FTD Review

Tuesday, March 21st

2023 Fruit Basket Company Reviews

FTD

• 14 fruit baskets to choose from
• "A+" rated and accredited by the BBB
• Prices range from $45 to $125
• In business for over 110 years
• Good satisfaction guarantee

All the way back in 1910, a baker's dozen of florists joined forces to sell flowers across the nation, allowing orders to be transmitted by telegraph. Even today, FTD represents one of the biggest networks of florists worldwide. When you order a fruit basket here, your order will usually be delivered via standard carrier (UPS, FedEx, USPS), though depending on what you select it could possibly be fulfilled by a local flower shop in their partnership.

Fruit is secondary in most of these fruit baskets

FTD's selection of fruit baskets is decent but nothing that's going to give you that huge "wow" factor. There were 14 total options at the time of this evaluation: a few consisting primarily of fruit, like the Fruitful Life ($70) and Gourmet Kosher Fruit Care Package ($55), but mostly it was arrangements that included fruit as a secondary inclusion to baskets that were focused on cheese, crackers, and/or chocolates.

Reasonable prices and delivery fees

Pricing on fruit baskets at FTD is reasonable, between $45 and $125. The last time we went to the FTD site, we spotted a 15% discount offer in a pop-up if we were willing to sign up for their email mailing list. Your delivery costs will be displayed during the checkout process when you enter the zip code: figure on it being roughly 10% of the price of the fruit basket you choose.

In business for over 100 years

How about reputation? You won't find many fruit basket stores that have been in business for more than a century. The Better Business Bureau gives FTD both accreditation and an "A+" rating, although there was an alert on the listing indicating that the company filed for Chapter 11 reorganization back in 2019. That's not likely to affect you as a customer.

Not the most reassuring customer reviews

However, customer reviews are lukewarm at best. Most of them are related to floral deliveries, but the concerns raised could easily apply to fruit baskets as well: deliveries are late or completely missing, product quality is disappointing, and the overall presentation misses the mark as an impressive gift. FTD could reassure shoppers by providing a way to leave reviews on individual fruit baskets and other items, and we hope to see that functionality in the future.

Keeps promises to customers

On a more positive note, we saw timely, appropriate responses from FTD representatives on each complaint, often leading the customers to increase their rating from a dismal one-star review to a much-improved four stars. FTD guarantees your satisfaction and is willing to replace your fruit basket or refund your money if you encounter any problems (or your gift recipient does).

Trustworthy, but better options exist

If you find an FTD fruit basket that's the perfect fit for the person you're thinking of, you shouldn't be too hesitant to place the order. These arrangements are less likely to have issues with freshness and damage than flowers do, and we're reasonably confident that FTD will take care of it if your fruit basket doesn't meet your expectations. However, if you're looking for a huge variety to choose from or your priority is fresh fruit and not all of the extras (like chocolates and savory snacks), you'll want to browse the higher-ranked gift stores we reviewed before you settle on FTD.