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LifeLock Review

Monday, July 7th

2025 Identity Theft Protection Service Reviews

LifeLock Review 3.5 Star Rating

LifeLock

3.5 Star Rating
  • From $11.99 to $79.99 per month
  • Discounts for paying annually
  • Up to $3 million in insurance per individual
  • Credit tracking
  • Bank, home, and auto tracking
  • Criminal tracking
  • Lost wallet protection
  • "A+” rating from the BBB

LifeLock stands as one of the most well-known names in the identity theft protection services market. The company's partnership with Norton has expanded its coverage, encompassing various aspects of your online life.

Good features but bad navigation

This includes essential features like financial account monitoring and identity restoration in the unfortunate event of theft. But, navigating through LifeLock's array of plans and pricing options can be somewhat bewildering. On their main "Plans" tab, you'll find Standard, Advantage, and Plus. However, on the pricing page, the plans are listed as Select, Advantage, and Plus. This inconsistency can make it challenging to determine which package best suits your needs.

Up to $3 million in insurance

The insurance coverage at LifeLock changes depending on which plan you go with. The lowest tier offers up to $1,050,000 in coverage, the mid-tier plan offers up to $1.2 million in coverage, and the most expensive plan offers up to $3 million in insurance. And if you add children to your plan you can get an additional $1,050,000 per child included in your plan. This is one of the most flexible insurance plans with some of the highest payouts on this list, which shows LifeLock's commitment to customer safety.

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Good range of features

LifeLock offers a range of essential features that are common across all their plans:

  • US-Based Identity Restoration Specialists: Access to experts who can assist in restoring your identity.
  • Round-the-Clock Member Support: Ensuring you have assistance when you need it most.
  • Lost Wallet Protection: Helping you recover your essentials if your wallet is lost or stolen.
  • Pre-Approved Credit Card Offer Reduction: Minimizing unsolicited credit card offers.
  • Identity Alert System: Real-time alerts when your personal information is detected on various platforms, including service/credit applications and the Dark Web.

You can also get additional features depending on which plan you choose. For example, on higher-tier plans, customers can get access to alerts for:

  • Crimes committed in your name
  • Investment accounts
  • Home title
  • Social media
  • Phone takeover

Good deals for singles, but not families

LifeLock has three different plans which can be purchased for a single person, 2 adults, or a family of 2 adults and up to 5 children. The plans can be paid for month-to-month or at a discount if you commit to one year. One thing to note about the pricing on the site is that the first listed price is a promotional rate. The real rate kicks in after your first year subscribed to LifeLock. Most notably, once you get past the individual plans, the pricing at LifeLock gets very expensive. So, for those with families, LifeLock definitely doesn't offer the best deal on the market.

Individual

  • Standard:
    • Introductory price: $89.99 for the first year
    • Regular price: $124.99 per year
    • Month-to-month: $11.99
  • Advantage:
    • Introductory price: $179.88 for the first year
    • Regular price: $239.99 per year
    • Month-to-month: $22.99
  • Ultimate Plus:
    • Introductory price: $239.88 for the first year
    • Regular price: $339.99 per year
    • Month-to-month: $34.99

Family

  • Standard:
    • Introductory price: $149.87 for the first year
    • Regular price: $249.99 per year
    • Month-to-month: $23.99
  • Advantage:
    • Introductory price: $287.88 for the first year
    • Regular price: $479.99 per year
    • Month-to-month: $45.99
  • Ultimate Plus:
    • Introductory price: $395.88 for the first year
    • Regular price: $670.99 per year
    • Month-to-month: $69.99

Family (2 Adults + 5 Kids)

  • Standard:
    • Introductory price: $221.87 for the first year
    • Regular price: $359.99 per year
    • Month-to-month: $35.99
  • Advantage:
    • Introductory price: $359.88 for the first year
    • Regular price: $579.99 per year
    • Month-to-month: $57.99
  • Ultimate Plus:
    • Introductory price: $467.88 for the first year
    • Regular price: $799.99 per year
    • Month-to-month: $79.99
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Rising reputation

LifeLock has risen significantly in reputation with their move from an "F" rating from the Better Business Bureau up to a solid "A+”. However, there are still a host of complaints about the business which balance out the new positive rating from the BBB. Verified reviews show the average star rating for LifeLock at 3 stars across different review sites, with an even mix of positive and negative comments for this company.

Negative customer feedback

On the negative side, reviewers have complained about the customer service at LifeLock. In general, they feel that the service representatives are unhelpful and don't care enough about customers. On the other hand, customers who loved the service said they felt safe with LifeLock due to their extensive insurance options for families and singles. The main thing most customers agree on overall is that the costs at LifeLock are too high.

Good but not great

While LifeLock features thousands of positive customer reviews on its site, its mixed reputation keeps it from ranking among the top competitors in the industry. In today's identity theft protection landscape, LifeLock comes out as a middle-of-the-road option a bit too expensive to be a top competitor, but with a solid background in security, so many still trust LifeLock as a well-known name. Considering that, we suggest checking them out, but if you're in need of a family plan on a budget, this may not be the spot for you.

Where Can You Get the Best Protection from Identity Theft?

In an age where our lives are increasingly online, the risk of falling victim to identity theft is a growing concern for individuals and families alike. Fortunately, to combat this concerning situation, services have emerged to help protect you and your loved ones from identity theft and other security dangers. By safeguarding your personal information from malicious actors, these companies work around the clock to keep you safe in the digital space.

