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The Best Engagement Rings

Where's the Best Place to Get an Engagement Ring Online?

That's not a question anyone would have asked twenty years ago, but it's a really smart one to ask now! Sure, many ring shoppers still buy their rings from a local jeweler - often at the first place they visit - but they're missing out on a lot.

Starting your search for the perfect "Will you marry me?" bling on the internet puts the world's best selection within reach. This is a piece of jewelry that could be handed down in your new family for generations, and you want it to be as unique and beautiful as your relationship. Whether your intended has already dreamed up exactly what she wants to see on her finger or you're going by the hope that you'll know it when you see it, online engagement ring retailers have you covered.

Sunday, July 14th

2024 Engagement Ring Reviews

James Allen Review Top Consumer Reviews Best-In-Class Blue Ribbon Award 5 Star Rating

James Allen

5 Star Rating Top Consumer Reviews Best-In-Class Blue Ribbon Award

There's no other jeweler whose engagement ring selection can compare with James Allen - because every ring is designed by the customer! While it takes some time to build the ring of your dreams, the end result is well worth it. This jewelry store gives you even more reasons to choose them, like complimentary worldwide shipping, free returns for up to two months, and no-cost maintenance and repairs for life. James Allen has earned thousands of five-star reviews from super-satisfied clients, and we're confident they'll earn your loyalty too. This is our most highly-recommended jewelry store for engagement rings.

Blue Nile Review 4.5 Star Rating

Blue Nile

4.5 Star Rating

Blue Nile is our preferred choice among jewelers who online sell sell engagement rings online. Their selection of 700+ styles goes from "classic simple" for under $250 to estate-worthy pieces for almost $15,000. Customer benefits here include free shipping on all orders in the United States and lifetime warranty coverage on manufacturer defects. Although Blue Nile doesn't earn our first-place ranking because of some customer complaints, this jeweler is still in our top three for engagement rings.

Reeds Jewelers Review 4.5 Star Rating

Reeds Jewelers

4.5 Star Rating

REEDS has been in business for more than 75 years, with retail locations in 13 states and a fantastic online shopping experience. With over 700 engagement rings to choose from and a customer service team that is dedicated to your satisfaction, this jeweler easily earns our recommendation. It's easy to see why thousands of people have trusted REEDS for so long, and you can too.

Zales Review 4 Star Rating


4 Star Rating

Zales' expertise in diamonds means that you'll have more options here than most stores offer: there are over 8,000 engagement rings sold through their online store, going well above and beyond what you might find in one of their locations near you. Why not take advantage of the convenience of online shopping with in-store pick-up? Zales is a name you can count on for beautiful rings to fit any budget.

JTV Review 4 Star Rating


4 Star Rating

Can you really get a decent engagement ring from a TV program (or its website)? Surprisingly, yes, and not just a bargain basement-priced "fake" one either! JTV's 800+ engagement rings are high-quality and affordable, and the company's customer service team does an excellent job of earning their shoppers' loyalty - as you can see with the thousands of five-star reviews written by happy (often repeat) buyers. You won't find the upper end of luxury with the engagement rings here, but this retailer is still one to keep in mind.

Ross-Simons Review 3.5 Star Rating


3.5 Star Rating

In operation for nearly 70 years, Ross-Simons is a family-owned jewelry store with engagement rings ranging from budget CZ styles to 3+ carat stunners. And, if nothing in their online store gets your attention, you can use their concierge service to scour the planet for your dream ring - or to have them create it themselves! You'll find a lot to like with Ross-Simons, but a less customer-friendly return policy and some negative feedback from shoppers has kept this jeweler from earning a higher ranking.

Helzberg Diamonds Review 3.5 Star Rating

Helzberg Diamonds

3.5 Star Rating

Helzberg Diamonds has a history spanning more than a century, and their online store brings the best selection of their engagement rings directly to you. Their presence as a brick-and-mortar jewelry store gives you the option to pick up in-store, if you prefer. Helzberg is a trustworthy option for buying a ring, but it lacks the inventory and "wow" factor you'll see with our higher-rated retailers.

Super Jeweler Review 3 Star Rating

Super Jeweler

3 Star Rating

Super Jeweler offers some perks designed to get you to buy your engagement ring from them, like doubling the return policy timeframe of most jewelers and an unconditional lifetime guarantee on all jewelry. It's an interesting store to shop, and you might find something you love. On the other hand, the Better Business Bureau only gives this retailer a mediocre "B" rating, and not all shoppers report having a positive experience here. It's not our favorite place to shop for engagement rings, but give Super Jeweler a look if you don't find what you need with one of our higher-ranked stores.

