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The Best Jewelry Stores

Where's the Best Place to Shop for Jewelry Online?

Jewelry has captivated humans for centuries, not just as shiny adornments but as meaningful symbols of love, status, and personal style. From ancient Egyptian pharaohs who wore gold and gemstones to symbolize their divine status, to the protective amulets of medieval Europe, jewelry has always been much more than mere decoration.

Today, people buy jewelry for various reasons: to celebrate milestones, express personal style, or even as investments. Whether it's a sparkling engagement ring or a simple bracelet that matches your favorite outfit, jewelry holds a special place in our lives.

Wednesday, February 19th

2025 Jewelry Store Reviews

Top Consumer Reviews Best-In-Class Blue Ribbon Award Reeds Jewelers Review 5 Star Rating

Reeds Jewelers

5 Star Rating
  • Over 11,000 pieces of jewelry to choose from
  • Free standard shipping on all orders
  • 30-day returns and exchanges
  • Excellent extended protection plans
  • Free virtual or in-store consultations
  • Custom jewelry design available
  • Exceptional reputation for stellar customer service
  • Over 12,000 5-star reviews
  • "A+” rated and accredited by the BBB
  • In business for over 75 years
Top Consumer Reviews Best-In-Class Blue Ribbon Award

REEDS Jewelers, founded in 1946 by Bill and Roberta Zimmer, is a family-owned business with over 60 retail locations across 13 states, primarily in the Southeast and Midwest. Headquartered in Wilmington, North Carolina, REEDS offers a wide selection of fine jewelry, including engagement rings, wedding bands, watches, and designer pieces. Known for its exceptional customer service and quality products, REEDS Jewelers has built a strong reputation over the decades. They also provide online shopping options, allowing customers nationwide to access their extensive inventory and services.

Broad inventory from budget-friendly to blingy

Despite not having the same brand notoriety as some of the jewelers on our list, REEDS' inventory is quite extensive. As we compared the various retailers on our list, we used our favorite jewelry category (namely, earrings) to get a feel for what's on offer, and REEDS didn't let us down. There were over 2,100 earring sets to choose from, ranging from multi-earring sets and sterling silver hoops for under $30 to Mikimoto Morning Dew Akoya Cultured Pearl and Diamond Drops for $12,000. You'll have to go with one of the other highly-rated jewelry stores on our list if you're looking to buy some extremely extravagant earrings, but REEDS can still meet the needs of the vast majority of today's shoppers.

Filters can guide your shopping

Of course, REEDS' selection isn't limited to earrings. Whether you're shopping for a Rolex watch to commemorate your work promotion or a simple engagement ring for popping the big question, it's easy to find here. Once you've chosen a jewelry category, filters are your friend: you can narrow down the results by stone type or color, metal type, stone shape, price, designer, gender, and more.

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Try it on... virtually

When you've picked a piece that intrigues you, you might have fun with the "Try It On” tool offered by REEDS. You can either scan the QR code or upload a photo of your hand (or neck, or wrist, or ears...) and see how it might look. We also appreciate that there's a generic image you can use, and that there's a slider to change the skin tone. (Thank you for not assuming, REEDS!) There are plenty of other details you can consider too, from a description to the exact specifications.

Free shipping in the continental US

Also, every piece of jewelry in the REEDS store shows clearly when it'll ship and if it's available for in-store pickup (if there's a location near you; this jeweler isn't quite as nationwide with its brick-and-mortar presence like some of its rivals). Everything REEDS sells will ship for free within the lower 48 United States, regardless of the dollar amount of the order. That's pretty customer-friendly.

Savings are available

You could also save a bit of money if you keep your eyes open. We saw a "$50 off” link as we browsed the site; it was valid for new email subscribers and applied to orders over $199. There were also several promotions at the time of our visit to the REEDS online store, and there's always the Sale section if you're all about the discounts.

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Nothing over-the-top for gifting

As far as presentation goes, we didn't really see much describing how jewelry is packaged here. We reached out via live chat and the rep said that most items come in a dark gray REEDS Jewelers box, but it also depends on the brand itself.

No-cost consultations

Not quite sure what you're looking for? REEDS offers no-cost consultations virtually and in person. The easiest way to get to that link is to scroll down to the bottom of the main REEDS page (not a product page) where it says "Contact Us.” Their concierge will answer your questions, help you pick a gift, or get you started on the complimentary design process if you want something truly bespoke.

30-day returns and warranties

REEDS Jewelers offers a 30-day return policy for a full refund and for exchanges. Items must be in their original condition and accompanied by the receipt. Custom-made items, special orders, and engraved pieces are typically non-returnable. For warranty, REEDS provides a complimentary lifetime diamond warranty on engagement rings, which includes services like cleaning, inspections, and coverage for any manufacturing defects. Additionally, REEDS offers a lifetime trade-in policy on diamond jewelry, allowing customers to upgrade their pieces over time. But, for most jewelry items, the only warranty that comes with your purchase is what's offered by the manufacturer (Pandora, Shy Creation, and so on) or is covered just by the 30-day return window.

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Extended protection is affordable and worth the cost

Extended service plans are also available for purchase, providing additional protection and coverage. And, they're really worth it. You can choose between a 3-year plan or a lifetime plan; both include repairs even due to normal wear and tear, cleanings and routine maintenance. The lifetime plan also gives you unlimited ring sizing, one-time chain or bracelet length shortening, one-time earring post conversion, and more. Best of all, REEDS' replacement guarantee says that if your jewelry has an issue that can't be repaired, they'll either replace it or give you a full refund for what you paid for the item. That's exceptional compared with other jewelry stores' coverage. You'll find what it'll cost you as you scroll through the item's product information, as it will depend on the piece of jewelry's value.

Phenomenal reputation

REEDS has always had an amazing reputation, each and every time we've evaluated them as a jewelry store. That starts with an "A+” rating and accreditation from the Better Business Bureau, with just under two dozen complaints filed with the BBB across the last three years. And, when you look at reviews left on third-party platforms like Trustpilot and others, customer sentiment is just as rosy as the BBB listing might lead you to expect, with 12,000 5-star reviews on Trustpilot alone. Jewelry is described as being exactly as pictured in the online store, the quality is excellent, and shoppers describe many ways that REEDS' customer service team have gone above and beyond to leave them more than satisfied with the overall experience.

Shop at REEDS with confidence

We're thrilled to make REEDS our newest #1 retailer of jewelry. Shopping online for such a special purchase can feel scary, but REEDS goes to great lengths to make the experience smooth and secure. And, they've got thousands of customer compliments to demonstrate that they're nailing it. The next time you're hoping to add some serious sparkle to your everyday look, or you're preparing for a once-in-a-lifetime occasion, do yourself a favor and make REEDS your first stop.

James Allen Review 4.5 Star Rating

James Allen

4.5 Star Rating
  • Great selection of high-quality jewelry
  • Free shipping worldwide
  • Free engraving
  • One free ring resizing within the first year
  • All jewelry comes with a lifetime warranty against manufacturing defects
  • Warranty includes free prong tightening, re-polishing, rhodium plating, and cleaning
  • 30-day return policy (with free return shipping)
  • 24/7 customer service
  • Thousands of 5-star reviews
  • "A” rated and accredited by the BBB

James Allen is an online jewelry retailer founded in 2006 by Oded Edelman, James Schultz, Michele Sigler, and Dean Lederman. The company revolutionized the diamond and engagement ring industry by providing a vast online selection of high-quality diamonds and 360° HD images to allow customers to view their stones in detail before purchasing.

Primarily online

Unlike traditional jewelers, James Allen operates primarily online and does not have a large number of retail locations. They do have a few physical showrooms in major cities such as New York City and Washington, D.C., where customers can view a curated selection of their inventory and consult with jewelry experts in person. In 2017, the company was acquired by Signet Jewelers, the world's largest retailer of diamond jewelry and the owner of several stores in our review. Want to know why, among that brand family, James Allen is nearly at the top of our list while its "sister” brands are at the bottom? We'll tell you.

No cheap jewelry here

The first thing we'll share about James Allen is that it tends to be higher-end than many of the stores on our list. We used earrings as a comparison category across jewelers, and the selection of just over 700 pairs at James Allen had only one set priced under $100: the 14K Yellow Gold Ball Posts for $90. There were only another handful of designs in the $200-and-under range, so don't be expecting anything cheap here.

