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Reeds Jewelers Review

Sunday, May 18th

2025 Engagement Ring Reviews

Reeds Jewelers Review 4.5 Star Rating

Reeds Jewelers

4.5 Star Rating
  • About 1,000 engagement rings to choose from
  • Prices range from $450 to $17,900
  • Lab-grown and natural diamonds available
  • Free standard shipping on all orders
  • 30-day returns and exchanges
  • Excellent extended protection plans
  • Free virtual or in-store consultations
  • Custom jewelry design available
  • Exceptional reputation for stellar customer service
  • Over 12,000 5-star reviews
  • "A+” rated and accredited by the BBB
  • In business for over 75 years

REEDS Jewelers, a family-owned business since 1946, has grown to encompass over 60 retail locations across 13 states, primarily in the Southeast and Midwest. Online shopping options extend REEDS' extensive inventory and services to customers nationwide. Headquartered in Wilmington, North Carolina, REEDS offers a diverse array of fine jewelry, with a notable emphasis on engagement rings. While REEDS ranks second on our list for engagement rings, its exceptional customer service and quality products have established a strong reputation over the decades.

Extensive selection for every budget

REEDS may not have the same brand recognition as some top jewelers, but its inventory is solidly broad. In our evaluation, we found nearly 1,000 engagement rings available, spanning a range of styles and price points. Whether you're seeking a simple, elegant ring or a dazzling, intricate design, REEDS can cater to most tastes and budgets. To give you an idea, the lowest-priced ring at the time of our most recent visit was the Enchanted Disney Vault Cinderella Round Diamond design for just $450; the 4 1/4 ctw Pear Lab Grown Diamond Halo in White Gold was REEDS most costly engagement ring at $17,899.99. So, there's nothing overly cheap or spendy here, compared with most of REEDS' rivals on our list.

Efficient search filters

When searching for the perfect engagement ring at REEDS, you'll appreciate the ease of navigation provided by the website's robust filtering options. You can narrow down your choices by metal type, stone shape, price, designer, and more, ensuring that you find exactly what you're looking for without hassle.

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Virtual try-on feature

One of the standout tools at REEDS is the "Try It On” feature, which allows you to virtually see how an engagement ring will look on your hand (or his, or hers) by scanning a QR code or uploading a photo. There's also a generic hand image with a skin tone slider, making it easy to imagine how the ring might look on different skin tones. This thoughtful feature shows REEDS' commitment to inclusivity and customer satisfaction.

Free shipping within the continental US

Every engagement ring purchase from REEDS comes with free shipping within the lower 48 United States. Additionally, each product page clearly indicates the shipping timeline and availability for in-store pickup, making the purchasing process transparent and convenient.

Opportunities to save

Keep an eye out for potential savings as you shop for engagement rings at REEDS. For instance, new email subscribers can often find promotions like $50 off orders over $199. REEDS also regularly updates its promotions and features a Sale section for budget-conscious shoppers.

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Packaging for presentation

While the presentation of the rings isn't heavily advertised, most items come in a sleek, dark gray REEDS Jewelers box. This information was confirmed through their responsive live chat support. The rep also let us know that the packaging might vary depending on the specific brand of the ring.

Complimentary consultations

If you're uncertain about your choice or need some guidance, REEDS offers no-cost consultations both virtually and in person. To access this service, navigate to the "Contact Us” section at the bottom of REEDS' main page. Their knowledgeable concierge can help answer your questions, assist in selecting a ring, or even guide you through the complimentary design process for a custom piece.

30-day returns and robust warranties

REEDS Jewelers provides a 30-day return policy for full refunds or exchanges on engagement rings, provided the items are in their original condition and accompanied by a receipt. Custom-made, special orders, and engraved items are generally non-returnable, however. REEDS also offers a complimentary lifetime diamond warranty on engagement rings, covering services such as cleaning, inspections, and manufacturing defects. Moreover, their lifetime trade-in policy on diamond jewelry allows you to upgrade your ring in the future if you like. (Because, let's be real, we can't always afford the diamond our beloved deserves at the start of the marriage, and an upgrade makes a great anniversary surprise!)

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Worthwhile to buy extended protection

REEDS' extended service plans are a valuable investment for additional protection and coverage. Available as a 3-year plan or a lifetime plan, these services cover repairs due to normal wear and tear, cleanings, and routine maintenance. The lifetime plan includes unlimited ring sizing as well. If your jewelry cannot be repaired, REEDS will replace it or provide a full refund, as part of their exceptional customer care. The cost of these plans depends on the value of the engagement ring and is displayed on the product page.

Incredible reputation

REEDS Jewelers easily maintains an "A+” rating and accreditation from the Better Business Bureau, with very few complaints over the past three years. Customer reviews on platforms like Trustpilot echo this positive sentiment, with over 12,000 5-star reviews praising the accurate depiction of the engagement rings (no nasty surprises), excellent quality, and outstanding customer service.

Shop with confidence here

While REEDS is our second-place choice for engagement rings because of its slightly smaller inventory compared with our #1 jeweler, it remains a top contender due to its phenomenal customer service and high-quality offerings. Shopping for such an important purchase can be daunting, but REEDS' efforts to create a smooth online shopping experience make it a trustworthy option. When you're ready to find that perfect engagement ring, consider making REEDS one of your first stops for a satisfying and sparkling experience.

