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Sunday, December 4th
James Allen is one of four jewelry stores in our review that are part of the Signet Jewelers family of brands, though this retailer does an impressive job of maintaining its own unique identity. The company was founded in 2006 and is known for its inventory of more than 200,000 hand-selected diamonds - all of which can be seen on the site in highly magnified 360° HD.
Diamonds... and some other things
You'll definitely get the impression that the jewelry focus at James Allen is diamonds, with gemstones and fine jewelry itself almost as an afterthought. If you ignore the engagement and wedding rings here - which is James Allen's specialty - you'll find a slightly smaller jewelry inventory than most at a little over 1,100 items. In our shopping, we found a few pieces in the $3,000 - $7,000 range, mostly earrings and bracelets and nothing super-spendy like we saw in some other jewelry stores.
Very competitive for diamond solitaire studs
How about the diamond solitaire studs we used as a comparison point across jewelers? James Allen doesn't make it easy to see all of the options at once, but they do a terrific job of breaking down the possibilities very visually. For example, the first category is four-prong stud earrings, which they separate by earth-created vs. lab-created and then by color and clarity. Those ranged from a $209 0.25 ctw pair to a $3,345 set with a total carat weight of 2. Cushion-cut and Princess-cut styles went up to the $7,000 range, while Pear, Asscher and Marquise's largest studs were over $8,000. In every category James Allen gives you the option to choose your own diamonds from their collection of loose stones.
Free shipping on returns
We can't give you a clear-cut timeframe for returns here. At the time of our most recent visit, there was an extended return policy in place that gave customers up to two months to send jewelry back for a full refund or exchange. You may spot something similar if you're shopping during the holidays. Year-round, James Allen gives you free return shipping with a prepaid FedEx label. It seems that this store errs on the side of being more generous with their policies, not less.
Unparalleled lifetime warranty
You'll see what we mean with the warranty on all jewelry sold by James Allen. They put it simply: "we will repair and maintain your jewelry for a lifetime" . This includes complimentary prong tightening, rhodium plating, repolishing and other cleaning services. You can either send your jewelry to their office or take it to a Jared (remember the brand family relationship?) service center. If there will be any costs associated with your repair (something you did that you shouldn't have, and not a manufacturing defect) they'll notify you prior to performing any work.
Sets the standard for excellence in customer service
It might sound silly, but we breathed an audible sigh of relief when we found James Allen's customer ratings. Out of the four jewelers under the Signet umbrella, two had such horrible shopper reviews that it was almost painful. We weren't overly optimistic that this one would fare much better - but it does! Not only does this jewelry store have its own "A+" and accreditation from the BBB (and not just the blanket rating earned by Signet), it also has nearly 3,000 five-star reviews from delighted customers. Hooray for on-time shipping, knowledgeable and pleasant customer service reps, and jewelry that is as good as or better than what buyers were expecting!
Fantastic choice for buying jewelry online
At every turn, James Allen impresses. Free worldwide shipping, phenomenal attention to customer satisfaction, top-notch quality, and lifetime warranties? Keep it coming, James Allen! We're sure you'll love your purchase here and invite you to make the James Allen online store one of your first stops when shopping for jewelry online.
You might be wondering if you should buy your next piece on the internet. Is it safe? Will I get something that's not good quality? Can I trust buying jewelry online? Rest assured - not only is it safe - it's actually a great idea to buy your jewelry from an online store! In fact, it's one of the most common purchases that shoppers are making, while they transition from brick-and-mortar retailers to digital storefronts.
Why the big increase in popularity? It's for all the reasons you would expect. First, there's no local jeweler who can compete with the inventory of an internet retailer: you'll simply have more options online, and that makes it more likely you'll find exactly what you're looking for. Plus, your neighborhood jewelry store has overhead costs that get passed along to you in higher markups, while an online-only retailer can often give you significant savings. That's a win!
Another obvious reason is convenience. Do you have time to visit several jewelry stores on your days off from work, driving from one to another in the hopes you'll spot something you love? We don't either. Like every other thing we all shop for online, jewelry is faster and more fun to buy whenever we feel like it, in our jammies at home or on-the-go between errands. Why not?
There are a lot of possibilities for getting jewelry online. Where should you start? Your primary consideration may be whether or not it's important to you to have a physical store nearby: maybe you want to have your fiance's engagement ring shipped there for safekeeping and not to your home (where she might spoil the surprise), or you feel more comfortable buying online with the backup of in-person returns if needed. If those aren't a factor for you, don't hesitate to buy your jewelry from an online-only retailer - as long as the business has an established, positive reputation, of course.
What other criteria can guide your decision as you buy jewelry? Here are some things to keep in mind:
To help you find all of the earrings, watches, bracelets and other jewelry you're looking for, TopConsumerReviews.com has evaluated and rated today's most popular online stores. We're confident that this information will make it fun and easy to add to your collection or choose a one-of-a-kind gift for someone special!
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