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The Best Jewelry Stores

What's the Best Jewelry Store?

Every year, almost 40 million people shop online for jewelry - and with good reason! Why stand in line for over an hour during a peak season like Valentine's Day or Mother's Day, hoping that there might be something she'd like, when you can shop any time of day (or night) and get the world's best selection while sitting in your living room?

Today's best online jewelry stores make it almost unthinkable to shop at a local store. The lack of overhead with online jewelry means that they can bring you prices as much as 50% lower than what you'd find elsewhere. When you add in free shipping, extended return periods, and the same certifications and guarantees you get from a local jeweler, and it's easy to see why it makes sense to buy jewelry from an online store.

Tuesday, December 1st

2020 Jewelry Store Reviews

Blue Nile Review TopConsumerReviews.com Best-In-Class Blue Ribbon Award 5 Star Rating

Blue Nile

5 Star Rating TopConsumerReviews.com Best-In-Class Blue Ribbon Award

Blue Nile has been the internet's largest diamond retailer for years, mostly because of their unparalleled selection, laser-sharp focus on quality, and the best pricing in the industry. Whether you're shopping for an engagement ring, a Mother's Day gift, or just a unique piece to wear to your next black-tie event, you'll love the shopping experience at Blue Nile. They are our top rated jewelry store.

Helzberg Diamonds Review 4.5 Star Rating

Helzberg Diamonds

4.5 Star Rating

Helzberg Diamonds is an established jewelry store that sells diamonds and much more. With a generous 60-day return policy on most items and a wide variety of jewelry pieces in every price range, Helzberg might be just the place for your purchase of a watch, necklace, or engagement ring.

Super Jeweler Review 4.5 Star Rating

Super Jeweler

4.5 Star Rating

Great product selection, an extended return policy, and free shipping worldwide are just some of the reasons Super Jeweler ranks high among jewelry stores. Although the website is busier than most, you won't want to miss the opportunity to get the jewelry you want at a price you can afford.

Jared Review 4 Star Rating

Jared

4 Star Rating

Jared is the place to shop if you like to have thousands of options to choose from, including the top brands in jewelry. With many retail locations throughout America and easy return options for online orders, Jared is a good choice for customers who like a solid brand reputation and the possibility of making returns in person.

Reeds Jewelers Review 4 Star Rating

Reeds Jewelers

4 Star Rating

Reeds Jewelers has more than 70 years of experience and carries an impressive array of jewelry, including watches, rings, and unique collections not found at most retailers' stores. Their customer service department works hard to meet and exceed expectations, and for most pieces of jewelry, Reeds prices are competitive. This is definitely a jewelry store to consider.

Szul Review 3.5 Star Rating

Szul

3.5 Star Rating

Szul shines when it comes to diamonds and ring settings, free shipping on all orders, and an easy-to-navigate website. Selection of men's jewelry items is much less robust, and Szul offers no watches in men's or women's styles. Customer reviews are slightly mixed, but this jewelry store has a good reputation as one of several stores in our review with no retail locations.

Jewelry Review 3.5 Star Rating

Jewelry

3.5 Star Rating

Jewelry is unique among jewelry stores for several reasons. As part of the Berkshire Hathaway group, Jewelry can afford to take a muted approach to sales; you may have to dig around to find their unique, designer pieces that meet your needs. Jewelry has an established reputation and good customer perks like free shipping. The only shoppers who might not find what they need at Jewelry are couples looking for a wide selection of engagement and wedding rings.

Kay Review 3.5 Star Rating

Kay

3.5 Star Rating

Kay Jewelers has a long history as a jewelry retailer, both in stores and online. They carry today's top brands, a wide variety of pieces that include watches, gifts, and charms, and all diamond/gemstone purchases come with a lifetime guarantee. Most customers will find what they're looking for at this jewelry store.

Jewelry Television Review 3.5 Star Rating

Jewelry Television

3.5 Star Rating

Jewelry Television, or JTV, has a 24-year history of 24/7 jewelry sales via live TV programming. Their online storefront has a great selection of jewelry, from fashion items to precious stones. A customer-friendly return policy and numerous positive shopper reviews make Jewelry Television a store to consider.

True Facet Review 2.5 Star Rating

True Facet

2.5 Star Rating

True Facet is the only jewelry store in our review that offers both new and "pre-loved" items from individual sellers - and all on the upper end of the luxury scale. While you may be able to find a discounted price on a high-end item, some customers have received items that weren't authenticated properly by True Facet and wound up being fakes. For most shoppers, True Facet may be too complicated or too expensive.

