Where is the best place to buy gold?  If you're interested in buying gold, you're not alone. Buying gold online has seen a surge in popularity over the last few years. Several factors have converged to make this option increasingly attractive for investors and consumers alike.
Money Metals Exchange was founded in 2010 as an exchange dealing in gold, silver, copper, palladium, platinum, and rhodium. Their goal is to make precious metals more accessible to regular investors.
Born in response to exploitative advertisers
The founder, Stefan Gleason, established Money Metals Exchange as a direct response to the exploitative practices of national advertisers selling "rare," collectible, and numismatic coins. These advertisers often impose hefty markups of 50%, 100%, or even more above the coins' intrinsic melt value. Money Metals Exchange firmly holds the belief that the average investor should primarily acquire precious metals that are priced close to their actual melt value. They contend that the rare coin market is better suited for seasoned collectors with substantial disposable income.
Gold subscription to put your investing on autopilot
Money Metals Exchange is one of a very small number of gold-buying sites that gives you the opportunity to set up a subscription. It's easy to automate your investment with an ongoing delivery of 1-gram gold bars, Lady Liberty rounds, American Buffaloes, Canadian Maple Leaf coins, Australian gold kangaroos, or several other options. (There's a similar subscription for silver, if you'd like to mix it up.)
Extensive list of gold categories
But, of course, you're also welcome to buy gold a la carte. Money Metals Exchange doesn't show you everything they offer on one page, so you'll need to start with a category. These include:
Need more filters
Even when you choose a category, you'll still have to scroll through to see what's on offer. We wish that MME had filters to sort by price, availability, weight, and so forth. As we scrolled, we saw that quite a few gold options were designated as "in-stock alert": in other words, they weren't available for purchase, but interested customers could opt to be notified when it was back in stock. Some rival sites allow shoppers to display only what's actually ready to be ordered, and we'd recommend that Money Metals Exchange take a page out of their book.
Independent storage facility available
When you've decided which gold to purchase, you've got two options: shipping to you (free on orders over $199) or storage in Money Metals Exchange's secure depository. Unlike some gold sellers who partner with third-party storage facilities, MME holds gold in their own secure facility in Eagle, Idaho - and they'll proudly tell you that the county sheriff's office is in the same building. If you like the idea of having your gold stored somewhere that is completely independent of any bank, government or even Wall Street, MME's got you covered. Your fees will depend on the value of the gold you have stored (starting at $96/year for values under $16,000 and percentage-based for amounts thereafter).
Mixed but mostly positive feedback from investors
However, feedback for Money Metals Exchange is a mixed bag. It seems like you'll either love it or hate it here. Long-term customers who rave about buying gold here would tell you about the quality of the items they've purchased, the excellent shipping and customer service, and the great value of the precious metals they've added to their investments. The Better Business Bureau would agree with those clients, adding an "A+" and accreditation to the 150+ 4- and 5-star reviews left on the BBB website. However, MME gets its fair share of complaints, with 50 people taking to Trustpilot to leave this store with the lowest possible rating. To be fair, some of the unhappy customers seemed to not have a clear understanding of how it works when buying precious metals, while others took issue with delivery problems that weren't MME's fault.
Decent choice for buying and storing gold
There's a lot to like about Money Metals Exchange. Getting gold via subscription is a solid way to automate your investments, and some investors will really appreciate the way that MME offers storage in a somewhat off-grid way (though with all of the security protocols you'd expect, of course). While we're not impressed with the site navigation compared with some of MME's rivals, or with the volume of negative complaints, neither issue is enough to keep Money Metals Exchange from earning a good rating from us.
Continued from above...
If you're interested in buying gold, you're not alone. Buying gold online has seen a surge in popularity over the last few years. Several factors have converged to make this option increasingly attractive for investors and consumers alike.
Of course, buying gold has been a popular investment and store of value for centuries. One primary motive is as a hedge against economic uncertainty. In times of financial instability or inflation, investors seek assets with intrinsic value and a history of retaining worth. Gold, with its enduring allure and historical significance as a store of value, becomes an attractive option.
Regardless of global economic conditions, investors also buy gold to diversify their portfolios. This spreads financial risk across different asset classes, which can strengthen a portfolio. Additionally, gold has intrinsic value, as it's used in industries like jewelry and technology, creating demand that can support its price.
In recent years, online platforms have made it easier for people to purchase gold from the comfort of their homes. Buying gold online offers several advantages. First, it provides convenience. You can research, compare prices, and make purchases anytime, anywhere. Online platforms typically have a wider selection of gold products, from coins to bars, making it easier to find the exact type of gold you want.
Reputable online retailers typically offer lower premiums over the current market price, making it a cost-effective choice. And, of course, online transactions are secure and transparent, with most dealers offering multiple payment and delivery options.
So, if you're interested in buying gold online, where do you go? There are so many options out there, and not all of them are as reputable. As you consider which platform to use for your purchase, keep these factors in mind to make a comparison:
Buying gold online can be a practical and secure way to invest in this precious metal. To help you in your gold buying search, we here at Top Consumer Reviews have researched and ranked today's most popular sites to buy gold. We hope this information makes it easy for you to get the gold you're looking for!
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What You Should Know About Buying Gold
During the Klondike Gold Rush of 1898, prospectors did all sorts of crazy things in the name of finding their piece of the golden pie.
While things aren't quite that extreme today, gold is once again a hot commodity, with everyone from amateurs to seasoned investors giving it full consideration as part of their investment portfolio.
And why not invest in gold? There are a myriad of reasons why investing in gold is a good idea. The biggest reason is that unlike paper currency, gold is not affected by inflation or global uncertainty. During times when a country's paper currency is losing value, gold will gain in its worth.
The price of gold has fluctuated wildly in recent years. At the start of 2012, for example, gold was priced at $1,700 per ounce. By October of that year, gold had risen in price to over $1,800. Despite the unpredictable change in value from one day to the next, it's never too late to invest in gold. While it is true that gold likely has hit its peak and will not climb any higher, it always will have value higher than paper currency.
However, as with any investment, it is a good idea to fully understand what you should know about buying gold before taking the plunge.
First and foremost, the best way to buy gold is in its purest form: bars, jewelry and coins. Among the most popular form of gold bullion for investors is the gold coin. The trick to buying gold bullion is to buy it as close to its "spot" price as possible - or within no higher than a 10 percent premium. Premiums higher than 10 percent will make it difficult for the investor to turn a profit. The price of gold would have to rise to that level or beyond for the buyer to make any money off of their investment, and that is unlikely to happen. Gold bullion can be stored at a number of places, including safety deposit boxes at local banks. There also are some gold-specific storage facilities across the United States.
If you choose to purchase gold in this form, your next consideration should be where to keep it. Unlike paper money, which can be deposited into the local bank, gold bars and coins can be a lot more challenging to store. While many banks will allow this kind of material to be stored in a safety deposit box, most banks do not insure the contents of the boxes. So if the bank would be robbed, and your gold is among what was taken, you will not be covered for your losses. Storing it at home also is not recommended, as most homeowners' insurance policies will not cover the cost of gold in large amounts. The best option is to use a "gold pool", which is a service that holds your gold for safekeeping. These services insure all of their customers' gold against theft and damage.
Finally, it is important to purchase your gold from a reputable dealer. Make sure the dealer has recommendations and has been in business for at least a decade. Only dealers which purchase their product from the U.S. Mint are legitimate.
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