Engagement Rings Reviews

Helzberg Review: Engagement Rings

We've analyzed the best Engagement Rings to help you find the right solution for your needs.

2026 Engagement Ring Reviews

Where's the Best Place to Get an Engagement Ring Online?  Engagement rings are more than just a piece of jewelry; they symbolize love, commitment, and the promise of a shared future. In recent years, the trend of buying engagement rings online has grown significantly. According to a study by The Knot, around 39% of couples now purchase their engagement rings online.

3.0

AVERAGE

7

Average

  • Over 400 engagement ring styles to choose from
  • Can design your own by choosing among given elements, not from scratch
  • Prices range from $149.99 to $14,999
  • Free virtual and in-store consultations
  • 1-year guarantee on material and workmanship for all jewelry
  • Free shipping on orders over $99 within the continental US
  • Many rings available for free in-store pickup across 200+ locations nationwide
  • 30-day return and exchange policy, with free returns via mail or in-store
  • "A+" rating and accreditation from the BBB
  • Over a century of business experience

AVERAGE

3.0

On the Helzberg website

Helzberg's story began with the founders' love story back in 1915, with their first store opening in Kansas City, Kansas. This love story was further celebrated in 1967 when Barnett Helzberg Jr. started giving out buttons that read "I am loved," inspired by his own proposal experience. He encouraged people to "Buy her a diamond or give her a button, but in any case, tell her she's loved!" You can still pick up one of these iconic buttons for free at any Helzberg location today. Naturally, Helzberg hopes that when you stop by, you'll be drawn to their dazzling collection of engagement rings to even better express your affection and commitment.

Your proposal headquarters

Helzberg goes the extra mile when it comes to engagements. Not only will they give you access to plenty of rings to choose from, but they'll also walk you through important topics like "Popping the Question 101", "How to Save, Budget and Pay for an Engagement Ring", and everything you need to know about "The 4 C's" of color, cut, clarity, and carat weight. If you're brand-new to the whole engagement ring world, Helzberg's got you covered.

Look for the pop-up and other savings

As you browse the Helzberg site, you'll probably get a pop-up asking for your name and email address. In exchange, they'll give you $50 off your purchase of $199.99+. Every penny counts! Also check out the offers at the top of the site: during our most recent visit, there was a storewide discount of 20% on moissanite (in case you're not shopping for natural or lab-created diamonds but still want the sparkle).

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Over 400 ring styles

Let's say you want a ring that's ready-to-order. Helzberg has over 400 to choose from, priced from $149.99 for a moissanite twist ring in sterling silver (which looks more like a promise ring than a traditional engagement style, for what it's worth) to nearly $15,000 for a Signature Collection Solitaire (round or princess-cut). The big time-saver is using the filters to get to the engagement rings you're picturing more quickly, whether that's designs at a certain price point, ones that are in stock at your local Helzberg so you can order online and pick up in person soon, the overall style or diamond type, and so on. We wish that reviews from previous buyers were more useful, but most of the rings we browsed only had one or two ratings, if any.

Design or ready-made, it's up to you

Like most of the best retailers of engagement rings, Helzberg has options you can order for quick delivery or design from scratch. If the latter is what's on your mind, though, you might be a little disappointed: unlike some places that give you access to actual designers who can incorporate all of the little elements you're picturing, Helzberg shows you just 6 styles (like twist, split, and three-stone). You then decide if you want a natural or lab-grown diamond, its shape and size, the clarity/quality, crown style, and so on. It felt a little more like playing with Legos, mixing-and-matching among some pretty standard elements and combining them, rather than truly designing a one-of-a-kind engagement ring.

Free consultation available

Still need some help selecting the perfect engagement ring? Helzberg offers free expert consultations, available virtually or in-store, and you can also get assistance via live chat. This service is particularly helpful since many rings on the website lack customer reviews, making expert advice invaluable for your decision-making process.

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Say "I do" at Helzberg

One unique feature at Helzberg is their ordained in-store associates, allowing you to get married right at the store. Since 2019, over 100 couples have chosen this "elope here" option. Just remember, if you want to take advantage of this quirky perk, you'll need to pick up your rings in-store as we're pretty certain that they don't offer Zoom weddings.

Limited shopper benefits

Compared to some competitors, Helzberg's benefits are somewhat limited. Their 30-day return and exchange policy is shorter than some, and not all items qualify for in-store pickup. Free shipping only applies to orders over $99, which easily covers engagement rings, but it isn't as generous as some rivals who offer free worldwide shipping.

"A+" from the BBB

Helzberg holds an "A+" rating from the Better Business Bureau, reflecting their commitment to addressing customer complaints promptly. With over 200 locations, having just 110 complaints in three years is commendable. Many customers find beautiful jewelry (including engagement rings) within their budget and are pleased with their purchases.

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High number of 1-star reviews

However, the customer reviews are a mixed bag, with many 1-star ratings alongside the positive ones. Common complaints include issues with jewelry repairs and quality post-purchase. Some diamond experts also critique Helzberg's stones as being overpriced for their quality. Given that the majority of engagement rings have at least one diamond (if not several), that's not an area where we're comfortable with such shortcomings.

