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Sunday, December 4th
Zales specializes in diamonds - and just about every other imaginable type of jewelry too. If you like shopping at a familiar retailer and want the convenience of buying online and picking up in-store, there's probably a Zales near you. There's nothing crazy-good or over-the-top bad about Zales: just a tried-and-true option for buying jewelry.
Szul looks pretty good on the surface: you'll have no problem finding jewelry for every occasion and price point, from diamond solitaire pendants to rings and bracelets for men and women alike. The store offers free ground shipping and a 60-day return policy too. But, when you look at the complaints from customers who say that their Szul jewelry loses stones easily and that customer service turns a deaf ear, it's understandable why the Better Business Bureau gives this retailer a mediocre "C+" rating. Trust a more reliable online jewelry store with your business instead of Szul.
You might be wondering if you should buy your next piece on the internet. Is it safe? Will I get something that's not good quality? Can I trust buying jewelry online? Rest assured - not only is it safe - it's actually a great idea to buy your jewelry from an online store! In fact, it's one of the most common purchases that shoppers are making, while they transition from brick-and-mortar retailers to digital storefronts.
Why the big increase in popularity? It's for all the reasons you would expect. First, there's no local jeweler who can compete with the inventory of an internet retailer: you'll simply have more options online, and that makes it more likely you'll find exactly what you're looking for. Plus, your neighborhood jewelry store has overhead costs that get passed along to you in higher markups, while an online-only retailer can often give you significant savings. That's a win!
Another obvious reason is convenience. Do you have time to visit several jewelry stores on your days off from work, driving from one to another in the hopes you'll spot something you love? We don't either. Like every other thing we all shop for online, jewelry is faster and more fun to buy whenever we feel like it, in our jammies at home or on-the-go between errands. Why not?
There are a lot of possibilities for getting jewelry online. Where should you start? Your primary consideration may be whether or not it's important to you to have a physical store nearby: maybe you want to have your fiance's engagement ring shipped there for safekeeping and not to your home (where she might spoil the surprise), or you feel more comfortable buying online with the backup of in-person returns if needed. If those aren't a factor for you, don't hesitate to buy your jewelry from an online-only retailer - as long as the business has an established, positive reputation, of course.
What other criteria can guide your decision as you buy jewelry? Here are some things to keep in mind:
To help you find all of the earrings, watches, bracelets and other jewelry you're looking for, TopConsumerReviews.com has evaluated and rated today's most popular online stores. We're confident that this information will make it fun and easy to add to your collection or choose a one-of-a-kind gift for someone special!
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