Kay Review 2.5 Star Rating


2.5 Star Rating

Kay Jewelers would like you to think that "Every Kiss Begins with K(ay)" , but should your engagement? You'll find over 3,000 rings to choose from here, all with the convenience of online orders and in-store delivery and adjustments, or use their design service to create something truly special. Unfortunately, many customers describe their Kay experience as disappointing at best. You may want to check out the higher-rated jewelers in our review before beginning your engagement with a ring from Kay.

Jared Review 2 Star Rating


2 Star Rating

Is it going to be a cause for celebration if "he went to Jared" ? Maybe not. Even though Jared is part of the Signet Jewelers family (which includes even our highest-ranked seller of engagement rings), and they offer an intriguing selection of ready-made jewelry plus the option to customize, it's just not enough to overcome hundreds of negative customer reviews. You'll probably have better luck with a different, higher-rated jeweler when buying an engagement ring.

Diamonds USA Review 2 Star Rating

Diamonds USA

2 Star Rating

With a name like Diamonds USA, you'd think it would be the internet's premier destination for engagement rings - and maybe it was, a decade or two ago. However, this outdated website makes you feel like you're browsing a rummage sale, even though the diamonds are lovely. It's true that Diamonds USA doesn't have any complaints filed against it with the Better Business Bureau and you can design your own ring here, but those reasons aren't compelling enough for you to buy your engagement ring from this store.

Szul Review 1.5 Star Rating


1.5 Star Rating

At first glance, Szul is a good choice for getting an engagement ring. There are more than 700 to choose from, priced from under $300 to just over $4,000, and all with a 60-day return policy that's double what most competitors offer. Sadly, customers report significant issues with both the jewelry sold here and the support experience post-purchase - two factors behind the BBB's mediocre "C+" rating. Szul earns our lowest ranking among online jewelry stores offering engagement rings.

Compare the Best Reviews

Continued from above...

The other big reason to buy the ring online is price. Local jewelry stores have to pass on their overhead costs to you, but internet stores aren't spending money on rent, face-to-face salespeople, or utilities at brick-and-mortar locations. You could save as much as 50% for an engagement ring of the same quality, carat weight and clarity - or better!

Best of all, there's no pressure to buy it right now when you use an online jeweler: you get all the time you need to compare different styles, design your own one-of-a-kind piece, or maybe even send some contenders to your future fiancee to see if you're on the right track! (And, ladies, that works in reverse too: why not drop a few hints with links to the rings you love and make it easier on your beloved?)

Afraid that it might not be safe to have your ring delivered? Fear not. If you choose an online jewelry store that does have a location near you, it's easy to order the engagement ring online and have it shipped there. It's a clever way to keep it out of the hands of porch pirates - and to keep it a surprise until you're ready to pop the question! Most stores will hold it for up to 30 days. For online-only jewelers, rest assured that they'll send your ring with plenty of insurance in the event of loss or damage during transit.

And, you've got nothing to worry about with sizing or returns either. 30 days is the standard window for sending back your purchase for a refund or exchange, and many jewelers offer complimentary resizing - often for up to a full year. Plus, if your engagement ring comes from a retailer with a brick-and-mortar presence, you've got the convenience of in-store returns and resizing on top of that.

Ready to begin your search? You might feel a little overwhelmed: this is a big deal, after all, and you want to get it right the first time. As you consider which jewelry store should earn your business, here are some criteria that can help you judge for yourself:

  • Selection. More styles, settings, and even loose diamonds to choose from will translate into a better shopping experience and a higher likelihood that you'll find an engagement ring (or several!) that will be the perfect centerpiece for your proposal.
  • Value. Whether your budget is $600 or $60,000, you want a high-quality ring that's worth what you're spending. Check to see if there are customer ratings for any jewelry you're considering, to see how it looks in reality vs. the stock photos displayed online.
  • Financing. Not everyone has a big chunk of cash on the ready. Does the jeweler offer payment plans with reasonable terms?
  • Return Policy. Most online jewelry stores give you 30 days to send back your items as long as they're in the original condition. Some stores extend that to 60 days, and you may find longer-than-average timeframes for engagement rings purchased during the holidays.
  • Reputation. None of the previous factors matter if you buy your ring from an unreliable retailer. Make sure that a store has a strong history of customer satisfaction before you commit to your purchase: a good grade from the Better Business Bureau and lots of five-star customer ratings are both signs of a trustworthy jeweler.

You need an engagement ring that really stands out, and we can help! TopConsumerReviews.com has evaluated and ranked today's best options for buying a ring online, and we hope this information makes your shopping effortless and your proposal a moment to remember forever!

