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Monday, October 2nd
Jeulia is a Hong Kong-based jewelry store that offers luxury looks for less. They deliver this by using only manufactured gemstones: no real diamonds, emeralds, or opals here.
Costume-style jewelry abounds
Because Jeulia tends to offer items that are more costume-like, you'll find some novel items like studs shaped like Disney's Maleficent or a penguin-shaped ring. We had a more difficult time finding traditional styles, like basic "diamond" solitaire earrings. Overall, the site is easy to shop: use the categories at the top of the page and then use the filters to narrow down the choices until you're left with bracelets, watches, rings, accessories, earrings or necklaces that match.
Take a look at reviews on individual pieces
Looking at any of the jewelry items that catch your eye, you'll get plenty of details if you click on the Description tab. You may also like reading through customer reviews; we were surprised at how many there were on most of the pieces we checked out.
You could get a discount
When we visited the Jeulia site most recently, we got a pop-up offering us a free open ring on our first order if we subscribed to their newsletter. But, looking at the bottom of the site, we found a $10 discount for signing up as well, so take your pick as to which one is the better offer. There was also a BOGO promotional code at the top of the site. Keep an eye out for any discounts that might be in place when you shop for jewelry at Jeulia.
30-day returns... overseas?
Jeulia offers a 30-day return policy and a one-year warranty on all jewelry they sell. You're responsible for the shipping costs back to the retailer, and we're not certain if that requires regular domestic postage or international shipping back to their manufacturing facilities in Hong Kong. (We've seen comments from customers that make us think it's the latter, but you'll know for certain only when you initiate the return process.)
Could improve, but not by much
How about reputation? The jury is out. On the one hand, we're glad to see that this retailer no longer has an "F" rating from the Better Business Bureau. However, the listing is now marked as "Not Rated" , which isn't exactly a big improvement. We think it changed from "F" to "NR" because company reps are actually responding to customer complaints filed there - but does that matter if the problems are still happening? More than 140 customers in the year leading up to this review had issues with the quality of the jewelry, late and missing deliveries, and hassles getting refunds on returns.
Last place among jewelry stores
For all of these reasons, Jeulia still earns our last-place finish among online jewelry stores. The products here are often cheaply made, customer service is improving but still leaves much to be desired, and you're more likely than not to wind up disappointed. Choose a more reliable jeweler for your special purchase.
You might be wondering if you should buy your next piece on the internet. Is it safe? Will I get something that's not good quality? Can I trust buying jewelry online? Rest assured - not only is it safe - it's actually a great idea to buy your jewelry from an online store! In fact, it's one of the most common purchases that shoppers are making, while they transition from brick-and-mortar retailers to digital storefronts.
Why the big increase in popularity? It's for all the reasons you would expect. First, there's no local jeweler who can compete with the inventory of an internet retailer: you'll simply have more options online, and that makes it more likely you'll find exactly what you're looking for. Plus, your neighborhood jewelry store has overhead costs that get passed along to you in higher markups, while an online-only retailer can often give you significant savings. That's a win!
Another obvious reason is convenience. Do you have time to visit several jewelry stores on your days off from work, driving from one to another in the hopes you'll spot something you love? We don't either. Like every other thing we all shop for online, jewelry is faster and more fun to buy whenever we feel like it, in our jammies at home or on-the-go between errands. Why not?
There are a lot of possibilities for getting jewelry online. Where should you start? Your primary consideration may be whether or not it's important to you to have a physical store nearby: maybe you want to have your fiance's engagement ring shipped there for safekeeping and not to your home (where she might spoil the surprise), or you feel more comfortable buying online with the backup of in-person returns if needed. If those aren't a factor for you, don't hesitate to buy your jewelry from an online-only retailer - as long as the business has an established, positive reputation, of course.
What other criteria can guide your decision as you buy jewelry? Here are some things to keep in mind:
To help you find all of the earrings, watches, bracelets and other jewelry you're looking for, TopConsumerReviews.com has evaluated and rated today's most popular online stores. We're confident that this information will make it fun and easy to add to your collection or choose a one-of-a-kind gift for someone special!
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