Where's the Best Place to Get an Engagement Ring Online?

Engagement rings are more than just a piece of jewelry; they symbolize love, commitment, and the promise of a shared future. In recent years, the trend of buying engagement rings online has grown significantly. According to a study by The Knot, around 39% of couples now purchase their engagement rings online.

It's true that online shopping offers a vast selection of rings from numerous jewelers worldwide, letting you to find unique designs that might not be available locally. Additionally, internet-based retailers often provide competitive pricing due to lower overhead costs, potentially saving you money. Many online jewelers also offer detailed information and educational resources to help you understand diamond quality and ring design, empowering you to make an informed decision from the comfort of your home.

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Engagement Ring FAQ

...because you want the world's best selection and pricing, not just the limited options at your local brick-and-mortar jewelry store! Whether you buy a ring that's ready-to-ship or you design the ring of your (or your fiancée's) dreams, you won't find more possibilities than what's offered online.
That varies widely by retailer and by ring. If you choose an engagement ring that's in stock and pay for expedited shipping, some online jewelers can have it to you the next day! On the other hand, if your perfect proposal involves a one-of-a-kind, customized ring that costs tens of thousands of dollars, it could take a month or more before it's ready. The best jewelers provide an estimated shipping timeframe right on each ring's description page.
Most jewelers ship engagement rings with ample insurance, making it risk-free even for the most high-end items. However, if you're concerned about "porch pirates” taking your ring from your doorstep or mailbox, you've got options: either opt for "signature required” delivery during checkout, or choose a jeweler that also has a retail location near you and have your order shipped to the store for in-person pickup.
Fear not. Engagement ring retailers usually include at least one free resizing, plus exchanges are almost always accepted within 30-60 days of purchase.
If you're considering a custom-designed engagement ring, you'll want to read the retailer's return policy very carefully before making your purchase. Some may allow for returns and exchanges while others may not. On the other hand, in-stock rings usually have a return policy ranging from 30-60 days from the date of purchase, and some online jewelers extend that timeframe during the winter holiday season.
More often than not, yes. Many jewelers automatically cover the diamond(s)or other gemstones, but you may need to add on a protection plan if you want coverage for loose prongs, resizing, or damage due to wear and tear (as opposed to manufacturer defects).
Usually, the financing options will be displayed near the price in the engagement ring's description or through a link at the bottom of the site. You may be offered a store credit card, an installment loan, or financing through a third-party partner.
That's a wise question to ask, because when it comes to engagement rings and online jewelers, "not all that glitters is gold”. Customer feedback is essential to determining where to buy this piece of jewelry that could very well become a family heirloom: look for a retailer with plenty of positive reviews, where shoppers say that the engagement rings were exactly as advertised (or better!) and that the customer service team handled any issues with professionalism and prompt attention. This is - hopefully! - a once-in-a-lifetime purchase, so choose a jeweler that will give you an unparalleled shopping experience.
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Continued from above...

The tradition of giving engagement rings dates back to ancient Rome, where wives wore rings attached to small keys, symbolizing their husband's ownership. However, the modern tradition began in 1477 when Archduke Maximilian of Austria presented a diamond ring to Mary of Burgundy, sparking a trend among European nobility. The practice gained widespread popularity in the 20th century, particularly after De Beers' famous "A Diamond is Forever" campaign in 1947, which cemented diamonds as the quintessential symbol of eternal love.

The cost of an engagement ring can vary widely, but on average, couples in the United States spend around $5,500. This price can fluctuate based on factors like the size and quality of the diamond, the metal used for the band, and the ring's overall design. That may be more than you're hoping to spend, though, and fortunately many affordable options exist, allowing you to find a ring that suits your budget and style. But, don't worry: the sky's the limit if you're looking for something extraordinary and extravagant too.

When it comes to buying an engagement ring, several criteria can help guide your decision on where to make this important purchase:

  • Overall selection. Choose a jeweler that offers a wide variety of styles, settings, and stones. A diverse selection increases your chances of finding the perfect ring that matches your partner's taste and your budget.
  • Customization options. If you want a bespoke ring, go with a jeweler that offers customization services. Being able to design a ring from scratch or make adjustments to existing designs ensures the ring is truly one-of-a-kind.
  • Return policy. Look for a generous return policy that allows you to return or exchange the engagement ring if it doesn't meet your expectations (...or if you don't get the enthusiastic "YES!” you're hoping for). A flexible return policy provides the peace of mind that you're not stuck with a ring your beloved isn't completely happy with.
  • Warranty coverage. Make sure that the jeweler offers a comprehensive warranty that covers manufacturing defects and provides maintenance services like resizing and cleaning. A good warranty protects your investment and helps the engagement ring remain in excellent condition. Some online jewelers offer coverage even against normal wear-and-tear issues, typically within the first year of ownership.
  • Reputation. Research the jeweler's reputation by reading customer reviews and checking ratings on trusted sites like the Better Business Bureau or Trustpilot. A jeweler with a strong reputation is more likely to provide quality engagement rings and excellent customer service.

The ideal engagement ring is out there, waiting to symbolize your unique love story. To help you find it, the experts at Top Consumer Reviews have evaluated and ranked some of today's most popular online retailers, including the web storefronts of jewelers with brick-and-mortar locations you probably know. Best wishes for a picture-perfect proposal!

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