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Doesn't specialize in extremely costly jewelry either

But, at least with respect to earrings, James Allen isn't overly extravagant either. The most expensive pair at the time of our review were the 18K White Gold South Sea Cultured Pearl and Whirling Diamond Earrings, priced at $6,920. Given that some rival jewelers have earrings in the $20K to $40K+ range, James Allen's inventory tends to land right in the middle.

Some jewelry has hundreds of reviews

Not every piece of jewelry here has customer reviews, but sometimes they can be a good source of information. Once again in the earrings category, one of James Allen's best sellers is the pair of 14K White Gold Four Prong Round Brilliant Earrings, with over 700 customer ratings during our most recent visit. Scroll through the reviews and you'll see who recommends the jewelry and who doesn't, and you might even see photos of how the jewelry looked on real people (and not just the models in the photos and videos posted by James Allen, though those are useful too). Our favorite comment on those diamond studs: "I'm a 22 year old man and loved how the 2ct ones looked on me. Got lots of compliments from the girls in my class and they fit great.” You go, Glen Coco!

Lots of options + free shipping worldwide

Those earrings are also a great example of how James Allen gives you options for most items they carry and especially for jewelry with diamonds. The studs we described could be purchased in white gold, yellow gold, or platinum, in total carat weights from 0.25 to 6, and with three options for stone origin (two earth-created and one lab-created). The product page tells you exactly when you could expect your jewelry to ship (the studs would hit the mail the same day we placed the order), and James Allen covers the cost of delivery worldwide.

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Plenty of customer-friendly perks

A big plus for James Allen is the lifetime warranty offered on each and every piece of jewelry. This protects you against any manufacturer defects, and it also includes free prong tightening, re-polishing, rhodium plating, and cleaning services. You can also get your ring resized once within the first year of ownership, at no cost.

Free returns within 30 days

You've got 30 days to decide if you want a refund on any jewelry you buy from this store, and James Allen will cover the costs of sending your items back. It has to be in original, unworn condition, but you can choose between a refund or an exchange with no questions asked.

Round-the-clock customer support

Got questions? Even if you're shopping in the middle of the night for that birthday gift you almost forgot, James Allen will be there to help with 24/7 customer service. We had a little bit of a miscommunication with the live chat reps on a recent purchase (we asked if it was possible to get a ring box with two slots in it instead of one ; the first rep told us yes, but when we went to make the purchase on a different day and asked in the live chat how to add that upgrade to the order, we were told that our only option was to buy two ring boxes), but overall you can expect good things when working with James Allen.

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BBB gives this jewelry store an "A”

James Allen has an "A” rating and accreditation from the Better Business Bureau. We're not sure why the BBB dinged this jeweler ever-so-slightly (not an "A+”); their stated reasons for the rating are the 51 complaints filed over the most recent three-year period, but with many rivals having at least double that amount, it doesn't seem entirely fair of the BBB. We also noticed that more than 300 shoppers took the time to leave favorable reviews on the BBB site, which is a great sign.

Thousands of 5-star reviews from happy customers

Beyond the BBB, shoppers show a lot of love for the overall James Allen jewelry experience. Across more than 2,600 reviews, 89% give this retailer a flawless 5-star rating. Comments left within just a few days of our review said things like "I've bought fine jewelry [here] multiple times, and I've never been disappointed” and "It looked even better in person”. We're not gonna lie, that's a huge relief after seeing how the other Signet Jewelers' brands fared with respect to customer (dis)satisfaction!

One of our favorite jewelry stores

So, now you know why we'd go with James Allen out of all of the Signet Jewelers' brands - and also over the majority of the jewelry stores on our list. It's one of the easiest-to-shop retailers we've found, and there are so many customer-centric perks that you won't necessarily find with other jewelers. James Allen continues to earn an excellent rating and our strong recommendation for your next online jewelry shopping trip.

Blue Nile Review 4 Star Rating

Blue Nile

4 Star Rating
  • Good selection of all types of jewelry
  • Big emphasis on diamonds and other higher-end pieces
  • Free virtual and showroom appointments
  • Free shipping on all jewelry
  • Free returns within 30 days of shipment
  • Lifetime manufacturer warranty on all jewelry
  • "A+” rated and accredited by the BBB
  • In business since 1999

Blue Nile, founded in 1999 by Mark Vadon, is an online jewelry retailer known for its wide selection of high-quality diamonds and engagement rings. You might find it interesting that Vadon started the company after a frustrating experience buying an engagement ring in a store.

Game changer

Blue Nile changed the jewelry game by offering an extensive inventory of conflict-free diamonds that you can view online with detailed images and information. They became famous for their competitive prices and transparent buying process, allowing you to choose the perfect jewelry based on your budget and preferences. Even without many physical locations, Blue Nile's online platform makes it easy for you to find stunning jewelry from the comfort of your home.

Lots of diamonds here, but other options too

Diamonds are definitely the focus at Blue Nile, particularly as set in engagement and wedding rings (and we've reviewed those categories separately, if you're interested!). But, the overall selection of other jewelry here is just as fun to shop, even if the inventory is a little smaller. We looked at earrings as an apples-to-apples way of comparing the jewelry stores in our review, and Blue Nile had almost 900 pairs to consider. On the most budget-friendly side of things, this jeweler had about a dozen earring sets under $100, like some adorable pyramid studs ($50) and "Tea Time” mismatched earrings ($70), both in sterling silver. Blue Nile also carries about two dozen earring choices in the $10K+ price range, with the most expensive being the Princess Cut Diamond Studs in 14K white gold and a total weight of 4 carats, coming in at $40,940.

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Easy to see what could be shipped quickly

We really liked how any jewelry style here, including earrings, lets you set the "shipping date by” right away. Who doesn't know the feeling of trying to get a gift rush-delivered after forgetting an important special occasion? You can also use filters to see the jewelry that fits what you've got in mind in terms of diamond type, gemstones, pearls, birthstones, and overall style (like bangle bracelets or huggie earrings).

Customer reviews might be useful

While not all jewelry at Blue Nile has reviews, sometimes you can look at shopper feedback to know if the item is worth what you'll spend. For example, the Medium Hoop Earrings in 14K Yellow Gold (2x34mm), priced at $580, had 48 reviews at the time of our visit that averaged 4 out of 5 stars. (We did notice that several of those ratings were duplicated multiple times, so that number of 48 ratings wasn't entirely accurate. Just FYI!)

Free virtual appointments

If you'd like a little one-on-one help deciding what jewelry to buy, just click on the "virtual appointment” button at the top of the Blue Nile site. You can take advantage of this service to pick out a diamond, get an up-close view of a necklace or earrings, or just ask any questions that are on your mind about the kind of jewelry you're shopping for. And, of course, if there's a Blue Nile near you, in-person showroom appointments can also be scheduled online.

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Save with discounts and free shipping

If you'd like to save on your order, look for the "Save $50” box on the site. When you provide your email address, you'll get a coupon for $50 off an order of $500. Blue Nile sweetens the savings sitewide by always offering free shipping regardless of the order size. But, if you'd rather not ruin the surprise by having your jewelry delivered to your home (or you're protecting yourself from "porch pirates”), Blue Nile also has "hold for pickup” options at secure locations. Just look for that during the checkout process.

Free returns within 30 days

Blue Nile has the industry-standard 30-day return period, but they cover the cost of the return shipping and insurance. Just be aware that the jeweler only allows two complimentary returns per customer, per year.

Lifetime warranty against defects

Everything you buy at this jewelry store comes with a lifetime manufacturer warranty. If something falls apart and Blue Nile determines it's due to a manufacturer defect, they'll either repair or replace your jewelry. But, if it's from regular wear-and-tear, they'll give you a quote for repair services when possible. You can also opt to insure your jewelry through Blue Nile's partnership with Jewelers Mutual, a reputable insurance company.

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"A+” from the BBB

And reputation? Blue Nile has a perfect score with the Better Business Bureau, represented by an "A+” rating and accreditation. There were just over 100 complaints filed with the BBB regarding this jewelry store over the last 3 years, and they all received an appropriate, timely reply.