A mid-tier option

Overall, Helzberg offers an average shopping experience for engagement rings. Their selection and service are decent, but nothing stands out as exceptional. Customer reviews average out to a middle-of-the-road rating, and that's the score we give Helzberg too. It's a reasonable place to shop for your engagement ring, but you might want to explore other stores that rank higher on our list first.

On the Helzberg website

Continued from above...

Where's the Best Place to Get an Engagement Ring Online?

Engagement rings are more than just a piece of jewelry; they symbolize love, commitment, and the promise of a shared future. In recent years, the trend of buying engagement rings online has grown significantly. According to a study by The Knot, around 39% of couples now purchase their engagement rings online.

It's true that online shopping offers a vast selection of rings from numerous jewelers worldwide, letting you to find unique designs that might not be available locally. Additionally, internet-based retailers often provide competitive pricing due to lower overhead costs, potentially saving you money. Many online jewelers also offer detailed information and educational resources to help you understand diamond quality and ring design, empowering you to make an informed decision from the comfort of your home.

The tradition of giving engagement rings dates back to ancient Rome, where wives wore rings attached to small keys, symbolizing their husband's ownership. However, the modern tradition began in 1477 when Archduke Maximilian of Austria presented a diamond ring to Mary of Burgundy, sparking a trend among European nobility. The practice gained widespread popularity in the 20th century, particularly after De Beers' famous "A Diamond is Forever" campaign in 1947, which cemented diamonds as the quintessential symbol of eternal love.

The cost of an engagement ring can vary widely, but on average, couples in the United States spend around $5,500. This price can fluctuate based on factors like the size and quality of the diamond, the metal used for the band, and the ring's overall design. That may be more than you're hoping to spend, though, and fortunately many affordable options exist, allowing you to find a ring that suits your budget and style. But, don't worry: the sky's the limit if you're looking for something extraordinary and extravagant too.

When it comes to buying an engagement ring, several criteria can help guide your decision on where to make this important purchase:

The ideal engagement ring is out there, waiting to symbolize your unique love story. To help you find it, the experts at Top Consumer Reviews have evaluated and ranked some of today's most popular online retailers, including the web storefronts of jewelers with brick-and-mortar locations you probably know. Best wishes for a picture-perfect proposal!

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Engagement Ring FAQ

Why would I shop online for an engagement ring?
...because you want the world's best selection and pricing, not just the limited options at your local brick-and-mortar jewelry store! Whether you buy a ring that's ready-to-ship or you design the ring of your (or your fiancée's) dreams, you won't find more possibilities than what's offered online.
How soon will my engagement ring be delivered?
That varies widely by retailer and by ring. If you choose an engagement ring that's in stock and pay for expedited shipping, some online jewelers can have it to you the next day! On the other hand, if your perfect proposal involves a one-of-a-kind, customized ring that costs tens of thousands of dollars, it could take a month or more before it's ready. The best jewelers provide an estimated shipping timeframe right on each ring's description page.
Will my order arrive safely?
Most jewelers ship engagement rings with ample insurance, making it risk-free even for the most high-end items. However, if you're concerned about "porch pirates" taking your ring from your doorstep or mailbox, you've got options: either opt for "signature required" delivery during checkout, or choose a jeweler that also has a retail location near you and have your order shipped to the store for in-person pickup.
What if it's the wrong size?
Fear not. Engagement ring retailers usually include at least one free resizing, plus exchanges are almost always accepted within 30-60 days of purchase.
What if I need to return the ring?
If you're considering a custom-designed engagement ring, you'll want to read the retailer's return policy very carefully before making your purchase. Some may allow for returns and exchanges while others may not. On the other hand, in-stock rings usually have a return policy ranging from 30-60 days from the date of purchase, and some online jewelers extend that timeframe during the winter holiday season.
Are there any guarantees or warranties on my ring?
More often than not, yes. Many jewelers automatically cover the diamond(s)or other gemstones, but you may need to add on a protection plan if you want coverage for loose prongs, resizing, or damage due to wear and tear (as opposed to manufacturer defects).
Can I get financing from an online retailer?
Usually, the financing options will be displayed near the price in the engagement ring's description or through a link at the bottom of the site. You may be offered a store credit card, an installment loan, or financing through a third-party partner.
Which store should I choose?
That's a wise question to ask, because when it comes to engagement rings and online jewelers, "not all that glitters is gold". Customer feedback is essential to determining where to buy this piece of jewelry that could very well become a family heirloom: look for a retailer with plenty of positive reviews, where shoppers say that the engagement rings were exactly as advertised (or better!) and that the customer service team handled any issues with professionalism and prompt attention. This is - hopefully! - a once-in-a-lifetime purchase, so choose a jeweler that will give you an unparalleled shopping experience.

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What Are the Different Types of Engagement Rings?

