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The Best Jewelry Stores

Where's the Best Place to Shop for Jewelry Online?

You might be wondering if you should buy your next piece on the internet. Is it safe? Will I get something that's not good quality? Can I trust buying jewelry online? Rest assured - not only is it safe - it's actually a great idea to buy your jewelry from an online store! In fact, it's one of the most common purchases that shoppers are making, while they transition from brick-and-mortar retailers to digital storefronts.

Why the big increase in popularity? It's for all the reasons you would expect. First, there's no local jeweler who can compete with the inventory of an internet retailer: you'll simply have more options online, and that makes it more likely you'll find exactly what you're looking for. Plus, your neighborhood jewelry store has overhead costs that get passed along to you in higher markups, while an online-only retailer can often give you significant savings. That's a win!

Tuesday, July 23rd

2024 Jewelry Store Reviews

Blue Nile Review Top Consumer Reviews Best-In-Class Blue Ribbon Award 5 Star Rating

Blue Nile

5 Star Rating Top Consumer Reviews Best-In-Class Blue Ribbon Award

Blue Nile is the name you need to know when shopping for jewelry online. We love the incredibly wide range of pieces here, from "just your average day" wear to "jaw-dropping" . This store goes above and beyond in many ways, like free shipping on all US orders and lifetime warranty protection against manufacturer defects. Overwhelmingly positive customer reviews attest to this company's attention to customer satisfaction. When it comes to buying jewelry online, Blue Nile earns our highest rating.

James Allen Review 4.5 Star Rating

James Allen

4.5 Star Rating

James Allen offers an excellent selection, especially for diamonds, but this retailer has an amazing array of customer perks - like free worldwide shipping on every order, free returns for up to two months, and complimentary maintenance and repairs for life. Thousands of loyal shoppers give this jewelry store a perfect five-star rating, and they earn very high marks from us as well.

Reeds Jewelers Review 4.5 Star Rating

Reeds Jewelers

4.5 Star Rating

We love REEDS and we think you will too. Even if you're not close to any of their retail locations across a baker's dozen of states, their online jewelry store provides an impressive array of choices. In business for over 75 years, this family-owned store gets lots of kudos from thousands of happy customers and can be trusted to give you an excellent shopping experience for your jewelry purchase.

Zales Review 4 Star Rating


4 Star Rating

Zales specializes in diamonds - and just about every other imaginable type of jewelry too. If you like shopping at a familiar retailer and want the convenience of buying online and picking up in-store, there's probably a Zales near you. There's nothing crazy-good or over-the-top bad about Zales: just a tried-and-true option for buying jewelry.

JTV Review 4 Star Rating


4 Star Rating

If you ever bought jewelry featured on a 24/7 TV program, chances are good that you're familiar with JTV (previously known as Jewelry Television). But don't make the mistake of thinking that you'll only get cheap costume items here, because you'll miss an opportunity to buy high-quality, affordable jewelry - backed by a customer service team that has proven itself worthy of the thousands of 5-star reviews given by happy shoppers. JTV should be on your list of online jewelry stores to consider.

Ross-Simons Review 3.5 Star Rating


3.5 Star Rating

Family-owned Ross-Simons has been in the jewelry business for almost 70 years. You'll find jewelry priced from under $30 to... quite a bit more than that. This store has an interesting concierge service that can help you find the piece of your dreams, even if they have to make it themselves. There's a lot to love here, but a less-than-generous return policy and some disappointing customer feedback have kept Ross-Simons from earning our highest recommendation.

Silpada Review 3.5 Star Rating


3.5 Star Rating

Silpada is a sterling jewelry store that sells thousands of classic styles for women at competitive price points. This is a good place for people who want budget-friendly pieces that they can wear with any outfit. Many people remember the days of at home Silpada parties with beautiful sterling silver jewelry options. Today, Silpada provides more convenient shopping via their online site with a wide variety of rings, earrings, necklaces, bracelets and more.

Helzberg Diamonds Review 3.5 Star Rating

Helzberg Diamonds

3.5 Star Rating

Helzberg Diamonds' retail locations can be found throughout the US, but their online store gives you far more inventory to choose from - with the convenience of ship-to-store delivery if you prefer. While there's nothing here that will really "wow" you compared with other jewelry stores, it's a reliable place to shop.

Super Jeweler Review 3 Star Rating

Super Jeweler

3 Star Rating

Super Jeweler is eager to earn your business, with free worldwide shipping and an unconditional lifetime guarantee on every jewelry item they sell, as well as a 60-day return policy. You could have some serious fun browsing the 35,000+ bracelets, necklaces, rings and more that are on offer here. But, this jewelry store's feedback from shoppers isn't universally positive, and the BBB gives Super Jeweler a corresponding "B" grade. It's not a bad place to buy jewelry, but there are more reliable stores to choose from.