More complaints than in the past

But, we've felt the need to drop Blue Nile out of our #1 spot, because the number of complaints about them has been on the rise. There are still a lot of customers who love their Blue Nile jewelry - compliments written within a few weeks of our review mentioned the excellent customer service and satisfaction with the jewelry even years after the initial purchase. On Trustpilot, for example, almost 60% of the ratings left there are 5 stars. Unfortunately, however, 28% of the Trustpilot scores are just 1 star, and negative ratings were much more prevalent than the positive ones in the reviews we looked through in the months just prior to our visit to this online jewelry store. Complaints ranged from coupons that didn't apply discounts correctly to jewelry that wasn't in perfect condition even when newly taken from the box. All of those issues also got a timely response from Blue Nile, but we wish they hadn't occurred in the first place.

We'd still buy jewelry here

We're still optimistic that Blue Nile is a great place to buy jewelry. We're fans of the customer perks like free shipping and lifetime manufacturer warranty, and there's plenty of beautiful pieces to choose from. We're willing to hope that the more recent negative reviews are just a blip on Blue Nile's radar, and we still believe this jewelry store is worth a high rating, even if we can't keep it as our most recommended retailer.

Super Jeweler Review 4 Star Rating

Super Jeweler

4 Star Rating
  • Over 35,000 pieces of jewelry
  • Can customize a design
  • Lots of sales and discounts available
  • Free worldwide shipping on all orders
  • Complimentary gift packaging
  • 60-day money-back guarantee
  • All jewelry comes with a lifetime guarantee (with certain exclusions)
  • Over 1,000 5-star ratings

When you first visit the Super Jeweler site, you might think it looks a little like a used car lot. Statements like "Easy Credit. Yes. You Qualify!” and the overall style of this jewelry store give that feel, but press onward. Super Jeweler has been in business since 1999 and actually has a pretty incredible selection of 35,000+ pieces of jewelry at impressive prices. You may have even seen some Super Jeweler items featured on TV shows like the Price is Right or The View, or in magazines such as Woman's World and Good Housekeeping.

All jewelry made in-house, including your own design

All of the jewelry you see at this store is made in-house by Super Jeweler's design staff. Because all production is done locally, this jeweler also gives you the option to create a one-of-a-kind piece from scratch. And, if diamonds are your best friend, you can rest assured that Super Jeweler only purchases those stones from ethical, conflict-free suppliers.

Watch for the pop-up discount

As you visit the Super Jeweler site, you'll probably get a pop-up offering you a discount of up to $175 if you provide your email address. The fine print says you'll save $20 on an order of $50 to $149, $50 off an order of $150 to $499, $100 off $500 to $999, and then that $175 discount is if your order is $1,000 or more. Just be aware that the discount can't be combined with other offers - like the ones you might find on some individual jewelry pieces as you browse.

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Bargain to boujee

Now that you're convinced that this is a great place to shop for jewelry, let's take a look at some of what's in stock. You'll be able to choose from all of your favorite types of accessories, from rings and earrings to necklaces and bracelets. Super Jeweler also has a link specifically for their men's inventory, and don't forget to check out the bright red Clearance tab too. We're big fans of earrings, so we always like to browse that section first. Super Jeweler had over 3,000 options, from simple gold ball studs for just $14.99 to 4 carat diamond martini stud earrings at the stunning price of $47,999.99 (but hey, they were marked down from nearly $80K!). Whatever jewelry you're shopping for, the filters can make it quicker to find what you like, sorting results by category, price, metal, and so on.

Lots of info, including shopper reviews

As you browse your matches, keep an eye out for customer reviews. Some items at Super Jeweler don't have any ratings to speak of, but others have a bunch. One of the most popular items we spotted in the earrings category was the 1/2 carat natural ruby stud earrings in sterling silver, priced at just $49.99. Across nearly 200 reviews, these earrings had almost a perfect 5-star average. And, whether you click through all of the reviews or just need to know the specifications, the product pages for all of the jewelry here are a wealth of information. We particularly appreciate the part that says exactly when the item will ship, and most pieces at Super Jeweler ship out within a few days.

Check out the benefits

There are some perks worth talking about at this jewelry store. First, all orders ship for free (even if you're sending a necklace to Nepal or a bracelet to Bali). Next (and maybe more importantly), all jewelry comes with a lifetime guarantee against any defects resulting in the setting or loss/damage of accent gemstones and diamonds. (With rings specifically, though, the replacement guarantee on center diamonds and gemstones is just a year; you've also got a one-year window for a one-time resizing if needed.) Finally, you've got a generous 60-day return timeframe here; most rival jewelers typically offer just 30 days. Just make sure the jewelry is in new and unused condition, and be aware that any items that have been personalized, engraved, or custom-made won't be eligible for returns or exchanges.

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Gorgeous gift packaging on all jewelry

We almost forgot to mention that every item you buy from Super Jeweler comes with gift packaging. Purchases of $49.99 or less come in a gold lamé bag. Orders from $50 to $299.99 come in a sky blue box. If your order totals $300 to $499, your box is upgraded to the "luxury” category with a little LED light in the lid to highlight your jewelry's sparkle. And, if your purchase is over $499, you get the biggest upgrade of all: your item's smaller box will be packaged inside a larger box that comes with a jewelry polishing cloth and cleaner (if applicable), and a leathery wallet to hold the warranty and appraisal cards.

Plenty of loyal repeat customers

Super Jeweler earns a "B+” rating from the Better Business Bureau, solely due to the 75+ complaints filed against the jewelry store over the three-year period leading up to this evaluation. Fortunately, all of those complaints received a prompt response from Super Jeweler reps; they typically centered around issues with shipping delays or having issues reaching customer service. On the other hand, it was surprisingly easy to find raves regarding verified purchases (not reviews that people could leave without actually buying from Super Jeweler). We especially liked to see comments from repeat shoppers who say that the quality of the jewelry they've bought here over the years is top notch, the packaging is gorgeous, and that delivery is right on time (despite complaints elsewhere). We found more than 1,000 5-star ratings for Super Jeweler.

Has become a jewelry store we're happy to recommend

Super Jeweler has made some improvements since our last evaluation. Their rating with the BBB has gone up, along with their overall customer satisfaction scores, and they've maintained (or expanded) all of their customer-friendly policies and perks. While we're still not the biggest fans of the somewhat unprofessional-looking website, that's easy enough to overlook when we consider the selection and pricing on offer here. It's a pleasure to move Super Jeweler's rating up in our reviews.

Ross-Simons Review 4 Star Rating

Ross-Simons

4 Star Rating
  • Broad selection of jewelry, including vintage/estate pieces
  • Free shipping on all domestic orders
  • 30-day refund/exchange policy
  • 1-year warranty/repair plan
  • "A+” rated and accredited by the BBB
  • Over 70 years in business

In business since 1952, Ross-Simons maintains its original flagship store in Warwick, Rhode Island but is best known for its print catalogs mailed around the globe. Of course, this jewelry store's full selection is easily accessed online. It includes all of the bracelets, earrings, rings, necklaces, and other traditional pieces you'd expect, as well as a separate collection of estate/vintage items for a timeless look.

Surprisingly large inventory

Ross-Simons surprised us with its selection. We snuck over into the earrings category (our personal favorite type of jewelry!) and were impressed to see nearly 6,500 styles to choose from. Some of this jeweler's rivals didn't even have half that. There were some really cute Italian sterling silver paper clip link bead drop earrings for just $29 on clearance, some CZ stud earrings designated as a "Super Deal” for $39, and a trendy diamond-accented cross single ear cuff in sterling silver, also on clearance for $39. Those were some of the finds on the lowest end of the pricing for earrings.

If money is no object, this jewelry store can help

On the other side, Ross-Simons also didn't disappoint. If your budget is over $30,000, you've got options here. Some of the stunners on offer were the 8.40 ct. t.w. diamond floral earrings in 18K white gold on sale for "just” $59,996.25 (a 25% discount!), a pair of black cultured South Sea pearl and diamond drop earrings in platinum for a little over $44,000, and the emerald and diamond chandelier earrings for $31,496; that last pair had a 10% discount in the cart during Ross-Simons' 10% promotion on all gemstone jewelry.

