Gift Tree Review: Gift Basket Companies

We've analyzed the best Gift Basket Companies to help you find the right solution for your needs.

2026 Gift Basket Company Reviews

Where Can You Find the Best Gift Baskets?  Gift baskets are a lifesaver for people who want to give thoughtful, customized presents without spending hours shopping, wrapping, and coordinating. Whether you're celebrating a loved one's birthday, sending a thank-you gift to a business associate, or expressing sympathy during a difficult time, a gift basket can convey your message with care and creativity.

2.0

SUBPAR

8

Subpar

  • Gift prices range from $24.95 to $299.95, with many options around $70
  • In business since 1977
  • 64 different gift basket options available
  • Dedicated Business Gift Advisor for corporate orders
  • Wide selection of food, wine, and champagne gifts
  • 15% discount offered on first orders
  • Personalized ribbon options available
  • Flat-rate shipping at $17.43

SUBPAR

2.0

On the Gift Tree website

In business since 1977, GiftTree specializes in both corporate and personal gifts. They offer the services of a dedicated Business Gift Advisor for corporate orders. Their selection includes holiday gifts, wine and champagne gift baskets, and fruit baskets.

Gift options between $25 and $300

The gift baskets category here offers 64 different options. If you can't find what you're looking for there, explore other categories like holiday gifts for even more choices. Many of GiftTree's products start at $70, but there are also small gifts like a "Holiday Hug in a Mug Cocoa Set" for $24.95, which comes with a packet of cocoa mix and peppermint bark, or a "Farmer's Market Soothing Soap Trio" for $34.95. The "All the Best Gourmet Gift Tower," costing $69.95, contains Lindor truffles, caramels, popcorn, almonds, hard candies, and more. On the higher end, you'll find the "Veuve Clicquot Tasting Basket" for $299.95, containing brut champagne, chocolates, drizzled caramel popcorn, orange chocolate slices, and sweet and savory nut mixes. The majority of Gift Tree's gift baskets are focused on food items, so if you're looking for a baby shower gift, you'll need to look elsewhere.

Best Gift Basket Companies

Get 15% off - maybe

GiftTree offers 15% off your first order, which seems better than competitors at face value. However, be cautious - many customers report being told at checkout that the advertised 15% discount doesn't apply to their particular order.

Customized ribbons available for extra fee

GiftTree offers fewer customization options compared to its competitors. You can pay an extra $8-$10 for a personalized or "occasion" ribbon for your basket, and at checkout you can add a 240-character message. However, you cannot choose add-ons or swap out basket items to accommodate your recipients' preferences or dietary restrictions.

Shipping costs $17.43 but delivery window isn't very specific

GiftTree charges a flat rate of $17.43 for all shipping. For gifts containing alcohol, there's an additional $4.95 signature fee required by UPS and FedEx per package, and someone over 21 must sign for delivery. You can't select a specific delivery date - instead, you'll receive an estimated delivery window and tracking information. Unfortunately, GiftTree doesn't guarantee arrival times due to potential transit delays, noting that November and December are especially challenging months for timely delivery.

Return policy doesn't cover most of their products

While GiftTree advertises a generous 100% satisfaction guarantee and a 30-day return window for non-perishable items, your actual experience might not match these promises. You can technically return non-perishable items within 30 days for store credit (not a refund), but you'll have to pay for return shipping. Fresh, perishable, personalized, or fragile items (chocolates, fruits, alcohol) can't be returned at all - which, we'll remind you, are the majority of GiftTree's offerings. If you're unhappy with the quality, GiftTree says they'll provide a replacement, credit, or refund - but customer reviews tell a different story. Many customers report being ignored by customer service when requesting returns or refunds, receiving damaged replacements, or getting no response at all to their complaints.

Best Gift Basket Companies

Customers rate them poorly for false advertising and missing orders

Considering their lackluster return policy, it's not surprising that GiftTree is rated poorly by most customers. On Trustpilot, customer reviews average 2.2 stars from nearly 4,000 reviews. Beyond refund difficulties, customers report receiving cheap, fake replicas of advertised high-quality products in their gift baskets, orders that never arrive, and deceptive product descriptions that exaggerate quantities. For example, what appears to be a 2-foot tall tower of candy-filled boxes might arrive much smaller than pictured, with each box containing only a single serving of candy or cookies - quite a disappointment for both gift-giver and recipient.

Can't rate them highly

GiftTree has significant room for improvement before we can give them a higher rating. The high volume of customer complaints and their limited product range (focused mainly on food gifts) are concerning. We think it's a little silly that most of their products aren't even covered by their satisfaction policy. This makes it difficult to recommend them for a satisfying gift-giving experience. Neither you nor your gift recipient is likely to be impressed with their service, which is why we're giving them a lower rating.

On the Gift Tree website

Continued from above...

Where Can You Find the Best Gift Baskets?

Gift baskets are a lifesaver for people who want to give thoughtful, customized presents without spending hours shopping, wrapping, and coordinating. Whether you're celebrating a loved one's birthday, sending a thank-you gift to a business associate, or expressing sympathy during a difficult time, a gift basket can convey your message with care and creativity.

These curated packages are convenient and personal, solving the common problem of not knowing what to give or how to give it in a way that feels meaningful. Gift baskets vary widely in style, contents, and price, so you have the flexibility to find one that suits your recipient and your budget.

Some are filled with gourmet foods like artisanal cheeses, chocolates, and wine, perfect for foodies or a romantic celebration. Others focus on themes, such as pampering spa products for a relaxing treat or practical items for new parents. While a few gift basket retailers allow you to create custom baskets, all offer pre-designed options for most occasions.