Welry Review 3 Star Rating


3 Star Rating

Welry is a new-but-not-really online jewelry store that has undergone some ownership changes, launching under this new name in 2020. They offer a decent selection of traditional jewelry pieces, almost all under $1,000. Your purchase will ship for free and you're covered by a 60-day return policy. However, until Welry has more feedback from shoppers (and maybe an expanded inventory, since sizes and options can be somewhat limited here), they'll have to settle for a "just okay" rating from us.

Kay Review 2.5 Star Rating


2.5 Star Rating

"Every Kiss Begins with K(ay)" - but your jewelry shopping should not. While this retailer has some positives, like easy in-store pickup of online orders and a decent return policy, too many people report having a bad experience here. They're not the worst jewelry store we've seen, but they're definitely lackluster compared even with the other brands in their family.

Jared Review 2 Star Rating


2 Star Rating

"He went to Jared!" But maybe he shouldn't have. Despite being part of a solid brand family that includes three other jewelry stores in our review, this retailer is a mess when it comes to customer satisfaction. Who wants to buy jewelry from a company that doesn't stand by its products? We don't - and you shouldn't either. You've got much more promising options to choose from in our higher-rated jewelry retailers.

Diamonds USA Review 2 Star Rating

Diamonds USA

2 Star Rating

Diamonds USA could be a great place to shop for diamonds and other jewelry - but with an online experience that is disorganized at best and that looks like it hasn't been updated for the better part of a decade, it can't hold a candle to our higher-ranked retailers. We appreciate that this store has a 30-day return policy and zero complaints registered with the BBB, but there's not much reason to recommend Diamonds USA for your purchase.

Szul Review 1.5 Star Rating


1.5 Star Rating

Szul looks pretty good on the surface: you'll have no problem finding jewelry for every occasion and price point, from diamond solitaire pendants to rings and bracelets for men and women alike. The store offers free ground shipping and a 60-day return policy too. But, when you look at the complaints from customers who say that their Szul jewelry loses stones easily and that customer service turns a deaf ear, it's understandable why the Better Business Bureau gives this retailer a mediocre "C+" rating. Trust a more reliable online jewelry store with your business instead of Szul.

Jeulia Review 1.5 Star Rating


1.5 Star Rating

Jeulia has a lot of jewelry to choose from, like necklaces, earrings and even holiday-themed collections. All of their gemstones are manufactured and that can save you some money, but customers frequently complain about the overall quality of the items here. The store is doing better at responding to those complaints, but there's still not much reason to shop here compared with much more reliable retailers. Jeulia is our lowest-ranked jewelry store.

Compare the Best Reviews

Continued from above...

Another obvious reason is convenience. Do you have time to visit several jewelry stores on your days off from work, driving from one to another in the hopes you'll spot something you love? We don't either. Like every other thing we all shop for online, jewelry is faster and more fun to buy whenever we feel like it, in our jammies at home or on-the-go between errands. Why not?

There are a lot of possibilities for getting jewelry online. Where should you start? Your primary consideration may be whether or not it's important to you to have a physical store nearby: maybe you want to have your fiance's engagement ring shipped there for safekeeping and not to your home (where she might spoil the surprise), or you feel more comfortable buying online with the backup of in-person returns if needed. If those aren't a factor for you, don't hesitate to buy your jewelry from an online-only retailer - as long as the business has an established, positive reputation, of course.

What other criteria can guide your decision as you buy jewelry? Here are some things to keep in mind:

  • Selection. The more a jewelry store has, the easier it is to get something amazing. Check first to see if the retailer that interests you has a solid range of options for the type of jewelry you need.
  • Value. Notice we didn't say "price" . That's because you can find really expensive but poorly-made jewelry - as well as affordably-priced pieces that will stun you with their quality and sparkle. When possible, consult shopper ratings of the items you want to buy and see if they hold up over time and wear.
  • Return Policy. What happens if your jewelry arrives and you don't like it? How much time do you have to send it back? Can you bring it back in person? Will you pay return shipping costs if not, and/or any restocking fees?
  • Reputation. This is probably the most important factor. The prettiest pendant or most beautiful bracelet will feel like trash if it starts to turn your skin green or if gemstones fall out within a week or two. It happens, but the best online jewelry stores go to great lengths to choose good-quality pieces - and, more importantly, to take care of their customers no matter what. Have other shoppers said positive or negative things about the retailer you've got in mind? What does the BBB say?

To help you find all of the earrings, watches, bracelets and other jewelry you're looking for, TopConsumerReviews.com has evaluated and rated today's most popular online stores. We're confident that this information will make it fun and easy to add to your collection or choose a one-of-a-kind gift for someone special!

