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Friday, July 1st
Diamonds USA is the online jewelry store that is going to underwhelm you from the very start. Offering "safe and secure online shopping since 1997" , this site doesn't seem to have been updated much since then: it's clunky and weirdly-worded in places, leaving us wondering who exactly is behind the business.
Legitimate business, unappealing storefront
Don't get us wrong: David Braverman, the person listed as the owner and founder of Diamonds USA, definitely seems to be a real person who legitimately has decades of experience as a diamond cutter. (We even found his personal Facebook account when looking for more details on this business.) Unfortunately, that doesn't seem to have translated into an easy-to-shop online jewelry store with plenty of options.
Spelling errors, really?
It'll come as no surprise that this retailer specializes in diamonds. You can find engagement rings, loose diamonds, and pieces with diamonds and other gemstones. You won't have an easy time finding what you want, though: when you choose a category (like "cheap engagement rings, yikes!), you'll only have some basic filters at the top of the page to narrow things down. Even if you knew what to search for, the spelling errors mean that you might not get there either (like "enemel" instead of "enamel" and "bayby" instead of "baby" ).
Like an online yard sale for jewelry
Shopping on the Diamonds USA site feels a little like browsing a garage sale. There's not much rhyme or reason to the items they carry, how they're organized, or the information available on each piece. Even the pricing is strange: where most of the time you'll see retail prices ending in $5 or $10 (or even something-99), the jewelry here is priced at $616 or $411, for example.
If we had to identify some positive aspect of the Diamonds USA store, we'd point to their 30-day return policy. As long as you let the company know within 30 days of delivery that you'd like to send your jewelry back, you'll be eligible for a full refund. This jeweler has a virtually blank listing with the Better Business Bureau - so at least that means that there aren't hundreds of people who have filed complaints, and that you might actually get a refund if you place an order here and want to return it.
Get an upgrade and then call us
But really, compared with the jewelry stores in our review that make it a pleasure to shop for earrings, pendants, or any other pieces, we're hard-pressed to come up with a reason why anyone would choose to shop at Diamonds USA instead. Maybe if this retailer makes a major upgrade to their online store, one that genuinely showcases their selection and looks like it's from this millennium, we would move it up in our rankings. Until then, however, we suggest you shop for jewelry from almost any other store.
You might be wondering if you should buy your next piece on the internet. Is it safe? Will I get something that's not good quality? Can I trust buying jewelry online? Rest assured - not only is it safe - it's actually a great idea to buy your jewelry from an online store! In fact, it's one of the most common purchases that shoppers are making, while they transition from brick-and-mortar retailers to digital storefronts.
Why the big increase in popularity? It's for all the reasons you would expect. First, there's no local jeweler who can compete with the inventory of an internet retailer: you'll simply have more options online, and that makes it more likely you'll find exactly what you're looking for. Plus, your neighborhood jewelry store has overhead costs that get passed along to you in higher markups, while an online-only retailer can often give you significant savings. That's a win!
Another obvious reason is convenience. Do you have time to visit several jewelry stores on your days off from work, driving from one to another in the hopes you'll spot something you love? We don't either. Like every other thing we all shop for online, jewelry is faster and more fun to buy whenever we feel like it, in our jammies at home or on-the-go between errands. Why not?
There are a lot of possibilities for getting jewelry online. Where should you start? Your primary consideration may be whether or not it's important to you to have a physical store nearby: maybe you want to have your fiance's engagement ring shipped there for safekeeping and not to your home (where she might spoil the surprise), or you feel more comfortable buying online with the backup of in-person returns if needed. If those aren't a factor for you, don't hesitate to buy your jewelry from an online-only retailer - as long as the business has an established, positive reputation, of course.
What other criteria can guide your decision as you buy jewelry? Here are some things to keep in mind:
To help you find all of the earrings, watches, bracelets and other jewelry you're looking for, TopConsumerReviews.com has evaluated and rated today's most popular online stores. We're confident that this information will make it fun and easy to add to your collection or choose a one-of-a-kind gift for someone special!
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