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Friday, February 23rd
When Zales first opened in Wichita Falls, Texas, back in 1924, you could get a lot of shopping done in one trip - buy a wedding ring and a stove while you're at it! Now Zales is known for just jewelry, especially diamonds, and can be found in more than 700 brick-and-mortar locations throughout North America and Puerto Rico. Zales is one of four jewelry stores in our review that are owned by Signet Jewelers.
So much to choose from, whatever your budget
Zales has an impressive range of engagement rings. Looking at prices alone, you've got hundreds, if not thousands, of options in each bracket - whether that's under $250, $1,000 to $1,999, or even over $5,000. It's a good representation of this jeweler's commitment to having the right ring for every customer. You'll have no problem using the filters to narrow down the selection by metal type or color, available discounts or sales, ring style, or customer rating, among other criteria. The only limitation is financing: all we could find here is Zales' credit card, with no options for loans through Affirm or any of the other services often offered by rival jewelers.
Need a little more?
We're also a big fan of all of the "extras" Zales brings to the ring-shopping experience. What if you're not sure about your beloved's jewelry style? Take a quiz on the Zales site to find out! Want to create a one-of-a-kind engagement ring that's suitable for passing down as a family heirloom? Just go to the Create Your Own section of the online store to get started.
Just the facts, ma'am
Everything you could possibly need to know about an engagement ring is found on the individual page for each item. Most rings come in a huge range of sizes, and every ring we looked at included an option to special order a size if needed. Zales is a popular retailer, and their most frequently-purchased engagement rings often have customer reviews you can consider as you decide which ones you like most. You'll also see at a glance when your order is likely to be delivered: many rings were available for delivery within a week, but some of the highest-priced ones had an expected delivery date of almost a month, and even that was with expedited shipping.
Free shipping - sometimes
Speaking of shipping, Zales typically doesn't offer free delivery unless you have your ring shipped to a store near you for in-person pick-up. That's a little less friendly than most of the jewelers we rated, who often give shoppers free delivery with a minimum order amount that encompasses all engagement rings. However, at the time of this evaluation, Zales had a "limited time offer" of free shipping on all orders - with the exception of PO boxes, which always incur a delivery fee.
Solid return/exchange policy
If you want to return your engagement ring (...so sorry....) you'll have 30 days to send it back or take it to a Zales nearby. On the other hand, if she just wants something a little different (...whew!...), you'll have 60 days to make an exchange. Knowing that the holidays can be hectic, Zales helps out by extending their return policy on purchases made between October 15th and December 24th, giving you until January 24th to return the jewelry for a refund.
Read the details on extended care plans
If you're a long-term Zales customer who always gets the extra warranty plan, you'll want to read up on their coverage: it was updated in late 2021 and might be a little different from what you've had previously. All diamonds of $200+ come with free lifetime coverage, but an in-store inspection is required every six months to keep the warranty valid. That only covers the stone itself; you'll need to add Zales' paid protection coverage to get fixes on broken prongs or have your ring resized, and those options are found on each ring's description page.
During our latest shopping trip to the Zales' website, we were a little mystified why we spotted a promo... for a holiday that was almost six months away! But, glitches like that happen and we were happy to see that Zales' customer reps were immediately available by live chat to respond to our question. (They didn't have an answer either, but they were grateful for the heads-up!)
Big businesses often get big complaints
We aren't surprised to see that Zales gets its fair share of complaints: when you've got a company with hundreds of retail locations, it's common to see customers take issue with a particular employee or store, and that doesn't necessarily reflect on the business as a whole. The Better Business Bureau agrees: despite nearly 250 complaints registered against Zales in the 12 months prior to this review, the BBB still gives the jeweler a perfect "A+" grade and accreditation. Most customers have an excellent shopping experience at Zales, and you probably will too.
Zales makes the grade
As one of our top four engagement ring stores, Zales is absolutely worth a look. With thousands and thousands of rings to choose from, you're sure to see something she'll treasure. This jewelry store has a good reputation for quality and customer service, earning Zales a positive recommendation from us.
That's not a question anyone would have asked twenty years ago, but it's a really smart one to ask now! Sure, many ring shoppers still buy their rings from a local jeweler - often at the first place they visit - but they're missing out on a lot.
Starting your search for the perfect "Will you marry me?" bling on the internet puts the world's best selection within reach. This is a piece of jewelry that could be handed down in your new family for generations, and you want it to be as unique and beautiful as your relationship. Whether your intended has already dreamed up exactly what she wants to see on her finger or you're going by the hope that you'll know it when you see it, online engagement ring retailers have you covered.
The other big reason to buy the ring online is price. Local jewelry stores have to pass on their overhead costs to you, but internet stores aren't spending money on rent, face-to-face salespeople, or utilities at brick-and-mortar locations. You could save as much as 50% for an engagement ring of the same quality, carat weight and clarity - or better!
Best of all, there's no pressure to buy it right now when you use an online jeweler: you get all the time you need to compare different styles, design your own one-of-a-kind piece, or maybe even send some contenders to your future fiancee to see if you're on the right track! (And, ladies, that works in reverse too: why not drop a few hints with links to the rings you love and make it easier on your beloved?)
Afraid that it might not be safe to have your ring delivered? Fear not. If you choose an online jewelry store that does have a location near you, it's easy to order the engagement ring online and have it shipped there. It's a clever way to keep it out of the hands of porch pirates - and to keep it a surprise until you're ready to pop the question! Most stores will hold it for up to 30 days. For online-only jewelers, rest assured that they'll send your ring with plenty of insurance in the event of loss or damage during transit.
And, you've got nothing to worry about with sizing or returns either. 30 days is the standard window for sending back your purchase for a refund or exchange, and many jewelers offer complimentary resizing - often for up to a full year. Plus, if your engagement ring comes from a retailer with a brick-and-mortar presence, you've got the convenience of in-store returns and resizing on top of that.
Ready to begin your search? You might feel a little overwhelmed: this is a big deal, after all, and you want to get it right the first time. As you consider which jewelry store should earn your business, here are some criteria that can help you judge for yourself:
You need an engagement ring that really stands out, and we can help! TopConsumerReviews.com has evaluated and ranked today's best options for buying a ring online, and we hope this information makes your shopping effortless and your proposal a moment to remember forever!
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