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Every year, almost 40 million people shop online for jewelry - and with good reason! Why stand in line for over an hour during a peak season like Valentine's Day or Mother's Day, hoping that there might be something she'd like, when you can shop any time of day (or night) and get the world's best selection while sitting in your living room?
Today's best online jewelry stores make it almost unthinkable to shop at a local store. The lack of overhead with online jewelry means that they can bring you prices as much as 50% lower than what you'd find elsewhere. When you add in free shipping, extended return periods, and the same certifications and guarantees you get from a local jeweler, and it's easy to see why it makes sense to buy jewelry from an online store.
Tuesday, October 26th
Blue Nile has been the internet's largest diamond retailer for years, mostly because of their unparalleled selection, laser-sharp focus on quality, and the best pricing in the industry. Whether you're shopping for an engagement ring, a Mother's Day gift, or just a unique piece to wear to your next black-tie event, you'll love the shopping experience at Blue Nile. They are our top rated jewelry store.
Helzberg Diamonds is an established jewelry store that sells diamonds and much more. With a generous 60-day return policy on most items and a wide variety of jewelry pieces in every price range, Helzberg might be just the place for your purchase of a watch, necklace, or engagement ring.
Great product selection, an extended return policy, and free shipping worldwide are just some of the reasons Super Jeweler ranks high among jewelry stores. Although the website is busier than most, you won't want to miss the opportunity to get the jewelry you want at a price you can afford.
Jared is the place to shop if you like to have thousands of options to choose from, including the top brands in jewelry. With many retail locations throughout America and easy return options for online orders, Jared is a good choice for customers who like a solid brand reputation and the possibility of making returns in person.
Reeds Jewelers has more than 70 years of experience and carries an impressive array of jewelry, including watches, rings, and unique collections not found at most retailers' stores. Their customer service department works hard to meet and exceed expectations, and for most pieces of jewelry, Reeds prices are competitive. This is definitely a jewelry store to consider.
Szul shines when it comes to diamonds and ring settings, free shipping on all orders, and an easy-to-navigate website. Selection of men's jewelry items is much less robust, and Szul offers no watches in men's or women's styles. Customer reviews are slightly mixed, but this jewelry store has a good reputation as one of several stores in our review with no retail locations.
Welry is unique among jewelry stores for several reasons. As part of the Berkshire Hathaway group, Welry can afford to take a muted approach to sales; you may have to dig around to find their unique, designer pieces that meet your needs. Welry has an established reputation and good customer perks like free shipping. The only shoppers who might not find what they need at Welry are couples looking for a wide selection of engagement and wedding rings.
Kay Jewelers has a long history as a jewelry retailer, both in stores and online. They carry today's top brands, a wide variety of pieces that include watches, gifts, and charms, and all diamond/gemstone purchases come with a lifetime guarantee. Most customers will find what they're looking for at this jewelry store.
Jewelry Television, or JTV, has a 24-year history of 24/7 jewelry sales via live TV programming. Their online storefront has a great selection of jewelry, from fashion items to precious stones. A customer-friendly return policy and numerous positive shopper reviews make Jewelry Television a store to consider.
True Facet is the only jewelry store in our review that offers both new and "pre-loved" items from individual sellers - and all on the upper end of the luxury scale. While you may be able to find a discounted price on a high-end item, some customers have received items that weren't authenticated properly by True Facet and wound up being fakes. For most shoppers, True Facet may be too complicated or too expensive.
Netaya customers would probably tell you that they either love this jewelry store or they hate it - there aren't too many in the middle. Happy shoppers say that the store has met and exceeded their expectations with several purchases over a number of years; disappointed customers will tell you about undelivered orders, absent or rude responses from Netaya representatives, and inferior quality. An A+ rating with the BBB is compelling, but we advise you to be cautious when choosing this jewelry store for your purchase.
If you've ever taken a cruise, you've probably encountered Diamonds International. With 125 retail locations worldwide - most of which are found in ports of call and heavily advertised onboard the ships - and an easy-to-use website, DI is a well-known jewelry store. On the downside, their online selection, pricing, and overall quality don't measure up with other jewelry stores, and a "D+" grade with the BBB is cause for concern.
Palm Beach Jewelry is one of a handful of jewelry stores in our review that sells costume jewelry. Unfortunately, this "fashion jewelry" tends to be poorly made, and many customers complain about the customer service department's responses to return/refund requests. You will likely have a better shopping experience with a higher-ranked jewelry store.
Jeulia offers a wide range of jewelry, from watches to rings and more. You should be aware that the majority of what they sell is costume jewelry, even those stones that are labeled "diamonds". Jeulia is the only jewelry store in our review with an "F" rating with the Better Business Bureau; the high number of customer complaints regarding the quality of Jeulia's jewelry is a definite factor. We strongly suggest you consider a jewelry store with a higher ranking.
Of course, not every jewelry store is the same. Some specialize in "fashion" or "costume" jewelry; if you're looking for an inexpensive piece just to add some sparkle to a fun evening, or maybe an imitation item that won't break your heart if it gets lost, this type of jewelry might be perfect. Those stores are less likely to sell luxury, high-priced jewelry with precious metals and gemstones, however - so you may need to select a store that specializes in heirloom-quality craftsmanship and materials.
As you begin your search for the ideal online jewelry store, what should you keep in mind? Here are several criteria that can help you make your decision:
TopConsumerReviews.com has reviewed and ranked the best jewelry stores available today. Whether you're shopping for an engagement ring, a necklace for your significant other, or just a new bit of sparkle to add to your collection, we hope these reviews will help you find the right piece of jewelry at the right price!
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