The Best Engagement Rings Compare Engagement Rings Compare Engagement Ring Reviews What are the best Engagement Rings Best Engagement Ring Reviews

Engagement Ring FAQ

...because you want the world's best selection and pricing, not just the limited options at your local brick-and-mortar jewelry store! Whether you buy a ring that's ready-to-ship or you design the ring of your (or your fiancee's) dreams, you won't find more possibilities than what's offered online.
That varies widely by retailer and by ring. If you choose an engagement ring that's in stock and pay for expedited shipping, some online jewelers can have it to you the next day! On the other hand, if your perfect proposal involves a one-of-a-kind, customized ring that costs tens of thousands of dollars, it could take a month or more before it's ready. The best jewelers provide an estimated shipping timeframe right on each ring's description page.
Most jewelers ship engagement rings with ample insurance, making it risk-free even for the most high-end items. However, if you're concerned about "porch pirates" taking your ring from your doorstep or mailbox, you've got options: either opt for "signature required" delivery during checkout, or choose a jeweler that also has a retail location near you and have your order shipped to the store for in-person pickup.
Fear not. Engagement ring retailers usually include at least one free resizing, plus exchanges are almost always accepted within 30-60 days of purchase.
If you're considering a custom-designed engagement ring, you'll want to read the retailer's return policy very carefully before making your purchase. Some may allow for returns and exchanges while others may not. On the other hand, in-stock rings usually have a return policy ranging from 30-60 days from the date of purchase, and some online jewelers extend that timeframe during the winter holiday season.
More often than not, yes. Many jewelers automatically cover the diamond(s)or other gemstones, but you may need to add on a protection plan if you want coverage for loose prongs, resizing, or damage due to wear and tear (as opposed to manufacturer defects).
Usually, the financing options will be displayed near the price in the engagement ring's description or through a link at the bottom of the site. You may be offered a store credit card, an installment loan, or financing through a third-party partner.
That's a wise question to ask, because when it comes to engagement rings and online jewelers, "not all that glitters is gold" . Customer feedback is essential to determining where to buy this piece of jewelry that could very well become a family heirloom: look for a retailer with plenty of positive reviews, where shoppers say that the engagement rings were exactly as advertised (or better!) and that the customer service team handled any issues with professionalism and prompt attention. This is - hopefully! - a once-in-a-lifetime purchase, so choose a jeweler that will give you an unparalleled shopping experience.

Compare Engagement Rings

Select any 2 Engagement Rings to compare them head to head

  • James Allen
  • Blue Nile
  • Reeds Jewelers
  • Zales
  • JTV
  • Ross-Simons
  • Helzberg Diamonds
  • Super Jeweler
  • Kay
  • Jared
  • Diamonds USA
  • Szul
James Allen vs Blue Nile James Allen vs Reeds Jewelers James Allen vs Zales James Allen vs JTV James Allen vs Ross-Simons James Allen vs Helzberg Diamonds James Allen vs Super Jeweler James Allen vs Kay James Allen vs Jared James Allen vs Diamonds USA James Allen vs Szul Blue Nile vs Reeds Jewelers Blue Nile vs Zales Blue Nile vs JTV Blue Nile vs Ross-Simons Blue Nile vs Helzberg Diamonds Blue Nile vs Super Jeweler Blue Nile vs Kay Blue Nile vs Jared Blue Nile vs Diamonds USA Blue Nile vs Szul Reeds Jewelers vs Zales Reeds Jewelers vs JTV Reeds Jewelers vs Ross-Simons Reeds Jewelers vs Helzberg Diamonds Reeds Jewelers vs Super Jeweler Reeds Jewelers vs Kay Reeds Jewelers vs Jared Reeds Jewelers vs Diamonds USA Reeds Jewelers vs Szul Zales vs JTV Zales vs Ross-Simons Zales vs Helzberg Diamonds Zales vs Super Jeweler Zales vs Kay Zales vs Jared Zales vs Diamonds USA Zales vs Szul JTV vs Ross-Simons JTV vs Helzberg Diamonds JTV vs Super Jeweler JTV vs Kay JTV vs Jared JTV vs Diamonds USA JTV vs Szul Ross-Simons vs Helzberg Diamonds Ross-Simons vs Super Jeweler Ross-Simons vs Kay Ross-Simons vs Jared Ross-Simons vs Diamonds USA Ross-Simons vs Szul Helzberg Diamonds vs Super Jeweler Helzberg Diamonds vs Kay Helzberg Diamonds vs Jared Helzberg Diamonds vs Diamonds USA Helzberg Diamonds vs Szul Super Jeweler vs Kay Super Jeweler vs Jared Super Jeweler vs Diamonds USA Super Jeweler vs Szul Kay vs Jared Kay vs Diamonds USA Kay vs Szul Jared vs Diamonds USA Jared vs Szul Diamonds USA vs Szul
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