The decision to get married is one of the most important that you will make in your life. Of course, before a wedding takes place, you and your significant other will first be engaged. Traditionally, the man gives his future wife an engagement ring to signify his intention to be with her forever. However, it's not uncommon for either a man or a woman to wear such a ring. Let's take a look at the various types of engagement rings and what you should know before buying one.

Ready Made Rings Are Great for Those on a Budget

A ready-to-wear (RTW) ring has a center diamond inside of it by the time it reaches the jeweler's case. In some cases, the jeweler will make the ring on their own after being inspired by a product that they saw in a magazine, online or at another retailer. The key benefit to such a ring is that they tend to cost less than others on the market because they tend to be simple products. Therefore, they may be best for younger couples who don't have a lot to spend or for those who don't necessarily care if they have the fanciest or largest ring.

Previously Owned Rings Can Save Money and the Environment

Preowned rings may be an effective way to save money while also helping to conserve natural and human resources. This is because buying an existing product means that there is no need to mine a new diamond or to have someone weld or otherwise put it together. It's worth noting that a ring is considered to be preowned as soon as its original owner trades or sells it.

Therefore, it may be possible to obtain a product that is only a few years old and that comes with high quality diamonds or other jewels. You may also come across vintage or antique rings that possess a unique charm that newer products may lack regardless of how well they are made.

Designer Rings Can Be Customized to Your Heart's Content

Designer rings tend to be among the most expensive that a person can buy, and this is partially because they are made by entities that generally don't make their products available to the public. Instead, you have to go through a jeweler that has a relationship with the company that makes it. In a way, it's similar to the process of buying a new car. Instead of working directly with Ford or Toyota to buy your next vehicle, you have to go to an authorized dealer.

Although designer rings are more expensive than other products available for sale, they have a relatively high level of customization. At a minimum, you'll be able to choose the diamond that goes in the center of the ring. You may also be able to choose the material used for the setting.

Modified Designer Rings May Also Be Worth Buying

A modified designer ring allows you to take a finished product and add more to it. For instance, you could choose to add a ring of stones around the center diamond, add a second band or take other steps to make your dream ring. As with a traditional designer ring, a modified product is going to be costly.

This is partially because you'll need to pay someone to physically alter the ring on your behalf. Furthermore, you will be expected to pay for any additional diamonds or stones that you put on your engagement ring. However, this type of product does allow you to create something that no one else has, which may be worth the extra money.

A Brand Name Signature Rings Is Something That You Can Show Off

A signature ring is one that has the name, logo or other hallmark of a famous designer inside of it. If you are looking to acquire something that could be considered a status symbol, you should seriously consider buying a signature diamond engagement ring.

It's also important to note that a signature ring typically uses diamonds that have been screened for quality and clarity. This means that you are assured of getting a product that you will be proud of for a long time to come. It also means that the ring will likely hold its resale value, which is important if you are interested in trading or selling it at some point in the future.

As the diamonds used in a signature ring are certified, you will know the story behind the product that you are buying. For example, you will likely be told where the diamond came from and who certified it. Knowing these facts may be important if you are looking for a product that has been sourced in an ethical manner.

Antique Rings Can Offer a Blend of Quality and Value

An antique ring is classified as one that was made at least 100 years ago. Therefore, if you were buying such a product in 2022, you would be wearing something that was created at roughly the same time as cars and planes were first becoming popular.

Buying such a product may be ideal if you are a history buff or someone who wants to ensure that a legacy item can continue to be appreciated for another 100 years. Although older rings can be expensive, this is not necessarily the case. For instance, you may be able to find a classic piece at a garage or estate sale for a fraction of its actual market value.

In some cases, individuals may be willing to gift antique rings to those who promise to keep and appreciate them for the rest of their lives. This can be an excellent way to retain a connection to the past and find a quality ring that doesn't break your budget.

What to Consider When Buying Rings Online

There are many jewelers that sell their goods online in addition to a physical retail location. In some cases, jewelers will only sell their goods online, which means that you'll need to take extra steps to ensure that you're getting a quality product.

If you are buying from an online retailer, be sure that the diamonds are certified or can otherwise be shown to be legitimate goods. It may also be a good idea to review a retailer's return policy to ensure that you can get your money back if you don't get something that you are proud to give to your future spouse.

As a general rule, it is safe to buy an engagement ring from a jeweler that only does business through a digital storefront. However, you'll want to make sure that your preferred jewelry has a strict privacy and security policy. Otherwise, your information may be exposed to people who could use it to commit identity theft or fraud. Fortunately, most retailers commit to meeting or exceeding encryption standards.

It may also be in your best interest to take a look at a given retailer's Better Business Bureau (BBB) page. This will tell you about any problems that the company has had with government regulators or individual customers. It will also tell you how long a retailer has been in business as well as anything that might set it apart from the competition.

A Symbol of Your Love

An engagement ring is a symbol of your love and devotion to your future spouse. Even if you don't spend thousands of dollars on it, you still want to buy a quality product that your partner will want to show off for years to come. Whether you buy from a physical retailer or an online entity, it's generally in your best interest to compare products and prices from at least three jewelers. This will help to ensure that you get a quality ring at a price that you can afford.

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