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Store is easy to navigate

As you browse the jewelry selection here, it's really easy to see all of your options. Whether or not you use the filters to narrow down the choices, as you scroll you'll be able to see a clear image of each piece of jewelry, as well as if it comes with options (like gauge or gemstones), if there are any promotions in place, and if any shoppers have left a rating. We expected to see a few more customer ratings, but even the most popular sets in the earrings collection (the emerald drop earrings in sterling silver, sale priced at $120) only had 137 reviews (which averaged 4 out of 5 stars). Anything you buy comes with free shipping, as long as you're sending it within the US, and it comes in a basic blue jewelry presentation box.

Nothing exceptional with returns or repairs

You've got 30 days to return or exchange your jewelry from Ross-Simons: fairly standard within the industry, so nothing to be disappointed with or impressed by. We had trouble finding any warranty description in the store's FAQs, so we reached out via live chat and found that Ross-Simons stands behind their jewelry for a 1-year period for normal repairs. They also offer extended protection (which you'll see priced out on any jewelry you're browsing; just scroll down), but neither policy will cover you if you lose the entire thing (as is also standard). However, if a stone falls out and gets lost, the rep said it would be covered.

Reputation is increasingly positive

Ross-Simons maintains an "A+” rating and accreditation from the Better Business Bureau, and there were only a dozen complaints filed with the BBB about this jewelry store in the year leading up to our review. We're also pleased to note that, since our previous evaluation of Ross-Simons, the customer sentiment overall has trended much more positive. Across more than 8,600 reviews for the jeweler, over 90% give it a 4- or 5-star rating.

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Repeat customers love them

Repeat customers say they've loved each and every piece of jewelry they've gotten from Ross-Simons over the years, and first-time shoppers often praise the surprisingly friendly customer service they received. And, it's nice to see that both compliments and complaints almost always get a response, sometimes with suggestions for a different product to try as an exchange for jewelry that didn't hit the mark, other times with an enthusiastic agreement with someone's love of a specific piece.

Fantastic jewelry store overall

There's no reason not to buy your jewelry at Ross-Simons. It won't take you long to find pieces you love, the customer service team has a great reputation, and this store has plenty of loyal customers over decades in business. It doesn't have some of the perks you'll see with a few rival stores, but overall we recommend Ross-Simons as a jeweler you can trust.

Silpada Review 3.5 Star Rating

Silpada

3.5 Star Rating
  • Sterling silver jewelry for women
  • About 1,000 unique designs in anklets, bracelets, charms, earrings, necklaces, and rings
  • Prices range from $10 to $450
  • Shine Rewards loyalty program
  • Free ground shipping on orders of $50+
  • 60-day satisfaction guarantee/return policy
  • 1-year warranty against manufacturer defects
  • Thousands of 5-star reviews
  • In business since 1997

Silpada is a jewelry store created by women, designed for women, and that supports various nonprofits and charitable organizations focused on - you guessed it! - women. In business since 1997, Silpada focuses on sterling silver jewelry in one-of-a-kind designs handcrafted by talented artisans, built to look beautiful and last a long time.

Just 1,000 options, all in sterling silver

There are just under 1,000 items to consider when you shop at Silpada. When you sort their selections by price, the first few entries are earrings backs (and it's nice to know those are available if you need some "spare parts”!). You'll also find some $10 endless cycle hoop earrings for $10 and some basic ball studs for $15, among others. On the other end of the spectrum, we didn't see anything for more than $450. Silpada's One and Only chain necklace, priced at $425, was particularly popular (with nothing lower than a 5-star rating from customers), and the bangle and cuff bracelets in the $275 range were especially eye-catching.

Hundreds of reviews on many bestsellers

Silpada also shows you what their bestsellers are, and this jewelry store's most popular item is the Karma ring. Affordably-priced at just $40, the ring has gotten over 650 5-star reviews. It comes in white, yellow, and rose colors, which you'll see in the many photos displaying the ring being worn.

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Spend at least $50 to get free delivery

We're sad to say that Silpada no longer offers free shipping on all orders. Since our last review, they've modified their policy to require a minimum order of $50 to qualify for free ground delivery. Looks like you'll need to add one more cute anklet or pair of earrings to your cart, right?

Complimentary rewards program

However, you can still take advantage of Shine Rewards, Silpada's loyalty program. It's free to join and you'll get 50 points just for signing up. Every purchase gets you a point per dollar spent, reviews earn 10 points each, social media likes and follows get 15 points, and you'll receive a bonus of 100 points on your birthday. Refer a friend who makes a purchase, and they'll get $10 off their order and your rewards will be upped by the equivalent of $10 in points. Those points can be exchanged for discounts or free jewelry, you decide. Once you've spent $201 (we assume that's within a year, but Silpada doesn't elaborate), you'll unlock 1.25 points for every dollar spent and get access to exclusive sales. Spending $600 or more gets you 1.5 points per dollar and expedited customer service.

Generous return policy and warranty coverage

When it comes to returns, you've got 60 days to send back your Silpada jewelry as long as it's in the original condition. And, Silpada backs every piece in its inventory with a 1-year warranty against manufacturing defects.

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Free basic gift packaging

Buying jewelry as a gift? Everything here comes in a blue Silpada pouch that is then packaged in a gift box, all complimentary. If you'd like an upgraded look, you can opt for a gift wrap kit at checkout that comes with a bag, tissue paper, and gift card.

Gets lots of compliments from loyal fans

Although Silpada's rating with the Better Business Bureau has gone from an "A+” to "Not Rated” since our last evaluation, we're not concerned: there were no complaints filed against the jewelry store in the last three years, so we'll call that good. That's even easier to do when you look at the thousands and thousands of 5-star reviews from verified customers. Shoppers praise the unique jewelry designs, the quick shipping, excellent packaging, and attentive service received from Silpada reps. Many of those compliments are from long-time fans of Silpada who come back again and again to freshen up their look with new accessories.

Excellent store if sterling silver jewelry is your favorite

Silpada holds steady with a good rating from us. It's not going to be where you'll shop for engagement rings, high-end statement pieces, or heirlooms you'll pass down for generations, but you'll absolutely find something you love here if you're looking for high-quality, sterling silver-based jewelry in a vast variety of styles.

Helzberg Review 3 Star Rating

Helzberg

3 Star Rating
  • Thousands of pieces of jewelry for every budget
  • Free virtual and in-store consultations
  • 1-year material and workmanship guarantee on all jewelry
  • Free shipping on orders of $99+ within the continental US
  • Many items available for free in-store pickup (over 200 locations nationwide)
  • 30-day returns and exchanges, free via mail or in-store
  • "A+” rated and accredited by the BBB
  • Over 100 years in business

Helzberg started with the love story of its founders all the way back in 1915, with its first store in Kansas City, Kansas. That saga continued when, in 1967, Barnett Helzberg Jr. started handing out buttons saying "I am loved”: he felt so inspired by proposing to his beloved that he exclaimed, "Buy her a diamond or give her a button, but in any case, tell her she's loved!” (By the way, you can still get those buttons for free at any brick-and-mortar Helzberg location!) Of course, this jewelry store hopes that you won't stop at a button to show your love (or to treat yourself), but rather that you'll fall in love with something sparkly and beautiful in their inventory.

You won't be lacking options

If you're looking for engagement or anniversary rings, rings for everyday wear, earrings, necklaces, bracelets, watches, or items specifically for men, Helzberg makes it easy to choose from many different styles. We've taken a look at earrings across most of the jewelry stores we evaluated, to get an idea of what's available; at Helzberg, there were just over 950 pairs on offer, from some cutesy styles under $50 (like Disney Crystal Minnie Mouse studs, silver elephants, and endless hoops in 14K gold) to diamond dangle earrings in 18K white gold for $35,000.

Bargain-hunters won't be disappointed

As we browsed, we spotted some particularly good deals. Some were designated as "Outlet” items, like round diamond studs starting at just $299.88. Others were marked as Clearance pieces, such as the large hoop earrings with diamond cut in 14K gold for $329.99, down from their original price of $499.99. If you're on the hunt for a bargain, you can always jump right to the Sale, Clearance, or Outlet dropdowns at the top of the site.

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How about a free consultation?

Need a little help finding just the right jewelry for your special occasion? Helzberg puts their experts at your disposal: just set up a virtual appointment, in-store consultation, or reach out via live chat. There's no cost for this service. It's good that Helzberg provides this, because most of the jewelry we spotted in the store didn't have any customer reviews to go by: you may need to chat with a rep to get some of your questions answered before you order.