Netaya Review 2 Star Rating

Netaya

2 Star Rating

Netaya customers would probably tell you that they either love this jewelry store or they hate it - there aren't too many in the middle. Happy shoppers say that the store has met and exceeded their expectations with several purchases over a number of years; disappointed customers will tell you about undelivered orders, absent or rude responses from Netaya representatives, and inferior quality. An A+ rating with the BBB is compelling, but we advise you to be cautious when choosing this jewelry store for your purchase.

Diamonds International Review 2 Star Rating

Diamonds International

2 Star Rating

If you've ever taken a cruise, you've probably encountered Diamonds International. With 125 retail locations worldwide - most of which are found in ports of call and heavily advertised onboard the ships - and an easy-to-use website, DI is a well-known jewelry store. On the downside, their online selection, pricing, and overall quality don't measure up with other jewelry stores, and a "D+" grade with the BBB is cause for concern.

Palm Beach Jewelry Review 1.5 Star Rating

Palm Beach Jewelry

1.5 Star Rating

Palm Beach Jewelry is one of a handful of jewelry stores in our review that sells costume jewelry. Unfortunately, this "fashion jewelry" tends to be poorly made, and many customers complain about the customer service department's responses to return/refund requests. You will likely have a better shopping experience with a higher-ranked jewelry store.

Jeulia Review 1 Star Rating

Jeulia

1 Star Rating

Jeulia offers a wide range of jewelry, from watches to rings and more. You should be aware that the majority of what they sell is costume jewelry, even those stones that are labeled "diamonds". Jeulia is the only jewelry store in our review with an "F" rating with the Better Business Bureau; the high number of customer complaints regarding the quality of Jeulia's jewelry is a definite factor. We strongly suggest you consider a jewelry store with a higher ranking.

Compare the Best Reviews

Continued from above...

Of course, not every jewelry store is the same. Some specialize in "fashion" or "costume" jewelry; if you're looking for an inexpensive piece just to add some sparkle to a fun evening, or maybe an imitation item that won't break your heart if it gets lost, this type of jewelry might be perfect. Those stores are less likely to sell luxury, high-priced jewelry with precious metals and gemstones, however - so you may need to select a store that specializes in heirloom-quality craftsmanship and materials.

As you begin your search for the ideal online jewelry store, what should you keep in mind? Here are several criteria that can help you make your decision:

  • Selection. What does the store carry? Is it a limited range of rings, necklaces and earrings, or do they have options for men and children too?
  • Prices. How does the jewelry store measure up to the competition? Do they offer free shipping, pop-up discount offers, or any other promotions?
  • Quality. What do customers say about the jewelry they've purchased? Does it last, or have stones fallen out after a few wears? Are items marked as "diamond" authentic, or are they synthetic stones?
  • Return Policy. If you don't like the necklace, ring, or watch after you've received it, can it be returned? Will you have to pay a restocking fee?
  • Reputation. Are customers generally happy with their experience, both with the jewelry they received and with the customer service department if help was needed? Is the company easy to reach if there's a problem? Does the store have a rating with the BBB?

TopConsumerReviews.com has reviewed and ranked the best jewelry stores available today. Whether you're shopping for an engagement ring, a necklace for your significant other, or just a new bit of sparkle to add to your collection, we hope these reviews will help you find the right piece of jewelry at the right price!

The Best Jewelry Stores Compare Jewelry Stores Compare Jewelry Store Reviews What are the best Jewelry Stores Best Jewelry Store Reviews

