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Blue Nile Review

Tuesday, September 28th

2021 Jewelry Store Reviews

Top Consumer Reviews Best-In-Class Blue Ribbon Award Blue Nile Review 5 Star Rating

Blue Nile

5 Star Rating Top Consumer Reviews Best-In-Class Blue Ribbon Award

As Forbes magazine's "Favorite Online Jeweler", it should come as no surprise that Blue Nile also continues to come in first place as the best jewelry store on the internet - particularly for shoppers looking for engagement rings, diamonds in general, and fine jewelry overall. Blue Nile has an unmatched reputation for quality, attention to detail, best-in-industry pricing, and an exceptional level of customer service to nearly two million customers since its start in 1999.

Huge selection of jewelry

Compared with other jewelry stores - both online jewelry stores and traditional brick-and-mortar jewelers - Blue Nile's selection is mind-blowing. In their one Seattle-area warehouse, they carry as much inventory as you'd find in almost 200 individual stores combined. And, within that same location, world-class jewelers and gemologists also craft customer-designed pieces; you can even see some of the most recently-created jewelry featured on Blue Nile's main page.

Find what you want

Shopping Blue Nile's website couldn't be any easier. You can click directly to the pages that feature Diamonds, Engagement Rings, Wedding Rings and related gifts, Jewelry, or Gifts through the links at the top of the page. Within each of those categories, you'll also find dropdowns that include diamond shapes, types of jewelry (necklaces, bracelets, and so forth), and more specific examples of what Blue Nile has to offer. You can also have some fun with the Build Your Own Ring feature, where you have the option to start with a diamond or with a setting.

Best Jewelry Stores

Top quality, low prices

Across more than a dozen jewelry stores we surveyed, Blue Nile consistently had the lowest prices while still maintaining very high standards of quality:

  • Diamonds: every loose diamond comes with a grading report from the GIA, an independent diamond grading lab that is well-known for consistency and strict grading standards.
  • Diamond Jewelry: all diamonds set in Blue Nile pieces must be colorless to near colorless (D-I color grade) and have exceptional clarity (FL-I1 grade).
  • Pearl Jewelry: although there are no industry-standard grading scales for pearls, Blue Nile makes sure that each one is of excellent quality.
  • Platinum Jewelry: all platinum used by Blue Nile is 95% pure.

Blue Nile offers free shipping, free returns within 30 days of purchase, and a guarantee that they'll match the price of any comparable diamond you may find at another store.

Learn before you buy

Blue Nile also excels with respect to customer education about jewelry. You can easily learn about the 4 Cs of diamonds, how to choose a diamond, even how the stone's shape affects its price. You'll find those articles both in the dropdown boxes at the top of the page as well as on the site's homepage. Or, just click on the handy Education tab towards the upper right corner.

Not sure if your order went through? Have a middle-of-the-night question about what type of diamond would be best for your bride-to-be? Blue Nile may be the only jewelry store of this caliber to offer 24/7/365 live customer service. You can access live chat or their toll-free number at the top left corner of the site.

Leads the pack

Blue Nile sets the bar very high, not just as the largest seller of engagement rings in America but across all types of fine jewelry. Along with their world-class selection of diamonds, and pricing that invariably beats the competition, Blue Nile continues to earn our highest rating as the best jewelry store.

What's the Best Jewelry Store?

Every year, almost 40 million people shop online for jewelry - and with good reason! Why stand in line for over an hour during a peak season like Valentine's Day or Mother's Day, hoping that there might be something she'd like, when you can shop any time of day (or night) and get the world's best selection while sitting in your living room?

Today's best online jewelry stores make it almost unthinkable to shop at a local store. The lack of overhead with online jewelry means that they can bring you prices as much as 50% lower than what you'd find elsewhere. When you add in free shipping, extended return periods, and the same certifications and guarantees you get from a local jeweler, and it's easy to see why it makes sense to buy jewelry from an online store.

The Best Jewelry Stores Compare Jewelry Stores Compare Jewelry Store Reviews What are the best Jewelry Stores Best Jewelry Store Reviews

Jewelry Store FAQ

You can get any jewelry you'd normally buy at a brick-and-mortar store. From watches and bracelets to custom-designed engagement rings, there's no limit to the selection you'll find when shopping online for your next piece of jewelry.
Why not? You've got the convenience of shopping anytime and from anywhere, the world's best inventory, and prices that rival what you'd get locally. Because many online jewelry stores don't have a retail presence, they save money on overhead and pass those savings along to the customer.
Some stores include free shipping - either on all orders or when you spend a minimum amount of money. Your package will likely be insured by the jeweler, so it should arrive just as safely as your other deliveries. (Just watch out for porch pirates!)
You'll usually be covered by a return policy ranging from 30-60 days. Many jewelers include a prepaid return label with your jewelry. Or, if you're buying online from a jeweler that has a location near you, you may be able to return it in-person for added peace of mind.
The sky is the limit. Whether you want an inexpensive pendant or a $20,000 diamond, you'll find it online.
Sometimes. Only a few specifically state that they'll cover lost gemstones within the first year, for example. You might want to consider a separate insurance policy if you're buying a more expensive piece of jewelry.
Yes, depending on the store you select. You'll usually see those options in a link at the bottom of the site, or on the individual product pages for each piece of jewelry you're considering (often near the price details).
Unfortunately, not all online jewelers are created equal. Some do a flawless job of delivering everything they promise and more - but others have left hundreds (if not thousands) of unhappy customers in their wake. But, it's easy to spot the jewelry stores that deserve your business: just look for an "A+" rating from the Better Business Bureau and plenty of positive reviews from shoppers, and you'll know it's a trustworthy option for your jewelry purchase.
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Continued from above...

