy an engagement ring from a jeweler that only does business through a digital storefront. However, you'll want to make sure that your preferred jewelry has a strict privacy and security policy. Otherwise, your information may be exposed to people who could use it to commit identity theft or fraud. Fortunately, most retailers commit to meeting or exceeding encryption standards.
It may also be in your best interest to take a look at a given retailer's Better Business Bureau (BBB) page. This will tell you about any problems that the company has had with government regulators or individual customers. It will also tell you how long a retailer has been in business as well as anything that might set it apart from the competition.
A Symbol of Your Love
An engagement ring is a symbol of your love and devotion to your future spouse. Even if you don't spend thousands of dollars on it, you still want to buy a quality product that your partner will want to show off for years to come. Whether you buy from a physical retailer or an online entity, it's generally in your best interest to compare products and prices from at least three jewelers. This will help to ensure that you get a quality ring at a price that you can afford.
Select any 2 Engagement Rings to compare them head to head