Monday, July 14th
2025 Identity Theft Protection Service Reviews
Identity Force
- $29.95 per month per person
- $1 million in insurance
- Child watch
- Bank trackers
- Credit score tracker
- "A+” rating from the BBB
Identity Force, a subsidiary of Sontiq and acquired by EZ Shield in 2019, is a brand with a rich heritage in the identity theft protection industry, spanning several decades. However, this isn't enough to make it a top competitor.
Some concerns
In fact, there are more than a few things that concern us about Identity Force. First and foremost, the website: instead of offering a multi-page site with details about the service, Identity Force has just one page where you can quickly sign up for their single option for security. It stands out as an odd choice as it doesn't exactly engender trust in the company to have just one page with very little information about service.
Details include $1 million in insurance
The only information we could find about insurance at Identity Force is a single line in a checklist of items offered by the company's protection plan. According to this, Identity Force offers the industry standard of $1 million in insurance for identity theft.
Minimal features for one plan
While we wish there was more information in general, Identity Force does offer a quick list of all the features you can expect to find with this service. It's important to note that this list of features is much smaller than many other services in this review, and there aren't any other tiers or plans for customers to choose from at Identity Force. The features inclue:
- ChildWatch
- Smart SSN tracker
- Bank and credit card activity alerts
- Dark Web monitoring
- Quarterly 3-bureau credit scores and credit reports
- Credit score tracker
- Credit score simulator
Cost not worth the service
As noted above, there is only one plan available at Identity Force. When we started the signup process, the plan was called UltraSecure+Credit which costs $29.95 per month or $359.95 per year. This pricing is much higher than many other monthly selections especially when you consider that many of those competitors have more features and more informative websites overall. Given the fact that there's only one plan while many competitors have two or three to choose from, and details are scarce about Identity Force in general including information on how many devices will be protected and other key services, Identity Force doesn't stand out as a cost-effective or customer-focused option.
Expensive for families
Once we dug into the enrollment process, we found that Identity Force does actually cater to families too. During sign-up, you can add additional family members to your plan, though additional adults cost $29.95 each, and the site is unclear on how much extra (if any) adding children to the plan will cost. Either way, just having two people on the plan will cost around $60 per month which isn't affordable at all.
Reputation has fallen recently
While Identity Force still holds its "A+" rating and accreditation from the Better Business Bureau, we're still unsure about the quality of the service. The BBB page shows that reviews for Identity Force have brought its star ratings down recently with the official BBB rating at 1.2 stars out of 5. Further, review sites that show updated comments at the time of this review rated Identity Force just 2.6 out of 5 stars.
Customer complaints
And it's worth noting that only 41% of subscribers awarded the service 5-star ratings. This apparent disconnect led us to delve deeper into the reviews. Recent reviews have noted that they were not taken care of properly by Identity Force with free services offering them better safety coverage than they got for paying for Identity Force. With those comments coming up more and more often in reviews, it might be safer to try another service instead.
Identity Force has fallen far
Identity Force just isn't what it used to be. Their single plan is expensive and missing a considerable number of features compared to other sites offering similar prices. The company used to get top marks for its service, but customers today are saying that Identity Force didn't protect their data or information and that they can get better help from a free service, which is concerning. With these red flags, Identity Force has fallen in our rankings.
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The 10 Best Identity Theft Protection Services
Where Can You Get the Best Protection from Identity Theft?
In an age where our lives are increasingly online, the risk of falling victim to identity theft is a growing concern for individuals and families alike. Fortunately, to combat this concerning situation, services have emerged to help protect you and your loved ones from identity theft and other security dangers. By safeguarding your personal information from malicious actors, these companies work around the clock to keep you safe in the digital space.
Why is this necessary now more than ever? The rise of the internet has revolutionized the way we live, work, and interact with the world. Yet, this digital evolution has also given rise to a new breed of criminals who exploit the vulnerabilities of our interconnected lives. Through choosing weak passwords, clicking on malware, or even replying to the wrong email, it's all too easy to become a victim of identity theft in the online space.
Identity Theft Protection Service FAQ
Continued from above...
However, there's no need to live in fear when you can employ the services of identity theft protection experts. These services are the first line of defense against the unauthorized use of your personal information, offering proactive monitoring, rapid response, and invaluable guidance to ensure that your identity remains firmly in your control.
There are lots of ways a company can help you protect your identity. Leading identity theft protection services offer a variety of features to maintain your security 24/7. These include monitoring of your credit reports and dark web surveillance, to robust insurance policies that mitigate potential losses. These services employ cutting-edge technology and experienced professionals to keep your identity safe.
Identity protection experts recommend that individuals stay consistently alert when it comes to safeguarding their personal information. Employing simple strategies such as securely shredding documents containing sensitive data and practicing discretion when sharing personal details on social media can go a long way in preventing identity theft. However, it's important to acknowledge that scammers are persistent and always on the lookout for ways to compromise your security.
Identity theft services have been growing in popularity due to the increasing number of data breaches and cyberattacks in recent years. In 2020 and 2021, there were several high-profile data breaches, exposing the sensitive personal information of millions of people. These incidents, coupled with the rising awareness of identity theft risks, drove many consumers to seek protection through identity theft services.
Thankfully, identity theft protection is not a luxury; it's easy to get enrolled right away. Many consider it a necessity in today's digital age. If you're not sure where to start, though, that's okay. Your security is important, so we took the time to check out all the top services for you. Here are a few factors that can help you narrow down your choices:
- Cost. Considering that identity theft protection is an ongoing concern, you'll want to check budgeting options in the long term. How much do you want to spend? Are you looking for month-to-month payments or annual commitments? Knowing what you want to spend and when will help you narrow down your options.
- Insurance. Sometimes even with protection, things can go wrong. So make sure you check out the insurance coverage amount at the identity theft protection services. Most offer a minimum of $1 million per person, though there are some services that offer even higher insurance rates.
- Family vs. single. Everyone has a different family situation, so you might want to protect just yourself or maybe add a spouse. Or maybe you've got kids (grandkids?) and parents you're looking at too. Check out which plans offer family or child security on top of singles' packages to make sure a service offers protection that meets your needs.
- Reputation. Reputation is a big deal with identity theft. If customers aren't happy with the protection they've gotten, you'll want to stay away. Your safety is the most important thing, so ratings from the Better Business Bureau and verified customer reviews are essential to know whether an identity theft protection service is trustworthy or not.
Because we take the safety of your identity seriously, Top Consumer Reviews has evaluated and rated the best places to go to protect yourself against identity theft. We hope this helps you feel more secure about your digital life and return to being stress-free about your identity and personal information!
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