Of course, not every jewelry store is the same. Some specialize in "fashion" or "costume" jewelry; if you're looking for an inexpensive piece just to add some sparkle to a fun evening, or maybe an imitation item that won't break your heart if it gets lost, this type of jewelry might be perfect. Those stores are less likely to sell luxury, high-priced jewelry with precious metals and gemstones, however - so you may need to select a store that specializes in heirloom-quality craftsmanship and materials.

As you begin your search for the ideal online jewelry store, what should you keep in mind? Here are several criteria that can help you make your decision:

  • Selection. What does the store carry? Is it a limited range of rings, necklaces and earrings, or do they have options for men and children too?
  • Prices. How does the jewelry store measure up to the competition? Do they offer free shipping, pop-up discount offers, or any other promotions?
  • Quality. What do customers say about the jewelry they've purchased? Does it last, or have stones fallen out after a few wears? Are items marked as "diamond" authentic, or are they synthetic stones?
  • Return Policy. If you don't like the necklace, ring, or watch after you've received it, can it be returned? Will you have to pay a restocking fee?
  • Reputation. Are customers generally happy with their experience, both with the jewelry they received and with the customer service department if help was needed? Is the company easy to reach if there's a problem? Does the store have a rating with the BBB?

TopConsumerReviews.com has reviewed and ranked the best jewelry stores available today. Whether you're shopping for an engagement ring, a necklace for your significant other, or just a new bit of sparkle to add to your collection, we hope these reviews will help you find the right piece of jewelry at the right price!

Compare Jewelry Stores

Select any 2 Jewelry Stores to compare them head to head

best-jewelry-stores
  • Blue Nile
  • Helzberg Diamonds
  • Super Jeweler
  • Jared
  • Reeds Jewelers
  • Szul
  • Welry
  • Kay
  • Jewelry Television
  • True Facet
  • Netaya
  • Diamonds International
  • Palm Beach Jewelry
  • Jeulia
Blue Nile vs Helzberg Diamonds Blue Nile vs Super Jeweler Blue Nile vs Jared Blue Nile vs Reeds Jewelers Blue Nile vs Szul Blue Nile vs Welry Blue Nile vs Kay Blue Nile vs Jewelry Television Blue Nile vs True Facet Blue Nile vs Netaya Blue Nile vs Diamonds International Blue Nile vs Palm Beach Jewelry Blue Nile vs Jeulia Helzberg Diamonds vs Super Jeweler Helzberg Diamonds vs Jared Helzberg Diamonds vs Reeds Jewelers Helzberg Diamonds vs Szul Helzberg Diamonds vs Welry Helzberg Diamonds vs Kay Helzberg Diamonds vs Jewelry Television Helzberg Diamonds vs True Facet Helzberg Diamonds vs Netaya Helzberg Diamonds vs Diamonds International Helzberg Diamonds vs Palm Beach Jewelry Helzberg Diamonds vs Jeulia Super Jeweler vs Jared Super Jeweler vs Reeds Jewelers Super Jeweler vs Szul Super Jeweler vs Welry Super Jeweler vs Kay Super Jeweler vs Jewelry Television Super Jeweler vs True Facet Super Jeweler vs Netaya Super Jeweler vs Diamonds International Super Jeweler vs Palm Beach Jewelry Super Jeweler vs Jeulia Jared vs Reeds Jewelers Jared vs Szul Jared vs Welry Jared vs Kay Jared vs Jewelry Television Jared vs True Facet Jared vs Netaya Jared vs Diamonds International Jared vs Palm Beach Jewelry Jared vs Jeulia Reeds Jewelers vs Szul Reeds Jewelers vs Welry Reeds Jewelers vs Kay Reeds Jewelers vs Jewelry Television Reeds Jewelers vs True Facet Reeds Jewelers vs Netaya Reeds Jewelers vs Diamonds International Reeds Jewelers vs Palm Beach Jewelry Reeds Jewelers vs Jeulia Szul vs Welry Szul vs Kay Szul vs Jewelry Television Szul vs True Facet Szul vs Netaya Szul vs Diamonds International Szul vs Palm Beach Jewelry Szul vs Jeulia Welry vs Kay Welry vs Jewelry Television Welry vs True Facet Welry vs Netaya Welry vs Diamonds International Welry vs Palm Beach Jewelry Welry vs Jeulia Kay vs Jewelry Television Kay vs True Facet Kay vs Netaya Kay vs Diamonds International Kay vs Palm Beach Jewelry Kay vs Jeulia Jewelry Television vs True Facet Jewelry Television vs Netaya Jewelry Television vs Diamonds International Jewelry Television vs Palm Beach Jewelry Jewelry Television vs Jeulia True Facet vs Netaya True Facet vs Diamonds International True Facet vs Palm Beach Jewelry True Facet vs Jeulia Netaya vs Diamonds International Netaya vs Palm Beach Jewelry Netaya vs Jeulia Diamonds International vs Palm Beach Jewelry Diamonds International vs Jeulia Palm Beach Jewelry vs Jeulia
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