Monday, July 7th
2025 Identity Theft Protection Service Reviews
LifeLock
- From $11.99 to $79.99 per month
- Discounts for paying annually
- Up to $3 million in insurance per individual
- Credit tracking
- Bank, home, and auto tracking
- Criminal tracking
- Lost wallet protection
- "A+” rating from the BBB
LifeLock stands as one of the most well-known names in the identity theft protection services market. The company's partnership with Norton has expanded its coverage, encompassing various aspects of your online life.
Good features but bad navigation
This includes essential features like financial account monitoring and identity restoration in the unfortunate event of theft. But, navigating through LifeLock's array of plans and pricing options can be somewhat bewildering. On their main "Plans" tab, you'll find Standard, Advantage, and Plus. However, on the pricing page, the plans are listed as Select, Advantage, and Plus. This inconsistency can make it challenging to determine which package best suits your needs.
Up to $3 million in insurance
The insurance coverage at LifeLock changes depending on which plan you go with. The lowest tier offers up to $1,050,000 in coverage, the mid-tier plan offers up to $1.2 million in coverage, and the most expensive plan offers up to $3 million in insurance. And if you add children to your plan you can get an additional $1,050,000 per child included in your plan. This is one of the most flexible insurance plans with some of the highest payouts on this list, which shows LifeLock's commitment to customer safety.
Good range of features
LifeLock offers a range of essential features that are common across all their plans:
- US-Based Identity Restoration Specialists: Access to experts who can assist in restoring your identity.
- Round-the-Clock Member Support: Ensuring you have assistance when you need it most.
- Lost Wallet Protection: Helping you recover your essentials if your wallet is lost or stolen.
- Pre-Approved Credit Card Offer Reduction: Minimizing unsolicited credit card offers.
- Identity Alert System: Real-time alerts when your personal information is detected on various platforms, including service/credit applications and the Dark Web.
You can also get additional features depending on which plan you choose. For example, on higher-tier plans, customers can get access to alerts for:
- Crimes committed in your name
- Investment accounts
- Home title
- Social media
- Phone takeover
Good deals for singles, but not families
LifeLock has three different plans which can be purchased for a single person, 2 adults, or a family of 2 adults and up to 5 children. The plans can be paid for month-to-month or at a discount if you commit to one year. One thing to note about the pricing on the site is that the first listed price is a promotional rate. The real rate kicks in after your first year subscribed to LifeLock. Most notably, once you get past the individual plans, the pricing at LifeLock gets very expensive. So, for those with families, LifeLock definitely doesn't offer the best deal on the market.
Individual
- Standard:
- Introductory price: $89.99 for the first year
- Regular price: $124.99 per year
- Month-to-month: $11.99
- Advantage:
- Introductory price: $179.88 for the first year
- Regular price: $239.99 per year
- Month-to-month: $22.99
- Ultimate Plus:
- Introductory price: $239.88 for the first year
- Regular price: $339.99 per year
- Month-to-month: $34.99
Family
- Standard:
- Introductory price: $149.87 for the first year
- Regular price: $249.99 per year
- Month-to-month: $23.99
- Advantage:
- Introductory price: $287.88 for the first year
- Regular price: $479.99 per year
- Month-to-month: $45.99
- Ultimate Plus:
- Introductory price: $395.88 for the first year
- Regular price: $670.99 per year
- Month-to-month: $69.99
Family (2 Adults + 5 Kids)
- Standard:
- Introductory price: $221.87 for the first year
- Regular price: $359.99 per year
- Month-to-month: $35.99
- Advantage:
- Introductory price: $359.88 for the first year
- Regular price: $579.99 per year
- Month-to-month: $57.99
- Ultimate Plus:
- Introductory price: $467.88 for the first year
- Regular price: $799.99 per year
- Month-to-month: $79.99
Rising reputation
LifeLock has risen significantly in reputation with their move from an "F" rating from the Better Business Bureau up to a solid "A+”. However, there are still a host of complaints about the business which balance out the new positive rating from the BBB. Verified reviews show the average star rating for LifeLock at 3 stars across different review sites, with an even mix of positive and negative comments for this company.
