Who's better?

JM Bullion vs Golden State Mint

We've analyzed the best Sites to Buy Gold to help you find the right solution for your needs.

2025 Sites to Buy Gold Reviews

Here you can see how JM Bullion and Golden State Mint match up head-to-head in a battle for the Best Sites to Buy Gold in 2025.

Winner

JM Bullion

  • Hundreds of options for buying gold, including coins, bars, and jewelry
  • Prices range from $79.85 to $925,000
  • Free shipping on orders over $199

JM Bullion, founded in 2011, has grown into one of the world's largest precious metals retailers, shipping over 60,000 orders monthly from an extensive selection of gold items that include coins, bars, and jewelry. They provide discounts for check, wire, and crypto payments and offer free shipping on orders surpassing $199. Storage options are available through a partnership with TDS Vaults, allowing you to keep your gold secure off-site. However, JM Bullion's reputation presents a mix of positive and negative reviews, with some customer complaints related to rude service and delivery discrepancies. While they maintain an "A+" rating with the BBB, considering the competition, JM Bullion might be worth exploring as an alternative rather than a primary choice for purchasing gold.

Golden State Mint

  • Inventory includes coins, bars, and other gold formats
  • "A+" rated and accredited by the BBB
  • In business for over 45 years

Golden State Mint, a family-run business in Central Florida with over 45 years in the precious metals industry, offers a limited inventory of precious metals like gold, silver, platinum, and palladium. Unfortunately, most of their products are "filling prior orders only," with only nine available options. While they provide free shipping for orders over $199 and offer a 10% military/veteran discount, the slim inventory and lack of storage options may not meet the expectations of most investors. Despite an "A+" rating and accreditation from the Better Business Bureau, Golden State Mint has us thinking you should probably explore other higher-ranked options for buying gold.

You're far from the only one thinking about buying gold. Interest in purchasing it online has jumped in recent years as several trends have converged to make the digital route appealing to both investors and everyday shoppers. Convenience, broader selection, and easier comparison shopping all play a part - and being able to buy from reputable dealers without leaving home is a major draw. Many buyers now see online gold purchases as a simple addition to a broader diversification strategy.

People have turned to gold for centuries, not just as an investment but as a way to preserve wealth. When the economy's shaky or inflation flares, investors look for assets with intrinsic value and a record of holding up - and gold fits that bill. With its long history and enduring appeal, it's widely seen as a hedge against uncertainty, which is why it often shines when confidence in paper assets fades. Many also value the psychological comfort gold provides during market turbulence.

Investors turn to gold in good times and bad to diversify their holdings, spreading risk across asset classes so the overall portfolio can be more resilient. Beyond that role, gold carries intrinsic value - it's used in jewelry and technology - and that real-world demand helps support its price. It also tends to move differently from stocks and bonds, providing a useful hedge when markets swing.

In the last few years, buying gold has shifted online, letting people browse and order from home. The appeal is obvious - convenience and choice. You can research dealers, compare prices, and place an order whenever it fits your schedule. Most sites carry a broader selection than brick-and-mortar shops, from coins and bars to specialty pieces, so it's easier to track down exactly what you want. Many platforms also show real-time pricing and customer reviews to help you buy with confidence.

Buying from reputable online retailers usually means lower premiums over the going market price, so it's a cost-effective way to shop. The process is generally secure and transparent, with most dealers offering several payment methods and delivery options. Plus, you can quickly compare offers and see the full cost upfront before you commit.

So, if you're interested in buying gold online, where do you go? There are so many options out there, and not all of them are as reputable. As you consider which platform to use for your purchase, keep these factors in mind to make a comparison:

Buying gold online can be a practical and secure way to invest in this precious metal. To help you in your gold buying search, we here at Top Consumer Reviews have researched and ranked today's most popular sites to buy gold. We hope this information makes it easy for you to get the gold you're looking for!