You can say "I do” when you pick up your ring

One funny "benefit” offered by Helzberg that we're pretty sure you won't find at any other jewelry store: they ordain their in-store associates so that you can not just find your rings but actually get married at the store. Over 100 couples have opted for the "elope here” perk since 2019. (We're pretty sure you'd need to choose in-store pickup for your online order if you want to take advantage of that, though. No weddings-via-Zoom as far as we're aware!)

Not as many shopper benefits as rival jewelers

The rest of the "perks” offered by Helzberg are a little lackluster (if you get what we're saying) compared with its rivals. You'll only have 30 days for returns and exchanges, and not every piece of jewelry is available for in-store pickup. You'll only qualify for free shipping if your order is at least $99; granted, that covers the vast majority of Helzberg's inventory, but with competitors offering free worldwide delivery on orders of any size, it's hard to get excited by Helzberg's policy. But, there's always the possibility of picking up your jewelry in person, either to qualify for free delivery or to make it less likely that your items go missing in transit. You'll see those options as you click on any piece that interests you, if it's available at a Helzberg location near you.

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Some jewelry customers love this store

As one would expect from a centuries-old jewelry store, Helzberg has an "A+” rating and accreditation from the Better Business Bureau. That means they respond to complaints in a timely, professional fashion; there were only 110 of those filed with the BBB over the three-year period leading up to our review, which is pretty solid considering that this jeweler has over 200 retail locations in addition to their online store. And, some people really love the Helzberg experience: they find beautiful pieces right within their price range and are happy with the long-term quality of their jewelry.

Too many 1-star ratings

Unfortunately, there are also quite a few unsatisfied Helzberg shoppers: many of the reviews we found were pretty equally split between 1- and 5-star ratings. While some of the rants mention specific locations' employees (which won't affect your online order), many of them relate to issues post-purchase, especially with damage noticed after jewelry was cleaned or repaired by Helzberg. We also weren't thrilled with the analysis we read from some diamond experts who described most of the stones at Helzberg as being grossly overpriced for the quality. That won't be a problem if you're not shopping for diamonds, but it's worth keeping in mind.

Just mid-tier among jewelry stores

On the whole, Helzberg is just average. From selection to service, there isn't anything that makes us particularly say either "wow” or "whoa, now, wait a minute” here. Even the reviews from customers are middle-of-the-road, landing Helzberg the same rating from us. It's not the worst place you could shop for jewelry, but you might want to browse the stores that are higher on our list first.

Szul Review 2.5 Star Rating

Szul

2.5 Star Rating
  • Large inventory of rings, bracelets, necklaces, and earrings
  • Free shipping on all orders
  • Free gift packaging
  • 30-day return policy
  • 60-day warranty/repair period
  • In business since 1999
  • Headquartered in Manhattan's Diamond District
  • "A+” rating from the BBB

Szul has been selling jewelry online since 1999, with its headquarters located in the prestigious Diamond District in Manhattan. They source their diamond and gemstone jewelry from around the world, delivering savings to you by cutting out the middleman and selling jewelry solely through the internet.

Solid selection of all jewelry types

What kind of jewelry are you looking for? You'll find links to Szul's inventory of rings, earrings, necklaces, and bracelets right up at the top of the site. There are also links to their men's collection, accessories, and styles specifically for engagement and wedding jewelry, as well as to their current deals and discounts. Select any of those categories and you'll get a closer look at your options: rings, for example, will break out into the most popular categories (like diamond or gemstone styles), products (like stackable rings or solitaires), and a specific section for rings featuring lab-grown stones. You'll usually need to choose one of those categories to start sorting by filters like metal type, price range, and stone shape.

Some categories don't have a ton of options

You won't be lacking for options when browsing Szul for jewelry. In rings alone, we saw more than 2,000 options in gemstone and engagement styles. Other kinds of jewelry weren't quite so well-stocked (there were only 87 options for gold bracelets and 176 styles in "lab gown diamond earrings” - and yes, that typo was in the dropdown box at the top of the site), but you'll still have more than enough to choose from in any jewelry category you've got in mind.

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Prices are competitive

How about pricing? We're pretty satisfied with what we found at Szul. As an example, diamond solitaire earrings range from $34.60 for a diminutive pair of .05 carat studs in sterling silver, to $5,449 for 2 carat round studs in 14K white gold (and over 200 options in between).

Perks include free shipping (sort of)

When we first returned to shop at Szul for this evaluation, we got a pop-up discount of 12% off for providing our email address. It was nice not to have to wait for an email to land in our inbox: the code was displayed right on the Szul site after we hit "enter” on our email address. You'll also get free shipping on any order, no code (or email) required. (Just be aware that several Szul customers complained that their jewelry was delivered as "postage due”, so you could wind up having to pay for that delivery after all!) But, as a last perk, all jewelry at Szul comes with free gift packaging

Return policy is standard, warranty is disappointing

Szul offers a 30-day return policy. Just make sure to get an RMA before sending your jewelry back, or you'll be charged a 35% restocking fee. With respect to warranty coverage, this jeweler doesn't really compete well with some of its rivals, offering only 60 days of "wear and tear repairs” on its merchandise.

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Would benefit from more shopper feedback

We're pleased to report that Szul has brought its Better Business Bureau rating up to an "A+” since our last evaluation, with only one complaint filed there within the last three years. But, customer feedback is a little lighter than what we like to see for the jewelry stores we recommend most highly: there were only a handful of reviews for Szul scattered around the internet, and they were somewhat mixed in their enthusiasm for this jewelry store (and many were several years old). In the reviews linked at the bottom of the Szul site, most gave the store positive feedback for providing a smooth shopping experience but hadn't yet received the jewelry in order to make a comment one way or the other.

Reviews aren't connected to the ratings

We'd like to tell you to rely on the ratings for individual pieces at Szul, but those aren't very helpful. For example, we were curious why the Infinity Diamond Hoop Earrings (with an excitingly low price of $30.50, marked down from $99) only had a 2-star rating; when we clicked to see more, it took us to a "Recent Customer Reviews” section that wasn't limited to the jewelry we were looking at. So, you might get an idea that at least one person didn't like the pieces you're considering, but that isn't really enough to go on.

Improving but not quite there yet

Szul jumps up in our ratings . We're happy to see its new "A+” from the BBB, and there aren't too many negative reviews to speak of. The warranty coverage is a little less than generous, though, and it's a bummer to think you could be expecting free shipping and wind up having to go to the post office to pay the postage due. We can't quite put Szul up there with our most recommended jewelry stores yet, but we're happy to reward them for their attention to customers.

Zales Review 2 Star Rating

Zales

2 Star Rating
  • Ample selection of jewelry styles and price points
  • Free consultation online or in-store
  • Design your own jewelry
  • Free expedited shipping on orders of $199+
  • 30-day return policy
  • Lifetime diamond replacement if lost
  • "A+” rated and accredited by the BBB
  • In business since 1924

Zales recently celebrated its 100-year mark with over 400 stores nationwide. It's now part of the Signet Jewelers group of companies, with many "sister” sites also on our list of jewelry stores. Does Zales outshine its siblings or even other rival jewelers? Unfortunately, the answer is no, but let's see why.

Great selection of both inexpensive and luxury jewelry

Zales carries an inventory of jewelry that's fun to shop. Across the different retailers we evaluated, we usually went to the earrings category to see what's on offer at the lowest and highest ends of the price spectrum, and Zales did really well. We discovered some cute styles for under $30, like the men's ninja star stud earrings in stainless steel with black coating ($19) and some paw print studs in sterling silver (also $19). The opposite end of the price range wasn't quite as extravagant as some of Zales' rivals, with the most expensive options coming in at "just” a dollar short of $25K, and those were all solitaire studs and nothing crazy.

Where are the ratings?

We wanted to know which earrings were the most popular at Zales, and the first item on the list was the certified lab-created diamond curved open hoop earrings in 14K gold. They're lovely, but there were absolutely no shopper reviews for them; that left us wondering how they could be #1 on the "best sellers” list with zero feedback. Most of the 6,000+ earring options here didn't have any ratings either. We thought maybe we'd fare better in a super-popular category like engagement rings. But, even though we loved browsing through the 4,000+ choices (including some surprise entries like Disney Villains styles for Maleficent and Ursula), we only spotted one or two ratings. So, in other words, don't rely on other shoppers' feedback to help you make your decision at Zales.