Not all gift basket companies are created equal, so it's important to be aware of differences in quality, delivery options, and pricing. Some gift basket services specialize in high-end offerings with luxury packaging, while others focus on affordability and practicality. Still others masquerade as high-end, baiting-and-switching customers with dollar store products instead of the gourmet treats they advertise. It can be hard to tell what kind of company you're dealing with on appearances alone, so it's important to look at what their past customers have said about them online.

When shopping for gift baskets online, keep the following considerations in mind to make sure both you and your giftee have a good experience:

To make your gift-giving experience easier, Top Consumer Reviews has evaluated and ranked the best gift basket companies available online. Whether you're looking for something elegant, practical, or whimsical, we hope this review helps you find a service that meets your needs and makes your gifting experience stress-free and memorable.

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Gift Basket Company FAQ

Can I add a personal message and/or greeting card to my order?
The answer is Yes! Most all Gift Basket companies allow you to inform the receipt that you sent the package and include a short message. For business gifts, personalization options can come in many forms. Many gift basket companies can place a company name on a ribbon or wine crate. Some also offer engraving for an extra fee.
What kind of gift baskets can I get?
There as so many to choose from. Gift Baskets can include Fruits, coffee and teas, spa, wine, chocolate and, much more. Whether it is a care package, birthday basket, birthday basket, to name a few, there are gift baskets for every occasion.
Is there a subscription availability? How much does it cost?
Companies, for the most part, do not offer subscription gift baskets. Some companies do, however, have services that will call the customer typically a year after purchase and ask if you (the customer) would like to repurchase.
How much do gift baskets cost?
The cost of gift baskets can fluctuate in cost depending on the type and size. Gift baskets typically range from affordable $20 to luxurious $900+.
Is a gift basket a good gift idea?
Of course, a gift basket is wonderful for any occasion whether it is for a birthday, office party, or seasonal holiday. If you aren't sure what kind of gift basket to get for a certain occasion, there's no need to worry. Most companies allow the customer to sort through/view the gift baskets by gift type, price, and/or occasion.
Are there limitations as to where you can ship a gift basket? Can it be shipped internationally?
As far as the companies reviewed, the only limitations that may occur are the gift baskets that contain alcohol. Most of the companies allow for international delivery but some require certain ways to place orders for international delivery. Some companies may require the customer to purchase by the phone if the order has an international address.
Is there a handling fee or shipping charge?
Depending on the company, the price of shipping can be organized by ordered amount and whether it is standard, 2nd day, same day, or overnight shipping. The price varies largely on where the gift is going and how soon you want it to arrive.
What is the most popular type of gift basket?
Research has shown that the most popular type of gift baskets are spa, gourmet, and chocolate themed gift baskets. Some companies offer baskets that include alcohol, but shipping restrictions may apply.

Compare Any 2 Products

Zingerman's
Design It Yourself Gift Baskets
Baskits
Gourmet Gift Baskets
Canterberry Gifts
A Gift Inside
1 800 Baskets
Gift Tree
The Gift Basket Store
Harry & David
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See the Best Gift Basket Companies in Your State

Why Are Gift Baskets So Popular?

The giving of gift baskets can be traced to ancient Greece. In 19th-century England, gift hampers were routinely delivered by hand to denizens of the country by visitors from London. These English offerings were meant to denote a degree of sophistication on the part of the giver, offering as they did products and wares country dwellers were hard pressed to find. They might even have included novelties and delicacies from the reaches of the British Empire.

Today, gift baskets are enjoying a healthy resurgence stateside. Why are gift baskets so popular? Their variety, versatility, and visual appeal render them a welcome offering to friends, family and acquaintances on most any occasion.

Variety and Number
Since a gift offering is nearly always appreciated, as an offering of multiple gifts -- neatly packaged in a single container - it is a can't-lose proposition. Offering more than one gift at a time can result in a sharing of the gift with friends of the recipient -- a move that cannot fail to boost your reputation. This strategy can be very effective with gifts of food, flowers, and even non-food themed gifts. A small business owner's sharing an office gift basket is de rigueur, almost cliche.

But think of how the baby goods gift basket you offer to a friend might be shared with other new moms. A themed gift basket to a knitting or crafting hobbyist, for example, might be shared with an entire crafting circle. Similarly, a bowling-themed basket might end up benefiting an entire league team. Of course, the more thought you put into the content of the basket, the more suitable the design and conception, the better.

Adaptability
In an age where business and personal friendships are formed via various types of media -- where your best friend forever might be an Internet acquaintance you have never met -- gift baskets make an ideal choice. For one thing, they can be as personal or as impersonal as you like. For a new business client, a basket of wines that are generally judged to be of good quality is perfectly suitable. For your spouse or significant other, a basket filled with items that suit her tastes - right down to brand, flavor and color -- strikes just the right note of intimacy, indicating a high degree of interest and attachment on your part. Indeed, gift baskets come in such variety and are formulated with such creativity that they can make ideal gifts for everyone from newborns to centegenarians, from new neighbors to the dearest of friends.

Visual Appeal
Even the English gift hampers of yore were generally decorative standouts. Gift basket packaging has only gained in visual elegance since then. Many purveyors continue to offer basket-like containers adorned with colorful shrink wrap. But more originally designed offerings are truly on the rise. For example, some specialty retailers package gifts in reusable containers -- perfectly in line with the eco-consciousness of the moment. Other companies have been known to employ containers of stoneware or earthenware for a rustic feel. Glassware and clear polycarbonate material offer the recipient an easy view of what's inside. Decorative materials may include anything from burlap and jute to satin, silk, and crystal.

Gift baskets are projected to grow in popularity through the next decade. Whether you are shopping for intimate friend or brand new acquaintance, there's sure to be a selection that is perfectly appropriate.

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