The Best Jewelry Stores Compare Jewelry Stores Compare Jewelry Store Reviews What are the best Jewelry Stores Best Jewelry Store Reviews

Jewelry Store FAQ

You can get any jewelry you'd normally buy at a brick-and-mortar store. From watches and bracelets to custom-designed engagement rings, there's no limit to the selection you'll find when shopping online for your next piece of jewelry.
Why not? You've got the convenience of shopping anytime and from anywhere, the world's best inventory, and prices that rival what you'd get locally. Because many online jewelry stores don't have a retail presence, they save money on overhead and pass those savings along to the customer.
Some stores include free shipping - either on all orders or when you spend a minimum amount of money. Your package will likely be insured by the jeweler, so it should arrive just as safely as your other deliveries. (Just watch out for porch pirates!)
You'll usually be covered by a return policy ranging from 30-60 days. Many jewelers include a prepaid return label with your jewelry. Or, if you're buying online from a jeweler that has a location near you, you may be able to return it in-person for added peace of mind.
The sky is the limit. Whether you want an inexpensive pendant or a $20,000 diamond, you'll find it online.
Sometimes. Only a few specifically state that they'll cover lost gemstones within the first year, for example. You might want to consider a separate insurance policy if you're buying a more expensive piece of jewelry.
Yes, depending on the store you select. You'll usually see those options in a link at the bottom of the site, or on the individual product pages for each piece of jewelry you're considering (often near the price details).
Unfortunately, not all online jewelers are created equal. Some do a flawless job of delivering everything they promise and more - but others have left hundreds (if not thousands) of unhappy customers in their wake. But, it's easy to spot the jewelry stores that deserve your business: just look for an "A+" rating from the Better Business Bureau and plenty of positive reviews from shoppers, and you'll know it's a trustworthy option for your jewelry purchase.

Compare Jewelry Stores

Select any 2 Jewelry Stores to compare them head to head

  • Blue Nile
  • James Allen
  • Reeds Jewelers
  • Zales
  • JTV
  • Ross-Simons
  • Silpada
  • Helzberg Diamonds
  • Super Jeweler
  • Welry
  • Kay
  • Jared
  • Diamonds USA
  • Szul
  • Jeulia
Blue Nile vs James Allen Blue Nile vs Reeds Jewelers Blue Nile vs Zales Blue Nile vs JTV Blue Nile vs Ross-Simons Blue Nile vs Silpada Blue Nile vs Helzberg Diamonds Blue Nile vs Super Jeweler Blue Nile vs Welry Blue Nile vs Kay Blue Nile vs Jared Blue Nile vs Diamonds USA Blue Nile vs Szul Blue Nile vs Jeulia James Allen vs Reeds Jewelers James Allen vs Zales James Allen vs JTV James Allen vs Ross-Simons James Allen vs Silpada James Allen vs Helzberg Diamonds James Allen vs Super Jeweler James Allen vs Welry James Allen vs Kay James Allen vs Jared James Allen vs Diamonds USA James Allen vs Szul James Allen vs Jeulia Reeds Jewelers vs Zales Reeds Jewelers vs JTV Reeds Jewelers vs Ross-Simons Reeds Jewelers vs Silpada Reeds Jewelers vs Helzberg Diamonds Reeds Jewelers vs Super Jeweler Reeds Jewelers vs Welry Reeds Jewelers vs Kay Reeds Jewelers vs Jared Reeds Jewelers vs Diamonds USA Reeds Jewelers vs Szul Reeds Jewelers vs Jeulia Zales vs JTV Zales vs Ross-Simons Zales vs Silpada Zales vs Helzberg Diamonds Zales vs Super Jeweler Zales vs Welry Zales vs Kay Zales vs Jared Zales vs Diamonds USA Zales vs Szul Zales vs Jeulia JTV vs Ross-Simons JTV vs Silpada JTV vs Helzberg Diamonds JTV vs Super Jeweler JTV vs Welry JTV vs Kay JTV vs Jared JTV vs Diamonds USA JTV vs Szul JTV vs Jeulia Ross-Simons vs Silpada Ross-Simons vs Helzberg Diamonds Ross-Simons vs Super Jeweler Ross-Simons vs Welry Ross-Simons vs Kay Ross-Simons vs Jared Ross-Simons vs Diamonds USA Ross-Simons vs Szul Ross-Simons vs Jeulia Silpada vs Helzberg Diamonds Silpada vs Super Jeweler Silpada vs Welry Silpada vs Kay Silpada vs Jared Silpada vs Diamonds USA Silpada vs Szul Silpada vs Jeulia Helzberg Diamonds vs Super Jeweler Helzberg Diamonds vs Welry Helzberg Diamonds vs Kay Helzberg Diamonds vs Jared Helzberg Diamonds vs Diamonds USA Helzberg Diamonds vs Szul Helzberg Diamonds vs Jeulia Super Jeweler vs Welry Super Jeweler vs Kay Super Jeweler vs Jared Super Jeweler vs Diamonds USA Super Jeweler vs Szul Super Jeweler vs Jeulia Welry vs Kay Welry vs Jared Welry vs Diamonds USA Welry vs Szul Welry vs Jeulia Kay vs Jared Kay vs Diamonds USA Kay vs Szul Kay vs Jeulia Jared vs Diamonds USA Jared vs Szul Jared vs Jeulia Diamonds USA vs Szul Diamonds USA vs Jeulia Szul vs Jeulia
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