Get help or design your own jewelry with free consultations

However, you can take advantage of Zales' free consultations, either to help you find an amazing gift or to design something from scratch. These visits can be in-store or virtual via video, and there's also live chat if you've just got a quick question to ask.

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You can usually score a discount

To save a little on your first order, watch for the pop-up. At the time we visited Zales, it was a $50 savings on a purchase of $300+, with a few brands (such as Movado and Coach) and items (smart watches, loose stones) on the exclusions list. Zales also had some of the same promotions we had spotted with a few of its sister brands in the Signet family like a 10% military discount and an extra 20% discount on select clearance jewelry items.

Free expedited shipping at $199+

Most of the store policies at Zales are fairly standard. You'll have 30 days to return your purchase (in person or via mail) or 60 days to exchange it (in person only). We also didn't see any free shipping until our order reached $199, and then it was expedited at no extra cost. That's not awesome when you see other jewelers with a $50 threshold for no-cost delivery (or the handful that ship any order worldwide for free).

Consider buying a protection plan

If you want your jewelry to have the most protection, you'll probably want to upgrade to a Lifetime Protection Policy. Zales does commit to replacing your stone if it's lost or damaged (and worth at least $200), but the metal of your rings, the posts on your earrings, and the clasps on your bracelets need the extra coverage to be covered. You'll see those plans priced out on the items you click on; we're pretty sure that Zales covers manufacturer defects within the first year (as most Signet brands do) but they stop short of spelling that out in the places we looked (like the FAQs).

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BBB gives the store an "A+” despite complaints

Zales has an "A+” rating and accreditation from the Better Business Bureau. We weren't super-thrilled to see the nearly 600 complaints registered against Zales with the BBB over the last three years, but it's not out of the ordinary for such a large retailer either. Those complaints tend to center around issues with particular in-store sales reps, misunderstandings with financing, or unhappiness with the return policy.

So many issues

But, like almost every single big-name jeweler in the Signet group that has brick-and-mortar locations, Zales falls on its face everywhere you look reputation-wise. Most third-party sites that allow people to leave comments show many more 1-star reviews than 5-star ones. There are a few common refrains in the complaints, like "they don't honor their lifetime warranty”, "the service is beyond bad”, and "my jewelry was returned damaged after a repair” are just some of the problems you'll see mentioned time and again by unhappy Zales customers.

Below average jewelry store

Zales gets a mediocre rating from us, just like most of its Signet "siblings” on our list. We just don't feel any enthusiasm for what seems like a lack of attention to detail, poor service after the purchase, and lots of complaints. While you may be tempted by the familiar jewelry store name or the convenience of buying online and using your local Zales for cleaning and inspection afterwards, we'd recommend you look at the higher-ranking jewelry stores on our list instead. Zales is too likely to leave you disappointed.

Kay Review 2 Star Rating

Kay

2 Star Rating
  • Thousands of options for rings, earrings, bracelets, necklaces, and more
  • Pricing ranges from under $50 to over $40,000
  • Free consultation with jewelry expert (in person on online)
  • 30-day return policy
  • 60-day exchange policy (30 days on watches)
  • Returns can be done in-store or online
  • Exchanges must be done in-store
  • In business for over 100 years

As part of Signet Jewelers, Kay has been in business for over 100 years, providing jewelry for every "oKAYsion” (if you can pardon the pun). With over 1,000 stores throughout the US and an easy-to-shop online inventory, Kay is one of the most well-known jewelry stores on the market. But, while "every kiss begins with Kay” is a cute tagline, will you still feel all the love towards this retailer after you've been wearing your ring, bracelet, necklace, or earrings for several months? Maybe not.

Help stands at the ready

Most of the stores in the Signet Jewelers' brand family offer free consultations with jewelry experts, and Kay is no exception. In fact, their offerings are a little more robust than some of its "siblings”: you can get started with an immediate online chat, schedule a future appointment in person or online, get help via toll-free number, or even send a message on WhatsApp. Whether you need help finding the perfect jewelry or want to design something from scratch, you can easily get it at Kay.

Check out the ways to save

Want to save a bit on your bling? As you browse the Kay site, you may get a pop-up discount offer of $25 off your order of $99+ if you provide your email address. It's valid only if you're a first-time subscriber, and there are quite a few exceptions (like many diamond solitaire rings, brands like Kate Spade and Coach, and specially-priced items, to name some). There's also a banner at the top of the site that tells you if there are any deals in place: at the time of our visit, there was an extra 15% off on clearance items at Kay, 40% off on certain gold jewelry, a plug for the 10% military discount (ongoing, not limited-time offer), and more.

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Not just for engagement and wedding rings

It's true that there's a lot of emphasis on engagement and wedding rings at Kay, but that's not all they sell (and we've reviewed those separately, if you're interested). From everyday-wear earrings to special occasion necklaces and bracelets, Kay's inventory covers all of the bases.

Spend as little or as much as you want

We took a peek at the earring selection to see what Kay brings to the table, and we were impressed to see over 3,500 options. On the low end of the price spectrum, Kay offers quite a few options under $50, like sterling silver anchors and some simple "endless” hoop earrings in 14K yellow gold. Or, if you're looking to go big, Kay won't let you down: they had several options by Le Vian and THE LEO in the $15K to $20K range, and a pair of diamond dangles for just shy of $45,000. Clearly, there's something for everyone here.

Useful filters for faster shopping

The filters at Kay are another tool that will help you find the jewelry you're shopping for. In a hurry? Don't forget to click on the "Get It Fast” filter. You can also narrow things down by jewelry type, style, gender, price, options that can be personalized, and much more. Also, don't forget to specify your nearest Kay location: that way, you can see your options for picking up your online order or getting same-day delivery wherever you are.

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See how the jewelry would look on you

We'd like to say you can look at customer reviews as you browse the results, but unfortunately those don't show up until you click on something that interests you (and that's assuming the jewelry you like has any reviews; we didn't spot many pieces with more than a couple dozen ratings at Kay). On the other hand, there's a cool "see it on” tool for most of the jewelry here: you can see what it looks like on a model, or scan the QR code to see what it looks like on yourself.

Read the details to avoid unpleasant surprises later

We encourage you to dig really deep into the details of the jewelry you like at Kay, because there may be some surprises. When we asked to see some of Kay's most popular items (by clicking on the "shop 5-star styles” link towards the bottom of the home page), the Memories Magic Three-Stone Diamond Engagement Ring caught our eye. It had over two dozen ratings, all 5 stars, so we were unpleasantly surprised to read "this item is electroplated with rhodium or finished with an e-coating. These finishes may wear off with frequent use.” Is that what you'd expect for a ring that costs $2,500? We didn't!

You'll want the lifetime protection policy

You'll also want to pay very close attention to any warranty details. The return window is only 30 days, and unless you pay extra for the lifetime protection plan (which also comes with free ring sizing and a one-time engraving), you could be out of luck if your diamond falls out or your clasp breaks.

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Way too many complaints

Despite its affiliation with Signet Jewelers, Kay's "A+” rated-by-the-BBB parent company, this jewelry store's reputation is almost as bad as it gets. Whether you look at feedback for specific store locations or for the jeweler as a whole, you're not likely to find anything higher than 2 stars. Here's a selection of some of the complaints registered against Kay: "My ring only sold for half of what Kay told me it was worth; they said it was a diamond but it was mostly quartz.” "No one would help me when my $6,500 ring was delivered to the wrong address.” "They refused to honor the warranty even though I had my ring inspected every 6 months.” "My bracelet broke within a month.” And those are just a fraction of the rants we found... from the two months leading up to this evaluation.

Every kiss shouldn't begin with Kay

We just can't recommend Kay as a jewelry store you can trust. In a recent thread online, a customer asked "Has anyone had a GOOD experience with Kay?” and there were very few responses in the affirmative (and some of those may have been too early on in the customer experience to have had an issue yet). You want jewelry that's going to last as long as your love does (even if that's your love for yourself), and unfortunately you'll probably be wanting to break up with Kay pretty early on. Despite the convenience of in-person locations throughout America, Kay doesn't earn a higher rating from us for their online shopping experience.