Why is this necessary now more than ever? The rise of the internet has revolutionized the way we live, work, and interact with the world. Yet, this digital evolution has also given rise to a new breed of criminals who exploit the vulnerabilities of our interconnected lives. Through choosing weak passwords, clicking on malware, or even replying to the wrong email, it's all too easy to become a victim of identity theft in the online space.

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Identity Theft Protection Service FAQ

When someone takes advantage of your personal information - Social Security number, birthdate, name, etc. - to make purchases, open new accounts, or get a tax refund, it's defined as identity theft. More than three million cases of identity theft are reported on average each year - and that's just in the United States!
Keep an eye on the various accounts you have: banks, credit cards, insurance, and so forth. Identity theft can show up as unexplained withdrawals, missing bills or other mail, phone calls from debt collectors about accounts you never opened, or even conditions in your medical records that you've never had. All of these are red flags that someone is fraudulently using your identity.
If someone uses your personal information to get a new credit card, receive a tax refund, or take out a loan, you should report it to the Federal Trade Commission through their Identity Theft website. You should also contact the three main credit bureaus - TransUnion, Experian and Equifax - and have them place a fraud alert on your credit reports. Notify each company where you discover that fraud has occurred as well. Finally, contact your local police department to file a report. Fortunately, if you are a subscriber to an identity theft protection service, such fraud will likely be caught very early on and make it less likely that any long-term damage was done to your credit history.
Keeping your personal information secure is one of the best ways of stopping identity thieves. This includes shredding documents that have your personal and/or financial information before recycling them or putting them in the trash. Stay aware of the ways scammers are currently trying to get people to give up their information, such as phishing schemes or robocalls.[2] If you're not confident that you can stay on top of monitoring your identity, it is well worth it to subscribe to an identity theft protection plan.
Most services take a two-pronged approach to identity protection: prevention and repair. Once you become a subscriber, these systems monitor your information to detect security breaches and any attempts to use your identity. You're notified when any suspicious activity occurs, and if you have any funds stolen the service will typically help you recover the money.
Definitely not - and keep in mind that any money you spend will be far less than the cost of repairing your credit if your identity is stolen! You can get basic identity theft coverage for less than $7/month. There are also couple/family plans available that can protect everyone in your household.
Yes, most credit card companies actively track your spending habits and freeze your account if they suspect that a charge is fraudulent. That's a great resource that doesn't cost you a penny. However, your credit card companies aren't also tracking your bank accounts, health insurance and medical records, online profile or status with the IRS. And, your credit card issuer isn't going to help you repair your credit history if your identity is stolen. Using an identity theft protection plan is the most robust way to keep an eye on all of the places your personal information could be used illegally - and to fix things if a breach occurs.
Absolutely. In fact, identity thieves place a high premium on stolen Social Security numbers of minors, because it can often be a very long time before the theft is discovered: imagine going to apply for a credit card for the first time, only to find out that someone else had been using your identity for years! If you're considering an identity theft protection plan, be sure to find out what options are available for the children in your family: their coverage is usually deeply discounted when compared with the costs for adults.
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Continued from above...

However, there's no need to live in fear when you can employ the services of identity theft protection experts. These services are the first line of defense against the unauthorized use of your personal information, offering proactive monitoring, rapid response, and invaluable guidance to ensure that your identity remains firmly in your control.

There are lots of ways a company can help you protect your identity. Leading identity theft protection services offer a variety of features to maintain your security 24/7. These include monitoring of your credit reports and dark web surveillance, to robust insurance policies that mitigate potential losses. These services employ cutting-edge technology and experienced professionals to keep your identity safe.

Identity protection experts recommend that individuals stay consistently alert when it comes to safeguarding their personal information. Employing simple strategies such as securely shredding documents containing sensitive data and practicing discretion when sharing personal details on social media can go a long way in preventing identity theft. However, it's important to acknowledge that scammers are persistent and always on the lookout for ways to compromise your security.

Identity theft services have been growing in popularity due to the increasing number of data breaches and cyberattacks in recent years. In 2020 and 2021, there were several high-profile data breaches, exposing the sensitive personal information of millions of people. These incidents, coupled with the rising awareness of identity theft risks, drove many consumers to seek protection through identity theft services.

Thankfully, identity theft protection is not a luxury; it's easy to get enrolled right away. Many consider it a necessity in today's digital age. If you're not sure where to start, though, that's okay. Your security is important, so we took the time to check out all the top services for you. Here are a few factors that can help you narrow down your choices:

  • Cost. Considering that identity theft protection is an ongoing concern, you'll want to check budgeting options in the long term. How much do you want to spend? Are you looking for month-to-month payments or annual commitments? Knowing what you want to spend and when will help you narrow down your options.
  • Insurance. Sometimes even with protection, things can go wrong. So make sure you check out the insurance coverage amount at the identity theft protection services. Most offer a minimum of $1 million per person, though there are some services that offer even higher insurance rates.
  • Family vs. single. Everyone has a different family situation, so you might want to protect just yourself or maybe add a spouse. Or maybe you've got kids (grandkids?) and parents you're looking at too. Check out which plans offer family or child security on top of singles' packages to make sure a service offers protection that meets your needs.
  • Reputation. Reputation is a big deal with identity theft. If customers aren't happy with the protection they've gotten, you'll want to stay away. Your safety is the most important thing, so ratings from the Better Business Bureau and verified customer reviews are essential to know whether an identity theft protection service is trustworthy or not.

Because we take the safety of your identity seriously, Top Consumer Reviews has evaluated and rated the best places to go to protect yourself against identity theft. We hope this helps you feel more secure about your digital life and return to being stress-free about your identity and personal information!

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