Negative customer feedback
On the negative side, reviewers have complained about the customer service at LifeLock. In general, they feel that the service representatives are unhelpful and don't care enough about customers. On the other hand, customers who loved the service said they felt safe with LifeLock due to their extensive insurance options for families and singles. The main thing most customers agree on overall is that the costs at LifeLock are too high.
Good but not great
While LifeLock features thousands of positive customer reviews on its site, its mixed reputation keeps it from ranking among the top competitors in the industry. In today's identity theft protection landscape, LifeLock comes out as a middle-of-the-road option a bit too expensive to be a top competitor, but with a solid background in security, so many still trust LifeLock as a well-known name. Considering that, we suggest checking them out, but if you're in need of a family plan on a budget, this may not be the spot for you.
More Identity Theft Protection Service Reviews
The 10 Best Identity Theft Protection Services
Where Can You Get the Best Protection from Identity Theft?
In an age where our lives are increasingly online, the risk of falling victim to identity theft is a growing concern for individuals and families alike. Fortunately, to combat this concerning situation, services have emerged to help protect you and your loved ones from identity theft and other security dangers. By safeguarding your personal information from malicious actors, these companies work around the clock to keep you safe in the digital space.
Why is this necessary now more than ever? The rise of the internet has revolutionized the way we live, work, and interact with the world. Yet, this digital evolution has also given rise to a new breed of criminals who exploit the vulnerabilities of our interconnected lives. Through choosing weak passwords, clicking on malware, or even replying to the wrong email, it's all too easy to become a victim of identity theft in the online space.
Identity Theft Protection Service FAQ
Continued from above...
However, there's no need to live in fear when you can employ the services of identity theft protection experts. These services are the first line of defense against the unauthorized use of your personal information, offering proactive monitoring, rapid response, and invaluable guidance to ensure that your identity remains firmly in your control.
There are lots of ways a company can help you protect your identity. Leading identity theft protection services offer a variety of features to maintain your security 24/7. These include monitoring of your credit reports and dark web surveillance, to robust insurance policies that mitigate potential losses. These services employ cutting-edge technology and experienced professionals to keep your identity safe.
Identity protection experts recommend that individuals stay consistently alert when it comes to safeguarding their personal information. Employing simple strategies such as securely shredding documents containing sensitive data and practicing discretion when sharing personal details on social media can go a long way in preventing identity theft. However, it's important to acknowledge that scammers are persistent and always on the lookout for ways to compromise your security.
Identity theft services have been growing in popularity due to the increasing number of data breaches and cyberattacks in recent years. In 2020 and 2021, there were several high-profile data breaches, exposing the sensitive personal information of millions of people. These incidents, coupled with the rising awareness of identity theft risks, drove many consumers to seek protection through identity theft services.
Thankfully, identity theft protection is not a luxury; it's easy to get enrolled right away. Many consider it a necessity in today's digital age. If you're not sure where to start, though, that's okay. Your security is important, so we took the time to check out all the top services for you. Here are a few factors that can help you narrow down your choices:
- Cost. Considering that identity theft protection is an ongoing concern, you'll want to check budgeting options in the long term. How much do you want to spend? Are you looking for month-to-month payments or annual commitments? Knowing what you want to spend and when will help you narrow down your options.
- Insurance. Sometimes even with protection, things can go wrong. So make sure you check out the insurance coverage amount at the identity theft protection services. Most offer a minimum of $1 million per person, though there are some services that offer even higher insurance rates.
- Family vs. single. Everyone has a different family situation, so you might want to protect just yourself or maybe add a spouse. Or maybe you've got kids (grandkids?) and parents you're looking at too. Check out which plans offer family or child security on top of singles' packages to make sure a service offers protection that meets your needs.
- Reputation. Reputation is a big deal with identity theft. If customers aren't happy with the protection they've gotten, you'll want to stay away. Your safety is the most important thing, so ratings from the Better Business Bureau and verified customer reviews are essential to know whether an identity theft protection service is trustworthy or not.
Because we take the safety of your identity seriously, Top Consumer Reviews has evaluated and rated the best places to go to protect yourself against identity theft. We hope this helps you feel more secure about your digital life and return to being stress-free about your identity and personal information!
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