Jewelry Store FAQ

You can get any jewelry you'd normally buy at a brick-and-mortar store. From watches and bracelets to custom-designed engagement rings, there's no limit to the selection you'll find when shopping online for your next piece of jewelry.
Why not? You've got the convenience of shopping anytime and from anywhere, the world's best inventory, and prices that rival what you'd get locally. Because many online jewelry stores don't have a retail presence, they save money on overhead and pass those savings along to the customer.
Some stores include free shipping - either on all orders or when you spend a minimum amount of money. Your package will likely be insured by the jeweler, so it should arrive just as safely as your other deliveries. (Just watch out for porch pirates!)
You'll usually be covered by a return policy ranging from 30-60 days. Many jewelers include a prepaid return label with your jewelry. Or, if you're buying online from a jeweler that has a location near you, you may be able to return it in-person for added peace of mind.
The sky is the limit. Whether you want an inexpensive pendant or a $20,000 diamond, you'll find it online.
Sometimes. Only a few specifically state that they'll cover lost gemstones within the first year, for example. You might want to consider a separate insurance policy if you're buying a more expensive piece of jewelry.
Yes, depending on the store you select. You'll usually see those options in a link at the bottom of the site, or on the individual product pages for each piece of jewelry you're considering (often near the price details).
Unfortunately, not all online jewelers are created equal. Some do a flawless job of delivering everything they promise and more - but others have left hundreds (if not thousands) of unhappy customers in their wake. But, it's easy to spot the jewelry stores that deserve your business: just look for an "A+" rating from the Better Business Bureau and plenty of positive reviews from shoppers, and you'll know it's a trustworthy option for your jewelry purchase.

Compare Jewelry Stores

Select any 2 Jewelry Stores to compare them head to head

best-jewelry-stores
  • Blue Nile
  • Helzberg Diamonds
  • Super Jeweler
  • Jared
  • Reeds Jewelers
  • Szul
  • Jewelry
  • Kay
  • Jewelry Television
  • True Facet
  • Netaya
  • Diamonds International
  • Palm Beach Jewelry
  • Jeulia
Blue Nile vs Helzberg Diamonds Blue Nile vs Super Jeweler Blue Nile vs Jared Blue Nile vs Reeds Jewelers Blue Nile vs Szul Blue Nile vs Jewelry Blue Nile vs Kay Blue Nile vs Jewelry Television Blue Nile vs True Facet Blue Nile vs Netaya Blue Nile vs Diamonds International Blue Nile vs Palm Beach Jewelry Blue Nile vs Jeulia Helzberg Diamonds vs Super Jeweler Helzberg Diamonds vs Jared Helzberg Diamonds vs Reeds Jewelers Helzberg Diamonds vs Szul Helzberg Diamonds vs Jewelry Helzberg Diamonds vs Kay Helzberg Diamonds vs Jewelry Television Helzberg Diamonds vs True Facet Helzberg Diamonds vs Netaya Helzberg Diamonds vs Diamonds International Helzberg Diamonds vs Palm Beach Jewelry Helzberg Diamonds vs Jeulia Super Jeweler vs Jared Super Jeweler vs Reeds Jewelers Super Jeweler vs Szul Super Jeweler vs Jewelry Super Jeweler vs Kay Super Jeweler vs Jewelry Television Super Jeweler vs True Facet Super Jeweler vs Netaya Super Jeweler vs Diamonds International Super Jeweler vs Palm Beach Jewelry Super Jeweler vs Jeulia Jared vs Reeds Jewelers Jared vs Szul Jared vs Jewelry Jared vs Kay Jared vs Jewelry Television Jared vs True Facet Jared vs Netaya Jared vs Diamonds International Jared vs Palm Beach Jewelry Jared vs Jeulia Reeds Jewelers vs Szul Reeds Jewelers vs Jewelry Reeds Jewelers vs Kay Reeds Jewelers vs Jewelry Television Reeds Jewelers vs True Facet Reeds Jewelers vs Netaya Reeds Jewelers vs Diamonds International Reeds Jewelers vs Palm Beach Jewelry Reeds Jewelers vs Jeulia Szul vs Jewelry Szul vs Kay Szul vs Jewelry Television Szul vs True Facet Szul vs Netaya Szul vs Diamonds International Szul vs Palm Beach Jewelry Szul vs Jeulia Jewelry vs Kay Jewelry vs Jewelry Television Jewelry vs True Facet Jewelry vs Netaya Jewelry vs Diamonds International Jewelry vs Palm Beach Jewelry Jewelry vs Jeulia Kay vs Jewelry Television Kay vs True Facet Kay vs Netaya Kay vs Diamonds International Kay vs Palm Beach Jewelry Kay vs Jeulia Jewelry Television vs True Facet Jewelry Television vs Netaya Jewelry Television vs Diamonds International Jewelry Television vs Palm Beach Jewelry Jewelry Television vs Jeulia True Facet vs Netaya True Facet vs Diamonds International True Facet vs Palm Beach Jewelry True Facet vs Jeulia Netaya vs Diamonds International Netaya vs Palm Beach Jewelry Netaya vs Jeulia Diamonds International vs Palm Beach Jewelry Diamonds International vs Jeulia Palm Beach Jewelry vs Jeulia
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