Our reviewers evaluate products and services based on unbiased research. Top Consumer Reviews may earn money when you click on a link. Learn more about our process.
Wednesday, May 18th
James Allen offers an excellent selection, especially for diamonds, but this retailer has an amazing array of customer perks - like free worldwide shipping on every order, free returns for up to two months, and complimentary maintenance and repairs for life. Thousands of loyal shoppers give this jewelry store a perfect five-star rating, and they earn very high marks from us as well.
Welry is a new-but-not-really online jewelry store that has undergone some ownership changes, launching under this new name in 2020. They offer a decent selection of traditional jewelry pieces, almost all under $1,000. Your purchase will ship for free and you're covered by a 60-day return policy. However, until Welry has more feedback from shoppers (and maybe an expanded inventory, since sizes and options can be somewhat limited here), they'll have to settle for a "just okay" rating from us.
You might be wondering if you should buy your next piece on the internet. Is it safe? Will I get something that's not good quality? Can I trust buying jewelry online? Rest assured - not only is it safe - it's actually a great idea to buy your jewelry from an online store! In fact, it's one of the most common purchases that shoppers are making, while they transition from brick-and-mortar retailers to digital storefronts.
Why the big increase in popularity? It's for all the reasons you would expect. First, there's no local jeweler who can compete with the inventory of an internet retailer: you'll simply have more options online, and that makes it more likely you'll find exactly what you're looking for. Plus, your neighborhood jewelry store has overhead costs that get passed along to you in higher markups, while an online-only retailer can often give you significant savings. That's a win!
Another obvious reason is convenience. Do you have time to visit several jewelry stores on your days off from work, driving from one to another in the hopes you'll spot something you love? We don't either. Like every other thing we all shop for online, jewelry is faster and more fun to buy whenever we feel like it, in our jammies at home or on-the-go between errands. Why not?
There are a lot of possibilities for getting jewelry online. Where should you start? Your primary consideration may be whether or not it's important to you to have a physical store nearby: maybe you want to have your fiance's engagement ring shipped there for safekeeping and not to your home (where she might spoil the surprise), or you feel more comfortable buying online with the backup of in-person returns if needed. If those aren't a factor for you, don't hesitate to buy your jewelry from an online-only retailer - as long as the business has an established, positive reputation, of course.
What other criteria can guide your decision as you buy jewelry? Here are some things to keep in mind:
To help you find all of the earrings, watches, bracelets and other jewelry you're looking for, TopConsumerReviews.com has evaluated and rated today's most popular online stores. We're confident that this information will make it fun and easy to add to your collection or choose a one-of-a-kind gift for someone special!
Select any 2 Jewelry Stores to compare them head to head