Jared Review 2 Star Rating

Jared

2 Star Rating
  • Lots of jewelry in different styles and prices
  • Complimentary consultations (online or in-person)
  • Free in-store pickup
  • 30-day return policy
  • Parent company (Signet Jewelers) is "A+” rated and accredited by the BBB

Jared is one of several jewelry stores in our review that are owned by Signet Jewelers, a huge company with a reputation spanning nearly 100 years. Jared is well known for its selection of engagement rings (as in the "he went to Jared!” commercials), but carries a wide selection of other jewelry through its 200+ brick-and-mortar locations and its online storefront.

No problem finding beautiful jewelry here

It's not hard to find tons of gorgeous pieces when you browse the Jared website. You can start your shopping with a category like Jewelry & Gifts or Watches, jump over to the Deals & Clearance section if you're hoping to find something at a great price, or scroll down on the main page to see what specials are in place. At the time of our visit, gold chains were all 30% off, Vera Wang bridal sets were 25% off, and clearance jewelry had an extra 30% discount.

Use the filters to your advantage

Once you've chosen the kind of jewelry you're buying, the filters will get you to the matching items quickly. Maybe you want something that can be delivered quickly; choose the "Get It Fast” filter. Or, you could be picturing a metal color, a style, or a preferred budget range. As you scroll through the jewelry that matches, you'll be able to see the price and whether or not it comes in other colors. Click the "compare” button or the little heart to keep anything you notice as a favorite.

Prices aren't always competitive

Pricewise, Jared tends to be a little on the higher side, even when compared with its "siblings” in the Signet Jewelers' brand family. Just for fun, we looked at the 500+ gold hoop earrings in the online store, and those ranged from $49.99 for 14mm 14K Yellow Gold Endless Hoops, to $1,599.99 for 14K Yellow Gold Open Hoop Earrings. (There were also some results in the list that didn't even match, like Peacock Dangle Earrings and Textured Post Dangle Earrings, that were priced even higher; we're not sure why Jared tossed those in with the hoops.) You'd do well to shop around for anything you find and love at Jared, because there's a good chance it's at a lower price elsewhere.

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Free consultations both pre- and post-purchase

Not sure what to buy? We like that Jared offers a complimentary consultation with a jewelry consultant. Simply click the button that says "connect virtually” and then follow the prompts. You'll be asked to specify the occasion, ranging from 30-minute appointments to find the perfect gift, to 60-minute sessions for those who are getting married and need the rings to pop the question or say "I do”. You can also meet with an expert to customize a piece of jewelry, shop for a watch, or set up service and repair. You'll then be able to start a live chat anytime or set up an in-store appointment at the Jared location of your choice.

Plenty of delivery options

Speaking of locations, you may want to have your jewelry order sent to your nearest Jared store so that you can get free shipping. Otherwise, you can have your items sent to a UPS Access Point (with orders of $5,000 or less) or directly to your home, but you'll have to sign for anything over $1,000. And, if you forgot your anniversary (again), Jared also lets you shop the inventory of your local store online and have it delivered the same day; just place your order by 1PM local time.

30 days for returns and exchanges

How about returns and exchanges? Once again, your local store may come into play because Jared only does exchanges in person. Returns can be done at your nearest Jared jewelry store or by mail, and Jared provides the pre-printed return label (which will be insured for the full purchase price). You've got 30 days either way.

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Warranty is almost nonexistent if you don't pay for an upgraded plan

Our disappointment with Jared begins with its warranty protection on jewelry. You'll have to pay for a Lifetime Protection Plan to cover bracelets, earrings, necklaces, and basic rings, and it excludes repair and replacement of gemstones. Putting it another way, if your earring post bends unexpectedly after wearing it for a month, your bracelet clasp breaks two days after you buy it, or your pendant comes apart... it's tough luck unless you've paid for that coverage. Jared does include complimentary lifetime guarantees on diamonds and gemstones, but even the metal of engagement rings, wedding rings, and anniversary bands is only covered by the add-on "Forever Cherished” lifetime protection plan.

Major problems with jewelry quality

That's an issue because of what you'll see across almost all of Jared's customer reviews. Here's a sampler: "Bulova crystal watch fell apart after wearing it twice for 20 minutes.” "The ring I purchased a year ago snapped in half.” "I had to pay $250 to repair a bracelet I only had for two months, and it broke again a week later.” "A stone fell out after a month.” And, as you'd suspect, Jared's representatives didn't exactly jump in to make it right. Jared's parent company (Signet Jewelers) may have an "A+” rating and accreditation, but that's not a reputation that Jared can exactly borrow from to shore itself up. Everywhere we looked, the rants overwhelmed any raves for this jewelry store.

Let's hope he didn't go to Jared

Of all of the big-name jewelers on our list, Jared is the worst. You can't expect your jewelry to last, and even if it falls apart after just a month, you'll have almost no luck getting a satisfying resolution to the problem. Even their lower rating feels a little generous.

Jeulia Review 1.5 Star Rating

Jeulia

1.5 Star Rating
  • Specializes in handcrafted, personalized jewelry
  • Most items are priced under $1,000
  • All items made in-house in Hong Kong design studio
  • Free shipping on orders over $99
  • Free express shipping on orders over $180
  • 1-year warranty on all jewelry
  • 30-day return/exchange policy

Jeulia offers handcrafted jewelry designed and manufactured in its Hong Kong studios. The company believes that bespoke pieces allow the wearer to fully express his or her personality, and they want to create the perfect necklaces, earrings, bracelets and rings that you'll want to wear not just for special occasions but every day.

Just under 3,000 jewelry options

Let's take a look at Jeulia's inventory. Here's what you can expect in the four jewelry categories this store offers:

  • Rings: nearly 1,000 options, with starting prices from $35 to $288. These include promise rings, stackable rings, styles for both men and women, and various gemstones. If you're looking for diamonds, however, Jeulia only carries moissanite (which is why the most expensive rings are still under $300).
  • Earrings: just over 700 styles in starting prices ranging from $39 to $860. The selection includes studs, climbers, drops, and hoops, also in a variety of gemstones or moissanite. There's a limited selection designated specifically for men and children.
  • Necklaces: just under 900 designs to choose from, with starting prices from $39 to $1,160. There are some elegant pieces in the necklace selection at Jeulia, but there are quite a few designs that were (in our opinion) quite strange. (Check out the Dreamy Garden collection or the "Death Stare” necklace to see what we mean)
  • Bracelets: the most limited category at Jeulia, with just 140 options at the time of our visit. Priced from $39 to $1,195 (before any customizations are applied), these bracelets come in just three styles (tennis, bolo, and bangle).

Time to get bespoke

Once you've spotted a piece of jewelry that you love (or that you'd love to give), that's where the fun starts. You'll see all of the possible customizations, from the metal you'd like used (from 10K white up to platinum), which stones you'd like to use (when applicable), and the corresponding prices of each upgrade you select.

Look up for promotions

Jeulia has lots of ways to save money on your jewelry purchase. You'll get free shipping if your order is over $99 (or free express delivery when your order is $180+), and there are often discount codes scrolling at the top of the site. For example, during our most recent visit to Jeulia, there was a 10% savings on all purchases featured there, as well as a 20% discount on orders with at least two items (mix-and-match).

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Expect to jump through hoops on returns/exchanges

Jeulia promises a 30-day return/exchange policy and a 1-year warranty against any defects in the jewelry. However, there are a lot of caveats that are only spelled out when you click on the details in the Returns link at the bottom of the site. For example, any jewelry that you design on your own or customize in any way (including any jewelry with 10K/14K/18K gold in any variety, and anything with moissanite) will incur a 35% restocking fee for the exchange and is not eligible for a return. They also don't say it outright, but we're pretty sure that you're on the hook for the cost of shipping for any jewelry that is eligible for a return, and that's probably going all the way to Hong Kong. Ditto that for the 1-year warranty coverage on any Jeulia item that doesn't live up to expectations quality-wise: you have to pay the costs of sending it to Jeulia for repair.

Definitely don't expect US-based customer support

As you browse the Jeulia site, it becomes obvious pretty early on that the company isn't based in the US. You'll see oddly-worded text like "when you subscribe email below” and "within 30 days return”, and that's just on the pop-up offering a $10 discount. You'll experience more of the same if you manage to reach someone at the toll-free number Jeulia provides (which is only available for a few hours a day) or via email: there's no US-based customer support here.