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Sites to Buy Gold FAQ

Why buy gold?
There are many reasons you should consider buying gold. As a precious metal, it maintains value in a way not seen with paper currency or other assets. Buying gold increases in popularity when the US dollar weakens, too. Some people simply enjoy buying gold as a fun and beautiful way to expand their investments and pass their wealth down to their children and grandchildren.
Is gold (still) a good investment?
Gold can be a way to diversify your investment portfolio. There are pros and cons to buying gold specifically as an investment; the value can rise and fall, and it may not be easy to liquidate. On the other hand, gold's value is recognized worldwide (unlike currency) and some investors feel that buying gold is a solid inflation hedge.
In what forms can gold be purchased?
Most people buy gold in coins or bars. Popular coins include Canadian Gold Maple Leafs, American Gold Eagles, and South African Gold Krugerrands. Gold bars come in a wide range of styles and weights, from as small as 1 gram all the way up to 1 kilogram or 100 ounces (or larger).
Are there other precious metals I should consider buying?
Some people enjoy having a mix of metals. You could expand your collection into silver, platinum, palladium, rhodium or copper, depending on the seller you choose and what they have on offer.
Where do I safely store the gold that I buy?
A fireproof home safe is a good idea if you plan on storing your gold at home. You can also keep it in a safe deposit box at your local bank. However, many retailers where you buy gold have secure on-site storage facilities of their own, if you prefer not to have the gold in your possession.
Why would I consider buying gold online?
Simply put, there's no better selection anywhere you could shop locally. When you buy gold online, you get the world's best inventory and can compare one seller against another to get the best price and customer service. Especially if you're looking for a unique coin or a hard-to-find bar weight, you'll want to take advantage of the shopping experience only available online.
What if my package gets lost in the mail?
When you buy gold, your package will be insured for its full value. For extremely high-value order (over $2,000) the company will probably use Registered Mail for delivery and require a signature to confirm that you received it.
Are online gold sellers legitimate?
Yes, most of them are well-established businesses that have been serving customers for many years. But, it's a good idea to verify the reputation of any gold store you're considering: start by checking out the company's listing with the Better Business Bureau, and then see what clients have said about their experience with the retailer when buying gold or other precious metals.

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See the Best Sites to Buy Gold in Your State

What You Should Know About Buying Gold

During the Klondike Gold Rush of 1898, prospectors did all sorts of crazy things in the name of finding their piece of the golden pie.

While things aren't quite that extreme today, gold is once again a hot commodity, with everyone from amateurs to seasoned investors giving it full consideration as part of their investment portfolio.

And why not invest in gold? There are a myriad of reasons why investing in gold is a good idea. The biggest reason is that unlike paper currency, gold is not affected by inflation or global uncertainty. During times when a country's paper currency is losing value, gold will gain in its worth.

The price of gold has fluctuated wildly in recent years. At the start of 2012, for example, gold was priced at $1,700 per ounce. By October of that year, gold had risen in price to over $1,800. Despite the unpredictable change in value from one day to the next, it's never too late to invest in gold. While it is true that gold likely has hit its peak and will not climb any higher, it always will have value higher than paper currency.

However, as with any investment, it is a good idea to fully understand what you should know about buying gold before taking the plunge.

First and foremost, the best way to buy gold is in its purest form: bars, jewelry and coins. Among the most popular form of gold bullion for investors is the gold coin. The trick to buying gold bullion is to buy it as close to its "spot" price as possible - or within no higher than a 10 percent premium. Premiums higher than 10 percent will make it difficult for the investor to turn a profit. The price of gold would have to rise to that level or beyond for the buyer to make any money off of their investment, and that is unlikely to happen. Gold bullion can be stored at a number of places, including safety deposit boxes at local banks. There also are some gold-specific storage facilities across the United States.

If you choose to purchase gold in this form, your next consideration should be where to keep it. Unlike paper money, which can be deposited into the local bank, gold bars and coins can be a lot more challenging to store. While many banks will allow this kind of material to be stored in a safety deposit box, most banks do not insure the contents of the boxes. So if the bank would be robbed, and your gold is among what was taken, you will not be covered for your losses. Storing it at home also is not recommended, as most homeowners' insurance policies will not cover the cost of gold in large amounts. The best option is to use a "gold pool", which is a service that holds your gold for safekeeping. These services insure all of their customers' gold against theft and damage.

Finally, it is important to purchase your gold from a reputable dealer. Make sure the dealer has recommendations and has been in business for at least a decade. Only dealers which purchase their product from the U.S. Mint are legitimate.

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