Scam?!

It's also not a good sign when you search for a jewelry store's listing with the Better Business Bureau, and the first relevant link that comes up is "BBB Scam Tracker”. That entry was from a customer who received rings from Jeulia just a few months before this review, describing them as "cheap like kids' fake jewelry” and said that they had no luck getting a refund when the rings were much smaller than their advertised size. Beyond that report, however, we were no longer able to find a rating for Jeulia from the Better Business Bureau; over the years, Jeulia went from an "F” to "Not Rated” and now, it's nonexistent as far as the BBB is concerned.

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Customers have a love/hate relationship

What about customer feedback elsewhere? It's surprisingly positive. We'll give you the usual cautions about reviews online in general (they can't always be counted on to be legit), but across quite a few third-party platforms, Jeulia doesn't fare too badly. The independently-verified reviews linked on the Jeulia site itself averaged out to 4.34 stars in 109 reviews spanning the six months leading up to our evaluation, with most customers saying the jewelry was cute, they (or their kids, or grandkids, or significant others) loved it, and even a few people said they've been loyal Jeulia customers for several years.

It doesn't get any better

On Trustpilot, the average is a little less glowing at 3.8 stars, and we're not 100% confident in the validity of many of the 5-star scores. We also found rants there from customers whose jewelry lost stones within a month (and who would have had to pay steep return fees to get it taken care of). It's telling that at Trustpilot specifically, 58% of the ratings were 5-star and a whopping 33% were 1-star, with hardly anything in between. In other words, you'll either love it (if the 5-star ratings are to be believed) or hate it when you buy jewelry from Jeulia.

Last on our list of jewelry stores

We're willing to give Jeulia a slight bump from our last evaluation, because it looks like some people are actually receiving their orders and are happy with the jewelry they receive. We also saw responses to all of the complaints, even if it takes Jeulia's customer support team some time to get around to it. But on the whole, it's still a somewhat risky proposition to buy your jewelry here, especially if you're ordering a big-ticket item that needs to be practically perfect (like an engagement ring). Order from Jeulia strictly for fun, and only spend what you could afford to potentially lose, because you could have trouble getting a refund even if your order never arrives.

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Continued from above...

One big change in the world of jewelry is the ability to shop online. Have you ever gone to a brick-and-mortar jewelry store and felt pressured by a hovering salesperson? We have! It's not an enjoyable experience, but fortunately it's one that's easily avoided now. You can get access to the widest range of bracelets, earrings, watches, rings, necklaces, and any other kind of jewelry imaginable through online stores. Even the big-name jewelers' best selection is typically online.

Does the idea of buying your jewelry over the internet make you a little nervous? That's understandable, but the good news is that there are plenty of customer-centric policies and processes offered by online jewelers that should set your mind at ease. Some stores let you do a real-time inspection via video call, so you can see what you're buying from every angle.

Others let you ship your jewelry to a local store or an in-person partner location so you can see it up close and personal before you decide to commit to the purchase. And, the best online jewelry stores have generous return and exchange policies, often with free return shipping (or in-store returns if they have retail locations near you).

When diving into the world of online jewelry shopping, it's important to navigate with a bit of savvy to ensure you're getting something truly special. Here are a few criteria that can help you out as you decide where to shop:

  • Overall selection. A wide range of products means you're more likely to find something that fits your style and budget. Seek jewelry stores with a variety of designs, from classic to contemporary.
  • Reputation. Before you even add that stunning necklace to your cart, do a little detective work. Read customer reviews on multiple platforms: a store with lots of happy customers and glowing reviews is usually a good bet. Watch out for any recurring issues, like delayed shipping or poor customer service, which can be red flags.
  • Return policy and warranty coverage. A solid return policy is your safety net. Look for stores that offer a generous return window and clear conditions for returns. Also, a good warranty can be a lifesaver. Check if the store offers warranties on their products and what they cover.
  • Customer service. Friendly and responsive customer service can make a big difference, like being easy to contact and willing to answer your questions or address any concerns. Also, see if the jewelry store provides after-sales services like resizing, repairs, or cleaning. These services can help keep your jewelry looking its best for years to come.

To help you find the perfect piece of jewelry that not only looks fantastic but also stands the test of time, the experts at Top Consumer Reviews have researched and ranked some of today's most popular online jewelry stores. Take this information and let it guide your shopping the next time you need an amazing gift (maybe even for yourself!).

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Jewelry Store FAQ

You can get any jewelry you'd normally buy at a brick-and-mortar store. From watches and bracelets to custom-designed engagement rings, there's no limit to the selection you'll find when shopping online for your next piece of jewelry.
Why not? You've got the convenience of shopping anytime and from anywhere, the world's best inventory, and prices that rival what you'd get locally. Because many online jewelry stores don't have a retail presence, they save money on overhead and pass those savings along to the customer.
Some stores include free shipping - either on all orders or when you spend a minimum amount of money. Your package will likely be insured by the jeweler, so it should arrive just as safely as your other deliveries. (Just watch out for porch pirates!)
You'll usually be covered by a return policy ranging from 30-60 days. Many jewelers include a prepaid return label with your jewelry. Or, if you're buying online from a jeweler that has a location near you, you may be able to return it in-person for added peace of mind.
The sky is the limit. Whether you want an inexpensive pendant or a $20,000 diamond, you'll find it online.
Sometimes. Only a few specifically state that they'll cover lost gemstones within the first year, for example. You might want to consider a separate insurance policy if you're buying a more expensive piece of jewelry.
Yes, depending on the store you select. You'll usually see those options in a link at the bottom of the site, or on the individual product pages for each piece of jewelry you're considering (often near the price details).
Unfortunately, not all online jewelers are created equal. Some do a flawless job of delivering everything they promise and more - but others have left hundreds (if not thousands) of unhappy customers in their wake. But, it's easy to spot the jewelry stores that deserve your business: just look for an "A+" rating from the Better Business Bureau and plenty of positive reviews from shoppers, and you'll know it's a trustworthy option for your jewelry purchase.

What You Should Look for When Buying a Diamond

A lot of people have this question. Buying a diamond is a commitment, so it's understandable that you'd want to educate yourself thoroughly before taking the plunge. Even so, this goes beyond picking the right jewelry store or knowing what kind of setting you'd like. What you should look for when buying a diamond directly relates to the four C's.

What Are the Four C's?

The four C's stands for carat, color, clarity, and cut. These are the main principles on which you should base your diamond purchasing decision. These attributes and their grading scales were developed by the Gemological Institute of America.

  • Carat
    The carat of a diamond is another term for weight. As an example, a 1-carat diamond weighs 200 milligrams. The weight of diamond you select depends on your budget and your preferences. A single large stone will cost more than several small ones. Still, the small ones could be of excellent quality.
  • Color
    The color of a diamond rates its color from white to yellow or brown. The whiter the diamond, the more valuable and the more beautiful. The grading system ranges from D (for white--very rare) to Z (brown). The closer to the letter "D" the color is graded, the more valuable the diamond will be.
  • Clarity
    The clarity of a diamond refers to how flawless it is. Flaws include pits, dips, cracks, scratches, and air bubbles. The grading system here ranges from F to I3. F stands for flawless, the rarest of diamonds. VVS stands for very, very slightly included. VS stands for very slightly included. S stands for slightly included. And finally, I stands for included. A diamond in the VVS-S range will be very attractive to the naked eye.
  • Cut
    The cut of a diamond refers to how it was cut by a jeweler. This is related to its shape, but does not refer directly to it. How a diamond is cut will effect how much light it reflects. The more precisely and symmetrically a diamond is cut, the more light it will reflect and the more shine and sparkle it will have. The highest cut grade is "Ideal".

Other Factors
When determining what you should look for when buying a diamond, of course you need to pay attention to the four C's. Still, you also need to think about the shape of diamond you would want. They come in several styles with Round Brilliant being the most common. Other shapes include Princess, Emerald, and Oval.

Also consider where you're buying the diamond from. Not just any jewelry store will do. They are all unique and it's very easy to get ripped off if you don't know what you're looking for. A jewelry store should be GIA certified and it should have a good reputation with the BBB. Remember to look into these things because diamonds are expensive. Do your due diligence, just as you would with any other major purchase.

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